xt7ksn012p4v https://exploreuk.uky.edu/dips/xt7ksn012p4v/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1929 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, May 1929 Vol.1 No.4 text The Kentucky Press, May 1929 Vol.1 No.4 1929 2019 true xt7ksn012p4v section xt7ksn012p4v l
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IHE KENTUCKY PRESS
1
Of, By, And For The Kentucky Newspapers \1
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Volume One May, 1929 Number Four \
W‘ ‘ i
RULES ANNOUNCED IN All grail; Ling 55st To SUBSCRIPTION RATES . v.‘
NEW PAPER CONTEST ‘ a" " ""9 13'15 ‘
i i ‘
S __ ARE BELOW AVERAGE ,
_'——"———*‘ The 60th annual mid—summer meet- *—-— 1
Four Silver Cups and Cash ing of the Kentucky Press Association State Newspapers Could Boost g 1
Awards Will Be Given Egdbealfigldpggfiség, g: igdolrfeangigé Subscriptions Without Any , i
' the Winners most successful meetings ever held by Appreciable Loss i ‘3
Final plans and rules for the annual this othassfiiation oit Kegtugky 52111 The class is Community Journalism 3 it
newspaper prize contest were decided ors. 5 an 15 am 51.9 eau u at the University in conductin thi " ’I
g . . . homes and progressive Citizens, many ' g er a I
upon by the association committee at industrial plants, and a city that is recent survey of the community news- .
a meeting held May .4, andare given doing big things The state editors will papers throughout the state, have re— ‘ i
below. The followmg is ofiiCial and all be entertained in royal fashion and a ceived only 60 of the 190 qustionnaires 1
testants are asked to observe and . . which were sent out to the ublishers. ,
Eon . . . large crowd is expected. A paved high— . p :
ollow the simple rules as laid down way to Ashland makes it possible for This is approximately only 32% which . 2
both as to content and time limit. ‘ motor travel and many will drive to means that 68% of the editors in this 1
As was announced in the April is— the meeting state are either asleep or indifferent ,
sue of the Press, a new. contest has ' _ to the success of an enterprise which
been planned, “Community Service," 0- 5" 0- to Advertise _ was undertaken for their benefit only. .
and a large silver lovmg cup Will be The Chesapeake & Ohio Railway or these 60 papers three are dailies, l
awarded the winner in this contest. Company agreed to send advertise- but we may safely take the remaining i
Rules and description of contest fol- ments to publishers using its lines to 57 as representative community week- ,
low. There will be only one prize the Ashland meeting to balance the lies. The most startling fact gained ,
awarded in this contest. amount paid for transportation over from these reports was the low sub- ‘_ '
All-Around Paper Contest the C. & O. in the state. scription rates which prevail. i
A large silver loving cup will be Each member of. the Kentucky Press It becomes an obvious fact that with i .
awarded to the winner of first place Association attending the meeting and a bit of business co-operation among " ,
with $15 and $10 cash prizes ready tor riding over the C. & 0. lines Within publishers, plus a small amount of en- 3 9;
the winners of the second and third the state is asked to purchase a round- ergy devoted to preparing the right ; ;[
places. The rules for this contest are: trip ticket, take a receipt from the kind of announcement to subscribers, ‘ ,
Entrant to select two issues, one pub- agent for the fare paid and send the would net, conservatively estimated, an ‘
lished during each of two months, receipt to Mr. T. H. Gurney, Passenger additional annual income of $50,000 _ .
January, 1929, and April, 1929, from Traffic Manager, The C. & 0. Railway divided among the majority of Ken- ‘
which One copy Will be selected for 00., Richmond, Va. Mr. Gurney Will tucky weekly newspapers whose rates I“ .
the entry. ' arrange to reciprocate by eatending are now much too low. . ,
This contest will be judged on the the same amount for acfi/ertismg 1n Forty Papers Below $2.00 .,
same points as in last year's contest: the papers of the respective editors This conclusion is deduced from the '3
Factors for Scoring: General Appear- using the ‘C. at 0. lines. This applies following tabulation of subscription »
ance,’ 30%; Local News, 25%; County strictly to intrastate trips and over the rates of the 57 weeklies Whose ques'. 1.:
Correspondence, 5%; Personal Items, C. 8:, 0- only. tionnaires were so obligingly returned. jf
10%; Farm (or chief industry) .News, Interesting Program Subscription Number of , 3
5%; GeneralNews, 5%: and Edltm‘ml' The program this year will be one Rate Newspapers i V: 1
20%. .‘ . ofinterest toevery editor inthestate $1.00 4 3
’ ‘ First Page Contest ‘ and everyone who can should attend $1.25 . . . . . . . . . . i . . . . . . . . . . . . . . . l 1
Prizes in this contest include a s11- the meeting. Headquarters W111 be at $1.50 35 ; -,
vegr Iovmg cup for Winner of first place the Henry Clay hotel in Ashland, and $1.75 2 ‘
With cash awards of $15 and $10 for registration and a get-together meet- $2.00 10 2
second and .thll‘d place winners. F‘jlc' ing will be on Thursday evening, June Here we have 40 newspapers charg- '
tors to be Judged In this contest In- 13, at 8 o’clock, Eastern Standard ing a subscription rate of $1.50 or low— ‘ e 1
clude headlines. news story content, Time. The editors will then be shOWn er when the truth of the statement ,1: i
typography, balance, make-up, name— through the large plant of the Amer- that they would just as easily get $2.00 1 1‘1: i
plate, press work, and pertinent ma- ican Rolling Mill Company. It will be is attributed by the fact that 10 Pa- -‘ ’3. 3
terial that should appear 011 a com- worth the trip just to see this won- pers do. I l 5
niuiiity WGGKIY'S front page. derful plant in operation at night. Twenty years ago the average sub- i i‘
The rules governing F1115 001156513 are: A business meeting will be held Fri- scription rate for weeklies was $1.00 a. . ‘ i
Entrantto select four issues, tWO from day morning, followed by a luncheon year, but by the beginning of the war 1, J1!
publications from each 0f the “YO to be given by Editors B. F. Forgey and enough progress has been made 80 ‘i Ii
months .Of February, 1929, and April, J. T. Norris, of the Ashland Daily that the prevalent rate was $1.50. With i I:
1929. from “11110?! the beSt front Page Independent. Then in the afternoon the jump in prices brought about by .
will be selected for the entry. there will be a motor trip through the the war many publishers increased the i y ;
Best Editorial Contest three states that join near Ashland rate to $2.00. Hundreds of publishers l l".
The .winner of first place in this con- and golf . for those who desire to play. throughout the country, with exper- 3 l
test will carry home a silver loving A banquet will be given Friday night ience in raising subscription rates re- i :3 3
cup, the “President’s Cup,” with cash by the Ashland Chamber of Commerce, port that the change can be made ‘ w i
prizes to the second and third place followed by a reception and dance, The with a surprisingly low loss in number 1 1
winners of $10 and $5 respectively. meeting will close Saturday morning . of subscribers. l 3:
Entrant to select one editorial pub- with a business session, at which the Low Rates Go by Counties . ,2 !
lished in any issue of his paper be- ladies will occupy most of the time. It is noted in the survey in this i'? 1 ‘
tween the dates of May 20, 1928, and Miss M. Annie Poage, widely known state that the low rates usually went , 1,‘ 1
May 20, 1929. » newspaper woman, of Ashland, and by counties. If one or two publishers l; g - 1
(Please Turn to Page Four) (Please Turn to Page Five) (Please Turn to Page Flu) f g {l ‘

 1 -' i; 1 .
1 Page 2 THE KENTUCKY PRESS 1
2 2 -, 1‘
- 1 , , paper should publish at a loss and give
1 T H E K E N T U C K Y P R E S S the advertising away. Your merchant f
‘1 11:; asks a fair price for his commodities ;
_ 1 __________._____.—— and is willing to pay a fair price for ;
3 1 1 _ what he buys. You cai‘l’not lose in the -'
1 1‘11 Official Publication of the Kentucky Press Association » . long run so 1
‘1 111% ———————""‘—“— BOOST YOUR ADVERTISING 1
1-1 11.513 1 . VICTOR, R. POETMANN, Editor in Chief RATES T O A LIVING WAGE! 1
1 111 3 —————————---— _._____.__.._ ;
' 11.1111 Published by the Department of Journalism, University of Kentucky, Lexington NEWWSPAPER TIES UP ADS! JOBS 1
‘1 11‘11 ‘ Printed by The Kernel Press AND OTHER SERVICES 1
. 1 ‘ 11111 The Geneva (Neb.) Signal, Frank 0. f
1 11311——-.---——-——"—“' Edgecombe, has a completedmailingtlis: 1
1 11311 - for the entire county, an a par 0 ‘1
1 1 11111 Application Pending for Entry as Second Class Matter adjoining counties. 1 At intervals every 1
51‘ 11111 ________._______.*___,__._..___._._____m____._ person not a subscriber to The Signal
1111- 1 ' PRESS ASSOCIATION OFFICERS gets a sample copy. These mailingsdaéiie ;
- 11 1113‘ made the occas on or so ng a - ;
. 11 11111 J. M. Allen, Cynthiana Democrat, President tional advertising. The list is kept cor-
1 ‘ J- Herndon Evans. Pineville Sun. Vice-President rected up to date. He sells the 11:1: or
1. 11311 _ it for mailing circulars, etc. Only 056
11:11 1 Joe fr. Lovett, Murray Ledger Times, Chm. EX- Committee who buytheir printing from The Sig- :
‘ ‘3 1111? J. Curtis Alcock, Danville-Messenger. Secretary-Treasurer nal may use it. This results in a sub- 1
. 2' .' 1 ' stantial addition to job department .
1‘1- 11111 W profits-.016 Buck.
3 f I‘zl.‘ 111 3 ON TO ASHLAND! v editorials that you have perspired over,
1311 'After reading over the program for and the information that you have .dug _‘
’11 .1111 the mid-summer meeting at ishland 131$; $1112; dwrfilggilngeggagglzofigfififiig VALUABLE POINTERS ‘
a ' ' ore as ' ' T .
‘1 12E 3?:niilgcimgytlgrgtcifgr 111331: :or the on: Sf the bgst 1.0311115 in Kentugkx fso GIVEN 0N ADVERTISING ‘
‘11]‘1 , ge usy ‘an sen 11 your en ry or ‘—'—"."
1 31 1:1 {1‘1 fig?! hthilfigve‘wfi?mfee§ 1228813133513: this contest; and win the big cup that Interesting 32d instructive was 3' “5' ‘
1111 11111 June 13 Every editor ought to take a is promised you. cent 3111618 on HOW to Build Up Local 1'
51’? ‘ few‘ minutes off from his busy desk In another column is published the Advertising, by Editor Howe V. Mor-
1‘ j 1‘1 111; and play awhile with his friends and achievements of the newspapers which gan 0f the Sparta, 111., Plaindealer. in ~
1 11 1111 comrades-in-arms. So put the “ devil” won the community contest in the Na- The United States Publisher. That Mr.
i 1 ‘1 11:11 in charge of your office and hitch up tional Editorial Association 13513 year. Morgan is_ qualified to discuss the sub-
11221 11 the ‘old Ford and all roads lead to The Kentucky contest is based ‘upon Ject is ev1denced. by the fact that he -
‘1‘1 Ashland in June. The editor also serves the same plan as the NEA contest- has had the enjoyable experience 0f
1 '1 '1“ notice that he is after the golf cham- Read this over and ascertain if any or seeing. the amount of space 501d in ,
“ «‘3‘ 1:5- pionship even if his score hovers near your promotional activities equal, ap— each issue Of his paper more than
- 1 ‘11,, :1; or over the 100 mark. Let’s go! 3 proximate, or better the activities as treble in the past five years. And this i
3: 1 11‘? 3,;‘3; - . - outlined by the winners in the NEA fighggtshigriif: terwnth5ndmwlitgelontl); -
1 ' (3: 11‘ ‘ - ontest. x
1 '911 1113 , .‘ SE_ND IN ENTRIES c . - a 30% increase in circulation.
1 5 11 12‘2’ The 01710131 announcement 0f the “Building up local advertising re- .
1 1‘1 111‘, new‘spaper contests or the KPA ,1 is ADVERTISING RATES LOW solves itself into selling our space and 1
1‘ 31 ‘1‘: made in. this issue or the Press. é ten- In the March issue of The Press was seeing that the space sold contains 1
1 - 1 11111 tativeannouncement was made in the an article giving a method of determ- sales arguments and so arranged typ-
: 1131 April issue, and 11131718 91‘ Flo. change 094,11 ining the cost per inch for each issue ographically as to bring results for the
3 g 111 :11: be’noted. Every association member IS of the paper. This cost must be borne purchaser 01 space,f’ says Mr. Morgan,
1 ‘ ‘1 111; urged 13° send 1“ entries for all 0011‘ by the advertising. Using this cost sys- continuing: “Too many good space
11 3' :1, 1.1: 13651751 some are already 1n1the hands 0f tom the NEA has determined certain sellers quit as soon as the space is sold
‘1 ‘3 11, the.chairman- The comnnttee l$013135 11° rates .for advertising, based upon the and pay no attention to the pulling
‘ 1;‘; have a large entry 1151': as the Judge, 15 average. cost per issue of community power of ads as written by some of the
. 1 i 111‘; a bear for punishment, and likes a newspapers all over the county. business men, who may be good busi-
. 1 1;, number 01' P349815 from winch to make A recent survey of community news- ness men in all branches of the game
9. ‘~ 111 his final chOIce 0f the first, second, papers in Kentucky has shown that except ad writing.”
1 *- j 113 and third places. P163536 11,018 the dead- the advertising rates are considerably Mr. Morgan emphasizes the fact that ‘
1 ~' ‘ 11:11 lineandget your entries 1n as early as lower than those suggested by the successful advertising solicitors ire-
; g 3 1:1 possible NEA. quently not only sell the space, but in
1 ‘1. , :11,- . . -—-— . Responses from, sixty newspapers, many cases write the ads, lay them
1 ‘ 1, 11‘ 1 I THE COMMUNITY CONTEST scattered throughout the state, give 3. out, see that they are well displayed
3, 1,1 As was noted in the April issue and representative sampling of the whole. and well illustrated and even assist in
1‘ 1 11 again in this issue, a new prize contest Of these sixty papers, only three arranging window displays.
1 111; has been added to the annual contests agreed with the NEA rates. . Due emphasis is also given to the 1:
1 1.11.1 of the KPA. This is entitled the “Com— The NEA rates are based upon a importance of having a healthy cir- f
1 1 “ 111,1 munity Service” contest and will be single rate for both local and foreign culation, as well as an abundance of 3
1 -* 1111 awarded. on the basis to that newspa- advertisers. Most of the Kentucky well written local news. 1‘
;‘ 3’ . per that has given the best construc— newspapers have a dual-rate, the for- After each issue of the News-Plain- ‘ 3.
‘1 3 11: tive service to .its community during eign rate being higher than the local. dealer is off the press, the cub reporter 1
1 M11 121 the past year. The first duty of a .Local advertising rates were .found clips each ad, pastes it upon a brilliant 1
1 ‘ ‘ 11 worthwhile community newspaper is to to average 15 cents lower than the piece of coated blank and places it in 1
1 11 give serviceto its community—to be a rates suggested by the NEA. Six news- the window of the advertiser. With 3,
‘ 211 booster, to aid in its development, to papers had a local rate which exceeded each window display of advertised ;
11 1 11-1 foster and enc0urage everything that the, NEArate, and the average excess merchandise, a two-color window card 3’
El Tr 1111 will make it a better place to live in, was eight cents. bearing the words, “This Merchandise 1
;‘ ‘ 1-11 and to promote its civic and social The foreign rates average nine cents as Advertised in the News-Plaindealer I
1 . 9:1; progress toward a definite goal. lower than the NEA rates. Eight pa- This Week—:Watch Its Columns for l
- 1 ; 1:111 Every newspaper that has served its pers charged a rate for foreign adver- Our Announcements,” is given a prom- €
f i I 33311 public well during the past year is cer- tising which exceeds the NEA rates. inent position. This service not only
3 . 1 11: tainly eligible to enter this contest. The average of this excess was seven interests the public in the careful . ’
1 ‘ 111 Just pause for a minute and think of cents. reading of advertisements, but also in)!" 1-
; ,1 '1 115‘: the articles that you have written, the There is~no~reason why a-conununity presses the merchant gavorably '1
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Where Kentucky, Ohio, and West Virginia meet just east of Ashland. ‘ 3 .
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‘ ’ MERCHANTS SHOULD HAVE and again against high pressure meth- follow these rules your circulation may j '
‘ CIRCULATION INFORMATION ods of increasing circulations, and has appear to be less for a while, but it will i '
__ _______ urged the permanent building of good rebuild itself, and become a permanent i
. subscription lists by making newspa- asset both to yourself and your adver- , I. ,
‘ TIE: gngglgg’; pfilggfigfistocgggerig pers meritorious. It believes that mer— tisers. , i
L readers that a large circulation may Chants buylng newspaper Space afre en- m ' i
‘ not necessarily mean a valuable cir- titled to the facts concerning circula- Byron Pumphrey Lexington, a stué‘ E
5 culation and called attention to an tions and that the publisher should dent in journalism, at the UniV8r51tYi I
. angle of newspaper advertising that have at heart the mtereStpf the man who has been managing editor of the l
, sometimes may‘ not be considered by with whom he is domg busmess Just as Hazard Herald for the past few .
l publishers when they are building or the mmhant 51mm“ 1001‘ after the months has been appointed assistant ‘ l 1
_. improving their circulations. best interests of his customers. editor 6f the Kentucky Progress mag- ! i
i Quoting Mr. Jay Iglauer, vice-presi- Mr. Iglauer's statement concerning azine under the editorialsmp of c, j i
- dent ’of Halle Brothers of Cleveland, salacious stories does not apply to the Frank Dunn and has taken up his ; i
i the editorial in setting forth the mer- country field, we believe. The indict- dutes at Frankfort. , i l
chant’s interest in newspaper advertis— ment concerning SUbSCflptlons 5.5011173: m t . i
; ing said: “Ask the newspapers to show through contests, we believe, Is also . l
- what happened to the circulation when overdrawn, as more'and more country Good times in store 7 j
I they introduced the types of salacious newspapers are getting away from the And you’ll understand ‘
1 stories that appear all too frequently contest idea each year. However, there At the annual meeting _‘ ,
l of late. Ask them to show you the are; Still too mgnytnegspapeiitiiat go In June at Ashland. ~ x '
1 results of the oflerin of remiums no pay enoug a en 1°“ 0 er 5“ ' — J ‘
and contests of all sort: We Ewe seen scription lists, letting subscribers drag Apologies to Shakespeare. I. l ' '
a , charts showing the distinct bulge in along Wlthout Paying, burdenmg them- —°—————-—— . l .
- ' the chart line when these devices are selves Wlth free copies or following ANOTHER IDEA FOR USING UP 3 r
r used. Do you think such hypodermics other practices that are not just. the ODDS AND ENDS 2 i ‘
of circulation add to the value of the best 0f busmess. Printed salesmanship: — In every ' , .
- ‘ ~ merchandise advertising of a store? Simple rules that will help in making printing plant there accumulates a lot I
r Yet all these readers go intothe gen- your paper what it should be are to of left-over cover stock. strips trimmed I
t erai hopper of the circulation records— give your readers the best edited paper from oversize stock. These can be turn- ‘ .
i the records upon which the price per that it is possible for you to produce; ed into printing orders by getting up I
i inch is based.” The editorial comments keep the appearance of your paper as a series of colorful miniature folders ‘
i » further. concerning local and out of neat and clean as possible. reseting for customer's salesmen to carry in [1'
i town circulation and says that mer- your standing advertisements occas- their pockets and pass out Where they .; . l
a chants are entitled to as much infor- ionally, keeping your ink fountain will do the most 'good‘. A 2x2% inch -: J ‘
r mation concerning the service they are clean and changing the tympan on folder opened flat requires a piece 01' I: , 5,
1' buying as the customer who may be your press regularly; keep your circu- stock 4x51/2, folded twice, the back us- i ,1
- ' buying any other kind of merchandise. lation trimmed to those only who want ually being blank. Two or more colors ,4 . E 1 .
y 7 Gucci the policies of the National and pay for your paper. It is a waste are advisable, because the size will i" t
.1 Editorial Association has been to foster of yours and your merchant’s money to render the folders inconspicuous. 1' fig , v.
- better business. methods among its send the paper to those who do not Salesmen. like to pass them out, and it I Q 3. g .
members. It has taken a stand time want. it and will not pay for it._Ii you helps them. . . . . 1::

 1 j 31, ‘ '
j? 1 ’ l
l g; g g «Page 4 . THE KENTUCKY PRESS l
l ‘i
. g gig; - (Continued From First Page)
l *1: E E l.
- g g}, g E All the competing copies of papers ’
, i gig-33‘ _=_ E submitted in any of the above contests ,3
, g: g D Y B l T T E must be wrapped in a bundle prefer- g
' g. {Cg g- n F" ably flat, securely tied, plainly marked
lg lg E 0 all e Dug 0 he E as to the contest entry, and mailed to i
lg‘ :gjlgi l g . . 7 E Victor R. Portmann, chairmann contest f
g '- gyggg E E; committee, University of Kentucky,
‘; 1 ;:_§:gi E State P Tess ASSOClatlon. E Lexington. on or before May 20, 1929. l1
-_ gl 13g} ‘ E . ._. Only members in good standing of the
l ' l — I-I ‘
' ‘2 jigglg E E Kentucky Press Association are eligi- j
‘g ljlg: ‘ E . E ble to enter any of the above contests. f
_ 1g ;g j g - ASK yourself the question, “Why should I be a mem- E Each contesting publisher should i
l, . . 7- "t 1 t ‘ - E
l1 3;}; g g - ber of the Kentucky Press Assoc1at10n?” and then g Siégesiafiggertisa? ggecgutflgffigdflgasa i ,
‘l E ' ' note the following affirmative reasons: E giggle or come“ papers by separate
l all“ 5 = _ g
g J53g , a g 5. Community Service Contest 1
' g gill‘l .. g f.._." The Kentucky Press Association has .
till 2 1 Because I feel obligated to my trade organiza— E for its object the further development ,
lg _=_ . . E of Kentucky along economic and social v
. ,gg, ll} 5 , tions; as my duty to my busmess and my asso— E lines, and realizing that a state—wide ;
g: iggfl _ . . . . . . a development is impossible without the l
g, ggggj E . mates to maintain definite contact With others E cooperation of the local communities, {
g l , lggg, E similarl en a d. v 5 the newspapers have been asked to ;
.l'f jilj‘lj‘ E y g ge E lead the way and the Kentucky news—
> 2' 'l W 5 Because I want to capitalize the possibilities 5 Paper that serves best in this respect ~
.g g glggl E g _ g g g = is to handsomely rewarded. l ,
g l Hg, 5 __ such an organization affords, inc1dent to cost E The rules governing the contests are
, g j if g E g k d . . . . g E very few.- In fact, about all a Kentucky
lg; E _' wor ,ge ucational endeavor, credit information '5‘ newspaper has. to do to participate in qr.
igl-s- ij_;l u . . the contest is to lay aside the issues ' -
~l l , = and collection bureau ‘—‘ . . . . . 5
. E lg. *l‘ll» = 7- ' = containing information regarding a
ll f 11‘ l = " = . .' I
= » - - = community enteipiise thatgghas been l
gg lgggggggg E .g 3 Because I know the value of information that E helped acmss by the suppOi‘t of the
l; ggglggg 3 comes to me from the association headquarters. 5 paper through Its ,neWS columns and .
gt g, glgg-j E ' E see that these copies are transmitted
ll E A _ 4 Because What I get out of it represents many E in E W811 wrapped DaCkage- some neWS‘
l 1 {Pill E . E papers, on account of their smaller
. lgl-‘ gfjl '=‘ times the amount of my dues. E fields, do not have the same opportun-
l g .' Il‘gg E , , , _ . g E ity for community service that some of
g‘l l l g g 5 Because I am Willing to put into it in proportion E the newspapers in larger fields have g
. ; "l = - E and this fact will be taken into con- ;
l ; -l l = to what I expect to receive = -v . - -
: . if = ' = Sideration by the Judges.
'1 ' )3 jlfl'l 7‘ - - ~ . F'- The general rules of the contest fol-
i l gill, E 6 Because I enjoy the spirit of good fellowship .5 low and are an self-explanatory g
j lggflg '=' maintained among our members E Contestants must be members of the ‘
g ‘5‘: ill} E _ ' E Kentucky Press Association in good '
: l 311:; = Because I do not we. ' 5 Standing ‘
3 ’ 1 ill} 2‘ 7 g , nt my brether printer to feel g Contest will cover the twelve months
3 , :2‘ 51?! 5 that I am unWIlhng to do my share for the good E ending May 20, 1929- A11 comes 01' the 1.
lg ; ll at} E f .' d E newspaper to be judged must be for- l
g j ;’ {I'll E 0 our “1 “StI'Y- E warded immediately after the final
, ;: lilil . . . . — ublicatlon in 1929. ' . -
I ll}: g 8 Because I recognize that competition is not the E p A11 entries must be the general run
‘» ' l glg3l'3gi g - _ 0 - E of the paper and upon the same stock »
g g l l‘lfj E . life of the trade, but that co operationis--because E ordinary used for regular editions, or
, ; ; lgl a if I need help I want to feel justified in appealing E in case 0f sped“ edmm‘s’ as paper '
3 ’ w ‘=‘ _ I; was sent to subscribers. ‘ l
g. - g M E to my fellow-member for 11:. E Publishers of contesting newspapers
i ' glgglg:j g , g E are to submit such copies as they deem
l' {til E 9 Because membership in our association means E necessary ‘90 ~Set fowl the mats 0“
a l5 5 a . -. , _ a which their entry in the contest is
g g g a definite better standing in the eyes of my cus- 5 based. '
. g ' :jg‘g l g tamer. ' E No Score Cards g:
l j l g g g g It is not considered practical to pre- v
, g l‘l-g‘iE g 10 Because I am unwflling to accept the rewards of a pure a score card for this contest. as l
l g gllglgjg _ . , , E the factoron which papers are to be i
g _, glgggg E the other fellow’s efi'orts Without contributing g judged is a matter of pertinent facts 1
lg: ggl'ggg ':_' my share E relating to the service of the contest- '
‘5 gggl aggzg G ' E ing newspapers. Letters of Recommen-
; egg glglg E g dation and Nomination should ac- g
g , l‘xgg; g E company all entries, however, and the
; ‘ l’l‘ll E These reasons were borrowed from the Ben Frank— E Judges Will be ”kw “0 31mm“ a writ‘ .-
‘ :lgglg. a . _ ‘ . _ E ten report analyzing all entries and '
g g ,ggglg 2 1m Witness, but they answer the propounded question a giving reasons for the award, based on '
gg ag-g ‘ ,ggggg g . . . g g the “letters of recommendation.” l ' ' j.
g :ggggg E (1111:: satisfactorily. Are you a member of the Ken- E By tuletglge: of trecommendation" 13 l'
l m o n — ‘
g, g gglgg, E xtuc Press Assoc1ation? - _ E mean a s a emen of the publisher re- .
. ! g; glg: a y H flOt’ d0 gyoughave a sans a garding his field. The more informa-
l . mg; g factory reason for not belonging? Think It over. E 131011 the letter 0f recommendation 60n-
g g g jgjgl E E tains, the better able the judges will be »
g g . ggggg E . 5. to properly rate the paper in respect '
g gg;,g = _ E to the opportunities to perform com- 1
g 3,; munity service . , ~ -. . F
i is ' ~ . i
‘l E ‘ii7 ' ‘ L
:15 = ”3% ggggg .
3 all; ‘

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THE KENTUCKY PRESS Page 5 ,.
(Continued From First Page) Journal, will be the speakers. (Continued From First Page) ' 3 #3
Miss Mary Chenoweth, of the Courier- Followrng is the program: in a county insist on charging only 3 ~ .3
THURSDAY, JUNE 13 $1.00 or $1.50, the usual result is to r 3
Registration Thursday afternoon, Henry Clay Hotel. , keep the rates ofpther papers down. 3 3 3-
. P M (E S T) O . _ . . b 11 .. P ‘. t 1 _ In these cases busmess co—operation is i3 u3
8.00 . . . . . — penlng sessmn- in a room, residen J. M. Al en, needed, but papers enjoying a fair 3 3,]
The Democrat, CYnthiana, Ky., preSidnig'. reader confidence can still boost rates 3 £33
Address of welcome by B. .F. Forgey, editor Daily Independent, Ashland, Ky. “Ugh minimumllosslels. h t ‘3 ,3
s . . . .‘ . . ~ , . ‘xperience 9.50 s owst a when one 3
Response by Keen John on, editOi Daily Register, Richmond, Ky, . lone publisher takes the lead, others in . 2:: 3
Announcements . - _ _ the county are likely to follow in a 3 3.13
8:30 P. M.—‘Visit to Armco (American Rolling Mill Company). year or two. E3
FRIDAY, J‘UNE 14 i ‘ ‘ ' . Five of the papers are not included g
. __ . . ' _’ in this tabulation, because they charge :75
9'30 A' M‘ Business sessmn. , ,' A, ' a double subscription rate. Two of ' E
Address, “The Old and the New Court Parties,‘ Dr. A. M. Stickens, Western these newspapers receive $1.00 and 4 E
Kentucky State Teachers College, Bowling Green. ' $1.50 and three of them $1.50 and $2.00 3 :3
Round Table, “An Audit Plan for Circulation of Country Newspapers,” led by While they might as well .311 be getting , E
J. M. Lovett, editor Ledger & Times, Murray, Ky. _ ifsgglsetmlght' Such .3. palicy 15 not ad- 3 5‘
Address. “A. B. C. Membership for Smaller Daily and Weekly Newspapers,” Should Ask at Least $2.00 3 .
W. E. Chandler. chief auditor, Audit Bureau of Cii‘culutions, Chicago, Ill. Subscription rates are an arbitrary 3 .
Awarding of Newspaper Prizes by Prof. Victor R. Portniann, Chairman of News- thiigg. They] arg; 1:913: basgd directly on 3 ~‘
. . .. . . 1 . .. ,3 -. . .. , ,z . 7 cos 5, on va ue o . erea er, or in any- ;
paper Exhibit Committee, Department of Journalism, UniverSIty ol hentucky, thing except habit and custom. On .
Lexmgton. some publications the subscribers pay
12:30 P. M.—-Luncheon as guests of the Daily Independent, Ashland, Ky. less than 1 per cent of the cost of 3
‘ 2:30 P. M.—Golf Tournament or Drive Through Tri-State. prgducibng the ggptergoon 0313191335 T333133 .
. . . , - , su scri er pays 0 per cen. e i .
Friday Night—. Banquet at Countiy Club by Cliambei of Commerce, followed point is that no weekly publisher . 3
'1‘ by Reception and Dance. should experience any conscience pains ~ , ‘
SATURDAY, JUNE 15 for asking $2.00 a year for his paper, 23
9:30 A. M.—Business session. » or, for that-matter $2.50. It’s worth if, 3
Address, “Snap Shots,” Miss M. Annie Poage, Ashland, Ky. g?a;egil?°:$3§rgo the great majority 3 3! 3
Address, “The City Reporter," M