xt7mcv4bs02x https://exploreuk.uky.edu/dips/xt7mcv4bs02x/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1938 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, August 1938 Vol.10 No.2 text The Kentucky Press, August 1938 Vol.10 No.2 1938 2019 true xt7mcv4bs02x section xt7mcv4bs02x if" M. .,; . ~ 7.3 v .. 3'73".“.',':’f"1"3.".‘1'3'3'3'7“":3'- 23:...“ x 31.3 . ,2 .3 - j: . 1 . 2: H . _ 1‘ V 3 . . _ ‘ .. > 3 _..._' .
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I' 3 ' I I Page Two _ THE KENTUCKY PRESS August, 1933133? AU
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I, I I . . d a majority of the weeklies are darnedIIII'Itbe O
.' I WISCOnSIn StUdy Shows Metho 5 hard to deal with. And that’s true. . that
f I? I “On local advertising—personal soli._I vest”:
Ii . I f ' ' citation constantly.” 0“
4 . 1 Used To Increase Advertlsmg WOW“. Replies An
Ii. II . , “Build confidence in yourself, your I _dreds
Ii-I II” . ' _ . _ d ~ ‘ ~1_ 0.1, S 1 31am would product, and then go Out and present I» fom:
'. II I A portion Of a very interesting stu Y 5P3}? 3ftflltlllsli'-1 fuc 1.0a 1’ d ertisin sound ideas, layouts and sell them.” I. 031‘
,; II I. entitled Revenue Sources of. (Ilountlrgy ma e III.1IIO:CII ,e(.1101610n d V 't g “Put all propaganda received by the I l (i
. III I “7691le Newspapers, by Wllllam _ ' Juml) F0 "V 1616‘“? ‘1 plant to see; ant editor for publication into the waste 7 “e ‘
' I ' Howrson and W. A. Summer, Just 16— wheie it belongs. All tiis is trueo mos basket unless it is paid for as advertis- they
in I I leased by the Department of Agricul- of the large concerns selling nationally. , ing. Print only news that is genuine .I Do. y
j I . I . tural Journalism at the Umversrty of ‘On the other hand we must not lose news to your subscribers. Propaganda .weigl
; I. 1 I Wisconsin, is devoted to comments by cognizance of the fact that weekly edi- for government department or corpora- ,, adver
I I I . publishers of weekly newspapers on torsare not the best business men. The ti ons is advertising. Political propagan- I is pa‘
.' I . ‘ 1 practical ways to secure more national dailies ‘give real serv1ce to their patrons (121 should never be given space unless I as ne
j I I or local advertising, which is not the rule in the weekly field. paid for and then marked as political = Furth
1- II I Information was received from sixty Also this question of miline rates is a advertising copy. A freedom of the f, rnuch
I I4 I representative Wisconsin papers and bugaboo that! the country field must not press without strings will bring about , IS’ 110
I I I: forty leading United States and Cana- lose Slght Of' . . . . better advertising for weekly newspap- I ”Hm
I | I dian papers. The study reveals there “Sound. merchandismg, gorng ill'ltO .a ers. Daily papers, I do not believe, WiIII Mr
I: ‘ ‘ is no cut-and-dried answer to the prob- huddle With the merchant, learning his ever come into this category again. They forcec
I I lem of how to secure more advertising, problems and lending your ability and like capitalistic en dorsement.” or th
I I‘- I but shows that an increase in advertis- resources to help him solve them. Teach- “Go after business harder. Work spe’ your
;I I I j ing volume is a matter of constantly put- ing the merchant that advertising alone cial editions when needed for sales . lation
II “I ting the best foot forward and pursulng 18.1161131688; but that advertising coupled events or to promote community inter- lle w
-. I . I‘ business-like methods. With careful buying, attractive display, est.” _ . . “Keep after national represen— I circul
. II II , I Here are some of the comments: courteous service and fair selling prices ta tive." . ' . “For local advertising—hard ‘ diate
. I I Il’isconsin Replies can move goods at a point. A man can work. For national a dvertising—help volun
, I . “Better business methods among pub- be honest but if he’s dissolute, lazy, of local dealers.” your
I ’I lishers in prompt answering _0f mail, dirty, a common drunk, and ignorant “Every advertising prospect, national III to
I: I correct insertions, checking copies, bills, his honesty won t get him much credit. or local, is an individual problem all by i actor
I - . etc., etc.” . . . “National advertismg In the same way newspaper advertismg himself and must be dealt with accord- ‘.the n:
1 II I might be developed through more in- can’t overcome bad buying, rotten win— inglv. we have been a part of every t by EM
. I I . f. tensive soliciting and the formation .Of (low displays, clerical help Wthh treats gl‘Oqu ever formed in tlllS state to pI‘O- , any d
I .: . I, I advertising clubs for better community a customer as a brother and sales prices Imote national advertising. They have I COHCEI
I~ I I . business.” far above what comparable g00ds can all brought some returns,Ibut not much. I . ”You
I II I “Cooperative supplemenn Irotograv- .be purchased for elsewhere.” One of the chief threats to local a dver- :' III spI
I . LII I ure preferred) for group SOhCltathfl. Of IIVVhen conditions are right we can get tising is the practice of the manufactur-I or th
. i >‘II I ‘ national advertising not now carried, more local and foreign advertising. Ad- ers of furnishing bills, circulars, etc, for ”film
5 I. such as fOOdS: etc., etc. Class1fied cam- vertising from some local concerns is . little or nothing to their dealers which I :fien f
i I paign idea: insertion rate pays for an ad 110‘ encouraged because 0f poor Pay and encourages direct-byanail advertising to III I erle I
‘ I I until the article 15 50M or 3 months known poor financial condition. This the detriment of the local paper. Only 0911‘
1 I I’ elaPSCS- This for individuals only. ‘is a town of 1100 people. Not hard to bv proof to the advertiser of greater :mlg It
I 1 II . “What is needed is closer liaison be- cover. We do not tear our shirts to line “Image through the newspaper at m}?
, I 1 «. I tween the leading country weeklies and up all the business we could get because lower cost can this be overcome. The III that I;
I i I ‘ the national advertising field. Much ad- we like to work for money andprefer local papers must keep Up their sub-i4. the n , . . ”My, cit , a,
‘ I. .. ____.W., »-- I I I II I I I ELM»

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1938 THE KENTUCKY PRESS Page Three 3.13 3 :33 :35? .2
t 1933"?" Angus” i3 :113 3'33?! - ‘-
: it, if 3 3 ~;
911‘, n the safe side, it is any wonder To us they seemed somewhat high; but possibly the non-metropolitan press is 3.23} '3 :33 - .;
3 darned i be 0 ressive dealers make major in— for bona-fide paid, concentrated circu- too rich for his pocketbook. But isn’t 33,2 '1}: (31:1 1:
true. :1 that Iiii): in scales that fairly scream lation, they are probably fair. At least, he more interested in buying advertis- 33:3 ‘3 3
:nal soli. vesttrxej hts to their customers? their adoption would be a step in the ing readers than just more circulation? 33,’ 1:31 3 3
OllAnd Etill: we find hundreds on hun- right direction and tend to :bring sta- Advertising-research experts tell us 3:3 33 3 }
dreds of newspaper publishers who be- bility to the rate structure :of the non- that a surprisingly small percentage of : 3333 3 31,.
31f, Your 3~ ome incensed when asked to account metropolitan press. As it is today, we the subscribers of the large papers read 3 3 3333,33
l present 3 for their circulation. find milline rates varying from 3336 to through an entire issue; Our average 3:}:3 13333 3: .}
em.” No wonder advertisers shy away from 33560. A $15 rate is considered extremely busy city friends haven t the time: to 33:: 3:33: :3
i by the3 the small—town press. Half the time high by most advertising agenc1es: and read thoroughly a twenty, forty, Sixty 33: 3: 33:3: :1 .
1e waste~ thev don’t know what they are buying. out of reach of the average national or even larger page paper. Further-1 } 3:}::3:1:3 : }
advertis- , D0.y0u pay for your newsprint before advertiser. : more, they would not be interested 1“ } 333:?‘1 '3‘}}3 -
genuine weighing it? Of course not. Isn’t the In our agency we put a microscope all the news if they had the tlm€-: They 1 . 33 33:33 .
.Paganda 1 advertiser entitled to know for what he on any paper with a milline rate over know comparatively few people in: the 33:: :33: }: :_
corpora- 3 is paying? He must know; and today 315, and if you expect: to build any vol— news: They Sklp pages, even sections, 333:, 33 “it
ropagan- : as never before he insists on knowing. ume of national busmess, you cannot singling out only that news and those :3 .3 3:3:}}
:e unless 3 Further he not only wants to know how afford to set your rate much above $10 features in which they are particularly :33: 3 3 :33 3}}
political 3 much circulation you have, but where it or $12. interestech :Consequently, _when we be 3 3 3 3 33 .‘
of the ,. is how it was secured, and the degree of Now a word about rate cutting. Did gin to eliminate Circulation }waste : in 3 33:} 33 1 3}
1g about 3 its stability. you ever barter a discount on an estab- the larger papers, their low circulation 3 3 333 3:3 }33
IEWSPaP' Mr, Advertiser is not interested in lished posted price, only to find next day cost develops into a comparatlvely hlgh .3 333 ,l :33 :33
eve, WIHJ forced circulation, or' that given away, that your neighbor proved to be a bet- reader cost. ‘ . 33:3}: 3 333} 333
in. They or that scattered beyond the. limits of ter bargainer? That he secured an even Not so the small town papers. Rarely 3 3.: } 333:: 33:
, your natural trading area. Such circu« larger discount than you succeeded in do these papers exceed ten pageS, and 3:33 33 :33 ,
ork spe-} lation is practically worthless to him. getting? That is how an advertiser feels we find them full of live local news —— ., 3. 33:: 333 ,
or :sales He wants bona-fide paid circulation — when you start to cut rates. And no news about CVCTYbOdY and read by those .333 ,i 333 =3
ty inter- circulation concentrated in your imme- matter how large the concession, in the who know everybody in the news. No 3333 33 3333},
‘epresen- diate marketing area and in sufficient back of his mind is always lurking the such shrinkage in readers takes place 3}, :,:.}:.:} 33:3 :1}
ng—hard ‘ volume to afford adequate coverage of thought: “Did I reach the bottom? 1“ these papers. They are generally read ' 333 :3 1
g —help your market. He is willing to pay for Wonder what the Other fellow paid?” from cover to cover. Consequently, the . ,3 3:3 3:3} 3 } : 3}

. it too. An audit will disclose these To establish a fair rate, then, publish high Circulation cost of the non—metro— - :1 3:3. :33: 31:3:
national . factors so weigh your circulation for it. And above all, abide by it. Only politan press is offset by an exceedingly :} 31:3} 3333333 3 .
hi all by the naiional adiflertiser. Have it audited by so doing will you earn the respect low reader cost. :31“: 333 3 33 3}:

l accord- » by a disinterested party and‘thus dispel and confidence of the national advertis- But that’s not all. The larger the j: :33 v :3 3 :1:
Of every 1 any doubts he or his agency may have er and his agency. . Paper: the greater the amount 0f news 3 333 3:3 33 3 3 ,1
. to Prof concerning- your circulation. A few moments ago I referred to mil- and the heaVier the volume of adver— : 3:} 3:3 } 3} :} }
iey have 3. You say the local buver doesn’t need line rates. It is the common denomina- tismg. Therefore, advertismg space ne- , 3} E3 333, 3 :
it much: i it; so why go to all this fuss and expense tor for measuring circulation costs. A cessary to .gain a required degree of do- :} ,33 3333 :31} 3
‘1 adver—3 for the national buyer? Maybe the local ' milline is the cost of one line of adver- ininance in a newspaper needs to be: r:3‘ {:3 3 : 33 5 3
tufactur- - merchant just hasn’t asked for it; but tising per million circulation. It is the increased in relation to :the Size of that 33, 33 3 :1 3} } 3
etc, for 3'then he is right on the ground and advertiser’s yardstick for measuring the newspaper. All of which :means that .3313: 131 1 3
isfyhldl: therefore better able to appraise the cost of newspaper crculation. And only a comparable advertismg )0b :can be } i3 :33: 3
,tismgm1 local value of your paper. Still an audit naturally when milline rates of the non- done inthe small-town press With con— _ 53 33 - }
r' Only might be the means of developing even metropolitan press are measured again- siderably less space than in the larger , ,33} 3:}33, }
greater more local advertising. st those of the metropolitan press, the papers. : 3,: }:; }}
1pm“ at . If you feel vou cannOt afford to join advertiser throws up his hands in holy For this reason, the reader cost of the 3: 3:33} 3 3 : }
e: The33 that Audit Bureau of Circulations, do horror. smaller newspapers 15 Stlll further re- 3 3} 33 :: .
611‘ silb' . the next best thing—submit your cir« Even rates averaging $15 per milline duced, bringing it down to alevel where 3} 3 33 : }
he ‘defl 3cu1ation for auditkto the state press seem out of sight to him. “What!” says it would seem to be practically on a :13 33:: 3
readelS (:11 association _ and I am surfiyou will Mrf Advertiser. “pay $10 to $20 per par With the cost per reader of the met- }1 3: 3}}. '},
'Igh the i find advertisers and agencies more will- milline for circulation in small-town ropolitan press. : 3}. 3333 3,333 . 3
211OtOfingto consider your \publication. papers when I can buy circulation in Thus we can demonstrate that mil- 33¢: :33 3 3 1
to prove 3': Now let’s look at rates. I’m not going the larger dailies from $1.50 to 5355!" T00 line rates alone do not reflect true ad- 3 31} l3: _. 3
C would r to tell you what you should charge for often he dismisses the subject by some vertising values: They are of use only } 3}}13 3-331r ‘ :1} 3
our Pa- 3y0ur circulation~that depends on your remark as this: “They’re too darned in comparing Circulation costs of com- 3}i } 3
33individual production costs. There is expensive.” Or, “They cost too much; parable Size newspapers. Reader cost . 3: 3,; } 3 .
”a limit, however, that an advertiser can we can’t afford to pay that price for c1r— is the true measurement of value and 3:1 3 ,3}, 3}. . } }
? iiiallord to pay, and many rates are far culation.”. _ the ham on Whleh the small-town press . 3,3 ‘ 3
ii beyond that limit. The feeling of the national advertiser should be sold to the national adver— } 3:} 3 3:3}
ad 33 Early in the Year the North Dakota toward the cost of circulation of the User. : : 3: 333:} 3 ,4
d 3,’ Press Association publiShed in one of its small—town press is fallacious; Non— But you have still a further important 3 3 :3 313333 33
led an 33 bulletins a scale of rates for varying metropolitan circulation is not actually advantage over your worthy contempor- :. 3 3 }}, 3-3
Because: CirClllations. These rates, I believe, as high as milline rates would indicate. aries~one :you not only have failed to . :3": 3 3r} 3 3: 3
d jihave been generally accepted by most If the advertiser is interested in buy- register Wlth the national advertisers, 33 _ 3 33:. 3: } f1 3
:kdario. attate associations as pretty much in line. ing circulation, and circulation only, (Please Turn To Page F2116) ' 3 } 3:: .3 3 :3 :1: } 3
n, 3.: } , 3, :3 3, .1 .}
_ m ~ 1 : - 3:3 13.33
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' . lg Page Four THE KENTUCKY PRESS August, 1938 “all?“
, ; i i . . W8
1 , Each year sees more and more news- who would like to see America return "i"
. . . . . . r; '1
j I I I . 1:28 papers co-operating With the schools in to the old tyranny which is once more I ‘
.‘ , i .. . , rs- an ever—increasing number of ways. spreading over Europe.” , b“
:1 ' l ‘1 F D Some papers furnish a complimentary Agar declared no reform could come ‘I‘IL PIal
. I " I copy each day to schools in county and from outside and no laws could force . ‘51“
:3. l . ,l ————“—' citr for use of students in class and lib— freedom iir a moral sense. ,- ,. 1101
.~ E. I Ofilcm Publication 0? Elle Kentucky i-ary. A number of angles have been “It freedom of the press is to be saved, r £10]
. I I3 Press Associa ion developed to this practice that augur only the journalists can save it,” he said. hm
. ,i well for future reader interest and pres- ”All we have to do is to lift ourselv an)
i" . H ' . ortmann Editor-Publisher . . . . es ‘ -
I II JII “can. R P ’ tige. The county superintendent of to the level of the ideals we profess. We W”
lI ————————_ r . . . .
.‘ 'll r schools or crty prinCipals etc should Cl’lllll to be the servants of truth yet
i , . - - - L , and
- i» . r , Printed On The Kernel Press, Lexrngton , , ’ ’ . . .
'. II “I ~ be sold on the idea if they are not al- liberty, biit the claim is largely afake... a?“
I ' ‘1 '_—_—__— ‘ 2 ' ‘ ‘ '- ' 7 , I. . of
f I I I Press Associafion omens re idy familiar and in sympathy With it. V\ e dont even know cxactly what we bet
I l, I I J. LaMarr Bradley, I???'pEnter‘iiiseififvme’t“ Illhey Will, in practically every instance, mean by the great words we use con- ' the
. 3 ‘ . Thomas R.Underwoo , . .res., era , exrng on , . .' , - _ I__ ., . . I I
. I. I J. Cums Alcock, Sec.—Tres., Messenger, Danvme )Ie eager to avail themselves of this ser tiInuall) democracy or lreedorn, or the I
II I I . . . \‘1C€. rights of man. But the tyrant States "
- l I. , Executrve Committee The new )1) . . I) Cl . . 1 k‘ h [ tl b ‘l . I
.I I II Gracean M_ PemeyI Herald, Eddyville, Chairman; . sI .Ieis Ican icn er a va u- now w a my mean y tieir words— . W
I; ' Harry Lee Waterfield, Gazette, Clinton; Tyler able servrce in helping to make a more and they see to it that everybody means . ”‘
’ .. » Munford, Advocate, Morganfield; Vance Armen- . . . . . .
t e trout, Courier~JournaL Louisville; Joe Richard- discriminating and current—events con- the same thing. Worst of all, we don’t P
.‘ 1 son, Times, Glasgow; Dolph Creal, Herald-News, . . ll bl. f . . I l I l l . .
‘r Hodgenville; W. Vernon Richardson, Adgoeate, scrous reacmg pu re 0 the growmg even unc erstant wrat we dislike, what ers
l , 'I - . - I . . . . .
I ‘v 222?..123021 ;Vi§.toiir.th/ii§§xi;m1:§§’ pliialiiriilciiljynthifnsi; generation. The Des Momes (Iowa) we are trying to fight. I lish
x ‘. Henr Arrowood, Heral , ain svi e; ames . a .' . . . . . _
I I ‘x‘ Nora; I Independent, Ashland; Russell Dyche, Register, the Colorado Springs Gazette . Agar said that while America was 3 ofte
1-14 Efigléle‘fi?)%%%err§°“d°ni Rom“ L' Elkm’ Lan‘ and several others have pioneered in Justified in hating Fascrsm and Com- ' clas
I I ‘ ’ Leg'slat've Comm‘ttee this field and their experiences and munism, we had accepted a ”bogey-man abo
. , I l I i I . . . . ,, .I . .
. I J II I Thomas R. Underwood, Herald, Lexington Chair plans are available to those specrally picture because it was easrer than to wer
, ‘ - man; Cecil Williams, Journal. Somerset; Tyler interested. attempt to understand. Q
I, 1‘ : .. Munfor-d, Advocate, Morganfield; George A. Joplin, . . _ I, , _ n _
> I. . . _ J2:.,ICé)mmIonW§alth, ISOinerISet i1 Vance Armen- School pages are provrng of increas— We ve grown lazy—minded, he Sflld- eacl
. I3 t ‘ Itrou’ Dune“ our"? omSV-l Ie‘ ing interest; news of the schools in some “VVe’ve lost our moral certainties . . . ' idei
4 I ‘ - isn II M s ‘fi‘dvcg‘s‘f‘i cong‘Ime d Ch _ cases written by the students. There are “It is here the press could help; and this
» - . , S er, 10 mon , airman; - . . - - . . . .
. I I Jogyorg (£3qu N‘ffisswrmt ciimpbellsviilflli; a lot of different twrsts to this feature it is here the press is failing, treating Is s1
2 I l‘ . Egg; gldvgggg,gfgLfg’gng‘grngag? ‘Wat'hen; alone.I County school athletics might what may be the decline of our Western rule
I . ‘I .‘ Kentu‘fl‘y Standard: BardStOWH- come in for nrore attention. ‘ ‘Vorld as if it were a circulation stunt A
II ' I Newspaper ExhibltCommilfee Why not put on a campaign of pro- . . . Journalism owes our country a ' t111‘(
‘V I Victor B. Portmann, Kentucky Press, Lexington, ' ' , _ - , - : . . . . _
. I‘ I Chairman; w. C. CangodI Jr., Sun, Winchester; motion in your town and community quality of high seriousness—and it is not for
i 1 m Denny Be Spragensy Marlon F3100": Lebanon to get your people to send a copy of the paying the debt . . . nun
II J . ' ; -————-—-— paper this coming Winter to that boy “Our press has got to do better. Our .
I." , : ,. , or girl who is going away to school. publishers have got to wake up to their I Q
I ‘1 if I ' MEMBER @fi Here’s an old trick that can be given obligations. Modern journalism has be- , pap
‘ I ‘Ij I I {33,4155 a lot of different angles. One New York come big buscrness, yet it has got to me I the
. 3 I ‘ “W" state paper goes so far as to allow some- to disinterested service. ‘ scri]
‘ f I . K ‘ TUCKY PRES one at the local residence to pay, weekly ”VVhen I say ‘got’ I don’t mean that I post
I t g ASSOCIATION or monthly, for papers going away on anything will ever compel such im-II A
‘ ( i i ' - mail to absentee members of the family provement. Far from it. The whole post
‘ I 'r I _ . ORGANIZED JANUARY. 1869 . . , _ _
i i' 5 I or friends or acquaintances, the news- power of inertia and of moral sloth, the pon
" I 3 3. Fall and School Du s paper boy collecting and remitting, less enemy that in the end kills every civill- one-
] , Britt Mari I' Opporffunil'ies a commission, to the mail subscription zation, is on the side of making the press .
I ‘ j . ' 'g 3 ' department. Several hundred are thus more trivial, more regardless of the Am- I Q
. t . I . Next month schools will be opening, regularly carried on this paper’s mail erican ideal. I only mean we have “got . (hat
I? ‘ vacationists will be returning, while the galley that would not otherwise be ”to do this if the freedom of the press, Or I advr
I 5 ' . days will be shorter with more time to there. And, as for reader interest. in the freedom of our people, is to en» " wraI
I E I I . read the newspapers. The farmers and these copies, there is none greater. dure.” I . maii
« I . small town residents who are more or ' ——~_— . pEF
‘3 I , less linked ii with farmin in their i ~ - ' ' Ed “
f i ' surroundin pcommunities ill have Freedom of the PM” Depends \IIn IIBSPOHSC ‘10 all lnqlllly made t(have "
. , . .
, t i I . g . 07: Newspapers Themselves J artin by an tho publisher, we I
I , O “ 1v their seasons earning and cash cr0p run down the information from auth-I
I f , I . ‘ . returns. It is not too early to make Herbert Agar, associate editor of the oritative source that it is against the Hov
. ii ' i ‘ your plans for this fall and winter. Louisville Courier-Journal, in an ad- policy of the Reconstruction Finance i A
a _ " It’s a good time to plan a mail pro— dress before the National Encampment corporation to lend money to newspap- II C1355
a : EI , ' motion campaign and organize solici- of the Veterans of Foreign lVars at C0—_ ers; also that it is against the policy of c t€d
-' E ' . tors to bring in annual paid-in-advance lumbus, Ohio, made the charge that RFC to take over indebtedness already II W011
f F ' * subscriptions while the prospects and “the press was given its freedom, but financed locally, 'even though the "PI prm
‘ ' . ' . . '
1 t: present subscribers have the cash for the press has not lived up to that free- debtedness in the case in question WI5 '1. Class
' I] ' subscription renewa’l. Election news dom.” Is he justified in that statement? for an expansion of business and for ad- I
t . . i . . . . ' ‘
y . ,' should be attractive to prospective new ‘By this failure, the press encourages ditional employment, both of Wthh,’ Q
' . o - . subscribers and old ones, alike. ~ all men who distrust freedom, all men might cease abruptly if not refinanced- I ’.
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i 15* August, 1938 THE KENTUCKY PRESS * Page Five I- I‘ 1 I I “If:
, 1938.71: - III 1 III;
. 1 _ 1 . " II I II1 ;
:. W&H Law Efiectzve In October may I use each year, mailed under 2nd— “For Checking Department. This En- II11 I'iI I If; 7 .
1‘ , , 1. ,., i); . I‘1 " ‘1 33f ,
a “3mm 1, The federal Wage and Hour law will C1455 IJOStilgC- velope Contains Tear Sheets for Check- I-, III I 131 . ' .
ice * '. . A. Y ( ‘ . ‘. ~ . ' > ~ ” ' II. III: -
more . become effective in October. Weekly Un 61 U S postal rules, you may ing liiiposes. One publisher was ad- 151‘, isI III» :
'. a ers under 3000 circulation whose use notImme than 10 percent of the Vised by his local postmaster that tear igI ‘jI I I I;.'
ild come 1- (II-Jirlcjul'itions are almost wholly in the total weight of the copies mailed to paid sheets would have to be mailed first ‘ III I , ;!C‘ :3
11d f ~ 1 ‘ . ‘ subscribers in '11 al n a i . ‘ '21- ; '~ 1 ‘ III; if I Er”: ‘
(ace , home territory are expressly exempted .1 1 . t e c 161 d 1 ygar l\lot c)l iss ind not third class. Ilnquiry at the III 1 I II hi I »._-
-, from the minimum wages and maximum more tian tn ee samp cs may e mailed 1 0st Oflice Department in Washington III I ' I1 II ,II I 1
3e saved, I , 1' . A' , l 1 1" under 2nd-class postage to the same brought the following ruling from the ‘II 'II 13
he 'd hours l)10VlSlOHS. s to 10w muc 1, 1 Jr' . 1 . l d' . 1 . Tl Tl "l 1 131‘ 11 1?:1, ..
sai ' any the law will affect small newspapers PC son m any one ca en ‘11 year. 16 111( Assistant Postmaster General: "II II? I
)urselv . ‘ ’ . c . ‘ sam )les must be usel " ~ “ A' ‘1 1 If? 1‘ ‘I 1 »
fes V65 with circulations over 3000 no one has f .1 l . 1 .1 s. C. [01 the‘purp‘ose . RCCUPE .15 acknowledged Of your III ‘ II aI ‘1i i
51 e vet stated authoritatively We are in 0 int uCIng tie rec1p1ents to subscnbe communication regarding the class1fi- III-:1 I111 II II »
uth and / ‘ . . _ ,.‘ '. ‘ for, advertise in. or e (m a nt f '1 ' ' A ‘ - ' 3.171! 31! I I‘ i
fk communicatioii with, ‘various sources , 1 -, . ' ' be“) e ge S or cation 0f ma] sheets when ZlCCOITlpanledI I115? I IE I
. a e... 1' information and will let our mem- the publication and 101 such purpose With a statement of the cost of the ad- {1:11; ‘ 1132;; .
what we 0 . only. vertisement IIIlfI ‘ 5'1'5 1l1 I
, bers know about the law as it affects 1 , 1. ' . _ . , I IIIIII
use con. them as quickly as possible The above refers to sample copies Parcels containing portions of news— 1I II1II ,
1, or the I —NEA Bulletin mailed under 2nd—class postage. If you papers accompanied with slips bearing IE‘iI I I] It: 1I .
it States I want to use more samples, you may mail in handwriting or typewriting the name i I' 1' II III III '
WOTdS- 1 Wit/('17 Postal laws them at transient 2nd—class rate which is and (late of issue of the publication, the ' I1 I IIIIFI
.y means . ' ' 4 . lc for each two ounces or fraction there- space covered by the advertisement, cost III II I. Iii,
we don’t PO“ Office rules regulating newspap- Of- thereof, etc., such written matter merely . III ‘ I I II I 3
k8, W117it _ ers 31‘? very 5m“ It 1s_easy1 for a PUb‘ * * * O relating to the papers it accompanied, I‘ I 1:1”. if;
_ I’ lisher inadvertently t0_V1013Fe them and Q. May a mimeographed “shopping would be acceptable for mailing at the III: VI I'I I
‘1ca was 1'? often mayIresult 1n hls 108mg his 2nd- news” be mailed at 2nd-class rates? third or fourth class rate of postage, I II IIII 115
1d Coin- , class permit. Hereare a few QUSSUOHS A. No. Postal rules specifically pro- according to weight.” IIII ‘ IIIIII
1gey-man about postal regulations and thell‘ ans- hibit admission of mimeographed pub- 'fi_ JIII II’JVI
than 10 wers: _ lications to the 2nd-class privilege. (Con/inner] From Page Three) Iiii‘i1‘IH1I 1
Q- We are offering prizes Of 351-00 —Floyd Hockenhull in The Olahoma but one that ma ha 1 t d 1 II"! I‘II‘I »
he said. each to the first five subscribers who Publisher tivate t'il' y ‘Ve neg ece to cu- ’ tII ! II'I
s... 1 identify pictures of former residents of —_____ N [tn 1116 y' b1 b _ IIIII I IIIE g“
.- . . . . __ . ‘ 1’2‘ ‘ ‘ ‘1I1‘31’11
31p; and this town, printed weekly in this paper. 131,771ng of I/Vlnngrs Of i'eatlgi‘soi‘ldseilfioyjlieaade “2, ring 50m 1 III
treating . Is such an offer permissible under P. O. Lolferies Prohibited . . ' ‘ _ ver lser S a ver- 3' {I I IIIII‘ '. E‘
Western rules? tising; but because of intimate acquain— 1 II S; IIIIIII‘I ,‘1
3n stunt A No It is not permissible to send Newspapers are requested frequently tanceship and closer working relation- " II ,1I IIIII‘
H i . . ‘ . 1‘ ' ' _ Ii i l ' Iii-I 31§1;,13l‘1:
1untry a through the U. S. mails offers of prlzes to piint names of winners 111' local I’mer 8):)Slpti2vntht Y??? detafllers,dY0u are in a III III I II III 1 .
it is not ‘ for the first answer or the first definite chants trade boosting draw1ngs. The I ) 0 ing e a vertisers p ro-