xt7mw669629k https://exploreuk.uky.edu/dips/xt7mw669629k/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1963 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, August 1963 Vol.29 No.11 text The Kentucky Press, August 1963 Vol.29 No.11 1963 2019 true xt7mw669629k section xt7mw669629k ‘ ”/J’erxh“ J‘ JJ JJ J .
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3‘ l 1‘ The Ke activities if less th'i 50 f

1 ,1 , l_ A W , ’ “n % Of th- ,ii AUG
11 11 1 1 n "C y ress 'r S 6 see I t + worktime. However, this Cxenlifiglploicet, l.
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i 1 1 3 Volume 29, Number ll Two Changes In FLSA more of his worktiine in a wiir$:1?0% 0“

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1 1 ,1 of? 1 WI” Affect New5papers printing, any portion of Which is Witlii: 11)b1 Wha
i , ‘ Icia Publication T 1 1. 1 . general covcra e of the A . ., ‘8
1 1 1 11 KBntucky Press Association, Inc. uoanaior1cliciiiges1ziifeetiiig newspapers or enter )ri e g . ,, Ct on an llldlt‘ldual

i Kenmck P 1 become cfiectivc on scpr 3 19p T1 1 S has“ 1 1
1,1 11 1 Y ress Sel‘VlCe, Inc. are: (1,) Those covered b'1 [til 1 11319; 1‘33" BY law, minimum wage overti E L“
i ‘1 11 1 P Victor R. Portmann, Editor Standards Act must be p iiq 1:01 (in Labor child labor PFOVisions of FLéA do n2]: arid q I

‘ 1 , i , . - - . z 1 653 t u , 1 . 1 a
1 1 11 11 erry J Ashley, Associate Editor $1.23 an hour, instead of the present $1111; to those engaged in delivery of 11611111111112; WI 1
5:1 Member minmum; (2‘) Those defined as ”Exeeu— to the consumer.” HOWCVCI‘ the persoii ' lhher
511 1 .11 . Newsmpe' Managers ASSOCiafion tiV’CS" or “Administrative em )lovec~” ‘ , exempt must be CXChISinY SO engaged ’11]! mg bought M
1‘1 1 1 1 1 Il3(entuc|1;y Chamber of Commerce be paid not 165$ 1111111 (5100 11 {vent :0 niust the exemption does not apply to deliVeri (:1 bothlthe buyi

i i 1 after usiness Bureau Lexin t ‘ - i ( l c 7 7 TC 2111] DEIDCFS t0 7* ~- ~ ‘ 'Y 2 area pregler
l‘ i1 11 1 , , 9 0" their exemption from m. .' 1 ‘ “CWSSt‘mdS or Street 153» b1l ' A
1,, .1 : Sustaining Member (,1. . - . . ‘mmum 10‘“ and points for r t 1. -, ‘ cm 3“ PUCC before t
1 11 r 1 1 1 1 1 1 CltllllC PTOVlSlOns of ti 1) 1 011 C (Lll\€1’V bOVS.

11,1 11 11 National Editorlal Association a I 1 1L aw' The A1 ' ‘ 1' ' 1 the Kansas P1
111 1‘ 1.1 ‘1 1 Associate Member rllie’ latter PIOVISIOD relating to “Whitc for the I:;::11:})1:tr‘:‘t101’has fided.t1mt 1n Gide HOW can y
111 1i 1 National Newspaper Promotion ASSociation eollai salaries lS tentative but unlikclv to be “on‘ f 1 ‘1 (perooy exemption to appli newspaper? A
11 1 1 i 1 1 1 Changed and Chiployers 5110 11 1 1 - 1 c 0 tie conditions is that the work iniiii '

1111 11 1, Publicahon Office the higher 1 1 _ '11 ml: assume that not be performed so 118 to be t f 1.. absolutely ace
i‘ 1 5 11 1 . ' mlnimiuns wi ta —e effect 5. . ‘ ' '4 Dar 0 i1: ‘

.1 1 1 C 00 of Journalism 1 LP? 11131qu t . paper In any 1
l‘: i . . 9 although some lrl' ' ' ' (C uring process and m t
‘1 i. l U ‘ ’ “AS IS posmblo Or] . 7, 1 . ”5 DON) .~ .

i i? i i was"), Of Kenmd‘y tCS’ts to meet the “white collar” CYCI‘UDtlLLl: performrd 1n 3113' lllflliufaeturing or PK iiifihwcu est
1"} 11 i —————‘_———-—-—-— remain unchanged. Both “Executives” .md CCSS1111g1r(:)0m 0‘ work place. Thus, miuo 611111 31:11?
=1 . Lil, H r-, 1 ,,‘ ‘ uncer w , .- 1 ,
111 11 iii Kentucky Press Association Inc 1Adntilnlbtr;151;9 Cmployecs must spend where the 111111111351:11(1’):r\2\10rl\1h: ihe worm“ ening Point of
s , i; 1. . ’ ' €55 ian _ ’ ‘ - . " ’" '< 13 1’11’1C( o i ' ,
111,11 1 111 Fied J. Burkliard, President iion—cxem 3t 70 ff the” tune periormlng printing is Carried 011111) , Where 101 An CStablish
1111 1 11 1 1 Casey County News, Liberty 1 11. 1 1 nor ,1 must customarily and Those em )lov 1 1 ' 1 . CCOnomic stan
111 1 11 George Jophn 1111 Vice-President TCSU <1er exerc1sc discretionary power. “Exc- -i. 1 1 -C( m “C €31)“th 0f 01“: local enterpris
11 1 1 11 1 11 Commonwealth, Somerset “11111 es 7 must have lilallzigement as a primarv SIC e sa esman are exempt from minimuni “@5111 or s
1111 11 Elctul' R. Portmann, Secretary—Manager duty, must direct the work of two or more wage and overtime provisions, 1)“ the l“; other‘lOCI em
1 i 1 1 Fcltrryd]. Ashley, Assistant Secretary—Manager CIDPlOYCCS, and must have authority t terpretation 0f “Outside salesman” has beeii 0f ten :h em.
1 1 11 1 on .1 R. Gagison, Assistant Treasurer hire, fire or pr 0111010 , 0 strictly interpreted to limit the applicatioi 31116111; 1 61 c
. 1 i~ . . 7 1 1 . 1 . 1 , 11 1 1 1 1 0C
1 11111 1 111 mommy of Kentucky, Lexmgton The provismn affecting the ”Under-4 000 It“ tlllt 11C“ Spaper field. The definitionr 10111111 a
i i 11 1 1 District Executive Committee Exemption” remains unchanged. It applies iiCiOSecclfigdhy 5:01 gililtc here but is comm one Omsk“

1 1 1 1'1 “1 1 11 _ 1 , , . 1 1

1.“. 1‘ i1 Chairman, Maurice K. H D '1 ‘~ to any employee CmlflOYCd in connection ~ 1 ' Of Regulations. 1(NE" “1th over 30 i
1 i ii ‘ ‘ dl enr)’. at y News, Mid— With the )ublie t' f W111 supply the full tCXt Of the entire lav ' ‘
11 .111 111: esboro (Tenth); First, William T. Davis weekly 0 11 11 a ion 0 any weekly, senii— upon request”) “0 established
11 11 11 1 111 1 Egon County Herald, Eddyville; Second, Larry of le'i'alr car y newspaper with a Circulation The law requires 111111 11 t1 1 111 ifflded at what
,11 ' 111; 1! tone, Messenger—Argus, Central City; Third. 1 58 nan 14,000 the niaior part of which eorl b) k ‘ recura c “or 1“ the last ten
11 11 1 BaSil Caummisar, C 0““. er-Iournal and Times, Circulation 15 within the county “’hEIC (S c ept fog all colored employees. Payments and
. . 1 , . . 1 7 - 1 1 . 7;:

1111 11 11 Ifioulsvrlle, 1Fourth, Howard Ogles, Favorite, printed and published or counties mm C . 1 seems to be b3

11 11 11 ratnklign; Fifth, Frank C B8111 Trimble Demo- t1g11011s 111616101" halrmon Ross Investigates newspaper pro

‘ ii ‘ - . . . . 7
. 1 11 11 :12; Id :dfczird, Sixth, Edwards M. Templin’ An offieial interpretation of the under- GOVernment PPR Activities grated1 TeflClles

1 1 11 .1 F1 ha - Aid er, Lexmgton; Seventh, Warren R, 4,000 exemption, made by the \Vage—Honr Cl . 1 , Pressed Within

1 11 1 11 RS er, Aderoury, Carllsle; Eighth, Louis De- Administrator, allows employees of “1 13mm“ 1011“ E- MOSS (D., Calif.1f1 and circulat'

, 11 11 ,11 J action, T (11:; 0.0mm New, Columbia; Ninth, pets” to qualify under this exc t' Slop— the House Government Information 51111 1111116 fion
. 11 ,1 ‘1 Statzs ”.1 orns, Jr., Independent, Ashland; well as thOugh Cmplo ed b nliplion, as committee has sent an exhnstive queSliOli mula for ace {
if 1 Franl-(‘f ‘ 107:6, S. C. Van Curon, State Journal, paperS: u A (11111 ) 1%, 1 y (31 Y legal niare on informational activities, personflf, menta appr;
‘ l A .11 .1 , 0“} tate-at-Large, James Lee Crawford, new f 1 ‘ 5 1‘1 3 ieation COHtfllmHg and budgets to all departments and agenda" 1) I-ld real (

, 1 1 11 1: Times-Tribune, Corbin- State—at-L A S 0 Deal courts, legal notices and otl , - . . .1 “in discarded

‘1 ‘ l s - ’ urge, 1 1' - ~ ’ ier plus varlous 'IClVlSOl" committees speCl ' . ~

li‘ 1 ChanSbel’g, Votce of St. Matthews; Immediate matters pertaining to court proceedings and boar] t W 3 i’id II Quinlahon at t

iI . ‘ Pa“ President, 10h“ 13- GaineS, Park City News advertisements WOUld qualify as 1 ‘nc ‘ (3’ e C'. he“ returns are meme 2 ”mt leaves out i

1: ‘ 1 Bowling Green. , paper.' So would 1 Publication us: all WS‘ I:Sults published, the most complete 131Ctu 11111118 day
"151 l ‘ ‘ —————____-__ f . . c - ‘ ’ 1 y re— 0 Federal public relations activities CV i 0

ii 1 erred to as a shopping news or u'd 'f ' - . lollrnewsim
5i . COIit'lins seine n g 1 6’ 1 It COTHPllEd 15 sure to result, time . per

km .1 . ‘ Cw - , S 1 .

111 1 1 Kentucky Press Servrce, lnc. amount, in additidne‘t:n though smallm Among Other thiDgS, the SUIVCY 565M depreciziiioeamn

11 .1 CeorgeBfirmggg gal-[115131] Copv.” some advertismg learn whether government PR men areii m"13\gros: are

‘11 ’ ‘3 9T0 - ews, Hard' b J . , VOlVCd ' 1 ’ - 111653 111C!
, 1,1, . 1 ms ur 1n 01c makii 1 what 833 ,

11 Landon “111151 First V1. 6 e—Presi dent g b Also the Administrator has ruled that to paid for iiifo y t' lgffi r 110“, 1111 e i0 Whats the
:11 1 1 1 McLean County News, Calhoun e1 exempt, a HCWSpaper must be both 1 mm ion 0 cc 5’ ess [21' of them SC
. 111 _ William T. DaviS, Second Vice-Presi dent print 6 d and published in the same can t mantiours are spent sewing the UH Pleated, 1113i

111 1 V t Lyon County Hem, d, Eddyville In the case of a company ub1' 1_ n y. public, and any Outside PR firms “1 Professiona1 a]

1 1 Pic or R. Portmann, Secretary-Treasurer than one pqper each a e P 111mg more_ Another aspect is classifications, and wr apply to 1 aPP
' iii 1 ' ‘ r ( . . . . ' ' '

ii Firm-yd]- AShley’.Amsmnt Secretary separately in meeti p111: r can 6 countéd legal authority ex15ts t0 iUStlfY “35mm" SOme to la Veekh

111 on a R. Garrison, Assistant Treasurer culation test 11g e under-4,000 eir— access to information. 1 i111110uttig16 da

1 . ' 1 . at" ’~ 8 lngi

. 11 Ch 1 Board Of Directors A 19612 ruling spells out enforcement thggbsdy MOE/$11110? mani} Fifiiiiieii dwiduai Situiltim

I“ 1' dofm‘i’fihyeafi‘figfifyhebSgntigel-Echo, Lon- 1:051)” Wlth respect to employees of uncler— many 22:; 0!fl l’lfm pallir’desbeliind 511$ Pepe n'lce’ easy '

' ‘1 ' boro- Niles O 'Dillin ’ my ews, Middles‘ 7 0 Papers who are al 0 ‘ ' ~£ ‘ s 16 men 1 ii- tf r1Sto talc '
.i - gham, Pro ress D > - S engaged 111 10b titles “ ‘ ' t" or dlr“ Hurl' ., 61

11 513mg; R0 Gardner Co , _€ , awson printing work. The rul' ' 11 as executive assrstan tiply.1t

Li Fa». Shelby News: so‘éilf’ftkm“; “we“ em 10 e - - ~ “‘g ‘5 that. such an of reports." If the Moss survey ferret”? based on byfi

1 y lle Oflice P Y 6 IS Within th th

if: = offiao‘ ’ rs ex- though he ' 1 e eieniphon even the full facts, a highly. intercstingrepmt' ‘HVCStment 6 1d

‘ y {i ‘ 13 a so engaged In 101) printing bound to result i I" the srn lslhom

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“ AUGUST, 1963 THE KENTUCKY PRESS PAGE ONE , 15. 5 ,.
eeinployce'sf, ‘ > “ l : 32‘. ‘
- - 5 r 5 ' 1
Shieldhnzil , I paid—up subscriber.5 5‘ 5 5‘ 55 5
:week oniob5 What IS A Newspaper S Value? 4fit Invested Capital, plus twice annual 5‘ 5 5 5
. .. ' pro. :‘ ‘1 -‘<;
5:5V5’55t5515555155t55155955 2. Seven times net earnings. 5 5 3 l j ‘
- ' ' ' . Gross income for average year. t, 3 ‘ 1‘
vcrtime and‘ qu'upment $? CerUlatlon‘ $? PI’Oflt $? 7. Real estate, plus gross income for 1 l l ‘ ‘
do not applr' 5 , , , , year. , . 5 5‘ l ‘ i ,
fncwspaper; With the newspaper properties today be— circulation), if a newspaper pays itself out No matter what formula 15 used, once 5 5 5 5 555?; »5
the person ing bought and sold in a premium market, in 10 years, it’s conSidered a mighty good the heme figureis pinned down tight, many ; 3 5 ' 55
engaged not both the buyers and sellers are up against investment; 51f 121/2 years, still a decent other contributing factors have to be con- 5 5 5 5 5
'0 delivery of‘ areal proglein in arriving at a compatible venture. If it takes 15 years it would be Sidered seriously.5 These pomts are the ones l 3 1 ‘5
:et HSSCmbh‘ price before the deal can be closed, states classed as marginal and if more than 15 most often entering the transaction: .‘ 5‘ ' ‘ .
the Kansas Publisher. years would be required to get back the 1. CompetitiOn. Is it a One-paper Or a 5 ‘ 5 ‘ , 5‘5
that in orde How can you determine the value of a investment, it’s probably valued dangerously two—paper town? Is there a strong weekly in 55‘ 5 5 5 5 55
on to apply newspaper? As difficult as it is to place an high. the area? Radio and TV competition bleed- 5 5 5 55 ‘ 3 5 5 _
16 work “1115‘ absolutely accurate value on a good news— This method of evaluation is considered ing advertrsrng?5 5 55 l515‘h5 5 l 4 .
a part of th‘ paper in any field today, and with the fact the safest, by all odds. Since it’s5diihcult 5 2. Opportunity. Is the community grow— 55 5155 5;5: 555 51 5 5 555.55
must not b pretty well established that the buyer is go- for a seller to get a buyer to readily agree ing or losmg populatlon? Is circulatlon up 555 55 55' 55 5 5 5.
ring or prr ing to pay more than he thinks the prop- to trade at 8 times earnings after taxes, to 556 per cent of the population reachable 55‘ 55‘ 55155515 “5‘ 5 l , "t5; ‘
I‘hus, mino erty is worth, there is one especially heart— negotiations usually proceed until some by City carriers? 5 55 5;l 55 5 5 .-5,
re workrom ening point of departure. figure acceptable to both is arrived at. 3. Equipment. Does a broken down 5 5 555555- 55 555 5 .
or where l0l5 An established newspaper usually has an Another plan is based on the net worth press mean the investment of $75,000 wrth- 55 555 55 555 5 l
economic standing better than any strictly of the newspaper. Take the net worth Of 111 a year Of 30 for newer 311d fEISteT equ- 5‘ 5 55315155 1‘ 55 5 ’
racity of out local enterprise in the community. The the operation, including all of the assets. ment? 5 5 55 55‘555 51 5.5 5‘ '
m mininiun5 weekly or semi—weekly holds its own with Then, before taxes and after the question of 4- VlgOI 0f the field. 153 the town 011 Its 5‘5 555 5 ‘ 51 " l5 ' _
, but the lit other local enterprises, and seven times out depreciation has been considered, add to toes, aggreSSIve commercially, w1th good 5 5 55555555 55 55 . ,
an” has beer5 of ten, the daily newspaper is the best the net worth three times the amount of CIVIC organizations? or IS 1t bEChWQTd, stag- 5‘5 “55“5 ‘5 5l 55 ? ,
e applicatiOI‘ strictly local earning prOposition in the 5 earning of the previous year. nant? Do the stores pull trade? Are muni- 55 5555 55 55 555'] 555 55,5 5
definitionl town. Still another formula, called the “4 yard— eipal facilities good? Is the general econ- 51 ‘5555 55555 555 . 5.5155555
is containef One outstanding newspaper brokerage, sticks” has been devised as the result of a 0111)’ 0f the area steady or home? IS there a 55‘ ‘5‘55 5‘5 :5 5 55 . ‘
tions. (NE/l \iith over 30 years’ experience, states that survey of representative small daily news— dangerously low-Income group 111 the area? 55 ‘il5‘l5 351555 55
he entire 135' no established newspaper that has been papers, both with and without commercial 5. Economy and finances. H05W many 55‘ 55555355 55,215 5‘ 55‘
traded at what seems like an elevated figure printing departments. (Commercial depart— local dealerships ShPPOIt€d by national ad‘ 55 5155 5“ 5 5 5‘ 5 1
rate work It in the last ten years has failed to make its ments don’t seem to have much eEect on vertising? 518 classrfied fully ClevelOped? Is 555 55 5‘5 1 5:5 5 555 5 355 f5
:rnployees- payments and show a profit. This fact grosses and nets unless they far outweigh the area high or lowc05t labor, Union5or 55 5 55 555 555 ,155 5555 5.5555 ,
seems to be based on the idea that a gOOd the newspaper itself.) unorganized? Does bank dePOSIt‘POPUlatlon 55 5‘55 5 5‘ 5‘ 55 5555 7575,55
ites newspaper, Pr0perly edited and well inte- The “4 yardsticks” following are designed tfltlo meet the average—$51,320? What have l5‘ l1;‘ ; l 55‘ ‘l :‘ 3
'ies grated, reaches up to a level is usually ex- to apply only to small dailies and do not been the newspapers highest and lowest 55 5.5555 555 5 555 5 5
5 ; pressed within its proper geographic limits, mean very much singly: earnings for the past five years? How Often 55.‘ 55: 5555 55‘ 1 t 5555 ’ '3
D,, Calif-l ‘5 and circulation is the payofiC of good will. Take the pat year’s gross volume and has the property changed hands in the past 55 5‘ 555:5; 5 5 5555 5.55 _
imam)“ 5.“ In the face of today’s high cost of for- add 2 percent. 5 to 10 years? Unless a new owner stays 55 5‘ 1‘55‘5‘ ‘ 55 51‘55 “5‘
tive quest10'5 “‘5‘ fm aPPraising a newspaper’s equip— Multiply the urban population of the long enough to eStflhhSh an upward trend, 5 1 5‘5‘5 ‘ 1‘5: 5 5‘ 5 5 1
ies, per50115“‘5 merit and real estates, the Oldest worth has town by $17 a head (to be exact, $1635), value usually drops wrth each sale. 5 5 55 5555 5 ‘ 5‘ 5 l5
5gnrlagen01h b59611 discarded. Figuring value based on This is the ratio of selling price to popula— Ollt Of all these formulas and COH5tT1bUtlng 5‘ 5‘ 5‘5' : ‘5 ‘ 5 155
ittees, spec" Circulation at the rate of $10 per proven tion. factors comes the appraiser’s price; but, 555 5 5555: 5 55,55 5
arecciverlflfl unitleaves out too much. Multiply circulation by $30 (average in— overhanging the price is supply and de' 5 15 55‘5 55 ,‘ 55 :35 5.!
mpletepictii In this day of supply and demand when dex was $29.88) per unit. mand. The experts point out that it is 55 555 5: 5 j 5 5555 5.551 .5,
activities ‘3‘ your newspaper may be worth five to seven Take annual net profit (clear investment lmPOSSible to approach the valuation 0f any 55 5 5 5 ‘ 5 ' l .,
5 51 times its earnings before taxes and after net is annual profit after all taxes, salaries, particular property With any.5set pattern. 55 5 5 5 555: > 55
urveYS€€35 depreciation are figured, another old for- and depreciation) and multiply it by 8. EaCh valuation, large or small, 13 f1“ mdrvrd- 5‘! 555 5 5 5 5‘5 55 :
{ men 53“” ““h‘gross inCOme~has to be abandoned. (This is based on payout time.) ual Situation. In the final analysrs, a lot of 5 . 5 5 5; : ..5 5
at Salaries “ SO what’s the yardstick? There are sev— After a value is set down for each of these plain good sense has to be added in arrrvmg 5‘ 5; ‘ 5 ‘ w 1' 1 515 5 5 ._
55 “0“ ma er?“ of them, some simple and some com- “4 yardsticks,” they are added and then at the worth Of newspaper property, whether 3 l : 1 ‘1 . l “
the Prefiis55 Phcated, that are currently being used by divided by 4. The result should come very you’re buying or selling. 35 5‘ 5 {1 555 :5
‘\ fi1m5d555555 Elol5€8810nal appraisers and brokers, Some Close to the average normal value 0f any - . *Q‘— ' ‘ l 5 5‘51‘1 ‘
{I183 3“ 5555-55 pp" ‘0 Weeklies, some to small dailies, daily of the 2,500 to 20,000 class. There - 5 3 ‘ ‘ 1
trfy ms“ 5 some ‘0 large dailies, and none can be used will be other pluses and minuses 1360111iar Production COStS threaten press freedom “ 1 ‘ : 55‘ ft,‘ .L
agefl‘ 323:5” Wing into consideration each in- to each field as compared with “normal.” more than govemment restrictions and man- 55 5 : 5.55 5-
i press 5555 ual Situation. They can be added up and balanced out— agement of news, claims Robert Bunnelle, 51 ; 5 5 51555 . 5
“5 b61613 silt: A “he, easy Way to evaluate any news then added or deducted from the basic president of the North Carolina l’ress AS- 5 5 ‘ 1 5 5 55 .5
e beli55il55red51 gapfhlsto take its earnings after taxes and “average and normal” value obtained from soeiation. “If newspaper production costs 55‘ 5 55 ‘ 5, 5 5 5 _;555
” of 5 ““DlY'it‘by 3. This m‘eth d .- ' 5 tl e 4 ardstiCks. , rise disportionately to revenue, newspapers 5, :‘ 5 1 1 5:5 5.: 5,
rev “”6““ based on the id - 0 ls mercy 1 y ' ' - '11 tof business. Or if they don’t go 5‘ ;'1 ‘ 1‘ :31 --, .1
: Cart: "We ea that a good newspaper 1. Value of equipment, plus gross in WI go On 5 5 , 5 5 55 55 55 1 55 5555 5
song” 5 555 5555111th Should pay for itself in 8 yeam come for the year. . : out of business, they wrll lose their Vigor t 5 55:5 : 5 5 155 , .-;5
. e small daily class (2500 to 20 000 7“ Value of equipment, plus $10 ' per and their voice,” Bunnelle said. 55 1 55555 55 5 5555 5, 55
’ If 35151151?
l 5‘ 15‘ l 53 ‘3
1‘ 1 l t ’ ‘

 11"" I 111' 1' 1 V 1 .: :
111 :1
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1".1,,1.1.1 .11 PAGE TWO THE KENTUCKY PRESS AUGUST, 1963 1
1I 1 . . h. one of the association’s oldest. I In M
‘1 I 11 1 Reports from the US. Chamber of ..
; ,I ‘ 1 I Trade ASSOCIallon Members lp merce indicate that 92% of the natidrllsl J Rin C
1 ‘I ‘ 1 ‘ I trade associations are now engaged in €011; erry R g
31’ ‘1 z I \ ' ducting legislative activities. Jerry ing‘
I 1 A MU St For MOdern BU S I n 655 While some critics have attached an and IUCk)‘ Mount
1I ' I :‘ to lobbying activity, other voices have de- IU11F'2811113
1‘I 1I (Editor’s Note: This article on association (3) issuing periodic bulletins on busi— fended it. Louisiana’s Congressman Hal: stnekcn1w11t112111
1111 I‘ _‘1 membership, 3 “must” for the modern ness trends, legislation affecting their field, Boggs has sard: My experlence .18 that the} preniousyf _
i 11 business organization, written by George I. trade statistics, labor relations and various spokesman for groups—thelobbyrst_bi, 3,111 1 1111111go four
11‘ :1 1 1‘ ft 1 excer ted from The Elks Maga— other Specialized subjects; large 13 straight—forward, honorable, lfltCI11 “.151 1111561
1:11 ‘ la e, V’ is. p tf ll dedicated to the few (4) preparing booklets and annual data; ligent. In Congress, we soon learn that re;' ,5“ 2111 ”CC“
131 II 11 z1ne,an ls respec uhy .11 t - - tl er (5) arranging conferences for members presentatives of groups generally are iri ism. ewas
1:1 I state neWSpapers W 0 W1 . :0 101:1. "ti 1 on current industry problems, and dividuals in whom we can have completr1 ”119% Her
I II I ‘ : fellow publishers m. assocra ion ac IVXIICS, (6) handling the government relations of trust. Those who violate their trust are l€\t1 to the Mount
ii I? I either by membershlp or by part1c1patron. their industry. But normally, the lobbyist is genuinely helpt H13 paper'v
I II They seemrngly do notbbehevean working Collecting facts and figures is a major ful in the legislative process." ‘ fir“ prize 1“
II 1 I for a common good, y part1c1pa ronuor occupation of trade associations and, quick Associations recently have devoted almos contest. In 1
11 I‘ II 11 . financ1al 31d thtufluis’ b1r)it are conteglt th: to realize the value of research, trade groups as much time to public relations as to go 115365 for the :
I‘ 1: 111:‘1 let Georfge :10 lt’ lhlbrel'y ga'mmsgsocirtion spent over $28 million on research activr— ernmentrelahons in recogmzrng therrr 1?” 010?ng 1
I Ii I 1“ efforts 0 otrers WIO e 1eve m a ties in 1961. spon31bihty for the improvement and protet 11°?“ 9“ 61
1‘ 11 :I 1 seryr/eesfll 1 'd th d dollars’ Promotions such as trade shows help tion of their industry’s reputation.1 Put1‘ 11131103151th
1‘1I 11;:1 1 K on you. conSI derka ousanf ver , both consumer and intra—industry relations. ting an industry’s best foot forward 15011 CO ‘11 31116“
ll 11 :11 1 worth .Of advrcc an . now—10w? i); e ,3 About 3,500 annual shows attract an esti— of the ways associations give members the 1 “3131 C111“
II 1‘1 I11“ dollar 111%?th a good investmeintn you re mated five million persons, and provide a money’s worth. "561 , 0 13 0
II3 II ‘I 1 a dues—paying member m one 0 t e rLatlonts fine showcase for introducing new products But—and this is important—there’s 11 me: mbltle I
1‘; . ‘ I 113,0001tracle assocratlons, you may e ge ‘ and improvements. :1 dues—paying member who’ll reap any 01 1.111111%; 51)
I I II I I ting thls kmd 0f value. If you re not, you ’ 1 ' ' th the above-mentioned benefits from a tradt “1 e spe
iI ‘ 1 should be; in no other way can the busrness— A gr0up 3 annual contention 13 ano er . . . f 1 . t . hea (111111111 awards which
1 I II I I an—es eciallr the so—called “small” busi— arena for discussing new advances. Con— fiSSOClfltlfm 1 16 main films a 11 Forensic Lea;
I: 1 I I I m. p t 3 h (1’ ct hel from so ventions today are serious gatherings under— Sflfld attitude toward 11113 group. What to” COmpetition ir
I 11, I1 1 i: I nessmari—Egebso muc ltet . hp art'cu— taken to disseminate news and mutual bet- get out Of an assocration 15 directly 113130351 AmCl'lCzln 1nd-
I I II I II I many 0 he Hume“ exper S m 15 p l t rment and have roved to be time well to what YOU PUt into it- , B u i _
1 11 11 , lar field. e 7 P . . ed on] 1, ureau T911].
1 I 511 I I I Through association membership, the spent. Tide assocrafiionstcani 211?; timeyant Wflschosen to
1 I I1: 1 1 1 businessman can expect help in solving man- A prominent. public relations. connsel Elegtsfljsaiiefil a1:1ng gigsllbstanm Whtt the State D1
I1 I1 I agement problems, product, distribution: says: “Conventions give the busmessman called u on to serve on committees, me 1111 change progra
111 : 1 I and service—technique problems and innum— the chance to get out of the. groove for a bers shoIiild do so realizing 11131111631111 pugs,
15j III 211 1 erable peculiar-to—you‘1r—own—business prob— few days and to .hear what his competitors total of the activities of all committeemfl 6 had also
:I ‘1 : .: lems. For this reason the trade association are domg. All kinds of 1nd1v1dual1busrness 11 b fl Cted 'n the success of 1116110111 Cllmpmgns and
III} T ‘ has become as vital to a well-run buSiness operating problems are solved during con— W1 _ _e re 6 . 1 1 1 attend the Nat
:1 i1 1 1 _ , . ,, 1nd1v1dual busrness effort. 1 m 1956
1» 1‘, 1,1 operatlon as the servrces of an accountant, ventions. . .
: I II I I lawyer, banker or insurance consultant. To serve customers better and stimulate Kentucky Press Association and Kentuck1 1
, I‘, II, 5": ‘ AS early 35 1920 Herbert HOOVCY said: their interest, associations have gone all out Press Service, like 31] state, regional, 311111 "
, 1 I: ‘1 “Trade associations are the safeguards of to educate the public as well as their mem- national associations, have always earn Edgar F. Arr
, I1 ‘ .1‘ small business and thus prevent the extinc— bers. Educational programs take various out the ideals and services as emphasized) E
. ‘1 tion of competition. With wisdom and de— formS, including clinics, motion pictures, this article, and pledge increased actrvm 1b1flgar F. A1
1‘1 1 ‘II I votion, their voluntary forces can accomplish formal courses of instruction, books and for their members. E3pecially, “valueI 111211 lsher of 1
1I I I more than any spread Of the hand 0t gOV’ pamphlets. Associations often help young CClVCd” has been 1116:130th in the pa d1d3 ploneel
11 ‘1 . ‘11 eminent,” Providing that today’s business— people to select their careers and work with through legislative action involving the pm 111:“ {111 hrs he
1 1 men share Mr. Hoover’s sentiment is the schools to attract outstanding people in lishing business. No newspaper should sit A 11.
1 1,1: 1 fact that of the nation’s 4.7 million business their industries. out of the Association if it consrdefs iu been \et1eran 1
1 I1 ‘ I ‘ firms, abount 3.8 million, or 80%, belong In their efforts to keep members well in- this one service to it——iust one of the m3 e1111011\\111t1hthe
ll 1 I I to at least one trade association. formed, association publications often in- that keeps the Central Office on rts t0651 K611111111: ave-
11 :1 But simply belonging is hardly enough; elude a monthly journal containing articles, ___Q.—’f— , 1. Messen e an1dr
r11: ‘1 getting the most out of assocratron mem- reports and court decisions, weekly infor— The Kansas City Kansan lS ofierrngd1 the Tag I, re
11 . bership is what really counts. If the associa- mation bulletins, “emergency” bulletins“ subscribers a weather—proof newspapef111€11 1161101121): (F
, 11 tion tailors its programs to the needs of all and a steady flow of reprinted material cul- livery box which may be installed near 1 111110111 iner
1:21 . its members, its servrce can be invaluable. led from writings and activities of member homes. I “£10118 profs
11 Services rendered by the nation’s trade companies. ’7',— c1111111 Enemy of tiff:
I I associations are remarkably diverse and nu— Probably one of the strongest arguments There are over 9 million teerlagfervver 431 had been 11011111
. If: I merous, 1"“ generally involve: for joining an association is the need these secondary schools—an increase 0103211305 American Legit
I ‘1 (1) functioning as the nation’s center 0f days to be kept alerted to an administration's in the past decade. Last yeall rs in new! Club name d hi
lIl| information on their particular industry; policies toward business. Call it “lobbying” tisers invested 56% more do :31] back“K Year” in 1946.
I :.I (2) keeping in close touch with all re- or “government relations” if you will, there’s paper advertiSing durmg the 1
‘ lated industries; no skirting the fact that this function is school months. 1
[$11

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I ‘ . I 1 <1
I AUGUST, 1963 THE KENTUCKY PRESS PAGE THREE I. If I 2
1963 I . . . . . . I I I I ,
.I . C1211 “t/Iar firfeiIrmIsI antd boloks toff tlIe IpIeIriod. Ivhichtuef Idwgll; anfd, wrtIl‘iiuI or wrth (iii I I I I I III I
na we 0 *arm on, ie a enc ec ran— ense 0 men s or oes, s'e or your wor I : i . . gII .
' I In Memorlam”° sylvania College begfore serving with the exactly as it goes,” Little did Edgar Arnold i I I I i I
Iber 0mm” military in W orld War I. He was a mem— know when he wrote those words eighteen