xt7n2z12rh4t https://exploreuk.uky.edu/dips/xt7n2z12rh4t/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 2004 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, October 2004 Vol.75 No.10 text The Kentucky Press, October 2004 Vol.75 No.10 2004 2019 true xt7n2z12rh4t section xt7n2z12rh4t 3, Volume 75, Number 10 U_ s. postage
_,°. ,5; 2?“, ‘W—mj" —fi ____3,,,_,_-,_" 37%;; e we, 3.3 Kentuc Press Association PAID
_ 3,33 éééfiééflg 3 3/33 3 333333 $3 33 Frankfort, KY 40601 Pentho. 939 ,
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October 2004 - Published by Kentucky Press Association/Kentucky Press Service '
——___—___——_—___——__—__ .
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By DANA LEAR newspaper , WWW , WW ~ «W « W N6WSNt€S f '
News Bureau Director began to have . , 3 V' _' ' .

After years of rumors, specula- a renewed -. 7’3331 WKUtoremgfiize '1
tion and plans, The Ledger how for a ' ' 52=schdoltsz Puhtzerl’nze '5
Independent in Maysville dedicated new building. ' , ,_ _ . l3. :‘.3"::j":§'3: Kl-J "3 .3 .3
its news building on Limestone The city of 39511319319 . 3 3 .>
Street near the river in Maysville on M a y s v i 1 l e g 3 V " j. - WesremKentucky 13111“??le
Sept. 16. worked to Whom? nearlytwonM:

The newspaper moved into its keep the a ;;~'._: l alummoffixeSChigf '
two-story, 18,000—square foot build- paper in the ’ 3:2, 3.: , g ”11313318111 5 andBmaécamg 1,
ing in August. Its ”new” used press d o w n t o w n . : i E: Who've been Pafiof 731‘“???
was cleaned and fine-tuned and was area. The city I 3' i11739I’mengteams With a ‘
brought to the new building near the offered the I. reception “(1611311931011 0329 ,

3 end of the month. ' neWSpa'per an " . 3.,”{heevmtwillbegmat6pm :1 :

Rumors of a new location for the i n c e n t i V e 33 %Ma§:“hfifioegy
newspaper began more than 20 package in Top: The Ledger Independent V {W7 afimfiwfin
years ago, but it wasn’t until 1998 April 2003 to held the dedication of its new ceme333333 333eeven:3ng’sp ‘
when the newspapers previous encourage it building on Sept. 16. It moved 45.7“ mCuBaWQOPmegnof .3
owner, Howard Publications, to build Operations into the building in #2: awardmnners,theunveflmgofa '
bou ht a five-acre arcel of land that downtown. August. Right: Bob HendfiCkson’ f; 5 .‘ e' PuhtzerwafiofFameandaém~

g P . _ publisher, spoke during the j i ..., »,.;ir1er3W;fi1WI&Y1°’H“YQSKEHM‘YN€WE“ ea S —— paniesbir} 1981t.hHe retired in 1985,: ‘ z
o ; :5. .. a C17 "'75 ., .; _ . . year e ore e newspapers an
Vicehesxdent—Charhel’ortmann, _‘. gxffiktmalmwsmn~ john EX-CJ & LOUISVllle Tlmes other companies were sold. ;
FranklmFavonue ._::= 5 _: " ‘ shmdlebowerSpeneerMagnetig'agj newspaper executive dies F d f s
. ' : - - ' “be“
cemenncyoeoeco Aceeeoeeocolmee " MES: Eo‘fie’f’elrimd Wt ormer e “or o ' ‘ 1
’Ehfefpfise :. ‘ ‘ 2:. " , . ,-'CentralKenfikaNewsloumeli.. 1 . g am compiimes Muhlenberg County ‘ E
, - ., ,. :j; " 535:5“ who started as a journeyman printer dies (
» "Pagf'Pfégid'efif -shmn'fm ff; ; s ‘ICIrculahoansmn-Knssioimson,g in the composing room, died Sept. 14 Paper . ' t
= WWrSun ...;C. 533.2; ¥ Lexington HeraldeLeader ,.':'§'.,;;:,3' ;.; at his home in St. Matthews. He was Chfarifis “(ISSIEY T531011: fogmer edl' t
'1'4‘" ‘1 e .' ., j.. »~ *‘."~'<'.;‘- 32.; " , '3' i 84. tor 0 e reenvi 9 ea er 110W .
3033105de AssouatestsmneFelthany: Bullard worked nearly 40 years known as the Leader—News, died 4 I
lSiemi.-*-é“ficerR9us¢iMmaymdge’Kmmdqm'ht‘es'f3932.:29’5'5’355:535 for the Bingham companies which Sept 8- He was 80 '
. , and'firgesww 791 EducauonRepresentatwe included the Courier-Journal & He vyas :ssociated “13th minim:
3 ofMMMQQX HE l Louisville Times Co., WHAS Inc., paper or years. e an 0
gaggwghm’DamMm’Kmmdqumvmlw Standard Gravure Corp., Data Sherrod bought the Greenville
GeneralCounseISvfonEIelsch éker , Courier Inc. and Dissly Research Leader from Dan “[1150“ and Mack
, DramctS—Donannmenf-Iamock ,‘ AstfleyPackDmsmore$cShohl Corp. Most of his time was spent in Newman in 1951 when Taylor was 23
p Clanon . 5 7].: supervisory positions in the newspa— years 01d- A few years later, the Andy
2 f 1 g p KenmckyPressASSOQahonStaffiv pers’ composing room, where stories Anderson Corp. bought the paper,
Dismct4~charhePortmam PW DawdTI‘twmpsoryExecuuveDIrector were typeset and pages put together. moved it to its current location and
Favorite "if; EmeHowaré,Conh‘onee Bullard operated his own printing renamed it the Leader-News. Taylor
Standard ::,’j;:;';2jjhgw . :" DmmNewsBumaur 1943 After servmg In World War II, as e ItOI‘ ough the transmon until
w;.*"t* BamdSpencelzNewMedJaIQIrector he studied advertising art and copy- 1992. He continued to workhat the
Dxémcté-Arthurli P°S§L0msv111e ;;Buflyfims,3flekkfiepmgmlsmt writing at the University of newspaper on a part-time 1331515 until
CmfloumelfitephmeCodeeeeerdI/WWS Louisville Art Center before he was he ””951 m 1999'
7f M3":53f55.I3535:E’:}:-;:'5I.}if.t..5f7':.'.f.i.;;ifif: COOWW hired in 1946 at the neWSPaperS-
ngttttctY-Kelleywafille'GafiafingueQmmaqkAdnumstratfi/eASSXSfanf He worked his way up to man— Retired C-J classified ad
5 WWW“ ;.: WeIMWAdVWH‘gASS‘S‘W agement and in 1965 he was superin- - -
meywmwmmmmeeeek . d t m. s- m m “Perms“ dies ‘
DistrictseKenMetzJathComtyNewsTarmHensleyTearsheetCIerk en en 0 e compo ng O '. Margaret Alma Witt retired
ioafloéki‘ Bunard SEWQd as VICE Premier"c - f 1 .f- d a . . '
for the company throughout the :“pfiv‘sc‘” 0. C M ‘el a “’5“ng
DemgfleWFeIimngton’BlsSanéye:‘i‘ii:::'§' 19708 and was also director of T? e dguner'louma 8‘ LomSVIile
Nwosemmbe commerce mechanical Operations and director 193‘“ led Me 26 at “Pest
Dlsmdlfifgégwflfihfibxwemaybemadwtibyemaflusmgfltemdl- of organization and planning during Hospital East. She was 78'.
:Dismgt ll-GlermGray, Manchesternamefiypmswflgé He was appointed a senior vice & Loulsville Tlmes for 42 years
‘ I ' 2 » ., — 5.1"" ,, V 5 before retiring. ‘
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 The Kentucky Press, October 2004 - Page 3
3 H' h school '0 rnal'sts need m t t '
.. g .1
2r '
.- newspapers to step up to the plate
d
)r The publishers / Our goal for the Courier-Journal, 1 dents. KHSIA membership means a .
is of more than a Oh, By egg/2 2004-05 year is 100. Lebanon Enterprise, 1 school can participate in the annual :
c- dozen Kentucky The Wa ,, 22% It’s not too late for Richmond Register, 3 contest in categories that range from {
1e newspapers are y ”W’ your paper to do its Berea Citizen, 2 newspaper to yearbook to broadcast. '
)f Visionaries. Each, —"—"—‘ “ at part. Membership Woodford Sun, 1 Teacher after teacher across the state .:
is in the hope of By David Greer (gar :35; costs just $50 per Daily News, Bowling Green, 4 reports that students live to compete 1
providing the KPA Member Services school per school Leitchfield Record, 1 with one another. It's a huge motivat- ';
d mechanism for Direct" ”t" year. The $50 mem- Advocate Messenger, Danville, 8 ing factor, teachers say. And member i A
[S inspiring a future bership fee covers Kentucky New Bra, 7 schools can attend the annual KHSJA ,
L generation of journalists, has spon— all journalism programs at a school — Ledger Independent, Maysville, 2 convention where top-notch journal— :
:e sored at least one high school's mem— print, broadcast, yearbook, online, In addition, the American Society ists and journalism educators present ;
ss bership in the Kentucky High School etc. of Newspaper Editors also sponsored meaningful workshops for students ;
h Journalism Association. But KHSJA Last year, 41 of the 97 schools had a school for the year. and their teachers. Training sessions
needs more Kentucky papers to step their memberships sponsored by a Sponsoring a school or two or are also available during the school
up and do their part. KPA member paper. Naturally, three is painless too. You don’t even year.
2 Now in its eighth year of opera- KHSIA would like to better that have to write a check. If you want, the If you’re still debating whether to
tion, KHSJA, jointly founded and record for the current school year. sponsorship amount can even be sponsor a school in KHSIA, please
; sponsored by KPA and the Kentucky As of Sept. 27, the date this column deducted from your KPS ad revenue stop thinking about and just do it.
1- Broadcasters Association, has made a was written, 15 papers have spon— check making it unnecessary to write Look for a mailing in your in—basket 3
a real contribution by exposing high sored 38 schools. But there’s still time a check although you can if you want. soon. 3
d school students across the common- to add even more to that list. We’d be glad to bill you if that works If you have questions or concerns,
wealth to all forms of journalism — Here are the papers that have better for your accounting system. call me here at KPA at (800) 264—5721
print, broadcast and online. At the sponsored at least one school through At some schools, funds for joining or drop me an e-mail via
W same time, the state’s colleges and Sept. 27 and the number of schools organizations such as KHSIA are sim- dgreer@kypress.com. I serve as I
A“ universities are reporting' record each has sponsored: ply not available. At other schools, KHSJA administrator. If you choose
enrollments in journalism programs. Kentucky Standard, 2 schools while the monies are available, the to sponsor a school or'two or three, a
Coincidence? We don’t think so — Central Kentucky News Journal, 2 sheer hassle and red tape of getting a generation of high school students,
, based on what freshmen students are schools check cut can be overwhelming. newspapers and, indeed, freedom of 1'
1' telling the schools. Flemingsburg Gazette, 2 That’s where having the local paper the press for millions will thank you. E
V Ninety-seven schools belonged to McCreary County Voice, 1 sponsor a school can be a lifesaver for When you get down to it, $50 is real—
d KHSJA in the 2003-04 school year. Georgetown News-Graphic, 1 a journalism teacher and their stu- ly amodest investment for so much.
'11 -=~ '* M '. ,
Wmm ~ “4%? “f " - '
Fall Ad Semlnar . . 5-: , = ' ' 3
Top: Cliff Shaluta spoke to attendees at the KPA Fall Advertising ' ‘ ' , .
Seminar on Sept. 16 at the Paroquet Springs Conference Center in 1 ' ~ ”M'W “
:1 Shepherdsville. Shaluta is an associate professor and coordinator of the . ., " V “'“rwwwwm‘ . j
Advertising Program at Western Kentucky University. The program ’
g topic was ”How to maximize your online profits.” His session includ- '
9 ed an online tour of effective newspaper Web sites. Right: Ken Long ' ” . W ’
‘t spoke at the seminar Friday. Long is advertising director for the Texas '~ 9 . ;
Press Association. Everyone attending the session received a copy of . " .2 > E '
_l the book that Long published called ”26 Special Newspaper Sections: ' Wang”, 1 3 ' '5
S Maximum Revenue With Minimal Effort.” Copies Of the b°°k are avail- r .. I g;%~#”
able for $15 by contacting KPA. _ new-

 Page 4 - The Kentucky Press, October 2004
BNI ff b ' t t l t' hp 1
By]
The Frankfort ' _ . _ your business. with certain tasks. Then throughout also be loyal to you and recommend KPA
Chapter of the Advertzsmg * BNI is now the week any time a member comes your serv1ces or busmess. The mis- C011
Capital City Plus 5 § 21‘: the world’s in contact with someone who says ”I sion of BNI is "to help people Dm
Business Builders .__.___ ‘ 22$ _ 3'; largest referral need a plumber” the BNI member increase their business through a '1
Business Network organization. can refer to their collection of busi- structured, positive, and supportive feP‘
International met B T R l tt " Members go to ness cards and recommend someone word of mouth marketing program.” dea
eresa e’v e . .
recently at the y . ,_ meetings on a that they trust. Only one person per profeSSional den
- KPS Director of Sales ‘ . . . . . . . . . . f 11
Kentucky Press ' regular baSis and BNI was started in 1985 by Dr. claSSification is eligible to 10m a e
Service office. -I - exchange busi- Ivan Misner, an expert in networking chapter. Locally, there are 22 mem— HO
joined the local chapter of BNI in ness cards and ideas. During each and word-of—mouth marketing. Dr. bers of the Frankfort Chapter of BNI. C1116
July'in h0pes of getting more busi— weekly meeting, each person in Misner was a management consult- In September the ”BNI Bucks” gen— the
ness referrals from the Frankfort attendance does their own 60 second ant when he started BNI. He worked erated by this chapter totaled 1513
area. In the past We have done busi- commercial where they tell exactly with companies that needed assis— $5,821.07. The chapter started in May all <
. - . . . 2 . . . . . . 2. (
ness in other Cities in Kentucky and what they do at their busmess. Then tance in the area of strategic plan- of 2004 and Since that time has meant ~
outside the 'state but there has not during the meeting there is also a ning and organizational develop— $40,788.05 for its members. W91
been much activity locally. time for 10 minute presentations ment. As a business consultant, he Nationwide, there are over 2.8 ' hea
I strongly urge all of you to inves- where you can expand on your capa- received most of his business million members. The total value of COD
tigate the possibility of joining a bilities and tell exactly how your through referrals. referrals is estimated to be $1.2 bil- me]
local BNI chapter. If there is not one business can be a benefit to others. The whole philosophy of BNI is lion (US. dollars). If you want more the
in your area, then why not become a By repeating our own job descrip- that ”Givers Gain". When you are information about BNI - log onto P193
leader of a new chapter? The results tion each week, other members loyal to a group and give referrals their web site at 198‘
will only be positive for you and remember which member can help the results will be that people will http:/ /www.bni.com 5011
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Top, left: Members of the local BNI chapter look over the results of another month ' M’ >7. 3‘ it.
of networking. The vice president’s report showed that the chapter has generated .2 5:".1:‘_5i;:i‘:‘::~.22f: 5 ” ”“ 3'5?
$40,788.05 in business for its members since the group started meeting in May 2004. ' ' ' ~ i w . s '
- . . . . . 2 2' 3:2 2.. 55%;: . 55
Top, right: The Frankfort Chapter of Capital City Busmess Builders, Busmess 5 "M? ‘ ,5 v; ,1
. . . .. ~ ”has? :25 iii ' -'~~'-'~‘~“** ‘, :‘=
Network International met in the conference room at the Kentucky Press SerVice 5’ 3’ “W 53211 ~355,. 2 *5 '
building recently. During the meeting referrals and testimonials are given about the final 5‘ 3 ’«w @3513? i 3 ,
group during 60 second commercials and 10 minute presentations. Bottom, right: . fat“ . ‘ % V :5 eff?) w %.
R.B. Brown of RB. Brown, State Farm Insurance, was the 10 minute speaker during ., . 3 v 5 ,2 2 :21; 3222533555255 ‘ 1:“ " " 3
the Frankfort Chapter of Capital .City BusinessBuilders, Business .Network 5: . ~ 5255:5?35:55.15. '3 %W%%E
International, last month. RB. and his staff prov1de insurance and financ1a1 serVic- 5’ 2 . . v - ' - ' M.%w
. . . . . . * '24,“: , :. - ‘ .2::;,;g.;;;;555555.5_
es. Their office is located at 949C LouiSVille Road in Frankfort. :' . , 5 ' 3% ' .3 ~ . ,2 ,W
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W

 The Kentucky Press, October 2004 - Page 5 1
The two victories for the press under HIPAA
By Jon Fleischaker .;,;;_;;..2:;;:. , . ‘ HIPAA in a Nutshell Kentucky's Open Records Act entities” because they are not a '
KPA General What is HIPAA? HIPAA is the In an Aug. 24, 2004 Open Records health plan, a health clearinghouse,
Counsel 5. acronym for a federal law called the Decision, the Attorney General of or a health care provider and do not '
Dinsmore & Shohl a? {$3 Heath Insurance Portability and Kentucky ruled that HIPAA’s priva— transmit health information in elec-

The number of the? Accountability Act of 1996. The cy rule cannot be used to withhold tronic form. .
reported diseases, W ”portability” part of HIPAA means information in police department Kentucky’s Open Records Act 3
deaths and acci- the ability to keep and transfer heath records requested under the Open specifically exempts information :
dents in America t --’* insurance, like through COBRA. In Records Act. The Kentucky that is protected under federal laws
fell drastically last year. There was order to encourage portability, espe— Enquirer/Covington Police such as HIPAA. However, because
no remarkable breakthrough vac- cially through accessibility of elec- Department, 04-ORD-143. the HIPAA privacy rule did not .
cine, drug or safety device. Rather, tronic healthcare information, the The decision involved a apply to the Department, it could not
the decrease in health-related reports ”accountability” part of HIPAA reporter’s Open Records request to use HIPAA as an excuse to withhold " _
is largely thanks to a bitter pill we've means that the federal government the Covington Police Department for the public records. The Attorney , '
all come to know as HIPAA. now regulates all health care an accident report about a fatal General also held that the personal l

Since HIPAA and its privacy rule providers, doctor’s offices, health garbage truck collision. The privacy exemption to the Open '
went into effect last spring, wary insurers, and other ”covered enti- Department provided the report, but Records Act (which exempts records I
health care providers, insurance ties” for privacy and security of redacted without explanation the containing "information of a per- {
companies, lawyers, and govern— information regarding patients. names, addresses and birth dates of sonal nature where the public disclo- ’ l
ment agencies across Kentucky and Penalties for HIPAA violations range the driver and three ”involved per— sure thereof would constitute a clear— 1
the United States seem to be per- from fines of $100 all the way up to sons,” including the person who was ly unwarranted invasion of personal ',
plexed as to whether it is even still $250,000 and ten years in prison. killed. In a later Open Records privacy”) did not permit the 3
legal to say ”gesundheit” when There are actually two distinct request, the reporter asked the Department to withhold the identi-
someone sneezes for fear of disclos— HIPAA accountability sections, with Department for an incident report ties of the people mentioned in the j
ing protected health care informa— separate rules created by the about a shooting and another auto— reports because it was outweighed 3
tion. HIPAA is said to have affected Department of Health and Human mobile collision. The Department by the public interest in monitoring
all sections of American business Services. One deals with privacy, again provided the reports, but the activities of the department. ‘
more than any law since the and the other deals with security. redacted the name, address, date of New Department of Health and ;
Americans With Disabilities Act. HIPAA’s security rule, which deals birth, social security number, race Human Services Guidelines
HIPAA affects the news industry in largely with the physical and elec- and gender of all people identified in The Department of Health and 1
the press’s ability to access health- tronic security of billing information, the records, as well as vehicle ID and Human Services (”HHS”) issues t.
related information from sources was finalized in February of 2003, registration numbers. The rules under HIPAA and monitors ;
and in .the press’s reporting on and full compliance is being phased Department again failed to provide compliance with HIPAA. In light of ; .
health-related topics. What were in through April 2005. any explanation for the redactions. the Kentucky Attorney General’s i
once routine requests for public HIPAA’s privacy rule, which has Not until the reporter and his decision and a similar Texas Q
records under Kentucky’s Open already taken full effect, is intended newspaper appealed the Attorney General decision, HHS has .
Records Act have been denied by to safeguard health information from Department’s redactions to the issued guidelines to clarify its posi- f,

agencies now claiming exception use by marketers, employers, insur- Attorney General’s office did the city tion on HIPAA’s privacy rule under
under HIPAA out of fear, misappre- ance companies, politicians, and any of Covington announce its reason for state sunshine laws (like the Open 1
hension, convenience, or a combina- number of other entities to discrimi- redacting the information. You Records Act). HHS went one step 3
tion of all three. These symptoms nate, punish, hire, fire, market and guessed it: the city claimed that the further than the Kentucky Attorney
affect reporters’ and editors’ readi- even blackmail patients. Health HIPAA privacy rule prevented city General in favor of disclosure of ,
ness to go to print on stories pertain— plans, health care clearinghouses, police and fire personnel from health information under sunshine '3
ing to a subject’s medical issues. and health care providers that trans- releasing any information that laws and stated that such laws
Good news: HIPAA has recently mit health information in electronic would identify a person who had trump HIPAA’s privacy rule even if 't-
been interpreted by Kentucky and form are considered ”covered enti— been treated by city emergency med- the state agency is a ”covered entity.” ,
federal authorities to clarify conflicts ties” and are prohibited by the priva- ical personnel. The Attorney General Most public agencies are not cov—
with the Open Records Act. Better cy rule from using or disclosing pro- disagreed with the city of Covington ered entities. State agencies that are l,
news: the Open Records Act wins. tected health information, except in and ruled that HIPAA does not covered entities (for example, a city ’
Also, HIPAA has been interpreted limited circumstances that are speci- apply to city police departments. In .
not to permit private parties to sue. fied elsewhere in the HIPAA rules. other words, they are not “covered See HIPA A on Page 12 7,:
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 Page 6 - The Kentucky Press, October 2004
News source relationships topic at W KPA
Over 40 journalists, students and Bryan emphasized the important them,” Bryan said. Cross spoke about his new position 3
newspaper personnel from across role both the media and government Working with the military was as the director of the Institute for '31
3 western Kentucky and across the officials. the topic of the second panel discus- Rural Journalism and Community
’ state attended the 2004 Fall _3 ”Public servants need the media sion. Kimberly Hefling, an Issues. 5
Workshop held by the Western and the media needs public ser- Associated Press reporter who cov- The purpose of the institute is to
. Kentucky Press Association at the vants. The public servant has the ers Fort Campbell, and Kelly Tyler, a help journalists at rural newspapers 33
new Hopkinsville—Christian County, greatest of these two needs,” he said civilian public affairs officer for the learn how to better cover many of 2:};
Conference and Convention Center. citing the fact that public servants 160th Special Operations Aviation the issues concerning their commu- ”“
i The topic for the workshop, need the media to let the public Regiment at Fort Campbell, served nities and to serve as a ”catalyst to
designed for publishers, editors, know what isgoing on in the com— as panelists. help newspapers make the best of
journalism students and reporters munity. Tyler, who also served 20 years as their resources,” Cross said.
covering all beats, was establishing 3 Hesaid that both the media and a public affairs specialist in the army He said the institute has become
3 news source relationships. public servant has to have ”mutual before retiring, said she recognizes necessary because the larger dailies ,:
\ The day’s first panel discussion respect, trust and an understanding the need for the military to tel