xt7n5t3g1q76 https://exploreuk.uky.edu/dips/xt7n5t3g1q76/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1995 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, March 1995 Vol.66 No.3 text The Kentucky Press, March 1995 Vol.66 No.3 1995 2019 true xt7n5t3g1q76 section xt7n5t3g1q76 , s ' Kl'i' 10”,. s '
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Miflfim ‘ ‘ - Volume 66--No. 1 Q _,‘ g 5 o .
R50,“ The official publication of QE 5 E, :5,
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(E‘p‘riulatia —- ’ — ‘, \ I \\ I U. Q E j i: _
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On mISS 5 Ad 9| I IlnClr
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Advertising staff members, you won't want to miss this—and chances are,
your publishers won’t want you to miss it either! wagne, ,0 be ‘
’ The 1995 Kentucky Press Association Spring Advertising Seminar features ‘ ’
all kinds of ideas for advertising staffs, including one session that will present key Speaker
. 100 ideas to help enhance ad revenues. 2. ' .-
The seminar, sponsored annually by KPA's Ad Steering Committee, will be Peter W. Wagner is currently one of , g ‘ . r,
g a» held April 27-28 at the Marriott Hotel, formerly the Radisson, in Louisville. the most popular speakers on the news- " 4 z i f
. The two-day seminar features motivational speaker Peter Wagner, one of paperconventioncircuit. During the past ‘ X“ . ‘ -
" the most sought-after speakers for press association seminars and conventions. year, he appeared at more than 40 asso- , ’V i
‘ Thursday’s program begins with the session, ”I’ve Seen the Future and It Is ciation meetings in 28 states and. four ’ “‘5 .5
‘ Print!” Wagner will tell attendees the future of America’s community and small Canadian provinces. .3
newspapers is fantastic, and that the changes taking place in marketing and Wagner, 54, was born and raised in ‘
technology create the most exciting opportunity since World War II. The two- Sioux Falls, SD. He has always been en- . - ~
hour program outlines the necessary steps to increase income through regional amored with the advertising profession .i l —‘
expansion, process color and niche publishing. and media sales. He held his first full- ‘ ,
. The Thursday afternoon program features the session, ”One Hundred Ideas time position as a ”top 40” disk jockey . J
for Fun and Profit.” The four-hour program includes more than 200 slides and while Still in high school and started his 7 .
. . presents a variety of successful advertising promotions. own advertising agency when only 20. Peter Wagner ‘
' Continued on Page 16 Continued on Page 16 ‘
" ' ' y READ ALL . g . p
~ ~ for ME Week- W” PIC/(5 SI/eé‘
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. . Q o ,%
. arc - «4—— - so I, . or alums
fl" . . l '- ‘ v._ ‘ A.
“ -" ‘ It’s time once again to lurenew readers for i L; T 0 DAY ~ . . PaduFah' BOW'ing Green' LOU”
. ~ '. . your newspaper! l ————— , ville, Cov1ngton,Cumberland and Lex-
‘A NewspaperlnEducationWeekis March6- NEWSPAPERS ington—that s ‘where the Kentucky
«a, 10. It’s 3 mt time to kick-start some pro- ? Press AssoCiation wants the state 5
.. ‘ grams in your communities to make people ‘1 INCREASE ‘ gubernatorial hopefuls to gather for
.j - ‘r ,‘ aware ofthevalue ofnewspapersintheir lives— V public forums sometime before the No— ,
Wigwam. BRAINPOWER! “ t Ft . ‘
" ‘ ' Ga ldthecatisonoeagainhelpingnews- . “mm“ 96 me m ate 9 '
_~_ make the point that they can be a vital , ,1 ruary to discuss where to hold a series “
r? 3‘: 3:11] ofschoole' curriculum of public forums featuring the candi- '3 _ '
' ' - dates for ovemor. The forums were .~
w. Materials from the News AssoCia- . 8. . _. .
v; 4 nonommmavebemmtgiigxenmkly Celebrate Media Education! ..... :hebfga'mlg'f' 03"“? “if? theCLex'd‘Efi' ;- ‘
‘2 , , on era - ea er an om au l , , -
'4‘; .. mdtsm:m§$?§$flifiglggm£aé Celebrate Newspaper in Education Week. assistant managing editor for local 'x' '
“.‘ promote theevent. ' March 6-1 0. 1 995 news, who also chairs the committee. 3" f’ _» , .
i" 7 , m. ten'a Members discussed the pros and 3? ‘ '
.r k'. A“, onein tedinthema ls can call Your newspaper can help you learn about and appreciate the illiterences and cons of holding the forums at different 3 - ‘ -'
w , . . “‘9 10" mu" 0‘3“ “ (30°) 26*5721- similarities anion all eo la in lnnln with on e rl litl l ‘ ’ '
4. .E ; rsofNIEWeekincludetheIntema- I F P . ii I 08 9 '1 your c asaroorn places across the state and, after care- .1 .' .
, and in your neighborhood. _ ,
. _, ml Read mm National Council ful deliberation, decided on the above
I ‘ i ' . . .
"5"“ fortheSociali'gudietheNcws per Associa- Each year your local newspaper. schools. and reading and social studies (mes . ‘ ‘ “ " .
'3 . . timofArrsericaNAA)Foundat£;Iand,forthe “mm loin teem-r tor NIE Imk. A.“ d'sci‘ssed' KM W‘TU'Q h‘“ ‘0' _ .‘
i" "‘ “ fimmfiMhms—pmfitclearinfiouse vet Wee: is W ivy ire W Assam-non at m Foundation. the International Mono Wine and “ms m Lexmgton and LouiSVIlle some- .
't.‘ “a ‘ md‘m,’ .m’ video, “db and . mmmmmmnm time before the May 23 Primary Elec- i‘ . -
4234‘ Continued on Page 15 , ‘ .
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Page 2. The Kentucky Press. March 1995 5 i
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" ’ ’ "° ’ comm/#99 meef/ngs dur/ng / 9% 5855/00
lt seems to be the issue Morris is chairman of the have spoken against opening ‘
MARCH that just won't die—which HouseStateGovernmentcom— their caucus meetings, thereis
_ should leave newspapers mittee, the committee which moresupportforopeningc‘on-
across the state feeling a little would take up any such bill. ference and free conference
6-10 NEWSPAPERS IN like winners. Bruce said he thinks the committee meetings. House
State Repslim Bruce and best way to handle opening and Senate Republicans al—
EDUCATION WEEK Ramsey Morris, both conferenceand free conference ready open their caucus meet—
Hopkinsville Democrats,have committees is to amend the ings.
8.11 NNA Government Affairs prefiled bills for the 1996 Gen— Open Meetings Law. In the Conference committees
C f W h. t D C eral Assembly which call for past,effortstoopenthesemeet- are formed when similar bills
on erence/ as mg on, ° ' adding conference and free ings and those of the House passthe HouseandSenate,but
conference committees to the and Senate Democratic Cau- the chambers cannot agree on
17 ST PATRICK'S DAY listofthoserequiredtobeopen cuses have come through at- some aspectsofthe bills. Con-
' under the state Open Meet— tempts to amend the House flictsin thelegislationareham-
ings Act. and Senate rules, but such ef— mered out during meetings of
23 KPAjudges Georgia Better Bruce originally spon- forts have been soundly de- conferencecommittees,which
sored the state Open Meetings feated. are comprised of members of
Newspaper Contest, Harley Law in the mid-1970s. Although most Democrats both the House and Senate.
Hotel, Lexmgton
I I
24 WWW Papers Increase prices
Meeting, KPA Central Office,
j Frankfort /?/5/ng newspr/m‘, p052‘0/ 6057‘5 ca// for/ncrea5e5 l
- - SeveralKentuckvnewspa- to increase mail subscription $13.50,whiletheWolfeCountV _
3O Georgla ludges KPA Better pershaveannounced subscrip- rates," an article in the Sandy News raised its ratesin'county 1
Newspaper COHteSt tion price increases—most Hook newspaper said. The from $11 to $13. All of the pa—
caused by increased prices of paper raised its rates $2 per persareowned by Earl Kinner. .
newsprintand postalservices. yearforin—county, from $10 to The Greenville Leader- l
in the month of January $12. News also announced it was
APRIL many Kentucky papers an- The Wolfe County News raising prices, but cited in-
—— nounced price increases, ac— and the Licking Valley Cou- creased costs for newsprintas
9 PALM SUNDAY cording to articles in the pa- rier also said they were going well as rising postal costs as
pers. to increase their subscription the reasons. The paper also
”Because of increases in rates because of increased raised its newsstand costfrom
.- 16 EASTER postage rates imposed Jan. 1 postal services. The Licking 25 cents to 30 cents.
by the US. Postal Service, the Valley Courier raised its rates The Harrodsburg Herald l
Elliott County News is forced in-county from $11.50 to Continued on Page 16
AD IDEAS, MARCH ______>______._T_f_____
t 1 t t ‘ ,1] r .
Kentucky L 1 €ch Assoualioii. lilC.
" SPRINGTIME! It's just around the corner, so get ——-—————————~———~
busy promoting those lawn and garden products! 1994 KPA Officers and Board of Directors
And don t forget, springtime also means spring P d
- ~ - resi ent [y a 4 District 15A
cleaning, so get your advertisers to promote their ”mm, Ammmy H‘:{‘;:_‘j,m”mn ,Hm (mm,
cleaning products. "w “WW Em Franklin futon]: I , mum" ”rm-U Inn/w
President-Elect District 5 District 15"
John l)c|~Santo l)a\'i(l (in-er (iii) llalt It‘ltl
EASTER! Go ahead, plan ahead! Start planning Ash/rind I)uI/\ Indrpmdrm ThrNrwr [mu/m“ ( mini \mi 1' iii [mu \
. . Past President District 6 Statr lit-Large
. your Easter tab, and check With florists and other 5“.“ mic.” Mm Awpm Rm. l’om-ll
Stores for Easter gOOdies. The Krnlurki Standard 177,-(‘Um-"7 ,qumu/ x‘lth/zimil.)iuli INA/(‘IH‘Mt/f'nl
_ Vice President [Harift 7 (hip lllllt lit-son
9 Gene ('labes lid Aslinalt I‘rim rlnn limt‘t Inn/u
. SUMMER! Get with your staffs and plan your R"""’"”'“"’"""”-“ ”WWW NM ”(i-1M “T“ W"
. . ' Tnasurer Dish-id 8.9 Rt'nhm Irilmrir ( 'nunrr
., summer promotions, if you haven t done so Many Backus Ken Mm ii, l-nlro
t Appalm hum Ncwrfirprcr: Bath ('ounn NF“ ‘ Outlook Purim uh Sun
, ' Board of Directors District 10.“ Associate-s l)i\ision
5 District 1 Many Backus Bob Adams"
' w'”'"“ M""”" AppaIarhum NFK‘SJ‘IIIIII‘TI Western Kcnluck) [WNW-1*!“
Fullrm Izod" District 12 Adveflising Division
I District 2 [pulse liatmaker Teresa Revlon
\ led Dillingham Jacki-mt Timer/Rnunvrllr Enlrrpnsr M‘ [mm “"1"" NV“ ‘
Dawson Spring: Program District 13 News-Editorial Division
District 3 (ilenn any John Nt‘lfiun
Tetu‘ Revlctl Manchu!" Iintrrpnre Pul‘Uh WV?"
. McLean (‘ounrv Nrwr District 14 Circulation Division
b Stuan Simpton Todd Ramwater
Pulmh Week Appalm hmn Nru 1' Express
3 7 I . Executive Director Clipping Service Director Mail/News Release Serviu
' f‘ e DIVId T Thompson Roche] McCarty Nancy Peyton
' Business Monger Bookkeeping Assist": (flipping Assistants
’ Bonnie Howud Buffy Johnson linda Slcmp (‘arol Payton. Holly
“ Advertising Director Advenising Assistant 5'18?“
(‘ TY! Kc nth Pr!“ ARSV (Ill! (”14, n
’5‘; ‘ N13332:; Dindor fizz-[lym publish: monthlv Sn and K In: prune it paid in
J - ‘ ‘ .~ _ . . Becky L. Meadows Sue (‘nmmack :1?:'£T.:.Lilm332::‘37'5111323'
.. . - ~ e ‘ 4“ 'e 4 leflleflm‘ Coordmtor Kmnckv he" I”! (‘vlmimnl arr Fvnnlton
Rd). he‘ll: It» wont Mn?» 22‘ ”2|
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i The Kentucky Press. March 1995. Page 3
" Our News For Yo ° KPA N t
v u. ugge s
flea/h New Arrivals at the Central Office ‘
“i, x 5 §
it 3'
on V in bi KPA Central Office Clipping
l‘ ' *3 ‘ I” *‘ Assistant Holl Sti ers cel-
§ $s§“« a Vs . ebrated the biryth otga son.
Max Heath, a former Kentucky 3 ‘ 9w Adam Scott, in early February. ‘ .
Press Association President and Ex— KM 33 ’ Adam‘Scott weighed a little /1
ecutive Editor for Landmark Commu- 3 i ”C ‘ ° 0W" “V9 pounds at blnh- _
nity Newspapers lnc., has expanded . ‘ it i
his postal training seminars to include _ _ . f ‘
television. ”xii: _ . . \
Heath, postal chairman for the W ' . 3 Q 362%Véhigtlagyflitzaerggdoaiged \\\]~(
National Newspaper Association, of— 3 ' ' ' ‘ ’ ' Advertising Assistant. She I \\
ten performs seminars called *\ replaces Reba Lewis, who was \3
”MAXimizing Your Postage Savings \ promoted to Research/Market- '
and Delivery” for various press asso- \ w é ‘ ‘ g:j_j_ ing Coordinator. /
ciations and groups. 3 i we ‘ Q
Now, the Newspaper Association Q ~ T s." .. K
of America (NAA) has asked max to Q 1 M
join in on a 30-minute video for view- ' s 3‘ ‘ ~ w. i
ing on the Newspaper Satellite Net- x; is f” h
work,an independent training service J if
' which provides48 trainingvideos each i ‘ 3 3
, year to newspapers.
i The video was filmed in Dallas , v ,_ > _
Jan. 10 and broadcast Jan. 19. ' X ; sew” _ .
3 The Oregon Newspaper Publish- ' a ’ H‘ a ' —/
i ers' Association has also asked Heath ' 5:355 3“ , , ..
to participateina statewideinteractive " ’s,
television network presentation of his : ‘ «1%. i
postal seminar. ‘ i ‘ ‘ \
March 23 Heath willappear before i i A fi‘ . 1'1 * y -
a group of newspaper people in a stu— ' fig L“ r f ‘ “W
3 dio in Portland, Ore., and other news- a ‘ ' “W" ‘ ‘ . : s j‘x-V; ‘
paper people from acrossthe state will 3“. ‘* A _ s , ' R 3. fr" 3 7‘ "
l be able to ask him questions through a V3 ‘ s . x ‘ g ‘ i ‘- ,
network oftelevision stationsatdiffer- ff. . ‘ " -
ent sites. m c it“, ,5.
' ’63 17”" ‘* s,
NNA likes g
changes 3
for fairness ' ' '
WASHINGTON, D.C.~Tonda F.
Rush, President and CEO for the Na-
tional Newspaper Association, said
community newspaper publishers ,
were pleased that their “ARC Amend~ C '
W .0 ommon e ge mg aroun
cess, fair Rates and fair Competition
for small electronic publishers such as _ > ' . . _
community newspapers on the elec- Watch your mail! can download the updated version di- Bureau 5. latest addition, administra—
tronic information superhighway— if you haven't received a copy of rectly by calling CommonNet. tive hearing schedules for the Depart~
had been included in the Democratic the new version of FirstClass Client For those who are confused about ment of Natural Resources. , “
draftoftelecommunications legislation software used to access the Kentucky what is on CommonNet and what the In addition to News Bureau infor—
released in mid-February by Demo- Press Association Bulletin Board Sys— bulletin board system can do forthem, mation, KPA also uploads all contest
crats on the Senate Commerce, Science tem, CommonNet,call the KPA central KPA is designing a videotape explain- information and information and
and Transportation Committee. Office at (800) 264-572], ing the bulletin board system and the schedules for conventions, as well as
She said thatthe”Pressler Discus- Newspapers across the state moundsofinformation it makes avail» uploading the statewide classified ads
sion Draft"oftelecommunications leg— should have received their upated cop- able for newspapers, each week
islation released earlier by Commerce ies of FirstClass by the time they re For example, the KPA News Bu- Uploading information to the bul-
Committee Chairman Larry Pressler, ceive this issue of The Kentucky Press reau uploads to the system each week letin board system means newspapers
R-SD, also contained the essential pro- The updated version of FirstCIass the most retent filings in Franklin ('ir- do not have to retx pe the information, ‘
visions of the ARC Amendment, and for Macintosh was copied and mailed cuit (_ ourt, the Kentucky (‘ourt of Ape they can simplv download them
that NNA was working With thetom» to all Kentucky newspapers l‘ridav. peals, the state Department of Alto straight into their tomputors, H'hlth
mittee staff to fine-tune those prm i- March 1 The IBM version \Vl” be.“ ail holu Beverage ( 'ontrol, the Kentut kV saves time and monm
sionstoprovulethesamecompetitive «lhlt‘ later Board of Medical i.ltt‘l1\llrt‘, lists of For more inlormation about
sllmulus (Is. the original amendment ll vou .ilri'ad\ have i‘irsK |ass( li state ll‘“ ernme-nt moi-tings and other ( ommonNot for i'irstt |a~s( ilt‘nl call .
Continued on Page 16 Hit installed on \our tompiitvrs, \ oii happenimjs, along \\ ith the \eu s the kl‘A u‘iitral (\iiht‘
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Page 4, The Kentucky Press, March 1995 I I‘
'f ' R ' t Towles * I
Li e in ussio no easy I rit s
i more l
Editor's Note: Larry Paden took an flounoranges,apples,carrots,cabbage rngtwoweeks. Courses aretaughtby I
earlv retirement from Landmark and some bananas,bread,chicken and Russians who spent a month at uni- I T.
I CommunityNewspapers Inc. to bea saUsage. There is meat, but it's not ”Mt." in Great Britain learning how h I r
l missionary in Russia. Here is a re- packaged and wearenotreadIvtotrvit. to develop buslness and marketing I
cent letter from Paden, former vice or the fish. All the food is natural, so plans,
president/generalmanager of LCNI, meals must be prepared from scratch. Linda will begin teaching 6 8r 7— I I l . , I I . .
who left the company in January, No spices, except salt, pepper and year-old youngsters with their gran- I M". Kim 19: if M“ bItU‘WIiImL UP
1994. sugar. People sell natural WBBdS at nies or parents present in a couple of l experton emu“) Iourna ”m NH“ l
market which are the Spices here, but weeks. Sheis going todo thisthrough I ”‘9 "‘rm” Ll‘_”rf"’"l“”mI“l ‘ "9
Well, we've lasted longer than we have no idea what they are or how library. I have been invited by library l‘r95'jt’m “IEIZL‘NK, a 3‘1”” “m “ PI‘N
two weeks in Russia. Life is much to prepare them. to organize an English club and teach We? in“) I BAH?” tth‘.";IdI”Il‘:IUImI:rI
more difficult than we imagined it Apartment isbigenough,but tem- basicmarketing principlesattheclub, I: t 9 it‘ll?“ IX“ IPUI '5 fl‘h IIIt ‘ i
would thleastduring this winter perature inside is a bit cool—~64 de- 1 would do this one night a week. 1 32‘" .V kr't-‘blb78ylltg-lll'm’ i ht Ire-‘f .
season.Winter is brutal. Today is the grees daytime, drops 8-10 degrees at believe this would give me access toa (fl . :“tIUCI .‘y, ' .’ “NI, 9 'Iant
first day we’ve had temperatures out night. No real bed.We open our couch lot of people. I'm? 9‘ “ “hngab‘mt “mm“ "m '5' .
of the single digits during the day, every night, make bed, and reverse The city of Tula issued a decree "WT I tl I t t' l .
and on two occasions it snowed all process in moming. lastweek forbiddingall public preach— f K 0w esk reIcIenI yIIuFroI e an ar ic e I
day and night. This weather makes There are 10 ladies and one man ing of the Bible, unless through a reg— tlll IcrIIIIuc y I.Iivinng firparSv/IIIIsue.
getting aroundon the busses, trolleys who regularly come to serVice on Sun- istered church. I have no registered ' 9‘ « ”um“ 15m, 9“ “L .V , 9~ I
and trams arduous. day and to our flat to gather on Mon- church here, as yet. We may not be , . _ . . . I
We wear heavy coats, scarfs, daynight.Wearebeginningtointeract ableto meetinapublic facility forour Tame 3“ 'n-‘t'tum’h WIlIl'Cl‘ has
gloves,hatsandseverallayersofcloth- with them in other ways. We do have Sunday service, but we can have bhrWCti“ “b0“ thtI’ EVEN?“ IC 2“}? m I
ing. We must pack ourselves in the three other men and a couple of ladies people to our apartment to gather as gift , ommonweaIIt utllglh e paIIst I
busses, etc., to move as many people who come either to service or study.I friends. k yeariorsoanc it pro a II Tas toI e _
as possible. Stops are crowded, wait- I have met with director of buSl- Ientuc .‘II 5 “WI 5P3P9r>l 0“ 95 I
ing for transportation, and than it’s a nesscollegeand Willbegin someteach- We have to go out daily to buy “ “HT" mIIt edafIhIC It’1 h if f h I
pushing, shoving match to the doors. ing in February. They have two-week food, All our water must be boiled. B iflmiebl sf} 95 IIIW) t 8 If 0 l0 n I
Just to go out requires time to get courses during which businessmen No milk in cartons. lt’s fresh and we mtl'lllh'hl: ”5‘ an‘“"nIm‘Y5PIaP"' .
ready. Prepare budgets. 910 I am going to must boil it for 15 minutes and then pub '2‘ erin entuc yam tm(€’5l“ur' .
There is food, but the selection is meet with each and review their plans, refrigerate it before drinking. ltgltigs22ullaye (cipIIILIIIrIIItIhZIiIlIJIgl: IlIiIephrI: I
, _ . . . . - , . I I
very limited, potatoes, beans, eggs, then begin speaking occaSionally dur I think of you often. Courier-Journal and into the present.
I .
What's Up, Dave? F I re d |
. I
. "am .; j; Buf aufhor says /f shou/o’ noz‘ I
i’ .031». s. ' {III ’ “ 'I z
‘ ‘ a. be #79 end of your war/0’
., "as!“ $ : . ””33. Ken Davis, a newspaper executive who once lost a job,
E . ' , ; explains how to turn the unthinkable into good fortune in his
? j__ '1 new book, titled, ”Fired!...Yourproven guidetofindinga better
. II _I . Iob faster, and earning more than ever before."
. I’AI ’ .. ’5 Davis wrote this step~by—step guide for the suddenly un—
a , LII. I/I'w'j employed because his first—hand experience taught him that
[V l 3,”: .3 b ,flt- . there are right ways and wrong ways to go about job hunting.
. ..,I . . . ’. II/ 5‘ 3% ‘ ‘3? Davis, who has Worked for newspapers in Texas, South
IAA‘ " “ Mjéw‘d“ ., ".I 1,” '“ if I. Carolina, Oklahoma and Ohio, is now corporate circulation
;, “w l ”:5, ' ‘ ’ g 2km“? director for American Publishing Company, which publishes
If". 5 \£ "l f a , 5M ‘ 159 newspapers in 29 states, including the Harlan Daily Enter-
. .51“ 1” I - ‘ ‘5. ' » . , 6' prise and Middlesboro Daily News in Kentucky. lleis based at
- .r W,‘ .., I-, g :5 the ”Port Arthur News" in Southeast Texas. I
/ . it t e. '- a“. , a; When he was fired from a lob six years ago, DaVIs found I
" f” ' “ I". " l , ' fi‘ that most books about the Ioh—search process were written by
I x . I , i" ' my personnel managers, rather than someone who had actuallv
' ' r” ' ‘ ‘1 V ' been unemployed.
DIV. Eldridge 0' m. Hen” County Local toy. with computer clip-an during the His user—friendly guide offers “proper techniques for get»
KPA Winter Convontlon. Dave worked on the Macintosh Periorma CD used at KPA ““54 “"1“” 'n""'""’W* ‘ll‘l‘ll‘lt' and Pr”""” W3)" t“ m“\'mm‘ '
to produce medla marketing kits. salary and benefits," Davis said ”ltconcludes with a chapter on
how to hold your new Iob." lhe book comes complete With 27
forms for your success to fill out
Need information from Frankfort "Fired” came out the \t‘( ond week of February
. . ( opies are available through Davis. or through the 246 .
, but don't know how to flnd 1t? newspapers nationwide that will be carrying the author’s svn'
' dic atml-tvpecolumncalled ”( let A lob'” l’apers will receive the I
columns free, and they Will also receive 25 pert ent of the gross I
prmeet‘ls from any book orders placed through their paper 5
Call the ”A News Bureau Davis, an international speaker, based his newspaper col I I
umns on questions raised at seminars he conducts for tl\'l( .
(800) 264 5721 groups andthurches lopitsrange from "Don't be tricked into
- telephone inter\ iews” to ”Age mav bean asset " An .H’llt le on
his tolumns can be seen in an iiptoming issue ot the "Arno l
_____________.________._______ limes" supplement ( alled H‘M‘t ond( areer "
i Wfimeu..uIe-u.o -. aI - ~ » va- 0 Iv ‘ - ‘ oh..-“ I v
I s ' I c I l
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l: The Kentucky Press, March 1995, Page 5
l Scenes Of KGDlUCk pOl'l'l ff Cl
If you look back in Stuart "“ ———"‘_‘—1
Amold’s college English Litera- .. ;
ture book, you will find the mar- i -“ i
gins full of cartoons. . ‘ ». . ‘I l
No, they're notcartoons the " . ‘ l l
book publishers added to liven m ‘ S); ' i
up the text. F " . f“? N l
They’re how Arnold spent a W R l
lot of his time in class. t , kt WHAT A GREAT VIEW, 3
Amold loves drawing, and 1 . i ' .5! !I l .
i he has come up with an idea to « a "\' T i PPF “5 NEXT? .
benefit weekly, multi—weekly Stuart Arnold l JO ' l POLtTICALL‘.’ EXPED‘ENT i
and small daily newspapers l i—-—————-—’ l »
across the state. Every week he I e F ._ ~ 11,7». 1A A l i ‘
l provides some Kentucky news- «k (739’ 1” ED c i ,, i
. papers with political editorial S‘ —‘ (. xki ,\ , l ‘\ f
. - ._ - x » , i -_ x . \ ‘
cartoons about issues affecting é HTRK/ - h l \f\
. the state. 'J _ u ’ 1 a“!- !9” [/I i I \\
”Nobody was doing any 717 9/ 1.05% m I ‘- ,. .-.—-—-——.._.._.-. , K
’ political or editorial—type car- / / ,‘, l» (._ CLARKEVlLLE -9 l /
toons on what was going on in . ' '4 / ‘ ' i
the state,” he said. “Weeklies KE“‘UCKY 5 G #1,:3 I i l I -'/
‘ and other Papers didn’t have 617 . “T“RE ‘\ 3 ' g ‘ l ‘ “II I
anyaccesstoartworkaboutwhat . 5 O \ \ a a - l
was going onin Kentucky.” I . £3 I t A. , ' D [2/ ’ - -
By day, Arnold works at the r - g \ =7“ ' i. l [/1 ll“
Danville Advocate-Messenger, __ 7 'J i, ,7 w _ 8.... - ' ,9: ' 9‘ “‘
‘ laJSZZillysrgevst/spaper which also v , ._ ' 6 . .3 i v :- \‘§&\ ‘q§§\\ Pf , {fir’fl
1 ar oons. '.«\\ ... o . , ‘ . _' 1 _
l w- \\"-‘"\\\\» a o " "05° // ”/1 r‘ ” "~ ,... ‘l ‘l
Wis“ a r r , s' \ . ,_ x N .
l By night, or whenever he 0 a o . \W/Ii/l . \. M V: :35“! . ‘
‘ ‘ t _ : M‘, h o k l‘\\ -\. ' \‘b - l '.' /
. gets the chance, he puts his car . n o a . iii-[Ne w‘ lhl'lllllk (1,,-
l toons on the Kentucky Press 3; ,__ 7 n _ 1 ~‘\\\[.' "1,31“. ) {NI-'4; . ,:
Association’s bulletin board sys— A I ' ‘ .u‘»,\\\‘ WM», . . .25:
tem,C0mmon Net,so any news- mow/‘9 WICATVQ—ES 4: KY ’15 s - Wis“. \t‘\\\ 1.2"". .7 i
paper that wants to seea sample ' ‘ " " ‘
of his cartoons can do so. ‘
”I give the weeklies something toons after a few months. break into,” he said. Amold’s work can download a pre-
normally reserved for the large dai- ”I thoughtitwasagood idea, and Any newspaper wanting to sub- View copy of his cartoons which he fl
lies,” Arnold said. lalready draw for another weekly ser— scribe to Amold's weekly cartoon ser- uploads to CommonNet each Tues- “
' He got the idea to upload his car- vice,” Arnold said. vice can call him at (606) 236-2551. day.The preview copy isgood for view- .
l toons to CommonNet from Jerry Healready has 12 regularnewspa- Newspapers receive one cartoon per ing onacomputer screen,buti5 “Of the
Gibson, thenetworkadrninistrator.But pers that subscribe to his cartoon serv week. For weeklies, the cost is $12 per quality necessary for good reproduc~
the idea came alive in his mind long vice, which includes two dailies, nine month; for dailies, it’s $24 per month. tion on newsprint, he said. Anyone
before that, when he heard someone weeklies and one shopper. To use a single cartoon just once, the who wants to receive a print—quality
elsehad startedasimilarservicefor the ”This is something l’ve always cost is $8, Amold said. copy of one of his cartoons need only
weeklies but stopped sending out car- wanted to do, but it’s a hard thing to Anyone who wants to sample give him a call.
' O ' I
Two-Steppin in E Town
The staff of the Elizabethtown News-Enterprise recently kicked oft their entry into Landmark Community Newspapers‘ management strategy called “Team
Management.‘ The theme for the evening was country-western. and employees really got into the spirit of things!
I 1 W l
l ,‘S‘jmfi’x ‘ 3 '. ‘ sf. ‘3‘” ‘3: t - , . .. . l
I w "“1 \1- I ‘ r. > ' .Fifi" :4 a *1 1. ' ,
g - q; .. ‘ ., , 1 . » ii -: 5: a: ‘
. . ’ . . o i . - | - , ‘ .
E o. _, - ‘ \‘ ‘. . ‘ .h ’ . 1 x I
. »\ N ( ‘ (‘0‘, pg , ' r‘ ‘ .1.
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‘ ‘ q ( O v 1 . ‘
1 ”l . l , ..,.. l l
. ' . > :4 «1‘- ', . '. my ' I ‘ i
' “' “~wmr" F F.” *3:
1 Above, edminletretive euietent Sue Farmer ~ ’ ' ‘ w;
preeente Debbie Warren from the business office 4 I. (a
with her 'Treil Biuer' award, while, in the center " 515;?“ ' " . . .
picture. publieher Mike Anderson present. coach ' ,_ . . . -, .
Kathy Helm with e cut-iron skillet to keep the T° the "9"" coach Kethy Helm give. ' ' M'- , ' . N. ’ J 4&3, ,
Senior Leadership Team in line. teetitmoniel concerning Team Manage- at"! _ ,._‘ ...- - a. - r‘ _ ,
V
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c \ \\‘ \
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l ' ' ‘ _ fl. __————_——_—#

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y
Page 6, The Kentucky Press. March 1995 ‘
" . 7:
lj‘s;
.. ri- E‘s .
The Buck Stops Here Ad News l
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' j l,
‘- i
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* 90...... Ask/rig quasi/ans key Io sales *
l l
j goodideas i
_ ln the Editor's Note: The following guest programyou design willbecomeeasier chandise?
column was written by Taylor Hayes, to present because it was derived from ‘ Are you presently advertising?
ADVE RTISI N G advertising manager of the Kentucky information the advertiser gave vs. the What are you using? Whatdo you like
New Era of Hopkinsville. facts you gave. In essence, you become best abouteach medium? What doyou
FIELD? a consultant, vs. a sales person, and like leastabouteach medium?
- Do you have regular advertisers that's what you should be. " In your opinion, do you feel men
that are difficult to sell anything to, Below are some examples of in- or women respond better to your ‘
other than their normal ad schedule? quiring questions, present ad campaign? 5
Have you found yourself not ‘ Tom, most of the clients I talk * What are the biggest changes
Share knowing what to say to a new adver— with areinterested inoneof theseideas: you've noticed lately in yourbusiness? :
tiser,exceptthe facts aboutyournews- low costperthousand,targetinga par- The numbers and types of ques- 1
r paper? ticular audience or making sure the tions to ask are endless and depend on 5
you Have you stumbled for words properimageis shownin theiradcam- what you are trying to accomplish; '
. when you get a negative feeling an paign. Which of these ideas is most thus, you must do some homework
expertlsel advertiser is getting ready to say no? important to you? and write down some questions that
' If you have been in sales long, I’m ” John, many of my local accounts willgiveyou theinformation you need.
sureyou haveexperienced eachofthese are primarilyinterested inoneofthese Also, keep in mind that when asking
situations. However, the ad sales reps advertising strategies: advertise an advertiser to make a decision, offer
Be a that seem to always bring in the sale heavily once a month, around pay— the advertiser a choice. If you don’t,
whenitseemed impossiblearetheones days; advertise twice a month; or, ad— you may get a negative response that
GUEST thatnotonlyareenthusiastic,butprob- vertise lightly each week Which of leadstoadead-end.(Example:lnyour 1
ably asked a few "inquiring” ques- theseideasdoyouthinkismostimpor- opinion, do you like the weekday ;
tionshthetypesofquestionsthatmake tant to you? schedule or the weekend schedule? If
COLU MN IST the advertiser do most of the talking ‘ How important is image pert ep- they say neither, then ask them for
while you do mostof thelistening and tion to you? theiropinionon \vhattypeof schedule
leaming. ‘ ObViously you have a good rem would be best.)
Asking questions showsan adver- son for w antingtotarget yourproduce Asking the right questions at the
The Ken1UCky User you are genuinely interested in toward women only. Do you mind ifl righttimetakesa lotofpractice. ltis not
their business and, and that you're not ask what it is? the cure of all sales dilemmas, but do«
there just to make a commission sale. ‘ What do you feel are your great~ ing so will help you stay in the sales
Press With the information you gather, the estproblemareasm moving your mer— process longer.
‘S'°°“"9'°' Publisher educates ad staff
$33533 to 0 Cd po 'ble HUD r l
V I I me 1
about what SS 5 .