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Miflfim ‘ ‘ - Volume 66--No. 1 Q _,‘ g 5 o .
R50,“ The official publication of QE 5 E, :5,
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Advertising staff members, you won't want to miss this—and chances are,
your publishers won’t want you to miss it either! wagne, ,0 be ‘
’ The 1995 Kentucky Press Association Spring Advertising Seminar features ‘ ’
all kinds of ideas for advertising staffs, including one session that will present key Speaker
. 100 ideas to help enhance ad revenues. 2. ' .-
The seminar, sponsored annually by KPA's Ad Steering Committee, will be Peter W. Wagner is currently one of , g ‘ . r,
g a» held April 27-28 at the Marriott Hotel, formerly the Radisson, in Louisville. the most popular speakers on the news- " 4 z i f
. The two-day seminar features motivational speaker Peter Wagner, one of paperconventioncircuit. During the past ‘ X“ . ‘ -
" the most sought-after speakers for press association seminars and conventions. year, he appeared at more than 40 asso- , ’V i
‘ Thursday’s program begins with the session, ”I’ve Seen the Future and It Is ciation meetings in 28 states and. four ’ “‘5 .5
‘ Print!” Wagner will tell attendees the future of America’s community and small Canadian provinces. .3
newspapers is fantastic, and that the changes taking place in marketing and Wagner, 54, was born and raised in ‘
technology create the most exciting opportunity since World War II. The two- Sioux Falls, SD. He has always been en- . - ~
hour program outlines the necessary steps to increase income through regional amored with the advertising profession .i l —‘
expansion, process color and niche publishing. and media sales. He held his first full- ‘ ,
. The Thursday afternoon program features the session, ”One Hundred Ideas time position as a ”top 40” disk jockey . J
for Fun and Profit.” The four-hour program includes more than 200 slides and while Still in high school and started his 7 .
. . presents a variety of successful advertising promotions. own advertising agency when only 20. Peter Wagner ‘
' Continued on Page 16 Continued on Page 16 ‘
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‘A NewspaperlnEducationWeekis March6- NEWSPAPERS ington—that s ‘where the Kentucky
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.. ‘ grams in your communities to make people ‘1 INCREASE ‘ gubernatorial hopefuls to gather for
.j - ‘r ,‘ aware ofthevalue ofnewspapersintheir lives— V public forums sometime before the No— ,
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_~_ make the point that they can be a vital , ,1 ruary to discuss where to hold a series “
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i" 7 , m. ten'a Members discussed the pros and 3? ‘ '
.r k'. A“, onein tedinthema ls can call Your newspaper can help you learn about and appreciate the illiterences and cons of holding the forums at different 3 - ‘ -'
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4. .E ; rsofNIEWeekincludetheIntema- I F P . ii I 08 9 '1 your c asaroorn places across the state and, after care- .1 .' .
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. _, ml Read mm National Council ful deliberation, decided on the above
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"5"“ fortheSociali'gudietheNcws per Associa- Each year your local newspaper. schools. and reading and social studies (mes . ‘ ‘ “ " .
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