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§J PUBLISHED IN THE INTEREST OF COMMUNITY JOURNALISM - - OF, BY, AND FOR KENTUCKY NEWSPAPERS J J: J I? J
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J VOLUME SIXTEEN 141494441, 7945 NUMBER TEN g
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tProposed Rate Is D t ' t l T P 3 ~
g e rtmen a. 0 apers , .
‘V Publication of testimony on book postal pay future postal charges is not clear. l’ostal on the heretofore unquestioned acceptance J‘ J'Jr‘
. if rates recently disclosed that C. A. Heiss, regulations allow publishers one year to ob- of the cost ascertainment report were evident . J J ‘
”1611' Jé special consultant to the Postmaster General, tain renewals or remove the delinquent sub- in the minority report. In considering pros- ‘, J J
For ? anticipates that placing newspaper postage scriber front second-class rate mailings. The pects of overcoming the department program J' ' 3 J J
estic J an a self-sustaining basis will require a self department’s schedules showing the “increas- for newspaper rate increases, the cold fact is _ J J
’teen 1 mg price of 7 or 8 cents per copy. The pre- es per unit of paid circulation" on typical that almost two—thirds of the House commit- J j~ '
13dicti0n, made in an executive committee daily and weekly newspapers carried the sig— tee subscribed to the majority views which JJJ .JJJ.
with g sessmn, was revealed in a spirited colloquy nificant footnote that the extra mailing cost stressed their approval of this policy: “Those ’ J33 3
\2 between the postal official and Rep. Hartley be ”required from subscription and advertis- who use the postal service for the transpor- JJJ; .: . 33J
f; (R): Of New Jersey, ranking minority com- ing revenue or from profits." In other words, tation and delivery of mail of a strictly busi- :33 lJJJ J j J j 3
:r of J2 mittee member. Heiss admitted at the pub- if the added postal charges are not passed on ness character should be required to pay JJiJJ :2f 1 3
than ,2: “C ll€aringz “To place newspapers on a self the readers or advertisers in higher rates, the postage rates sufficient to cover the cost of 3i JJ J f
It 0f J3’SllStaln1ng basis now it would be necessary publisher must meet the advance “from the service rendered to them.” J J.” J
tple. ‘t to Increase the postal cost several times. profits." The number of newspapers handled in 3 J 3} jJ
; not ti though there are other ways of going about The Heiss testimony was presented before 1944 was approximately 1,484,000,000, and J J
, 1‘ A: It. You could step up the cost by annual he submitted his extensive report on second- the number of pieces handled was upwards »’ JJ J » '
‘JP L 3 StePS." Apparently referring to Heiss' com- class rates (summarized in NBA Legislative of 4.(i33,0()0,000. Two examples of the ef- _
e ”J J ments in private committee sessions. Repre Bulletin, July 18). Heiss informed the (our feet of postal rate changes were given in , ‘ . /
SEIltative Hartley reminded him: ”Your mittee. “1 am absolutely opposed to sub- NliA Legislative Bulletin, july 18. To illus- 3 J JJ3. '
pro- J‘J Statement was to the effect that in order to sidies." It is noteworthy that the committee trate the rates, here are others from the .JJ ‘3'3’. J
llern is put newspapers on a self-sustaining postal in reporting the book rate bill as part of a department's schedule and based on their “J. JJ 3
:tries J basis it would be necessary to charge 7 or series to make all classes selfisustaining en- tests: A daily newspaper with 13,652 copies 3. J 3 J .
xi 3 cents for a newspaper and that would put dorsed the department’s cost ascertainment in the mail today weighing 4.7 ounces per J"; J J
)ossi< ll “1;th or many of them out of business." report (upon which the proposed newspaper Single copy pays a yearly postage of $19,544. 3' JJ 3
etter JJ eekly newspapers sent by mail now aver- rates are based), claiming it “accords lull Under the proposed rates, this publication J‘ 3; ,
_ ‘ JJ J age 3 01‘ 4 cents per copy at $1.50 or $2.00 faith and credit to the soundness and authen- at the same weight per copy but paying one- ;j' J. ‘ J »_
Vlng' é a year 511bscription rates. ticity of such study.” fourth cent minimum per copy would hate J ,
{Z In attempting to justify his newspaper However, the first split in the committee a postage bill of $33,328 for the first year ;
J POStal rate, Heiss referred to information he ranks occurred when eight of the 25 members or an increase of $13,784. \Vhen the grad- '1 J 3i; J
fl ”felted from “one weekly newspaperman filed a minority report in which they em- uated per copy increases reach the final step JJJJJHJJ
J1 firlmmg fl s17eable paper that he could setp phasized: “We wish to make it perfectly clear or eighth year at two cents per copy, plus 1JJ=