xt7p8c9r5395 https://exploreuk.uky.edu/dips/xt7p8c9r5395/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1939 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, August 1939 Vol.11 No.2 text The Kentucky Press, August 1939 Vol.11 No.2 1939 2019 true xt7p8c9r5395 section xt7p8c9r5395 * , » : 2
y, 1939 22 0 2,222 5.:-
= 2:2 25
-—°: , * 2::
:7. ‘ {5.
2 I 2: i
2:2“:
52:2“, :1: 2‘1
2, 222222“
2 v . 22
22:
‘ 2 22‘
2 2v Published In the Interest ot Community 222:2: .
2 - Journallsm - - 02, by, and tor 22222
=12?!- 122 “2:22
. 2 2 : 2:22:
2 Kentucky Newspapers #2222222
2. , . 2‘ 222222
2:: :22. ’2 :
2 ‘ 2222,2221;
~ :22
2 2: *2: -
2 2 :- 22232222:
:2 2
‘ :32
22; 22:: r
9: 74 /939 2 2:2
‘ ‘
2 ’ :22: 2'22 2
2 Volume Eleven Number Two 2222 22,222 I
’ 2 '12 2'
=’ ' . 2 “2
2‘22

 ‘ Y; 1‘ .. l-l,‘ (17 "1 U I V i, :1.
f , ‘1‘ 1 1.?5‘1‘1'311
1 , 1,1, , - ‘ 1'1"
‘Ewgi ‘ii 1 August, 1959 :3 ,1
1 ~ 11 _ ‘ 1 , ‘ ‘ . t
1 ”111 1 1111111 KENTUCKY PRESS .
, . :11 711; 1 . 1 ‘ 1
» 11.1 . Pao‘c on ,
. ‘ - 11. .13 a , 1 5 ,
3 5,3313 3 could not be as valuable as one of $10,. , ket
1 ' . _- ~ I - a
1 3 W3 ' . I tion (100 m a elly of. 29.0011 t‘ ‘ .. s~~' m?
2 3-1.,31351 m tln I he ea a U6 [01m Dodge, 01‘ the 011110 *Ulpl’s' 1131
1 1_ ,3 3 O pu g McRac Svnelicate‘, contended that a go- the
. '1 1 ‘11, 5 . I ‘1 . mr’ v1 5.. .1
‘ 13131 ‘ C ' News aper 112W 110111 1 P“ 11"”“3’13” . has
i 1 , 3,3,3 1 1 ' OF A 0m m u n lty p the paper 1s b1eale1n19, 01:.“ ant tllat 110“
1 1 1 . 1 1 . 1. '1 , t 1 ‘ 0' 1 . 1
. ; . 131,2,1- 1 in its field that can when the pape1 1s 111d 1.1g 1190111111 that
w ' - . 1 1 ;~ '1 ‘. 1 i , 1 a ‘ Y
1; , 1 11 . ‘ I 1 IANAl)UBL1-9HER newspapfl' dame {'l'teen )er cent healthy growth and em 11mg )etueen , than
- 1‘ ”1,, Condensed T111. 1\D Show earnings 01 [en LO I 1 l 1 of breaking even and fifteen per C6111 011 , Ml‘~
‘ : .',- ‘ . ‘ ' . 1 .' '1‘ 1
1, 1,1,, ‘ By IOSEPH S. HUBBARD thV’ is a above expenses, Ineludlng the sa 1‘ Y a 010%“ recoil)“ $1 per name should he and
- 1 z 11 ~ . , 1 .1 ~ ‘ _ . . . 1" , 1 . . ~ , -1 _ .
I 33 333-33333 “What is my newspapu winumer or the hublisher, IS wo1 th moref Llllan 11 h(lCled for ‘each five her cent of profit; net
1 ~ 111 1- 1. . 1‘5 1er mus‘ S) . titive 1e e , a a 1 . .
' 1' 13- ‘-‘ 1 non ”613' l)Ub 1 A 1 ‘ m a compC - ' , 10 )er name If net- vha
-‘ 3113» 1:31 1 ques 1 1‘ - t some IICWHMPCI . .1 «1 [c (1111culat1011 at $111 I “
11 - 1 ‘ - ~' 1, he or his helrs a ~ _ . . 1 Here mo, the ques- 11a 1 3 » . 1. l .
' .3113111-111 3 latcl aSk, 11““ - . thmos being cqua. ’ - - - . ff 1, )0“ cent and tor eam per 1101
1 ”,3" '1; ~ . ' 1 1 s 086 Of the PIOP’ . U . 7‘ C0111 )Ctltlon [111" 1 {LCD ] ’ ‘ . 1 1 , ‘ _ ‘
_ ,1 ,1,E1,: 3 [1111C may wtsll 1.0 (ll P [1011 0t strong and WCak l CCU: ()[1 profit aboVC fifteen Pm tent, Add Clgl.
V1 ‘1 1 1.” 1‘; 11 rt 1 - ' ' ' 1 ~ 1t 1 10‘ cent pro- Vt
- 3 1-31 1131“ e 3‘ 1 , value 15 entels. . . ~1~ e2 er name up to tue1 ) 1
.1 1 ; ,1 1 1 ‘ 1 1 to 1et at tic , - 1 news )a)e1 )101Xa1 P 1 . . 1
3 ’3 H3313- Ihe best Vii/ah Leit records showing One man hdndllmlg Is Isa)l's he1 often fit This rule, llOWCVCFv “’0111‘1 1’“ haul 0f ‘
1 1 1,111.1 through cam 11 y 1 -] was we] a peiioe 0 , _ ‘ 11 _ )1~())ertICS. 111151
. .1 .1, 1 , - t for proeuen g . . . 1 s l1ttlc atten- on ”“13 e1 1 1
1 1 13,3131 the worth Of 6.quan . . . 1 a town ADC 1133/1 . - ~ the
_ 1 1.1 .11 1 . , . ~ mes mto . . . . 1 D 11.15 ()1eg0n1 5313
1 = , cammgs 1% - 1 t ex(e )t E 1 R1c11a1dson, fl r ~ 1. 1
~ . 1111,1111 1- m1- and the exact . , 11 . ment and 1) an .1 . - 1 at e 1 l
1 . 1 1 1 the nempal ~ 1 . . t on to the equip . . 1 1 'g )2 )er and 1 H! e
. 1 '313‘13 1 7. 1 the neatest 1 ~ . . 1 mg a , 1 1 .\,'eg '1 wceLIV nu11] 11 1
1 a 1 . , . to rear. 011C 0 S -. 1. 16(uate loi l)1()( 11L a he )6 1C . r 1 1 ‘ ,
1111,1111: fionl )031 3 - . rs— to see It is at 1 . _ . 1- 1. . , )ros)e1‘()us (50111-1 Lcm
1 ‘1‘ ‘1 “11‘ 3 - 1 ‘ ~ broker handlmg new . 1 . loes nestlon the )rlnuno‘ business 111 a 1 ~[
1 3,113 ‘1 diflieulues £01 a 1 . .1 1er5 )aper. But It ( ~ q _ l . b, . l 't' -1vera11 mumtv 15 gm.“ m1, . .. 1 . 1 1110 )orty nught y 1361
'1 ‘5'; .11 ‘ ‘ ’ . U- ,1 rs )aper, 131 gt ( I . . . 1% ()t [he clty, '. (29 )CClall)’ good, [10 1 l ‘ 1
11111-411.» l . . nO‘l’ that may 11C“ 1 , ~ r 1) wttll the p1ong~ 1.5 11 , 1 I wha
,1 1.111 bth b 3 Le account- keepmh 11 1, I in- . l . 111-111 twcntv—fivc per cen
1, “1,135 ' 1 g ‘ 1 1d have an adequa . , Y 11121 1 take holCl ane (331311), )(; “( 1 .
1111, 1 small, $1011 . 1m 21 then a neu man ) -. 1 1 - .15 If the l-
. 1 . .~ < A 1_ . 1a )uhlnLS - .
11,4131 ‘ - 1 .. It is not necessaly 1 f the )t‘opCILy twent) more than 1ts annl ,
~1 '1‘1 3 111g svstem. . 1 k' crease the va ue 0 l ' . k ‘1 ()l‘ depressed, gm (
1 ,1 1 1 t . 1 1 elabolate )00 1 . 1. 1 1 0n the 11v 1s bat. Wal( ‘
. -1 1 1 1 1ave an years ttme. commun 11 k
1 131 3 small plant [0 _ 1 l 1 fi rc )(131‘ CCHE In a / ‘ / . , {0‘ ‘6 between
' ‘ ‘ 1 1aVL a ‘ I ~ 1.. 1\:— - f 11 crowded a 1 111
‘3 ”‘33 3 ' 1et-u ) but It shoult 1 bllsher mav have e and the 1e ( IS 1 o .1
111‘ 511.11 1;,1 keeping 5 l1 1 es of in- other hane, a pu 1 _ ~ I 7 ~ 1 1 A of the plant and the \a u
.1. .vgn 1.; . - ,1 ‘ de be (”Pate 1e gios - ~ 11 1‘ twenty-1111111 0‘15-
_ . :1 111,, j and other items. be man might nOt be able to keep up 111 In maklng a SUIVC) o 1 arrives .11
‘ 31 :5 l ' )a )01‘ may 1 ~ 11 ot 161‘ .1 1 g in OreO'on 1C 1 1
- 1 1‘: 31,3 “1 Generally Speakmg’ a 1 11110 owns it standard of the newspapei._ I 1’ self 1~'CC1<1)’11€‘~51)311)“51 ‘ afier 710111) with, goot
‘1 3 ,1 3'1“, 31 worth more to the man “ f r ,1 )1'01)' words, the publisher has b11111? 11111 at these figures: Tie 5111,:(80gshowedan. each
i 33 1| 1 3 than to an oumder 100k“? 0 rolfit 1 into the property 35 one 03 the! 1mm.)— an average Clrmdau?n1;)r3)1 and m an-3 uc 0
.- 15 ~11 ‘- - a e 3- P 1 1 f whicl It 15 1 1 1 1 1th 0' 35—3 I ‘ '- 1
1 ,1 ,11111 . on wh1eh he can 111 . ~ 1- Lg the Value 0 ee uipmelll Va -- ’ . .1 1.55]
1 .1 . 1 elty - ~dcc1dcd «r1ble asse 1. . , 1 l . .~ 1 111th ’1“ C511 1
1 31 1,:~ : 3 know one case where a Pubhsheldnrtised tiractically imposmble t0 618111116116- . nual busmess ol 394,112, ‘1 The local wen
i l 31‘ 33" i i to sell his paper and had .1t 21 \e k 'e l 1\nother authority says the real “alt— mated fair price of 53.31000 , -ed . 250.
3 ,3 21.3,; 1 3 by la broker The advertlsement gent . 1 (1)th in valuing a newspapcr 1s that advertisillg‘ rate in th1s group at eragihc own
1; ~ 1 11 1 1 1 ', f the )I‘OPCT V 111g 1) 1 . . 1 He . 1 1 11 Among
1 - 11 1:; 1 1110‘ Stew 0 l , 1 . , ’ne )ald c1rculat1on. . ventv-llVC cents an me . . 1. coun
1 . l~ 11.1 ‘3, such a 1310‘” D ’ - 11 [or 1t ha\e a 2611111 1 11 t“ 1 . . . 1e cll'Ctl-
‘ 1 .11. _ 1nd RC (T955 1.1 11 ~ not hth - 1) — 1- h an u mag 11
I, ,3 ,i, that he Wrote to the :11 was his own holds that 11 the pubhshm mores [ LhC medmm x1eel:l(1)es, w1t C“; was Placed 2
L; 5 _ _ . . . .)L111 1 . 1 ‘ 1 1 , 1 ‘1‘ 1 1VC 0‘ - .' 1 C( 111)!“ ‘ ‘ .. ‘ 11 .1. ’
3l 3 l, 13 111101111at10n aflfl k 1 1 and there to at least one (Hit 03 CV93 "(1 reader 121111011 .03 Ll) 1 1l [lusiness at 59,000, 1e1t1
3 1 3‘ 13 3 Palm)" HG (leaded “Ln )opulation of hls town as a p211 ‘ 1 at $8,544, annua ) ~ -- I. at $10,. Cum
3 5 l 1‘ i 3 1 , Where he was. 1 . 1 l 1 '- )a )er he is not workmg 215 1e and the sale pr1ee ol thC Pal)L1 , ‘ his five
5 1 ‘3 1 3 Ma) 3 1 ~ d'1' ms 01 thC PaSt ‘0 11s 1 l ’ ~ 1 1 In other , 1. 11) tisinU rate 111 I ~ (v
1‘ t 331‘” ‘ 3 Under changing con 1U(- '1 l by should on the c1reulat1on ent - 300. The local a( \er 1 1” fi cents 2,201
3) El 3‘73» ‘1 ‘3 ~~ ' has been found 1mpossl)_(1 . 3 1 ‘l‘ the mum is kept ”l’ to the rr()ll ) averaged from twenty- \e , 1111011
1, ( , j 1, years, 1t to arrnvc at words, 1, 1 1 l _ . .1 Id be h 1 ‘ r inch. In 1m,
‘ t ll" 3 3 many handling newspapm . f 1 or standard of proper 111terest, 1t haou to twenty-elght cents 1X: . circular, age 1
i l 3‘ 11:11,, Values in the wav aCCCPl‘Cd fi like! in ctsilv possible to maintain thls one—to- largest group, showmg' avciage 1 $313.“ aye:
1’ ‘1 1 1 ' 1 ‘ 1 . ) gs - ‘21 11 “1 t ' 1 . 1, 1wL511 1
1 11 . ~ the gm 1 . . .1 . bunbus. . ~ 29 .1 1 )anL \a ue
1 31 133 1 3 ,1 1 1 rears mm. 1119“ 1 . - . - 11011 111 actua su - mom ()1 l 6”, LLl“ l ,1. or a
1 1: 1 1 twenl 3 b . 1 1 he live 110101 1 ,1 1 . . 1 F ~ 1d 11.
( ,3 1;, . ‘ 3 €011,930, the paper tor :1 yeah “1th l)“. Aldiéest prepared bv the Geolge \\. 6114: annual business $Ih1tl/l, All) hid the 3
. - 1 . 1 . . 11 ~ 1 1 1- ' ' 7 1. . .. 111W ”)1 1 .
1 1t 3 3 ll 3 3 )ossible addition 01 ten to men!) 91m Mead Paper Institute se‘Vcl‘al YUM” ago selling prtce ~$18,786. 111-5 g:(vt111t)"1l“3 111g.
1 ‘1 1 ‘ 1- - ‘ _ , 1‘ - ( . . ' 1 1_._ 1 . . _ . 1 d . . y - .‘1
l 33 ‘11,], 3 1 leent was regarded as a tan WAY U)This ( noted from several author1t1es on new-1 2111 a , . 1 '1 ‘ 1, 11 1
. 5 3 3‘, '11 3 method is not now cons1de1ed aecu 1 a ,1; WE 000 invested 1s ent1tled to a net Ml" Richardson says the value 1111' 500.
1 1 1 1 t ' (..1.1_1, .‘ - ‘1_ . 1 _ . . n1;_1.1
i 31 ‘13 .3 3 .- u 11 )ts of $201000 may mean '3 1' t entv )er cent on 1115 11wot . ’~ hiell what it wdl l’mduw1 1~ 3.
‘ 31 331.1 1 3 Gross ”a 1 l ' 3 "‘2 000 to $3.000; profit 0 W , l . 11100 00,) papel 15 L y . .- O. or 11,111.11
3' I‘ 3‘ i g; l: ; 11C1 earning" “13)“th 01 b 7 l 1' low ment and that one who has ~39 1 what it is capable ol producmb 18111 ured
1‘ ,1 ‘1 1‘ 1 .1 i no 1 . 1- 1-“ “ - '1 1 ”WW1" 1'
3; i 3 3 333' ‘3 3 but it mav mean a loss beQQUTL 1s 111d invested is ent1tled to [llteen P9, @1131 it has to Pmdllcc w1th. “mould-411111 (“PM
'- .1 1. 1 1‘ ; 1 " .. » - Jscri 11101... < 1 1 - 1. ' - riti t1€ ‘ . 11 \"1 ‘ '1 . »'
i' o‘ :1 1.:-- 3 rates for advuusmg, 511.1 l ,1. 1 is the percentage d11111n1sh111g ‘3 . vev showed that .111 (NP-U1 1.“ .1, 34‘ 11111111
‘ f 3 133‘ ‘1 ' 1 rintintr 1f the 1) (111' ‘ ' - '1' ' n so that a man With 1 1 1 1~'rculatio:1, 17111 [1011 ~ 'Sav t
31' 1 11. 11; 1 commerc1a p _ 1.151 total cap1taluat1o , . . ‘1 11 compared “11“ (,1 . 1 . ~_ 1- $9.11,) 1
l t: 1 ”3 '3 3 equipped for pr1nt1ng~ 1ide 111(11‘0 1113“ $31,000,000 ”WCSLCd “0‘“ C to 1"5'20 per subscriber, 2111111541113: 5 in- The
V1 . i 1‘ 1 1 : . . 1 ‘ . , ‘1 .1 0-1 1 . '11 _ . 1' . . . 1 -. . .11 1 . ‘ .1 "L‘
a '1 l13 13 3 Another method mgmded as K .b 1 of re rard 610311 per cent as d (an 1ctuln for the twenty-11111C papelb- it “t," the“ C6111,
' 313 3 - ~'] “ value WhCFC a 1ate g 5 ~ Rovers said he was ' . . 1. lqt onlv nme‘ 0 Value
a 33-111 ‘1 is the subse11)ei , . 1111" circula- lhe latC Jason 1” 1 . 1 1 for terestmg to note Llc 1 1 411m“ to
g 3‘3" 3’31 1 1.1510 or more is Placed on d (:l‘llis ‘valua convinced that the most la1r met 10:1 twenty-111.110 stated they were 1.1 a th ea:
1 1 ‘1 1- ‘ _ 2‘. ~ .1 V 1 1 1‘ c ' ’ _ . ~~ . - ‘ 1 ) up- 1 ‘ 1 1 .
B 33I E‘ 1 ' 1nd 351) 011 a “Cd‘ly' 1 ~ I ilv )rov1ded c11eulat1on 1s we as ‘ 11 1t the )r1ce they gave. . T1115
1 1 1‘1. ;; 1 3 “on ‘ " 1 1 Ce uipmenl. mlght ‘1 ( a /’ l - ~1 1 )rtnerty Of ‘86 d 1 ~7'~ (1119111 Pub ' err
it] ‘ 3 3 tion, addCd to “C ' 1,1 last 'malysis tablished, 15 to \a ue1 fl_ 1 Ll1 1gb "t M C I\~1Ioo1‘C, a former \1\ 15C - e1” 1110‘ 131 (
1 1‘11? 1 1 , . 1 - but 111 10 1 1 ' ,1 1ircu at1on 101 c 1 ‘ ~ 1. 1. .~11vs)a1‘ ' ant
,1 f1 1‘ 3 3 Prove a 3111th3 1 1' [me of a new» 31,10,000 pet 1,1000 (1 . . 1, l' 50 000 ligher, now a (32111101 111a ne 1 l P
3 y 3133 ‘3 3 one must mnsuler Lht’ 'u tl e value A circulation of 10,000 111 a C133 0 ’ 1 1
O H 3 1 3 I ' mmln 1V " ‘ A I - 1':
‘ n 3.; '1 haper field In deter g . 1' ',
l 1. '3, I» 1 ‘1 'Y
1 '3, , - ‘ 11,-1'
11 y 1 ~ .
i. 1 1 1111: '

 '1‘34‘" ' L . 1~1:'11.‘ » ' l l “l: I
, :1 .511: 1l :1 1"1I 11'
HF" 1* ‘ l l ”l
.1 '11" :"111
Iltl? 1 1.1
1‘ . I‘ llill 11:; . '
1939 .,1I.\11g11..-1, 1939 THE KENTUCKY PRESS Page Three 11.1:Ifil'1 :
. 1.11.111 ' 1 .‘
i IIIHII :Ill .:
. . . . ,1'111. ‘ -
1 $10,- 1 key, 1n51sts that the old method of valu- plant, and Mr. VVilman regards the sec- worth to him about $10,000. Normal ~ l‘iI'1'1'I11'l.I
. _ . . . _ : 1:1 ;: .1
i ing a property at $10 per subscriber is 0nd method as coming closer to the real hazards of business are such that few I ll. Sill ll 111
1cr1pps-I past, and that both in Calilornia and value of the plant. buyers are satisfied with this potential 131-l‘iI, 1'
t a go- the East as much as $30 per subscriber Grant Caswell, former managing di— margin. lgllI "I ll '12
‘iher if has been paid. He always asks the owner rector of the Iowa Press Association, says In evaluation of newspaper properties. ll'IIl l ‘11 l I 1
d that how much insurance he carries, and says the field lor the newspaper and printing the essential question on machinery and III: l 11 II
6811131} 1 that no publisher has yet admitted, alter business is more important than any- equipment is not the resale value, but I'll 1' “I 1
. . . - . . . . l‘ l" 1. IE
etween I that question, that he carried enough. thing else. If the newspaper territory is its adequacy in turning out business at 1.111 11“ 1. -
ent 011 Mr. Moore says he believes the weekly large enough for a $30,000-a-year busi- a profit. If we assume adequate equip- lll I'lIIlI. 1515 .'
uld beI and job shop should show an annual ness or for a $150,000 business, it makes ment, the bigger questions involve the lit 11:: l: i
1 . . . . . . . ' . ‘5‘1'1'1‘1 1i
PYOllI: net earning equal to twenty per cent of little difference what the equipment or capacity 01 the busmess to return a [air ll1ll l‘fi 1.
:ilnet- what the owner considers his paper management of a newspaper may be. net profit on investment. Established lllll
1ch per worth. A dain should be worth about Buyers will have to pay for the oppor— rates, according to Mr. McGowan are ill: I .11 ’1 '-
- ' 1 '1 . . . ‘ ’ 1 , .1 “
nt, add e1ght times the annual net earnings. tunity to occupy such a territory With- more important than machinery and Ill 11.1 I V
. . . .. . . . . . . 1:1 1.1.,
nt pro- W. E. Page, head 01 the Page chain out making a lilelong fight to Win in 11:. eqtiipment. A paper With an established 11". Ill léI If
. u . . - . . ll} l' l l l
)0 hard of Southern weeklies, says it is better He tells of a daily paper appraised at local rate 01 thirty cents an inch, for 1' 1.5171 -'?1
business to buy on a basis 01 return on $140,000 lifteeen years ago, which sold example, is worth much more than an 513111: II
311,5?“st the investment than of any hypothetical three years later at $300,000 and still established rate of twenty cents. The III 1 Il‘l‘ ll 1‘
. _ , , . . _ _ 131 111 1. .
er and 1. rule worked out by some newspaper holds its exclusive field in the territory; same princ1pal applies to subscription Ill III
.is coni- l economist. In purchasing a losing prop- that its stock is now valued at $150 per rates and job printing prices. I 1ll 11" 1
. . . . . . ' . ‘11‘11 “1 l.'
age an- I erty,_the buyer must use 111s own Judg— share and none of it is for sale at any In conclus10n, I adv1se every owner 31' I I I III
1niunity 1 ment. A newspaper not making twenty price. of a newspaper and printing plant, large I:,1 1;} l I l11l
1 might I per cent on Investment is not getting This is because the business is fairly or small, to have a complete, up-to-date 1:1 1 1 III
3r cent what it should be making. profitable on the investment and because inventory of his plant, carry adequate It? "1 11ll ”ll 1
If the I. Fred VVilman of Spencer, Iowa, in no other place is open for producing insurance, and keep accurate records of I'll I'llrll
pressed, an article in The Inland Printer, said: as much business without paying for it all income and expenses Then he will Lll l lllll ‘l
DCLWCCII “I know three methods for getting the on the same basis. Smaller dailies are have [acts to give a prospective buyer; If” llllll
and the valuation of a paper. Here is one solu- likewise hard to acquire on a basis of or in the event of: death, his heirs will Ill 1.. 1l1111lI
' - - . 11-..1" ”1111‘.
1e safer. tion reached by averaging all three meth— volume of busmess or value of: equip- have information available should they ll l l '1 I11
”0““in ods: ment. If they are filling their place in Wish to dispose of the property. ill '3 'll1l1l
, arrives "I. There is 2,250 circulation. The the newspaper business, they are making —————~———— 1111 ’ III I ll
“ . 1 . . , . . . L ' ' - 1 1' 1'” 1'
11]) withI good Will 01 this is worth, say, $5 lzor a little money and are holding out Pactorzal PI'OWOUOWS NOt ll ll ‘lll gall '
. V . . . . - - 1 11:1 1’- I1 j“
awed an I each subscriber, or $11,250. Say the val— against any new competition. People in Holdzng Coo/mtg Schools l':I' ll 11 I I l
1 an 2111- me 01 the present machinery in the shop such territories, dailv newspaper minded, ). . . 1‘11 'l’11 1llll1' 1‘“
. 1. . 9 . « _ _ _ 1 , lictorial Promotions announce that flllI 1111:11I‘llll.
an estl- is$l_,000. Then the value 01 the paper Will pav the price to get their local - . - . . 1. 1:11.11 .ll1il‘1'111‘11
1d . 9.» 1 . 1 , s its 1939 Spring motion picture cooking ‘11 l 151 111,111.
he local wou be $1 l,_00 plus $12,000, or $25; paper every dav instead of once a week. .. . . ‘ 1:111 11" 11h.t
2, , .. . , / _ , , schools Will not be held. Because many @1111 111111
iveraged .- 00. 01 course, it the paper owned its Small-town weeklies, Mr. Caswell 1n— , - . . . 1115111 111 MM
. . . . . _ national advertisers are unw1lling to .111 £11111!
ong the own building, that should have to be sists, are still valued largelv on what . “111" '11; 1111.0.
. 1. 1 , make adveitising commitments for more 1:13 1' l 11‘: 1l.1.11
‘e c11‘Cll- counted extra. they produce, though good management - ' . . . . I” 1.31.1
g “9 . _ . . g 1 1 . than ninety (lays in advance, Pictorial ‘1‘- 1“"1::'1
s )laced -1 Take average Circulation and ad- and application ()1 energy make a big . .- . -_ .; . . 11111 ll "'1‘
. l 11 ,, _ t . _ ' 1. . n Piomotions state it had dilficulty lining 1,11 "1‘1‘1il1111‘
$9 000, “\trtising receipts [or the past five years. (lifierence 111 the amount of business. . - - . . - 1 . ‘ ‘11 l: “-21.11 ‘15
.1. 1 (M . ( . . up sulhc1ent advertising lor the Spring 1?“ 1 Ill I '
, at $l01' .nculation, say, averages 2,250 lor the One weekly paper in a good Iowa town . - . , . ~ ‘ ll? 11.1 1 1L
. I1 . 1 ' 11.1 _ _ . 1: . _ cooking schools. The company hopes T11 l'llll "l;
3 in this . “6 years and the cost per vear is $2; 01 small population, is making lair re» to be able to announce schools for Fall 7-.1 111.1111? 11"
1' ' *1 3 -, v I . . 1 . C .. . ' ‘I 1’- :I11‘I11I1 'I
ve cents? 2,230 times $2 is $4,500, the amount turns on a valuation 01 $30,000, while of this year ll; lICl'l‘1‘1Il '1l
, In the biought in by Circulation. Say the aver— most others in the same size place Will gall! Ill”, 31
. . 396 recei) .' L ~ 1 , .‘“ ' " 1 * ' 1 ~ .—‘—'.——— . l1 1
. uiculal 51“ . Its 101 aduIitising aie $18,000 run to as low as $6,000 ()1 $9,000, With Sam/)lmg 1,0,. Subsrrzbers—A good cm :1_1. I I ll‘lli I "l
was $l31'1‘ 21 Ian. This makes $4,500 plus $18,000, few offered for sale because these papers culation department will have a list of 1111'? 117 Ill
3 . . . . . ' 1 ":II1‘III
and the 01 a total of $22,500 as the revenue for make a good llVlIlO' [or their owners or . 1 . .1 , . - . 1.11 1‘ 11111111111
1 (1; the Vear ho . I . l 1 _ 'l . bf 1 l l non-su3sc11bers, gained [10m many sour- . '1 1 ;II;-1I':1 ll
. 1 I ‘1 1] 1 . - 1 ~ ._ 1 x j ' ' ~ .‘f . a . i'V; 1311.1: .
oup 11". 111g 18a, Lh 1 clircu Elwin ant laneitis provI( c occupatlion 01 mem )eis 0 tie (.es. Those who are not lormer sub— 1. I3 IIIIIII. ll
1 .1 e I ‘ 1 . ‘1 .' 1 1 ‘ . . 11’ 11 11
went) s1. 1. “200 I . _ \a ue 0. tie irac mum) is ami) owning tiem . sciibers should be sent sample copies : l 11 1 111111 III
1 '1 1 0. this would make the value 01 I am inclined to agree With Allen l‘ ,, . . 11111-1-51113‘11', -
- the )a )ei $29 “00 I "12 000 "34 VI C l" 1 VI' 1Jtlio(ically, and the sampling should 1’11 1 1111;1ll1
1.1 “. ~.1 .1.‘ . - .1 t - . : ‘ 1111111 1'-
Llue ol 11; 500l l 11 1’ P “5 11 1 01 ll 1 l3; owzln.\m'1nagt1 0 1 “C11 inncspta be lollowed up by personal solic1tationi1l1l llll'l’
., ; . 4 ~ ‘1. s ’.' r - . . , , .5, ,1 . ':,'.=', ..1
@11va 11"" 1 3 \ltt . l . l . 1' ( 1101 1a ssoc1ation, W1C“ 1:154)” tl‘" if possible, or other Wise by mail, usnlg' i-’ l:-I11l1‘l1.I ll
11011 .I-g~ : - ..,. - -_ v- .~ ~ — ~ . . J1l‘111E1
III1111111...II “1H1 ieceipts oi ciicu atio'nhas 1g a newspapci p1 opeity, Icapa . e. unt e1 all available inducements. II 1} III III
.090“ Sm, It abovC are $4,500. Advertising re- sound management — With eXisting ma- II. 1 I Ill II at . .
12Il’11ation1 (Ell)LS a"? $18,000 [01“ a year, as above, chinerv and equipment and with the ME Puller—The St. Charles (Missouri) ll 3 IIE1 1.11I1l _
1 ["111111134i.21‘l]‘1ng a total 01 $22,500 gross receipts. same overhead expense — ol producmg D411) C05"_lf)b’l\l0111t0r recently 11560 21 211,11 I1.II1 ll111 ; ‘
in" 59,113 ‘31’ the net receipts are then $17,000. a net annual prolit of $1,000 is worth “CW attention-getter, 1n WlllCh readers 1lle1qul‘lll l
D " . . . .. - . . .j . ,
t was in- Tlie amount that brings you ten per from $5,000 to $6,000, depending on W016 asked to Identlfy Silhouettes Of St. .11 Ill lII Ill .
. . . . . . . 1 - 1. 1. .121 :-
ne 011116 (cent, plus cost of machinery, is your whether the buyer 18 Willing to capitalize Charles business men and women ap- III .lle III I 1
willing” value. Seventeen thousand dollars are at twentv or fifteen per cent. If the pearing in 21 Special advertisement. 11; It .I'lll‘lhl
k ‘ i - l 1 - 1 1 1 - - :1‘91 1-11-121
E10633! nings, at ten per cent,_on $170,000. buver is suflic1ently de51rous ol. owning Clues to each person 5 identity appeared 1'l'l‘Il; lllll'f'II 1
3 ' . . ’ . . .‘ . . 1 ;.1 i 3
msin pub-1 lllS amount, plus $12,000 lor machin- a certain property that he Will be satis- under each picture in the form of 310- 51*? 1l, llll lll’r .
user 1110' 1‘ ”11’: equals a value of $182,000 for the fied with a potential ten per cent return gans or facts relating to the individual's. 11.1 ' l’l l i I
‘l ; ‘Pant; but this is too high for this size on investment, the propertv would be particular business. II Il1'Il1 ’5
..: 1 17 '; 1111113 .1 A
III lIIIH 1
11“. j} . ‘I‘ iIil1‘ . 11 1

 ' _, w .-.. _V,.......--—»~-»-~--~-- ‘- ' 1" msgII-I" M117"
’ 1531 3 August, ‘1939 1’; 1
: “ ‘ "I 3 a
1 1111 1 '1‘HE KENTULKY PRESS ,
. i 3; ,
rm 1 - ur . - -, . - ‘ I 11/
“ 1 1111 1 11186 F0 Tl e sets the large audience it. is (.loIse to. 1118,! I
: 31‘ 1 ~ ., _ res‘- « . ‘. - "51‘1“ 121)e~~. 1
1‘11“ 1 for each year 01 Pd)1‘n1emlred old a('- in lact, Ill-‘1 What ‘1 publts L 11) 115 Lo
1 1 H41 1 . severa 111m ' ‘ Bv
« i 1 l: wlll Clean UP to be. : . i
‘ - ' .11, 1 7 . .- , - . , . « .~ 5 have obs of
1' : 2 1 “11117-7 1 he counts in no [”110 at all A good newspdpu . ”11151 g 1
“1 ‘ ‘ 1:!1‘15 1 '3 1 v ’ ass: 33 ~————-—- ivic‘pridc and PUNK: interest. It must .
v “ ‘ “ 1.1 “ 1 . EA '2" . I- (7 ' ' . _ -‘ : f
i 1 1 1131:; en . A Pertinent Edztomzl never wear a bridle or lell a spur. 111 (I)
: , , 1 11.1 5 : 1 ,. . 1 to 1 for clean, decent govern~ : ink
- ‘ 11:1? 31’ : b blv never ()(,(jtlllC( must stant . .
. , 1 ». —————- 11 has pm a . . , ,. . 1 .1, men the cause otthc be
‘ 1 1 ‘1 111"“ - KentuCky - 1 1 the )OliCV’ 01 a num- ment; ll 1111151041”
.. . 11 '11: ; flicial publication of the most 01 mil t1a : I . . . m. - nust support the church. pre
" “' 1“ ‘11 1 ‘4 1 0 Association - 1 1‘ ed on street corners, oppressed, ll 1 ‘ ‘ . 1
. 11.1 Press paper is not (mu 1 d‘t IS are ech 1 1st have many other attr1butes. But, 1 0111
31:~;1~ _________._ . .. ( e 10‘ tmL ‘ . - , -~
A 11111-11 Editor-Publisher that its owners any trust when they .1. blessed with only a [cw of these It on
I : 1 :'-'1‘: 11 - or R. Portmanni - - Of thC )ub 1C 1 1 -‘ . . rreater the W113
1‘ 1 V10 1T111’1C u 11 type General” can succeed The more tlt 5
j“ 1; 1‘ —————' . I . ' CO L - ‘ - ‘ ‘ . , ' 1 . ‘
, 11111 . Kernel Press, Lexmgton put thoughtIinto l' to most newspa- sucCCSS- They all make [or publtc con 10b
3 1111‘ 1: ' 1‘ Printed On The . k‘ this app 108 , 1 : ‘ ‘ . , ,i .. t 1 1 news )a er ‘ 1211:
11.1111 1 spea mg: _ of course there are {idencc the g1 catcst asset a1 1 _ I] P 1
.I g 111; V ————I“I )Crs big and little. ‘ . . ' ’ ‘ 1 ,t m m attaln it—and [rm
“ “1 1 “ I“ “' S Assocmmu Ofilcu‘s I 1’ ' k ’ ‘ 1 ‘9 )al)er IS 1681- can have. Al 5 T' ' . \
I , .1 111 1: Pres d “95mm Lexington Hera1g CxCCPUOHS. A gooc .newl 11 the truth I t" ‘e to hold it.—Ioe Rlehardson, bul
- 1’1 2'5. ‘1“: Thomas R- underw°°-‘ presiden't. Eddyvme Her? ‘er hesitaECS to te ’ I: ‘0“ S 1“ - ‘ ~1r1‘
I ' 1 1311111? Gracean M- Pedley' moi—T 5., MeSSenger, Danwue less. It 116V . [ram 1e - , l'ts 10W TIInCS. s .
. 9 21:11:; ‘ J. Curtis Alcock, Sec. 1'6 ‘n e [0 Criticize where needed,101 to (1 P 1n the G < .9, ~— 1 wa)
' 1 1 1:1" 1 . - utive 001mm 9 . , . _ , . d in [1Q 1n 1 . _ , .
1 “ 1111 “ 1 h E:::don Sentinel—Echo,Tellgir$agl toes lelt 121mg (1101211)” makes enemies. 1 \fmu«paperless Town 1‘ l”0
‘ “ “'1 11‘1“ 1 Russell Dyc e, clinton Gazette: Y t 00 nCWSI) ' . 1' ‘ ” 1 L
. 1 I‘1I111I I 1 Harry Lee Waheil'geldAdvocate; Vance Armélllgggv; 11* g d CCTS 10 the square lllCh I .‘ (l 10 11112101110 “'llill
1 “”131“ 1 md’ 11¥01§35rigr-Journalz Joe 11101115123122“. victor It has more tra III 1 1’ hell has (le\'- We have Chen 1110 l 1 In blind goo
' 1 L"1 ‘ ‘ , . v i . ' . V - 1
1 1'11 ‘ Lows" e 1hardson. Dan" 9 . es T. 11 usanc Zines 0 1 1 1 . like w m 1 15 $0
“1 .1111 Times; W. V. RC Press, Lexingtpn, Jam ._ than [Cl] [10 - , . -. [OF 21 1()\\'n “‘0“ ( )L . _ )CI'
1“ 11111 1 R' Pjgrtxggfighfilflghgident;BT11Thggfilsfél’ S‘Yfiglle ils V’Vhat; one man condcmnsAut' les‘ 10 communitv 1111(‘1‘0515 35 1‘) be ”Idlficr‘ 1, 11111
31 "V11 I. No” 1 . . nk c. e , . ' ald; ‘~ _- , . -.'C. 1‘ 1C . . . . _, ) ) 1~_
1 1’11“ ' 113m oggft'cahzltglkefraRobmsofi' 511%??? L-HeErlkm’ printing another g“ 05 Iprats another’s‘ ent in its support 01 a local newscllrahe 1 oils
‘ W151 ;‘ em ' Columbia 9‘” - ‘ d 110W wags ‘ _ . , . . 1 “71] 111 mil C5
1 "1111 Edward Hamle‘“ 1t make one 0% ‘ v ‘1 . ncws iapeiltss 0 t
‘1 1'3"; 1:1 . : , HonoraI‘Y- L 1‘1 L - . A doubt I K ' ‘ l A . cu
1“ 11‘1““ ’ Lancaster L 1518““ commime tail; and thus provmg bCYODd a 11 the that it is either too small to be ()[Inludl to
1 1" -§ - e _ - _ . IV 1 , 1 - , , A :
, 1113"“ : g t chairman‘ that never 111 all histoll' 1131C 1: issue business imporlanCC. 01‘ that “:5 ““41“ [1.01
1 ‘5 .._; ‘1‘ field Advoca e, ' ,rith a 5111‘ ' ~‘ ‘ 1- . ".‘e or cu‘lc
' 11 :11111 11 Tyliir Wl‘i’lluigiggd‘Sofigi‘ng Journal;v Gigrgirfiieggggc‘: People been pleased ‘1 g are thout b11511]C55 Quail)“; cal newS P013
1 ; an . . (f -'
‘1 111 '1“ free “mars“ 00.111211331138811)? L. Dawson' Lti‘i’i‘z‘éif 0f the paper- 1' ' dg Pl‘ide. The "913' 31’5“)“ .0 a )0 'ndi- mal
‘ 1:2 11,1 :- L°“‘5‘"“° 0".“‘égmour J. Goodmanv “2:1? 0d newspaper makes rien 1- .~ in auv town of suitable size 1 deli
,1 1,11 ‘ Oldham EmiIee waterfleld, cunton Gaz - A g0 .‘ . 1 and the papa . / r. ‘ise 0““ng 0].
“ 1 111 ‘ “d; Harry h'bit committee Both kinds—the hylx’cntlca - its (‘ates that it lacks enter 1)! ~ ’ ’ 1 1’0”
: W 1 Ex I . , : )ClaICS . ‘ ‘
- I 1 1 11 Newspaper - n. , . and a ) )FC . . , t . A .
I 11 ,; Kentucky Ipress, Lexm'flgky true. And It knows . . l l ., . 1 l)’ CIVIC chardetcl: II .I _ tllC gel;
' 1 1’ ~11 11 victor R- @‘tlmagfihnders Covmgmnfiy lift?! J09 f ' (ls no less than it 15 appieaalfl ) Such a town would adx trtlse t0 . MO‘
- ‘ ‘ chairman: 5“ n’krort state 0“ , rien — “ . , , im ‘ ‘ ’. . - ~ 01 il- '
.I 1 13 11111 I I Post;GRobei-tp§g:€:§n. :J:_Democrat; Flem Smith them The hypocrlte sel V es to IIkelep 11 '1 world that it (11d not think1 mUdh 1gb: 1 thal
1' , , : Le Orev _‘ . ' d 0 tie '81 ' ' . . , 1 . , ot 1ers t Ol .
1 1 1;: , Georgemwn News‘ # on h1S guard and .tO “”Em n sell and didn t (are What )ublished a 1 w1tl
‘ E1 11.11 1 '——-——— tlI‘CS and Shortconllngs O ”13' ' l . ()1 it. 1.110 RICE that: no {)HC 1 C COIICIU‘ 1 [he
“ 11 - 1 . . ' nn s. . - -. )rov
“ “ “ 111“ 1 ' "‘ A gOOd newspapel Stands tordlordger ”CWSPaPC] m H“ “mm 110110 and that :‘ A
. ‘ ' 1‘" “ ‘ . ‘ n . ‘7 ' : mCrl
1 1 1:“ 1,1 V 1 MEMBER 19123111 Among them 1110] alltIy, law a . 1 'nt0 sivcly that ‘1 (11d “01 1n irog‘l‘ess‘irc 51101
1 i‘ :1 111 <2, .‘ 1 W and decencv Even 1[ it has to CIaWI l 1 its business concerns welt Lf I {YOIIEIQC Met
1 ~ 1‘1 1-: 1 _ . 7- the ass b1 21), 01 39a” , . 010m unwmth) 0 l ‘ I
11 “1 ‘ “‘ “ ’ TUCKY PRES the ham to make ‘I then a good (md thcr ‘1 1 town has a local news- 1, It 1‘
‘ 1 1‘1 K the lion in 1118 den—even , 1‘ EvervWONhWh1 L ' 1' eye
: . 1 . : . 1- . “ '- res ‘ . ’
1 .- .1 1 11 .I ASSOCIATION newspaper Wlll not hesitate 11 it be 1ch I Paper. . I 1(161- is ad- “ 01W
1 1; 3 1 V -uARY,1!69 - 1 :st for the (0111111111111). , 1 . ri‘eatest business )lll _ ..
: 1 E1 1 1‘ 0110.111st I“ such action )0. . . . F It 1, . .mk buslIlW 01131
I k 1 11 I . . . I” . )011t1cal lllflllCnccv I . . I. . , 1d [110 [allure [0 SLC
1 l '11 1’1 1 Business P1951110, l . . . t > the \e] tismg (U I . I concern as crys
i 1 11 1“ I _———— 311 these things mean 1101111113 . ‘ I by advertlslllg stamps (U?) 1'tttrcnt 1111 Th(
1 1 11 " ‘ Postal I’m/Jam” Busy Paper But, at the samc time, It 1“” laekmg‘ “““al'u and mt E1 atte
,: , 1 3'1 : . . > 51- . ' . . . ' cm 1111 IT" 1 -
1 1 11 ' ‘1 1“ 1 We continue t0 8'61 ml)01m Lhdl IO stI‘IVC t0 PmmFL, the ”71m ( progress. _ I I. - )1] support such 1111:
11 11 111 1 1 1 1 ‘)ectors here and there are drop— {rain from malletous intent. . . . I .. The lack of subsCHPU‘ ‘ ,. unpmfi“ putt
( 1“ 1“ “ 1 3' nih to pay a visit to nCWSPaperS and A good new-SP3!)er Standilk): “mud:- as would make a newblidlniqpcr itsell to 11
. ‘ : - 111% . ‘ 1' from ‘ - 1 : 1, )u (own 3 , 1. )ithcr 11C 1< ‘
I 1 1 P ‘ ‘ [h a blll 0 ,i Ll )uu‘h 1L lid-5 ( l . 1 1 1 SlIOWS t ldL L I In I
1 . , - eavm W1 _ FAQ] 1( h . a 1 t - . . _ , Km,” n 1
1 t 1: ' 1111 1 genelall): 1111 hufdred dollars for a Pub- highest or dig out the lowest. It must lacks reader Interest or that tIhIL [of 1111' mus
3‘ 1 ‘ , e 10 erg 1 ' ’ ‘ ‘1 , asses ’CL ' ' - . .1 int"! )21) e ‘ ‘
1“ .111 1 0D 1 ‘ 1 Cause 01 “W 1C 111 " " ) ' 1 , » ”“1““an (H L 1 ‘1 .
v. : . . . . ; ipion HO 1 . -..~. ()1 tie a , , und
1 ‘ 1 ‘ 1: 1 hsher t0 ay. . - -. ‘ 12m . . . . - distm— . . .I
E 1» 11 1= 1 In 011161: words it your list 1s not Ipaild be fair to the classes. But, In I exer- Prcmaung 11- , -. the same- “1‘11th km)
1 1 1111“ I 1 1 or if it is badly in arrears, It IS hlgh y guishinq between the two, 1‘: mm at - it Either way the result 1‘“ , “unnoticed 1 ing.
1 1,: 1,11 31 up: ‘bl that the postage bill may pul List? the greatest of cannon and iestlan . neWSpaPCflCSS town liassL-S n to 1111' , \1\
w I 1 ’ .‘ 1 1 PO581 6 . f b siness if you ‘ , ~ stands for thc _ t ex met to he know
1" 1: 1 1 1 “1 1 You immechately 01” 0 u A gmml newspapel A 1 1' in and (aunt) 11‘ l t '1 backward cont stan
t 1' 1 l 1 ‘ ,, ‘- )uts tle 16 ~ - ‘ nvt 111) " )U ‘ ~..'
1 : t 11 "111 “. 1 cannot pay up. . . . . truth. Exen though it I ,I 1- world as d ’ g 1. 11 we )ef’l)1C 11W ' forn
: o 1 ;, 1; 1 : 21erle over _ . , Tl rye 1s no gtea 1 )lagL \1 1e 1 I,
11