E VIET'VWVZAH‘EI-E‘E'IIV ' H E ' 77 77 W E. 1‘ V V Vﬂ," E, >_.‘

' ‘i > .E , , E

E; E ' E :E
5" . {E EE
, . . EE, .
a E
l4 f
l T P ,
4,;
E ~ Of, BI]. Jlnd For Kentucky newspapers -- E
. E
1| ——‘—“ "‘— "‘-— "—3 — ' —“ ' '_ "‘ 1‘
Volume Seven NOVEMBER,- l935 Number Slx ~
a“ —~——-—-—————__ __*____ .._.._'_=_: E
' WV ' Joplin Decries Practice ' EEEEE
. EH 3

E Mld- Inter Meeting Of KPA Of Lowermg Rates 0,, E E

3 National Advertisin 5E:

' To Be Held January l6, l7, l8 __ g E E

The annual mid—winter meeting of chard, president of the National Edi- Ly George A' Joplin Jr. . ' EEE

" the Kentucky Press Association will torial Association and editor of the “Foreign and Local Advertismg .EE'E ,

E be held January 16, 17 and 18, 1935, Weston (W. Va.) Democrat, who will Rates and the Advertlsmg Rate Struc- 3E:

. in the Brown Hotel at Louisville, Ky. deliver the principal address of the ture,” is the subject that has been as- E’E 1

E The editors are expected to arrive on morning. . signed me by your program committee ;
Thursday afternoon, the 16th, for 2 Following the annual financial re— with the request that I discuss par- EEEEE»

E registration and at 6:30 o’clock will port of Secretary-Treasurer J. Cur- ticularly the practice of newspapers ~ EE‘E
be guests of the Brown Hotel at a tis Alcock, Danville, Ky., and the re- accepting foreign advertising through it

E buffet dinner on the roof garden of port of the committee on resolutions local dealers at local advertising rates. "EE

E the hotel. An attendance of 150 is the meeting will adjurn. During the past few years the av- 'EE

: expected. The editors will leave Louisville at erage weekly and small daily publish- , E: E

The first business session will be one o’clock for Frankfort, Ky., Where er has accepted advertising of the for- , EE'

: called to order by President A. Rob- they will be guests of Governor A. B. eign type at the local rate when the ‘ E‘I ,

E bins, editor The Courier, Hickman, “Happy” Chandler and Lieutenant- home merchant submitted a schedule. 71E 31
Ky., at 9:30 a. m., Friday, January Governor Keen Johnson at a reception In nearly 311 cases the advertising - EE

' 17th, when Mayor ‘Neville Miller, of at the governor’s mansion. Mr. John- was furnished in mat or plate form. 'EEEE ‘

E Louisville, will maize the address of son is editor of the Richmond Daily The condition of the publisher’s bank .EEE .
welcome. J. P. Gozder, editor the Register and a former president of the account, if he was fortunate enough ' fEEE E

E Campbellsville News-Journal and Kentucky Press Association. to have one, or the fear that he might , EE f

' chairman Of the K. P. A. eXecutive ‘— lose some business, have inﬂuenced , .--- ;_E.EE .
committee, .will respond to the wel- THE LINOTYPE NEWS TRIES OUT him largely in this action. Many pub- E; E
come address. 9'PQINT COLUMN RULES lishers had also reached the conclu- - ' EEE

The president’s annual adress W111 The Linotype news, Whmh, entered sion that most of the agencies had E.) E

; be delivered and adresses will be made its thirteenth year of publication with forgotten the small newspapers for EE §

E 0“ neWSPaper topics: ineluding 3 its Issue for July! Observed the occa‘ schedules from distant ofﬁces of the . it i

E round-table discussion on “Advertising sicn by introducing innovat-ion—Q- agencies were few and far between. EE E

E Rackets”. led by J. L. Bradley, editor pomt column rules in place of the Recently the agencies -have become EE

E the Prov1dence Enterprise, conventional 6-p0mt rules. _ concerned with the practice of many EEE‘E .

E At 12:30 the editors1 Will be guests ru'lIéheispiElrrligiréinsgrfaagebgiogie 13115012: newspapers demanding one rate from ”E
'(I)‘f' the (tjoulller—fioumat :de PLOIEIISVHEe the rule is centered on a 9-point body the manufacturer Of a national pro- EEE?‘

E lmes a a unc eon a e an ennis . duct who depends entirely upon an ' EEE‘, ,

i Club. the shoulder on each Slde 0f the agercy to handle his advertisin ac— EE'

E On Friday afternoon the speakers printing surface is 11/2 points wider count and at the same time gragnting EE
will be selected to discuss the following than before. . the manufacturer’s competitor a lower EE
subjects: “Essentials of Co-operation;” The ‘Wlder shoulder gives a. page a advertising rate because the competi- "EEE
“Rural Correspondents and Circula- more ‘opened-up” and Immune alo- tor has borrowed tn 1 1 t f it ,

‘ - .n - ' - m u earance and as The Linot e News e oca rae rom :Ell .

E EthI‘l, Profitable Job Punting, Free 1fJ , , YD the home town dealer The aw- cie Ell E

E Publicity.” points out, “should make it easier for '0 l , th t th t . (fen. 5. "Er E

E The editors will be guests of the the. average reader to ‘pick up’ the fnggralnunfzu afdpisa" r1221“ 1115,0911" 1
Louisville Board of Trade at a ban- beginnings 0f lanes—should enhance . y, . 1 g y Juring' 3 E

. h 1egibi1ity.” their busmess. it E
quet dinner at the Brown Hotel at . . . _ In man c e the . . d d‘f 3,, E
6:30 Friday evening, when some out— The mechamcal pomts Involved m f mi 1 g t a: 5 there 1: a E“ ed 11 ' NE E
standing men will speak.‘ The ban- the change from 6- to 9-pomt column ere a _ e W en na 101133.311 0" E El
quet will be fouowed by a ﬂoor show rules is discussed in detail editorially 031 rate In newspaper advertising. The E E
E and dancing. in The Linotype News, which states :ﬁenmeis h§§e soutrided a warning that EEE EE
. - , that “any apparent diﬁiculty con- e W1 e 1 eren 1&1 must 80 1f pub- :JEI
E thon saturday morning, January 18’ cerning the use of 9—point, column lishers EXPECt to get contracts from EEE E
e flrSt speaker at the busmess ses- ' ' f 1 them in the future The rate diﬂer- ’5
sion will be Colonel H Dorsey Newson rules resolves into an eas11y O lowed . '. . . E?
” ' . ’ ’ ” ential does not ex1st in magazmes «Ea
hief of the neWSpapei‘ divis1on of the order Of things. . . . ’ t x E
c . . . . radio or outdoor advertlsmg, and many gij
Federal Housmg Administration, . . . . . 1i;
. , agenCies what and obtain advertis- E.

- Washington, D' 0" who W111 inake a . A new paper, The Allen County ing from these media as well as news- ”E‘

E brief address on the work he is domg :News, Scottsville, has reached our desk. Ipapers. E
in co-operation With the. newspapers. The publication {iaY is Wednesday and Advertising agencies know that un- it E

E Editor George A. Joplin, Jr., state the mast-head includes H. A. Ward der no conditions Will a magazine ac- E

, representative of the National Edi- as editor and publisher, J. Guy Cook, cept advertising at a lower rate than ’ ‘ _ E‘E
torial Association, Somerset, Ky., will (manager, and L. R. Kemp, circulation the rate charged them There is no . ‘E
make a short talk on the N. E. A. , manager. The Press wishes them ' , EE
and then introduce Robert H. Prit- every success in their new venture. (Continued on Page Three) E1 . s

3 .{EEE , ~

.. v 1,23; .
3/91? ‘ ~ , EE .
{‘3‘ 5w;- . . 'E