xt7pg44hqj51 https://exploreuk.uky.edu/dips/xt7pg44hqj51/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1947 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, October 1947 Vol.18 No.12 text The Kentucky Press, October 1947 Vol.18 No.12 1947 2019 true xt7pg44hqj51 section xt7pg44hqj51 \
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The Kentucky Press —— October, 1947 ' "
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seen this blue and silver harbinger of luxuries to railroad cars. Its purpose will be well served if orders from the railroads.
come. In Chicago and Akron, Washington and the Train of Tomorrow fosters a greater interest If you are not one of the fortunate thousands
Atlanta, in numerous communities, they’ve in the development and improvement of rail who already have seen the Train of Tomorrow, i;
stopped, looked and marveled at Its wondrous don’t miss it when it visits your section of the
new faCIhtleS for travel enjoyment. ,_ . country. Your local newspapers will tell you ii
MORE AND BETTER THINGS . FOR MGRE PEOPLE" h d ‘ d d t E
They’ve thrilled to such 1nn0vat10ns as the ENERAL Ill BS t e ays an a es. (:1
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; October, 1947 The Kentucky Press Page One / i i ,I/i: 1‘
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o o I o , ,,‘T i“l““‘l‘
‘ Butldmg trculatwn Thru Corres ondence 1 i 1*
i . , it iﬁii1I§i
l 1“ ‘ ‘ 1 i
‘3” Persons experienced ill evaluation of of each one. A vase to one who is nuts ()ther training devices used are corres- ‘ l/‘/i‘l
“ newspapers know that the newspaper’s field about her flower garden, an historical novel pondeiit manuals, bulletins. house organs, i - ‘ ,i‘; i
and the newspaper's coverages of that ﬁeld to one who has shown great interest in copy paper with printer instructions around i‘ ‘ ‘1 g ‘l'l‘l I
‘ count more than does the value of the such things.” the borders and blank news forms to be lII‘f I Ii ii 1
physical plant. In Kentucky. with a popu< An Iowa correspondent showed the value filled out and returned. House organs may i“: ll I [i ll
i lation that is 60 percent rural, the im- of movie tickets as prizes in this letter she be of the type published by the individual i i. j i i i
f, portance of rural correspondence is appa- wrote to FOLKS’ editor: newspaper or like FOLKS, published in i I“ i Ill: ii
rent. With more than 2,600 post ofﬁces “The October theater ticket sent me was behalf of correspondents throughout the _ "“1: i 'i it]
and 177 newspapers in the state, there is for a IIstory about conditions in China, country. ii i ll lIi i
1 an average of 14 post offices for each news- taken from a personal letter from Rev. The correspondent conference also is a i“i ‘2 I,” Ii
paper to cover. and those familiar with David Vikner. a missionary. The Novem- useful training device, such a conference ii; ‘ Ii Ii
‘ coverage of rural .news know that there are her ticket was for a story about Keith Swan» b€ing held in the newspaper Office, or at i ,x ll ‘
i many more rural neighborhoods than there son’s dog, Scottie, falling in a well. Decem- a’ luncheon, picnic or banquet. In such a Hi I i ‘i I
s are post offices. ‘ ber ticket was won because I reported facts conference the editor usually prepares or id 1, l i ‘1 i
In obtaining better rural correspondence, about Dunnell's bond issue. January ticket helps prepare an instructional program but ii: i, l“ I
‘ four points are important: 1. Selection of was earned because of a story about Rover. makes sure of correspondent participation. {ii i i Iii: l
‘ the correspondents; 2, Offering correspon- the Linden dog, who awakened the family A Virginia newspaper held conferences l ‘1il11‘ hi i
‘ dents adequate incentive: 3, Training; and when hog house was ablaze.” for groups of correspondents in their homes. i U ' l i i
‘ 4, Organization. Of these four the three Giving the correspondent a feeling of * Kansas newspaper held a one-(lay cor- i I i iii]
, are essential, the fourth desirable. importance—which is another form of in- I‘L’SPOIKICIIES‘ SChOOl- hm’illg edited each C01~~ J“ J 1 , i‘ iiii; j
‘ Iii selecting a correspondent, you should tentive—may be achieved by stressing the l‘<‘~pondent‘s copy for a month previous i , i l ‘i‘dli I‘
consider carefully the busy person. because service the correspondent renders to his with a red pencil and using this edited 1 l} I ; ‘i“l‘l I‘
‘ a busy person is one who gets around, community. This feeling of importance COPY ill Illilkillg tactful suggestions for iin- i i Ill!
‘, knows what is going on, is accustomed to may also be enhanced by displaying the provement 0'1 the dd)" ”I [116 SChOOI- it‘ll i‘ i““
get things done. A national survey among correspondent's work prominently in the One 10““ publisher invited 10631 lJUSi- .‘iy‘ ‘ ii‘lii ‘
l editors has shown their preferences in cor- newspaper through (lepartmentalization 0f ness leaders ”Dd advertisers to a (zorrespon- ”l iii‘t ‘
If, respondents to be in this order—housewives, the community’s news and through use of (lents' banquet. This impressed the COI‘I'ES' i111 ‘ ‘l,iiii ‘1
school teachers, telephone operators, store correspondent's by»lines and through use of pondents with the importance of their work [i i ,‘ i 5ll
clerks, school children. ministers and correspondent’s address and telephone num- and impressed the business men with the l i i hill
‘ farmers. ' bar. [0 which news Inglyr be sent. lleWs-(‘OVCl‘ElgC facilities Of the newspaper. ' If i‘ ‘l‘ll
The second point in the better correspon- Headlining the correspondent’s better A Kansas publisher invites rural mail carriers i i i i ii i ,
I dencc Program—Providing adequate incen- stories helps to indicate to [he correspon. and their WiVCS £0 21 picnic with the corres- : i, ii ii i
tive—may be achieved by payments of com- dent the types of news the editor considers dents. 1‘ i1 i . l llii l
‘i pensation or by giving the correspondent most important. , ness men with the news-coverage facilities Hi i “‘ii ii
‘ a feeling of importance of his work. If Training, the third important point in a 0i the newspaper. A Kansas publisher in- l El l ,L‘lii ‘
both can be combined. so much the better. program to achieve better rural correspon- rites rural mail carriers and their wives to iii! 5 ilji‘l ,
Payment enables the editor to give the cor- dence, has 56"91‘31 problems to overcome. a picnic With the COHCSP‘mdenls- lit i “if i
" respondent instructions more freely than if Most common problems editors have with A Colorado publisher tried the experi- ii: ‘ , ‘;“i“ I,
E. the correspondent is not paid. their correspondents are: 1. Writing tip the mum of inviting his correspondents in for H : l 1 ii‘l ii
1,‘ A free subscription. postage and copy same people too often: 2. Overlooking real . a Idinner at which he could tell them some if ,‘ ‘ ilii‘
1 paper or stationery. as the correspondents news: 3. Too many visiting items: 4. Being 01 [I110 “Wide problems 01‘ “CWSPHPEI‘ PUb' ‘ll 1 i‘ ‘i‘l‘l‘ “
I themselves refer to it as the most frequently unable to write a news story: 5. Failure to lishing, The correspondents were so pleased iii , i ii ‘l; I'
I‘ used type of compensation offeredgs Among send in copy on time; 6. Bad grammar; they requested additional meetings, and ilii.‘ l ““l‘; i
I‘ Puiﬂishers who pay on a space basis, 5 cents 7. Illegible writing; 2111(1 8- Income“ names. these in mm resulted in formation 01: a l‘ii’ i‘ f.‘ l‘ i‘i‘ 1‘,
’. per inch is the most often used ﬁgure. Other MO“ popular method 0f training to permanent correspondents organization. ill’ : ii‘ i: }
forms of compensation are periodic prizes, solve these problems is the personal inter- A COIIIIICCW‘UC editor W110 believes in the iii 1 Hlii “1
f“ discount on merchandise sold by the pub. view or personal conference method. which value 01 feeding his correspondents oc- “H i ii ii ;
I lisher, free want ads and gifts. can be done in the cm‘respondcnt's home. (‘INUHEIUX reported as follows; ‘lii I ‘ iii
,A few publishers have found gifts prefer- in the newspaper ofﬁce, 01‘ fWCl‘ the tele- / "We all get together a couple of times i‘ii‘ ”lH‘Ii I,
i able to cash compensation and more aPPre‘ phone—any or all of these in connection a year. The grub has got to be good. We if] ‘ ,‘ ,1,:.:","‘ i
I mated by the correspondent. A Connecti- with a request lor a story or commendation may drag in some lad who wants to be a ;‘I,: i ll
i cut editor reported on the use of Christmas [or story well done. Gene Autry or some lass whose mother iii I til?! 5 ‘ i
'3 gifts as compensation: ' Training by personal letter is the second thinks she can learn to tap dance by cor. Iii: ‘ Ii i‘i‘di‘
l “I should have ﬁled some of the letters most popular method used by editors, with respon‘dence. And there are always some ill 1‘ i“,
I of appreciation for the simple Christmas the letter being sent in connection with 0f the correspondents W110 believe they EM i‘ Mi, ‘
. gifts we sent out. My gal is pretty smart. the monthly pay check, With a new batch 1.1a“: talent. Its a godawful—but they like lill ‘ “Iii
‘ A.“ Our gatherings she gets a pretty good of copy paper, with the return of the cor- lt- . . . ii‘iill I II: 1
I idea of what each correspondent is par- return of the correspondent’s edited copy 'IIheIcorrespondent organization, fourth ll“1‘lil iIiz‘III i‘ I
. UCularly interested in. When comes Christ— or with a request, criticism 01‘ Commenda- .4 pomt I1“ a program OfI better correspond- iii“ 1 ‘i‘i;., : ._
mas, she selects something down the- alley lion. ence, if the publisher Will take the time for - lr‘l‘l Ii .1 iii” I
. . ’ i ‘ 121i". '
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., I IIIIIIIII Page Two The Kentucky Press October, 1947 . 0c
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. l Covering Non-Personal Press Code Of Ethics 1‘ 15 “01th S‘ﬂnoI‘m: ““1 ‘h‘f lPumpemus l e
' l . . . . . . I newspaper can (0 more for its comniuni ? -
.I I Local News Items \\'e beheve that Journalism is an honor» th'in’one tli'lt is ”ill-equipped ill-llOtise(1}III¥1I :
I Some ol the most readable and interest- “bk P10f€551011v CSBCllt'rll [0 the wcltare 01 ill-supported." i.
I mg items in a newspaper are those little non- “me m “ “1 ”1d 1“ 1““ \\ c l)t‘lIC\'C that all statements ol Circula- l
‘1 - ' l I ' 2 i :1") s of D ratic - -
I ’ personal paragraphs picked up by an alert “e Jell€\€ ”Ht [1 e “a“ emoc . tioii should give the actual number of ham l
'_ lI . .. . Government depends upon sound public fIlJ l ""l ‘I ~
l f” observer and reporter 0t local allairs. Here _ . l l 1 1 Id 'l H C 5“ WINCH-
' I: ‘. , . _ _ , o )iiiion, ant tiat tie news )aier Siou aic . I - I _ . . . . . _
I l I , are pist a fe“v or the things which might be I] e t 0 l iinti' II] Is und bli \\ e licliuc in oui statc and its unlimited I
, I . In (T {I ll] ‘ 2|ll( llli llnll ’I .I() )U C ‘ - - II . .' , - _ ,
‘ II _ ' covered anv week in such paragraphs: . . D . _ , I” I POWIJII‘ULS and “111 (It) all m 0111 power to
I. I . .' . . opinion. by publishing signiﬁcant news and )1] -[ 1‘ . l) . l t1 . . I
. . l .Changmg styles in clothing among school I l‘ "'l . t . _ t t' E II “ l to 0” Pml’ L .mc ‘9 nations. 4,
I Il ‘ .e . . 3. .- , . .. , cc ”0“" m Cllne a ion O "6”” sell it to oitr )e )1e and the nations _
. kids ladies. business men laimeis. “mixers. . . . I Ol .
- ‘1 ~ ‘ ’ ' \\e believe that newspaper writers and “II | Al' . l' . ‘ll -, . . I
. II )re'ichers hunters fishermen Golfers etc ‘ ~ C X ”ﬁle [ML “01 ( unity, plogtess and 3
“ l ‘ ‘ ’ ’ D ’ ‘ editors should be adequately prepared tor I , I ». , .. II . r
I II ' local results of weather conditions (lust ~ - ‘ ~ 1 PCIIIC IICPCHIIS UPI)“ hee (“(655 to II“ news I '
I’ II IIIl u- I]. - l l - b b ‘ I It the IIICIII .1 €51)()1‘lbll)llltles PIIII“ upon them. sources and uncensored l'air dissemination I
l, mu( ' gieen awns, wooc 5’ snu 5’ tnnec 0“ \\ e believe that a newspaper should pub- therefore I
:1 ’ ﬁelds‘ “’1‘” 0f leaves, sunburn, etc. lish the truth, the whole truth, and nothing 'I- l -. , ‘1 A .- - U. - , . . l . l
I . Pets—alley mtg str'ir do g wandering . . ( s tiis \toiti iepiintinb in )oui (01mins!) ‘
-: l I ' ‘ , ‘ ' ‘ ‘l g" ‘ b but the truth concerning all matters of im— . c
; ' cows or mules. canaries, riding horses. etc. portauce to readers as citizens of the com- _____._.___ I
l I TiansportaItion—stiange parking places. munity. state and the nation. 615 ABC newspapers in U. S. and Can- l
I l IOCIII IIIIIIIIIIIkmgI IbicyChngI klﬁISI and men “I6 believe that a newspaper that goes into ada. More than 170 applications 1)ending- I I
I' l I ’ and women. Jalopies. buggies, JECPS' th‘ the home should publish nothing that can— I
- I , . - . . - .~ . . . —————o————— :
And maybc In“ some 0f the lollouing not be read aloud to the whole family Circle. 5
I . words “III suggest items to you as you make “Ye believe that news of crime, scandal and Leaving Behind The I
i I your (Indy rounds: cuspidors, watering vice should be presented in such a manner Horse—ond—bu DO S M ' I
i I. . troughs. drinkiiw fountains, “don't spit on ,. I_ . l . f . .1. ggy y I .
_ ‘. b as to (letCI ieac as rent attempting to 1111 1’ I
. the Sidewalk. snuff. suspenders, town pump, late the criminal and the vicious. Too many printers and publishers are I /
Iv ‘ square‘dance. vacant 10“, beards and mus- \Ve believe that all persons and all organi- like the legendary Bethel, Maine character I I
‘ I taches. blacksmith's shop, rail fence.—Louisi- zations are entitled to fair play in the col- who still (hugs about in a 1913 flivver, it- I
; I; .,I ). -- ~ -
I ana liess Assocration umns of the newspaper. toidmg to Joseph T.. Maclcey in an article I
, . . . . . ' ‘ ‘ V ‘. , ) . .. ,
I I ~———'——.————— We believe in the right ot privacy of ”1 the-“CW “”1‘ 11(55-
. y r I < 1 .. r -- 1 - ‘ . . , . , I , I 7 . , . s
I . “hen traffic and (liixeis are both dcnsc. individuals In all matters not of public \\hen told that lit could go much faster
I I I ’ there are bound to be accidents, ’ concern in a new car. the old man replied. "I tango I
I ‘ - Advertise—and again -—your commercial I \\’e believe that no propaganda or pub- “5 1““ ”5 I “2”“ L" is”): “0“" I III
printing service. licity matter should be published unless it How last (1‘) 5““ go: he was “Sde'
I _.____————_ contains information to which readers are UWIIIIII’ I go along about lime OI Ien I
_ I . . . 4- 2 . . . , . I . II l
I t it. has proved very successlul lor newspapers €11llll€d~ and that whenever SHCh material “”10 md hour. but II 1m “1 III hedi I) d I‘
‘ . . ’ . . . .. ‘ ~ - - - "r :1 =~ _')auie
II which have given it time and eﬂort. Ilic ‘5 printed. ”5 source Should be plainly m‘ IIIIIIIIHI PIISI II“ III) I0 lilteen e\[ I‘
; - . . . . - . )t r. .
ll '3 , , correspondents llSS"(ilZl[l()ll of the Press and (llCﬂted- Us“ “CI 1 t1 re 1
i ,' I . . . . . t .‘ I i 7 1e
2i Standard. VValterboro, S. Cm recently com- \Ve believe that neither the busmess “1' ilackeys story went on to SR) “lat }
llI‘ , V . . .' . . g‘J' A ‘ 4-H, '- ~- ' 1cm.
l I pletcd its twelfth successlul year ol opera- ' terests of a newspaper nor any outSide influ— ”C Mm“ printcis md publishers “ IOdIlI I
~ - . ’ . . . .. 1.2. ‘ 1110,
Il -I ' . . tion. ence should mterlere with the publication of [Ill I)” N 0‘ lht 13C 01 that presses ail . I
. ’ . i. . . . ,.. -., v ~' iran‘
I I . , Instructional talks, loyalty»l)uilding the truth in news or editorials. III’L’S’ In“) 100k “uh II‘IC(.[10n on the . I
‘A . .. ’ . ' , > ‘- ; < 11‘ll1'
i t ' speeches and Simple writing rules may be “’6 believe that the purpose of newspaper .U‘l‘lm- “1511 they high ind expiess the 1' I
. . ._ . z" . ~ lSilIl"
. . brought out in meetings of correspondent advertising is to create a demand for com- Ibmty to "Dde‘ﬂmd “11) young, III , III
' j" _ . . .. . . .. > .- ('I f-iusmesi
l 1 organizations. Correspondents themselves modities or services, to inform readers, not “10‘1“? mmlxmm” ”C “I‘mg um” I
. I} . should be allowed to manage their organi- to mislead or defraud them. away lrpm them. IIIIIII
l - - . . , . ’ . I I s . . l
l ration and elect its ofﬁcers, but the publisher \Ve believe that editorials should present 0‘“ ”"50” “hi 5” many young I b
I, . .. . . . . I . :‘I"" ”I" I1”), ,I. ””59
II I I can give a guiding hand and can assist in the truth as the writer sees it, uncolored by ”hm“ suucss, M “LC? \\L11Il,011 [0 II”! di I
I I 'i‘ v arrangian,r Programs, obtaining speakers. and bias. prejudice or partisanship. (“use they 5“" operating “’lthom the IIIIIrilI
I; - ' » ’ < ‘ - .. ‘ - ~- -. . . ca ) ol' worn-out et uinnent. It is a iiatll ".
III . supplying 1mm” km outstanding coiies We believe that advertisements should be ( II . fth 1 II e ro Ilig l
l ‘, I ~ . , . ‘,.\' ) ‘CSSIUH () ()SC “I I10 (11‘ ’I “'1 . ~ .
II I . I pondents. I clean and wholesome as news and editorials 1“ m bc set (10‘ téruism that tliostl
v _ -_ . . I. .‘r I . .. . I ar . \‘Ii as a .
’l . The INDhShIel I\\ho 71mm)“ 1 Inn“ and that such advertisements are essential . ) . '1; do to;
it 1 pondent organization will be surprised at , - . . _ - “ll" 1‘01‘1 on I" ”1‘1 equipment 11 e a g_ i
I: . . . to the (IC\ elopincnt ol out high standards of . I . . . . 1d '1thelf
l}, . ‘ the proprietary interest his correspondents livinot I‘ ‘0‘“, “‘1‘ "1d PCOPIC- 'lhey are 0 n I
i’ . . . . ‘ ' ,‘ . , . . , . - .- Oll .
It . show in the newspaper for which they work. “ID I 1‘ l f l . . l thinking, “0 11141191 “ht” years the) total I
31: . . . 'e )eievetia raes orsu '7‘1 1 .2 ~. ,. _, , .' '19..
I; The organization for them symbolizes the d I - It Iltll ”If?“ Pt (”I5 m‘ . thcn birthdays, Ihcy cven have “litte\\ll I
t _ , . . a vertis m i 5 51011 n ‘l n . , - .
[I ‘I importance of their Iobs and helps to make 1 li‘ 1C1 t f . ( )efs c e t to insure k€T5 on UK“ minds.
. ‘ l).'12ll‘ . ‘ . ' I
ll 3 . them alert to their respons1bilities. He PI IS 161 1 1 Pro It 1 hCY MC (“Diem t0 chug along at ﬁftet
I _ . (Note: This article is summarized from an We believe that only such newspapers as miles an hour. That speed is fast enough {or I.
l I! I address by C, R, F, Smith, editor of FOLKS maintain the highest standard of truth, hon- them. But. while they are contenting [liem‘I
II II I ‘I A and author of the practical book on rural 05W "”1 decency in “CW5; editorials and ad- selves with slow speed, some competitor 1113‘
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I I correspondence. It outlines workable Sllg— vertisements deserve the support of the modern car has whirled past them and 5m- I,
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I i gestions for getting the most of rural corres- (011111111th I ted to deliver the order they want to 36’ , 1“
': I‘ “Uh” pondents.) I ‘ \Ve believe that if business is worth having Mackey concluded. . ; .
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'g-11I1'111I Page Four The Kentucky ' Press October, 1947 ‘ 1 0C
: 1 -1 1 The Kentucky Press Association recognizes the fundamental importance 1 F162;?
1 ‘ Keati ;1 ~ 1 ~. :11 $5 of the implied trust imposed on newspapers and dissemination of public 1 n O
1 1 ' ‘ '5 1‘" information. It stands for truth, fairness, accuracy, and decency in the pre- ' I” [he
11 11 Official Publication of the Kentucky sen1tation1of news, as set forth in the1Canons of Journalism. It advocates ’ “211:: :31:
1 j 1-1 . >1 press Association . strict ethical standards in its advertising column. ‘It opposes the publica- 1 p 11 110W
. 1 , ' ————————— tion of propaganda under the guise of news. It aﬁrms the obligation of a 1 Eggmmg
11 11111 .1 Victor R. Portmann, Editor-Publisher newspaper to frank, honest and fearless editorial expressions. It respects 1 curacydn
. 11 1131111111111 On The Kernel P118551 Lexington equality of opinion and the right of every individual to participation in 1 events, and
, 11- 1 the Constitutional guarantee of Freedom of the Press. It believes in the f (and correc
‘> 1:1 'I _’_‘-—_——- newspaper as a vital medium for civic, economic, social, and cultural com- 5m“ M”
' 11 : . Volume Eighteen, Number Twelve manity development and progress. _ 1 (Calif) Exl
1 ’ t, 1 We are I
11 1 A = : i 1 1 1 1 1 1 m1. 1 in these daj
11 11 11 1 T 1 Kit/itucfkydl’;ess1:55pciation Officers 11(11t1111al1 deipgappd 1for 1pr1nters 11954 sogewhat yelpmg so much and so long about getting 1 hurry and
; 11 yet “3:121; ChisritinAdvocate, Morganﬁeld 11113161 11n E / tlan11:1w:ts11n11 0. 1 :ports the local1ad rate structure up to the point 1 115 m It (
1 1 3. Fred B. Wachs, First Vice President 1 1111:111111161e111111p1111111pec1111 1:511:61]::steaignicaitl: :hat11a 111111” proﬁt \1\lll be 1p0551ble when we 1’ morgue Sily
. 111 Herald-Leader, Lexmgton 1 1 11 11 , 1 1 1 1 1g 1 1 .1e ()lt(( to inctcase om expendittuesfor 1 I" telephon
1 ' James M. Willis, Second Vice President . 1110* 561(t10ns. Maybe we wil get some tellel sales and promotions. It’s comparatively 5 a local 110
1‘ 11 1 Messenger, Brandenburg in the .South soon. easy to raise local rates now. It will be plenty 5 (“Wings ‘
1 1 Victor R. Portm1ann,Secretary-Manager 1 1 In the trout ofIice. also the demand Iar rough to have to do it when the general price 1 Memories
1.1 . Umversrty Of Kentmky’ Lexmgton exceeds the supply. Most journalism schools level starts falling. “"c repeat our conviction 1 freshed, 1)"
. .1111 District Executive Committeemen in the (”111151.11 including University of that even the sniallest new'spaper’s local dis- 1 . tion is inst:
' ' 1 Chairman, Joe La Gore, Sun-Democrat, Padu- . Kentucky, have record enrollments but these )la' " .‘ 'I ' ll ‘ ' ‘ " ' ' ' I “'11“ is .1111
.1 cab, (First); Second, John B. Gaines, Park , 1 z 1 ) rates sion ( start with a mnnmum inch . .l 5
- l 1 . City News, Bowling Green; Third, J. M. Wynn, new prospective employees are mostly sopho- rate of 35 cents. and that larger newspapers 1 Another I
.1 1 . Courier—Journal, Loulswlle; Fourth, Albert S. mores and juniors and an’t become avail. should set 1.11105 correspon(Iin0'lv 1“- 1-161.1_ 1 ("Crtain arti:
'1 Wathen Sn, Kentucky Standard, Bardstown; . . y _ 1 a. g 1 .
- 1-1'-;1 Fifth, Virgil P. Sanders, Sun-Democrat, Car- 1 able in large numbers until 194-9 and 1990. Lonisiana Bulletin. 1 m [0 the C
f 1 . rollton; Sixth, Enos Swain, Advocate—Messen- Any by that time, the demand may not be t 11 paper wit
1 » sir;hast-tsfsaasssasst? PW. W W .1... ...ppl, —-——°——— 1 M'-
I 1 ‘ Heddon, Advocate,1Mt. Sterling; Ninth, H.1 R. Is This Aux Coyes? 1 “"111! to get
' I ‘1 1 “1_ Chandler, Mountain Advocate, Barbourvrlle; —‘———.—_——— ‘1 Uncle Jim's
1 1‘ gist-aEhiiiseéthigfﬁfuimieggif{nighE1135:— COST Of Soliciting 1 )1to11e 1tha1n1a century ago the best tobacco 1 11Whe111w1
1 1 ident, Harold A. Browning, Whitley Republican, Local Advertising ant tie mm. 11111111 came Irom Aux1Cay1e51pt0 1 I dont 1
‘1 1 Williamsburg. 1 nonnced O Ix). and the best of anything was 1 Week in M;
1 . _ ,_____ What percentage of the revenue from local designated as Aux Cayes, or O K. This men 1 A look at
1 111 1 display advertising can we afford to spend ing of the phrase is still retained. In the. was in the
1.1.1 1 31 NATIONAL €DlTOBIAl— on selling costs? “’0 don’t recall ever having Jackson campaign every lie that could be ' Stamped o].
1 1 1 1 1‘11113/ , SSOCIA'HON seen any study on this question, although invented was invented to blacken the Genet 1 edition and
1 11 , I94 ”“5733“; ' I” this ofﬁce is now conducting a national sur< al’s character. and an endorsement that he . name,
1 K ‘ 1 vey among small newspapers on this problem. had made, “this is 0.1;" (meaning the besl1, 1 The ﬁle.(
1 - ' ___—____———————- ()n the basis of incomplete returns, the was taken by Seba Smith. and declared b3‘1 anywhere 1'1.
1 1 BCICk Shop LObOl‘ SUPPIY s111nvey 1:10“ 11eveal1s that selling costs range 1111111 to be but an abbreviatlon of the G€I11€l1 I1 1 Valuable tin
. 111 IS Still Inadequate 10m 1. to 30 pel tent. (.Inel items In the als customary mdorsemcnt oI papers as OI 1 makes it an
11 1 1 selling costs are salaries of the advertlsmg kerrcct.” The Democrats took up this state'1 numerous u
' ‘ 11 ‘ 1 The war has been over more than two solicitors, cost ol cut and copy services and ment and fastened the mystic letters 011 item is 31m
1 11 years. bl“ it's still very difﬁcult to estimate cost of promotions. their banners. The meaning “all correct"1 true if the
111 . 1 the situation regarding supply of labor. The average percentage will not be 'con- stuck to the letters, and since them they 1151\‘911 four-line "h
1 1., Many o