xt7qjq0stx8m https://exploreuk.uky.edu/dips/xt7qjq0stx8m/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1936 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, December 1936 Vol.8 No.7 text The Kentucky Press, December 1936 Vol.8 No.7 1936 2019 true xt7qjq0stx8m section xt7qjq0stx8m :r, 1936 O ‘ '1‘
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 Page Two THE KENTUCKY PRESS December, 1936 Dece
¥‘-Wm—_‘_—_fl
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very Newspaper Should Establish A Reference Library Con

'. . By OTIS LEE HARRIS size are convenient for this and can dent keeps a complete file, but in HIGH SCHOOL JOURNALISTsL h

~ No newspaper is too small to need be made to serve a double duty, many cases the only one extant is ATTEND 12TH CONVENTION? Inttl (
a morgue, The value of its future namely, to serve as an index to the the one kept in the newspaper of— AT UNIVERSITY KENTUCK' men a

. life depends upon such; and when envelopes in the larger file, and also fice. __ Guilty 1

, such a reference department can be contain brief data about the sub— ———— One hundred and fifty—four Ker. beflor: ]

- , operated under a system that is iect. ASSIGNMENT AND MORGUE tucky high school students from: “”th in

:: neither complicated or expensive Paralleling the usefulness of the — schools participated in the actii for -l,

,, the editor is ignoring his greatest morgue is the editor’s reference An assignment book properly ties of the twelfth annual convei inqui 3h,

' - source for the development of future shelf of books and magazines which pested and a well kept 1norgue pro- tion of the K. H. s, P. A_ held ,, er mt i

, CODY- must be referred to in order to an— vide efficiency and relieve many ed— the University of Kentucky, Decal ale hgve

NOt every 0116 can afford to DUF SW91‘ the various questions that itorial burdens. The chief important ber 11—12. Five sessions, presentit we r'

, chase a filing GabiHEt adaptable to ccme to the editor in his role as a of an assignment book is not that different phases of journalistc inter sweuit ,-
his needs but every newspaper can sage and prophet in his community. it furnishes a record as to which re— est, were held during the two days ther a
afford a half a dozen heavy card— The list that follows was compiled porter covered a story, but for its Lexington newspaper men, aloi“ from

: board boxes and some 300 manila in View of the fact that the average memoranda regarding c oming with lnelnbers of the departmenh could

' envelopes. Manila enveIOpes are editor has a limited amount of mO— events. On the smaller papers, where journalism faculty, participatedi enera

, mentioned because of their cheap— ney with which to furnish his libra— the editor relies upon a small staff the program which was arrangedb , igs not

1 ness and durability. ry. Many b00kS 01‘ magazines 110'5 or covers much of the news himself. Prof. Victor R. Portmann, direct to jSS]

. The most practical size is 5 by 8 listed here are undoubtedly of value there would seem to be little need of the high school press associatig; questic

' inches. The nearest to this is the to the editor in his work. Those list— for a record of reporters’ assign— Welcomed to the univel‘sltyb In or(

- standard size 5 by 71/; inches. Place ‘ ed have been selected as a mini— ments. However, where two or more Prof. Enoch Grehan, head of it that c(

( the envelopes in the cardboard , lnum With WhiCh the EditOI‘ can ef— persons are writing news it is ad— department of journalism, and L upon 1
boxes in an upright position with‘ ficiently work. visable to keep some sort of a rec~ Dr. Frank L. McVey, presidenti be nec

‘ the flaps to the right, and then be— Brooks: Dictionary, Bible, World 0rd of their assignlnents. the university, the high school jow presen
gin WOTk- Almanac, Sports Record, Encyclo— The ideal assignment b00k has a nalists first listened to addressest Upon 1

Classifications which will suggest pedia, World 300k 0f Facts, Local page for each day Of the year. When Lexington newspaper men, and tht a requ
themselves to the editor are “News,” History, White House COOK BOOK, something of news importance falls questioned them concerning the, request
“Features.” Circulation,” “Advertis— U. S. Postal Guide, Book of Syno— upon a future date all the editor special interests. eluding
ing,” “Editorials,” “Promotion,” and nyms, State Statutes, 13- 5- Census, need to do is turn to that date in, Newspaper-men Speak is and, i:
the like. With your morgue just be—I BOY SCOUt Manual (fil‘St aid b00k), his book and make a memoralidum.| Among the newspapermen wh agreen
ginning its infancy, it is better tolBook on Rhetoric, A Good Thesasus When the date arrives he has the spoke at the convention sessionso the ne
forget all manner of “Classifica-I (Vizatelly’s Roget’s), Familiar Quo— lnatter before him and there is no Friday were Olin Hinkle managfl corespl

. tions” as the above and lend your tations, BOOk 0f Gaines, Recreation, chance to overlook it. The more ex— editor of the Lexington yHerald'i— made

‘ efforts to reason and common sense. etc., Spaulding’s Sport R1118 Guide tensive the notes he finds, the bet— Gilmore Nunn publisher of the lie: ion.”
Do not make any classifications un— (Football Baseball, Basketball, etc), ter is his line on the story. ald' Joe Jordan Lexington Leadi This q

-, til you have considerable material County Atlas, Atlas of World. No newspaper is too small to need columnist and George (“Brownh publishe
to sort and then let the nature of Magazines: Literary Digest, Time, a morgue—a repository of clippings. Leach Leader sports editor more th
the material be the guide. Home and Garden, Popular Me— items of information likely to fig— At lunch Friday in the univel'sit the incl

‘ Do not limit your morgue activi—i chanics, Saturday Review of Lit— ure in the news, pictures, cuts, mats, commons the delegates heard D practica

, ties to clipping from your Own news- erature, Consumer's Research, Class etc. Work is required to keep the Frank L McVey president of ill' subject

h paper. Clip from other sources such Magazine (according to chief occu— matter properly filed and indexed, University express the opinion thg benefits.

» as trade magazines, and occupation— pations 0f community). which becomes necessary when no Ben'amin‘Franklin was America‘ tion whe
al magazines relating to industries Newspapers: Sunday Edition 0f such record is kept. A little system ‘reaJtest 'ournalist supervis,
0f the community. Besides this write New York Times, Nearest Metropol— in connection with the morgue will g Later in the day the delegait to resul
down the data that occurs to youiitan Daily, Exchanges. save much time, labor and worry ere uests at a tea at Maxwe‘. manner

. from time to time that never findsl Trade 300163 McDougall’s Re— and be a vast aid in a better presen— Wlace gimme of Dr and Mrs MOVE they an
its way to the newspaper, such as ! portnig, B'USh’S Court Reporting, tation of the news and a generally 5n the university campus Here the: answer
dates and circumstances of public I Allen’s BOOK on Makeup, Crossman’s improved publication. met the major students 'in the di speaking

_ improvements, the tearing down of 1 Law Of the Press, Harrington’s Fea— The assignment book should con— artment of journalism who assist: ployees 2
old buildings and the erection of ' ture Writing, Allen’s Country Jour—i tain references to the morgue. When P ntertainin‘ ing this
new‘ ones. the changes of adminis— alism, Barnard’s BUSiDESS Adminis—i the editor opens his book for the day mFiida eveiing the Lexingtflii them as
tratlve officers in the church, school, tration. A and sees the notation, “morgue,” in Herald ind Lexington Leader joii well to
etc, and above all the record of all Trade Magazines: Editor and connection with an entry he knows d in entertaining the high schm. made, a
births, especially so if in prominent Publisher, Publishers Auxiliary, Na- immediately there is something in 6t dents at a banquet at the Li- ternal 1
families. tional Printer’s Journal, The Writ— the morgue pertaining to that story. iauette hotel The principal speaki queries

Work is required to keep the er’s Digest(amarket guide). The nature of the story will general— W375 Prof W‘ S Webb head 0ft]: opinion
morgue in proper condition, but A150 state and national agricul— ly suggest whether it is a clipping, university physics department wt. Among
such work more than pays the edi— tural and other bulletins. a name, a news lead, a picture or resented an illustrated lectu'mg‘ unemplc
tor for his efforts. —- 'what not. If the entry has been €116 “news records” left by the pit ruled o:

Probably the greatest fault with« PROTECT YOUR NEWSPAPER more specific than merely the word‘historic dwellers in Kentucky at York, c
editors just starting their morgue FILES “morgue,” his work is further sim— 'n the T V A basin Professor'WPI shire. Vi
is the fact that they are apt to be— —— plified. ldirected. in l934 the archeolofllf? these th

, come “scissor hounds,” enter into Transcriptions of deeds, mort— There is no greater bane in news— work in the Norris dam valley. F6 NEW
a wholesale clipping spree and gath— gages and other important public paper work than the correct initial— lowin , the banquet and addressr‘ QORRE:
er together loads of material which documents are kept in fireproof ing and spelling of names. The best— danceg was held for the delegatesi tlon: Ar
have little or no connection with vaults. Collectors of books, manu— natured subscribers cannot escape the Gold room of the hotel , who cc
the community in which their news— scripts, bibelots and antiques of var— being irked when he sees his name i . ’. Items CC
paper operates. So begin simply and ious sorts, next to possessing them, misspelled or with the wrong initials Round—Table Discusswns , Answe
. grow nautrally and keep this one are most concerned about securing or Christian name. Both assign— On Saturday morning the 11}? en‘s whr
idea in mind—your morgue contains a safe place in which to keep them. ment book and morgue can be made school journalists split into intelf: items at
information that cannot be obtained The protection of valuables is ne— to serve a good purpose in the prop— groups for round—table sessions“, but who
from any other source, information cessary before one can obtain in—i er recording of names. Many editors members of the department of lot subject
that may in the future be vital and surance as a recompense for their make a special point of verifying nalism faculty, Professor Grehan]? cred em
has to be had at once to be of any possible loss. names before entering them in the the discussion on editorials; Ml CALII
value. , In spite of the great value of assignment book and also make a Marguerite McLaughlin conduct; PAPER

When the morgue has grown to newspaper files, as records, there is similar verification before filing ma— the news writing session; ProfiW‘ CASUA]
such an extent that the cardboard less attention paid to protecting terial in the morgue. Plummer discussed feature WNW; ERS.
boxes will no longer accomodate the them than to records of other sorts. ———————— Professor Portmann presentEd t‘ When
manila envelopes, they should be It is exceptional, rather than the If your newspaper is to be a good problems of make—up and WW 311d CaSl
transfered to some sort of filing cab— custom, to keep the files under lock, advertisment for your town—when raphy, while Charles Hoy and A . “0t elm
inet and if pssible one of steel or and key, and more exceptional to} you send it out into the world—it thus Danburg, high school mule by empli
other fireproof material. The value find them in fireproof vaults. Where must be “newsy.” “Newsy” means advisors, led discussions on W indepenl
of your morgue is unestimable and the publisher is not in a position to plenty of names on every page. books and mimeograph paperSs“ Contl‘lbu
its loss by fire or possible theft can— provide this protection, it should be ~————— spectively. :— the ea“
not be replaced. the concern of the community to do It is best that the newspapermen The convention closed Saturd-‘j’ éniployn

As the morgue grows a system of so. serve two masters. Keep your sub— afternoon at a luncheon sessioll" “1b?- Ad

‘ cross—filing will be flound to be of Should the files be destroyed, it scribers on a paying basis, give them which the winners of the varlflE COSW‘
value as such will serve to show at would take a lot of digging to sup— their money’s worth, and the cir— state—wide contests for excellentel P APEE
a moment’s notice the data available ply the local history which they culation problem will be greatly journalistic work were announce TR ACE
on any given subject. Cards the 4x6 contain. Now and then an old resi— diminished. [by Professor Portmann. T‘

 ‘3 .munll l
‘ I
1‘, 1936 December, 1936 THE KENTUCKY PRESS Page Three 1
fix Vl’F—d—‘Hiwh—fi—W ‘3
. d t L. t d ( , ichances be money or other things 1 4
Y orrespon en 5 IS e s asua mp oyees om .

L “Inasmuch as the postal lottery 3 , '
3NALISTS,~ In those states Where unemploy— respondents” of a newspaper subject *——— statutes embrace all matter, ‘con— i '
YENTION ment laws under Federal Social Se— to the unemployment compensation the prizes are awarded by some cerning’ any scheme for the distri— 1 5 1i :
‘ENTUCK’ curity Act have not been passed law? method involving chance falls With— bution 0f prizes by lOt 01‘ chance, 31 13' f

before next January 1, employees A. In most circumstances “coun— in the purview of the statute. any advertisement WhiCh in fact i I i'
I—four he“ will be governed by regulations set try correspondents” of a newspaper Court Defines Lottery relates to suchan enterprise is un— l . .
nts froml3 forth in the federal act. In making“ are considered independent contrac— “The COUI'tS have generally de— mailable, notwithstanding the fact 1 ‘3 ‘
the actu: inquiry regarding ruling on wheth— tors and not employees.” fined a lottery to be a scheme where— that the details 0f the scheme are l -
ual convei er 01' not “country correspondents” Regarding question on carriers, in something of value is exacted hOt set ferth in the advertisement 1 l‘ i»:
A' held; are to be considered as employees Elisha Hanson, general counsel for from participants for the chance of and only mdh‘eet reference is made ‘ 11
zky, Deceit we have received the folowing an— ANPA, says: Winning a prize. Thus, we have un— to the unlawful scheme.” , l
, presentu, swer: ‘My suggestion is that where car— der this simple definition the three TeSt 0f Ad CODY Given 3
ahSte "‘19? “It is extremely doubtful Whe rier boys are carried as employees elements of consideration, prize andl In a Bulletin 0f the Pacific North— :
3 two dall ther a ruling” ooulCl be secured on the books of the publisher they chance. west Newspaper ASSOCiathhi the fel— ,33 i
men, alor‘ from the Commissioner which should be so reported, Where they “But under that definition there lowing statements were given in an , i
p'ai‘tmenti could be used by your members buy their papers at wholesale and arose the questions of what amounts 9130“” to clarify the question 0f lOt— .33
ticipated: generally, for the reason that it sell them at retail and are not car— to a consideration, what constitutes tery ad—copy: 5 .
arrangedb 3is not the policy of the bureau ried on the books as employees, the element of prize and what con- “The Thir‘i Assistant Postmaster '1‘ 1‘
”hi dire?" to issue an opinion on a tax they should not be reported as em— stitutes the element of chance. General has issueda TUllhg prohib— '. 4 1 ‘
associatm; question except in specific cases. ployees, Where the boys are employ— “As to what constitutes the ele—,1t_1hg the carrying 111 non—mail 6di- 1 r.
hvel‘sm’ 1 In order to secure an opinion ed by a route agent or a subcontrac— ment of consideration, there long' “0115 Of? newspaper any CODY that ‘ ‘11
lead 0f ll that could be definitely depended tor, it is up to that individual to ago arose the question of whether, YVOUld 'VIOlete regulations on lotteries ,1 31
3m, and l, upon to settle the case it would determine what he shall do and not if a person were given full value for 1h mail ed1t10hs~ It has been prac— ‘, ‘1‘
)reSIdelill be necessary that each taxpayer up to the newspaper. his money in merchandise and in tice 0f some. publishers to accept .1 1112
SChOOl 1013 present his problem separately. “The whole question is one of em— addition thereto a chance to win a ‘lottery’ copy in editions that do h0t 5 i :1
deressesl Upon the receipt in this office of l pioyment, and this goes as to the prize in a drawing, there existed the enter the mails. The Postmaster l 1 i
ligandtll‘ a request for an opinion, if such country correspondent also. If they element of consideration necessary General hOlClS that second—class ,1 i 1
rning the, request contains all the facts, in— are full time employees they should to render the scheme a lottery un— p.1'iv11eges' are extended on the en— , g

‘ cluding the name of the taxpayer, be reported as such. If they merely der the statute. This was settled by tire publication, not only on such ‘3 111
peak 1- and, if possible, a copy of any sell on a special basis they are in—' the Supreme Court in the case of DOI‘tIOn has enters the plans. 3 3 1
ermen wl agreement which exists between dependent contractors. If they are Horner V- United States reported in “ ‘Copies Of publication entered .35 1 l
sessionso the newspaper and the country part time employees they should be 147 U. s. at page 449. second-class matter Whleh are dis‘ 3” I‘ 1
3, managit corespondent, an effort will be reported, but if they are merely “Any benefit moving to the pro— tl'lbUted _outs1de the mails should ', 11
Herald; (~ made to secure a definite opin— subject to call not only by one but motor of a scheme or any inconven— conform 111 all respects to the postal ,.1
of the He: ion.” by many newspapers and are not ience suffering by a contestant such laws and regulations governing sec— 3 1]}
:ton Leads This question is very important to subject to supervision of their work1 as going to a place 0f business to end—class matter. , 1‘31 1
(”Brownie‘ publishers of newspapers not having ordirection or control, they should 1 register his name and address is State laws generally require the "11 11
litor. more than eight employees because not be reported.” sufficient to constitute the element presence 0f the elements 0f ‘con51d— . ,3, "3;;

e universil the inclusion of corespondents Will Mr. Hanson points out, also, that: Of consideration. eration, ‘prize’ and chance,’ Whfle ‘ 111551
heard It practically make every one of them “Unless an employee is specifical— Prize Element Unimportant postal regulations term any plan a 311-3113

ie'nt of it subject to this taxation without ly exempted under the terms of the ‘The element of prize has not been ”they that come“ the elements 2‘ 11113
)pinion thz benefits. The general interpreta—‘ Social Security Act, the taxes must the subject 0f 50 “111011 controversy 0f lihzei'. and fChehFev’ even though I 111‘»
5 America‘ tion where individuals are subject to be paid on his earnings, irespective as to whether a scheme was a lot— no con51deration 15 present. The j 1.1251113
supervision and direction only as of how large they may be or how tery if the award of the prizes was test to apply 15: . ‘4‘ ‘4‘11111

.e delegate, to results Obtained and not as to little benefit he may expect to ob— dependent only in part Upon chance. 'Does thls advertisement offer a 13 ‘1‘11‘3'3‘2
at Maxwel manner of obtaining results that tain in the event of unemployment. This question was amended to em— prize or glft? . . 11‘ 1
Mrs. McVe they are not employees, seems to The law covers all employees except brace all matter concerning anlet— Does the secul‘mg the phze de‘ 3 4111.-
3. Here the answer the question that generally those specifically exempted. tery, gift enterprise, or similar pend 011 chance? . 1511711111
in the de speaking correspondents are not em—1 “If commission form of remuner— scheme ofiering prizes dependent ‘lh . ,If the answer to bow. questions 1 .1111 1

who assist. ployees and most publishers are tak— ation is paid solicitors who are em— whole 01‘ in part’ upon lot 01‘ chance. 1.5 yes, then the advertisement ls 1-1,?1‘ ‘»

, ing this stand and not reporting ployees instead of straight salaries “There are certain enterprises hk‘el to be lottery. . I Will “

Lexingta them as such. However, it would be then an account must be kept of known as contests 0f Skill WhiCh are . Local DOStmas’ters W111 report {1151713 1
leader joii Well to comply With the request such payments and taxes paidihht condemned under the postal Violations 0f the lottery law. to_the j11111111
high scho:~ made, and by bombarding the In— thereon. It does not make any dif_ lottery statutes for the reason that Sohcrtor General, and publications 1 €13.31 11
at the Li ternal Revenue office with such ference Whether the earnings are in the element of chance is not present. involved Will Jeopardize their sec— 3111,1111 1 3,
ipal speali queries ”11111135157 be that a general the form of commissions or salaries This category or prize contests en;— ond—class status. ‘11 4
head of it opinion wi e rendered. 'if the erson is an em 10 . . . . braces those in which prizes are 0 — — 1 9,1431' 3,
'tment, iii... Among states which have passed The law? makes no distiirictifcf}: as to fered for the correct solution Of a STORY BY GUTHRIE PICKED 1 ‘1‘1‘. ‘
lecturei unemployment regulations and have executives. The question involved problem where the answer may be FOR NATIONAL ANTHOLOGY w ' ‘
bV the pli 1”tiled on this question, are New is one of employment. _ _n correctly and definitely ascertained A. B. Guthrie, J12, city editor of 3 ‘j‘fl, l
ntucky ai' York, California and New Hamp— by means of mathematical compu— the Lexington Leader, is one of four 4 113.131
fessor Wel shire. We quote official rulings in —_._— tation or other methods of accurate newsmen in Kentucky and Tennes— {I 111, 3 ‘
rcheolozlt these three states: . . determination. Another permissible see Whose work will be included in i 1 1“ Z
valley.F0‘ NEW YORK — “NEWSPAPER; Lottery Advert-'5'“ type of contest is the so—called vot— a national anthology, “The Best ,_' 1311;“ 3
l address QORRESPONDENTS. 208. 5. Ques—l 9 ing contest in which the prizes are News Stories of 1935—36,” Prof. 31,1;
delegates: tion: Are newspaper correspondentsl — awarded to the persons obtaining Victor R. Portmann, of the Univer— 3 3
.el. , who contribute occasional news So many inquiries have been made the largest number of votes repre- sity of Kentucky journalism depart— i 1
_ items considered employees? in connection with the advertising of sented by subscriptions to a newspa— ment, was notified. Prof. Portmann ‘ ' ,
15510115 _I Answer: Newspaper correspond— bank nights and community lottery par or purchases made at certain served as associate editor of the an— 3 E11 3
g the ll}: en‘s who contribute occasional news events, that we are reprinting perti— stcres. So—called word—building con— thology fr Kentucky and Tennessee. . 111 ‘ ’ .
nto intelt items at a stipulated remuneration nent comments made on this by the tests in which the awards are given Mr. Guthrie’s story concerned the 3 .' ,1 1
esswnshi but.whose time and effort are not ‘ Solicitor of the Post Office Depart— to those who form the largest num— inauguration in December, 1935, of l 133;“ 3
ent of mi subject to control, are not consid— ment: ber of words from a given set of Gov. A, B. chandler, 3 1‘ 1
Cirehanlp cred employees of the newspaper,” “SECTION 601 of the Postal Laws ' letters are also considered as con— The only other Kentuckian whose i 3‘ 3
)rials; 11/1 CALIFORNIA — “RULE. NEWS— and Regulations, 1932 (18 United tests of skill. These several types of work will appear in the book is ', “3 1,
conduch PAPER CORRESPONDENTS AND States Code 366), makes unmailable contests in which the element of Richard Renneisen, of the Louis— ’1 .- f '.
.; Protl‘lt CASUAL CONTRIBUTING WRIT— all matter concerning ‘any lottery, chalice is not present may be ad—; ville Courier—Journal. The two Ten— l, 1
He Whe”; ERS- gift enterprise, or similar scheme vertised and operated through the nessee stories that Will be reprinted «,1 ‘1 ‘ 1
esented 1 When newspaper correspondents, offering prizes dependent in whole mails when they conform to the were published in the Chattanooga 1 3‘ 1
and tVDC‘: and casual contributing writers are or in part upon lot or chance,’ and rules and conditions laid down by Times. Renneisen’s story described " 1
0y andL not employed upon a salary basis imposes a penalty upon those de— the Department as necessary to in— Chief of Spindletop’s Victory in a 1 3 l
1001 fowl; by employers, they are then deemed positing or causing such matter to sure that the lottery and fraud maiorrace.11 l 1
IS on it" Independent contractors; and no be deposited in the mails. statutes shall not be violated in the The anthology, which will be pub— 4 I .3 "1
papers,“ Contributions shall be payable upon “Due to the endless variety of operation of the contests. lished by one of the big textbook ‘ 1 ‘ l1

"_ the earnings of such persons. (Un— prize schemes, the Department has “The terms ‘lottery, gift entere publishing houses in January, is 1 1‘

d Saturn“ employment Reserves Commission never attempted to lay down any prise, or similar scheme offering under the direction of Prof. Frank ‘
1 session? ”he- Adopted January 25, 1936.)” set of rules which would cover all prizes, as well as drawings and raf— L. Mott, head of the school of jour— 1/
the varioi‘ CNEW HAMPSHIRE——“COUNTRY such enterprises, it being the prac— fies of every kind, whether for pri— nalism at Iowa State College; As- 3, :
3xcellen09: I’ORRESPONDENTS”OFA NEWS— tice to consider each particular vate gain or in aid of charitable, sociate editors and an editorial 1; if
announce TAPER AS INDEEPNDENT CON— scheme upon its own merits. Gen— educational, or religious objects board assisted him in selecting the ‘i -'.
RACTORS. Q.—Are “country cor— erally speaking any plan in which and whether the consideration for best stories. 1 '4 . ,
, 14
l ? ‘

 . Page Four THE KENTUCKY PRESS December, 1936 Dece
j WWW—a /
——____—_______
low editors in promoting everything accepted for mailing as to subsmb I
that is best for the Fourth Estate ers at the usual second—class Tali. E
, hf? in my state and nation. In doing so, of postage, for a period of one year
-. , ’ I shall promote the welfare of my from the date of expiration, bill.

- S “é f: ‘ own publication. copies sent to persons after (it. By
, $588 2‘. That I reaffirm my belief in year from the date of the expm‘ The h
1. my community and in its people; tion of their subscriptions, um“, broadcas
. that I pledge myself to work for such subscriptions be expressly rp, pohtah ,

Wm the betterment of my community newed for a definite time, t0gethe' their 0w.
-» Official Publication Of The Kentucky Press Association and its people; that Service shall with an actual payment, will nott their sta
{I ——_—_—_.__~W be my watchword and slogan every accepted as subscribers’ copies bu With a fe

' ~ VICTOR R. PORTMANN.................Edit0r day in 1937' Wih be accepted as other than sub} happenet
, M_ scribers’ copies at the rates Show, lnggseii
, Printed On The Kernel Press, Department Of Journalism, WALTON CELEBRATES m section 440' ,~ ignall pa
, Universit or K r k L " ANNIVERSARY ”

y e“ ”C Y’ “new“ —— How to Write a Classified Ad The (i
——*—__‘—— E. C. Walton, versatile editor and _ ~ small. C1
- , PREss ASSOCIATION OFFICERS state—noted editorial writer on the “Profitable news for the buyer an weeklies
' - John L. Crawford e__ President W_M Times-Tribune,cOrbm Interior Journal, Stanford, cele— seller” is the heading of the clan; way. out
. J°dy PzGOZde“ -—-~—-~-~--~——--——»— Vice PTESident ~~~ News-Journal, Campbellsville bratecl his fifty—fifth year on that fied page in the Forest Grove (Ore tratioh‘l
. J-Cu’hs A100“: --m----- SECTEtary-Treasurer ~-------—- Messenger, Danwlle newspaper on December 5_ Except News—Times. In a series of who natlng 11
I EXECUTIVE COMMITTEE for three years, 1911 to 1914, Editor tisements on how to write a goo “119‘th
'i ilianhqgl‘viiiehdiigi £31322??? ffigvlhlienceh Cgairméhhg graceag M. Pedley, Her- Walton has spent the entire fifty— want—ad appearing on this page it hire?
. ier-JJourri’al, L’ouisvlille; Keith Hoaod, Ifdzvss-ngglihgiz,eCarfciiffon5‘31géetli‘hué‘og21ull; five years a? a Vltal and. effective NEWSTlmeS States that “for wan“ paportur
‘ Democrat, Cynthiana; James T. Norris, Independent, Ashland; Thomas R. Uni force on this representative com— a W01‘Cl a. sale was lOSt." TO get it, opp. '
derwoo'd, Herald, Lexington; Russell Dyclie, Sentinel—Echo, London; Joe Richard- munity newspaper. The Press joins desired results with a want—ad tilt" medlum’,
‘ ihnhlgihhei’aifigstigwhghgtrfryh. Portmann, Kentucky Press, Lexmgton; Robert the Fourth Estate in congratulating say, “Give all the necessary infor 6%5113335;
’ LEGISLATIVE CO\I‘\[ITTEE Mr. Walton on his fruitful years of mation—so that your want ad Wl Wd't rs h
Thomas R Und r 00d H r m [L i t ‘ ‘Ch . _ L success and wishes him continued interest the greatest numberI 20325190]
Messenger,.0wen:bgvro; ’Warerean I‘lishtef‘,nigvfglr'i:’ury, heiiislié; (3:23:02. YJ‘la-plli-liafiel‘l: year Of lhflhehFe 3n PIS.” community. readers}, Thls series Of adverlh- handled
Commonwealth, Somerset; Harold Browning, Whitley Republican, Williamsburg; ments are bOXEd on the classnr ta, edl
ADVERTISING COMMITTEE Low Cost of Advertising page and contain a list of the point} nefipapt
. . , . . . —— that should be mentioned whe .
tits?Mighéitoiffgiéedéteii “5:323: Egrriiirriiigsgj Eliiiofgetthriowlriinhighimiy. How much does advertising cost? writing a want—ad, together wit? (3032;;
Wilson, Log Cabin, Cynthiana; Leigh Harris, Gleaner and Journal, Henderson. asks the Toledo (1a.) Chronicle in samples of well written want—ads. caring
, NEWSPAPER EXHIBIT COMMITTEE a promotion advertisement t0 edu— ,— gut the
I Victor R. Portmann, University of Kentucky, Chairman; Albert Schumacher, Gate InerChantS and consumers t'O Yearly Subscription Costs 37 and not
Citizen, Berea; Denny Spragens, Marion Falcon, Lebanon. the low cost of advertising. Here is ————— who do
'- the answer as given in Toledo: “On the whole, the eight pagepa write up
——————-—-———-—— Not long ago, we heard a house— per can never be made a pl'ofitabi course t
————————~E to—house salesman tell a prospect: “I institution except it comands a cor. Dorothy
' . can sell you this gadget 25 per cent siderably higher rate than 30 cm neys am
. ofl'lces. These files are valuable 130— cheaper because my firm doesn’t ad— an inch,” opines Bruce McCoy, fitlr in coun
,» MEMBER _.A"m‘§\ day — priceless tomorrow because vertise.” manager, Wisconsin Press associa With tl
' lalfifil.‘ they can never be replaced. How much does advertising actu— tion. Estimating cnservatively ti. guidance
W f FiVetl‘y edlgort shipukidmiiihe an elf—1 ally cost? cost of a six or seven—column, eighi reasonab
, 0T 0 pro so 15 0 es, 131'0 — As a customer every day in your age paper at $200, McCoy point, ,
K TUCKY PRES lably in a fire—proof V9411“ in the life, you are entitled to know. Igut that half Of the space at? Egldéfivgi
. bank 01‘ in the 0011th courthouse. Automobiles are extensively ad— cents per inch would yield only $115, Most (
ASSOCIATION Or, far better still, send your records vertised. But only 339% Of the sell— at 30 cents, $210. ence con
onumzro “IN/”y ”59 forstorage and frequent “.59 t0 the ing price of a car goes for advertis— “A fair average paid circulationr, narrating
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