xt7r4x54j751 https://nyx.uky.edu/dips/xt7r4x54j751/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1948 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, December 1948 Vol.20 No.2 text The Kentucky Press, December 1948 Vol.20 No.2 1948 2019 true xt7r4x54j751 section xt7r4x54j751 U“. --,1 m“itawéngéiiiwnh.. . W— .W- -4' ' , "W 7, ,,,,,1-_ ”741 '»§_ ‘1 ' 1
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8% VOLUME TWENTY Jeremiah 23 rd Chapter, verses 5 and 6. ‘ 11111111
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1 Publication Office. ,1 Saved and dwell s a fe 1 y,” then indeed will justice ‘22 1 11111 1
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 11 1111‘ 1 1 The Kentucky Press -— December, 1948
. 11. ‘ 1
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11111 11» 1 1 1 P A o 0 1r Pla
1 e 1 The Kentucky ress ssoelatmn
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11 11. is an organization representing l60 weekly and semi- the placing of advertising in their papers more easy 1 Plan‘
11 weekly community newspapers, 22 small dailies, and 7 and satisfactory. The Association maintains a Central Annivf
1 11 1 major dailies, whose publishers desire to provide for Office in McVey Hall, University of Kentucky, Lexing- 1 Brown
11111.13 311 advertisers the greatest possible coverage and render ton, which provides for the all-inclusive plan of T116101
1.11 fortie
11 11111 ‘ 1 present
1, 11111 o o .
1 1 1 0ne 0rder - 0ne Billing - 0ne Check 1 11:11:30
1 1,1 1 1 H
11 111 1 1 the SO]
11 ‘1‘ 11 without additional cost to agency or advertiser. This insertion orders will be issued the same day from the 1. held at
‘_ 1‘ 1 ‘ 1 office through a complete file of its newspapers attends association office. No charge is made to the advertiser 3:330]
11 11, 1 to proof of publication through tear sheets and cares or agency for this service. ' This Is
11 11 1 for the many details of placing advertising. Given a _ . 1 > mg LW.
1‘ 11‘. i . . This office Will service advertismg accounts cover- service
~ 11 1 1 list of newspapers to be covered With mats or plates 1 , 1
1 1 . . ing all or any part of this entire list. The cost of cover- - gatheri'
. 1 : ‘ 1 necessary, the office Will place the orders, check the . will be
1111 1 1 publication, provide tear sheets, and render one bill for mg the community newspaper field: excluswe 0f the 1 Follo
11 1 1 the entire account. This eliminates a considerable ex— small and major dailies, is approximately $64-00 0 1 WWII:
;‘ 1 1 pense to the agency or advertiser. column inch for a circulation of 385,000 readers, almost 1 12:1? '
111 1 1 You can place space in any number of Kentucky all on a cash—in—advance basis. Seventeen weeklies are 1 The
1 1‘ 1 . . .
1 1 weeklies, semi-weeklies, or dailies with a single order. members 0f the AUdlf Bureau Of Circulation; twelve /- 1:111}?
‘ 1 Send us only a blanket insertion order, together with dailies are members. More than 40 applications for 1 order 1
1 1 ‘ mats, sterotypes, or copy sufficient to cover. lndividual membership are now on file. o’clock.
1 “ by Rab
1 1 1 _ —* r Israel, 1
1 i ‘ . 1 will giv
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‘ N ' 1 Advertising Afiiliating Service , ‘ ‘
i atlona .
1 Presii
11 l 1 1 This Association is a state affiliate with the Nation- farms—no national publications, no national radio 1‘ 5361:2121:
1 0! Editorial Association, and is an affiliating and co- hook-ups can reach him as Economically, as Thoroughly, 1.1 fairs. A
11“ 1 1 1 operating member of and with Newspaper Advertising as Easily, as HIS HOMETOWN NEWSPAPER with mOXI- 1 [he ad‘
11 1“ . ‘1 Service, Inc, Chicago. National orders, placed thru NAS, mum readership—because "Mr. 52" knows the local 5 dlSCllSSit
1 1 1 are distributed from this office to our state newspapers editor—knows all the merchants—knows all the other . and rat,
1 1 under the one order, one billing, one check plan. subscribers—knows his Senator and Representative— 1 HopeWi
1'. 1 1 1 _ . knows that his Hometown newspaper is a Warm, Living, Executi
1. 1 1 While our state average '5 higher, m the nation Influential part of his life—and directly influences it. 7 mg 561“
1 1 52% of the nation’s population, 70,200,000 persons, u u l 1 ports 01
1 1 live in towns of less than l0,000 population—only seven Mr. 52 Hometown newspaper offers MORE loca 9' by Tho
1. ‘. larger cities in Kentucky. This "Mr. 52" had $44,000,_ coverage than all other media combined—he can be ,. commit:
11 1 000 000 to spend last year, 43% of the Nation’s buy- reached by One Package and One Check through News- _ A11 v
1‘1 1 ‘1 ing power paper Advertising Service, Inc, 188 West Randolph, 1‘ luncheo
11" 1 - 1 Chicago, and through the Kentucky Press Association. F Kenmd
‘11 1 1 "Mr. 52" represents 6,000,000 farm families— " u _ the afte
11 111 11 2,000,000 electrified farms—60% of all automobiles, Remember M" 52 and make 1'1"" 0 customer by r OPment
11? 1 trucks and tractors—50% of all furniture—46% of selling him lOdOY through his own HOMETOWN NEWS' semed
1 clothing—and the Nation’s highest percentage of Home PAPER- , U'K- D‘
1 1 ‘ . ownership—IN FACT, the greatest potential market for - i K1111}?
1‘ 1 1 . . 0 a 1
111 far-seeing manufacturers. For information, call or Write Victor R. Portmann, f discuss‘
11 . 1 "Mr. 52" in the past has been difficult to reach, Secretary-Manager, McVey Hall, University of Ken— 7 leg exh
11 1 living in l5,000 different small towns and on 6,000,000 tucky, Lexington 29, Kentucky. 1 “Emil?“
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L‘ The committee - L January 27-29 y n the ROOf Gard COCk' pp rently’ the CO L ‘L ' ‘
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afternoon It EOLGLOL’LLLLhimLLy open Thursday (Irwin of the state Will be pifee OUEIStandlng Did Item 3 in Bulletin 47 L L LLL LL
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 1 1111 I Page Two The Kentucky Press December, 1948 ' ' 1:
. 111|1i11111l1i|1111 I ,_ ' Comp|efe Appraisals ing the tax-free allowances on originalcosts Plans Being Made i .
1,11 1 Are Urgently Needed is under fire on two counts: (1) It fails to For U S Bond Drive 1111.3,
_. .1 . . ‘ cover inflated replacement costs, and (2) it ~-
1 1 . At a recent New York Press Association forces firms to use or set aside an undue POT" Plans for an extensive state-wide advertii': .
' 1 meeting, Dean M. Lyle Spencer of the Syra- tion of after-tax profits just to replace plant ing campaign to promote sale of US. Saving
1 1 1 cuse University School of Journalism mg and equipment, funds that would otherwise Bonds are being perfected by the State U3"
1 1 1‘11 1' gested that publishers should have an eval- be available for dividends. The second factor Savings Bonds Advertising Committee, it wit
1 ' 1.1 uation made of their plants as a safeguard is one reason for present diflicultv of raising announced by Martin K. Specter and Victq‘1
1 1111 11‘ ‘ 1 against incomplete insurance coverage. Sev— new capital. ‘ R. Portmann, cochairmen 0f the committed
_ 111 1 _ eral suggestions were made as to how and by This problem has been discussed at sev- At the same time, the co-chairmen annoui'1
'1 1111 ‘ . whom these evaluations should be conducted, eral of the regional meetings for 'M1p_A_ ced that the Spring U.S. Savings Bonds driui
' 111.1: ' but the general opinion that a private com— weekly member newspapers. As an example would Open May 16 and continue throug11
11 1 pany, like the American Appraisal Co., of current depreciation problems, suppose a June 30. Material for the advertising mil
1 1 1 should be called in to do the appraising. maChine cost $101000 pre-war, had an esti- paign is being prepared, and will be (11,1
. 1 11 1.‘ 1 One New York publisher sent his central mated useful life of 10 years, and has been tributed to all newspapers and radio statiom1
1 11 1 1 office two appraisal reports by the Standard fully depreciated as $1,000 a year under ex- in the state as rapidly as it is completed. '11
' 11 1 ,1 . Appraisal Company to indicate the thorough isting tax policy. This equipment today costs More than a score of newspaper editors:
1 ‘ job done by that company. “It is the most $201000 To replace it, a newspaper must put and publishers have volunteered their set-1
111.1 . complete thing of the kind I have ever seen up $101000 additional capital in order to vices as members of the State US. Saving
_ 111 and cannot recommend the Standard Ap- maintain an existing physical asset. Bonds Advertising Committee. They will
11: 1 1 1 praisal Company too highly to any publisher If insufficient depreciation is taken, the guide the bonds advertising campaign i11
1 ‘ 1 1.11 - 1 interested in finding out what it would cost newspaper is in effect giving away part of its Kentucky, and made decisions on permanentl
1 1 ' him to replace his building and equipment productive assets with every sale or dividend policies for bond sales promotions. ‘.
11.1' 1 were they destroyed by fire,” he stated. by understating true costs and overstating The U.S. Savings Bonds Division of the
1 111 1 - 1 ‘ The complete appraisal as made by the profits. Treasury Department in Kentucky is 5P0“
111 1 . 1 . company consists of nine distinct features This problem of high replacement costs, soring the bond sale drive in cooperation,
. 1 11 ‘f which include the valuation of all buildings, together with higher costs of inventory, has ' with a national campaign. The Savings Bonds1 ”
1 1 1‘1 ' . structure and im p r o v e m e n ts including forced many industries to divert a substantial drive is designed to bolster the financial se»1
_ . 1 1 ‘ plumbing, heating, gas, steam, electrical, and amount of Profit earnings into reserves for curity of citizens of every community in that
1 ‘ * 1 sprinkler systems, elevators and other items equipment and inventory supplies. The nation, and, at the same time, offer them 3111 ,
. 1111’ that form part of the building equipment, newspaper which has retired its capital in- opportunity to buy a share in the financi 1
1111 ' and the valuation of1 major units of equip- vestment entirely and has depreciated fully structure of their country.
‘ 1 '1 1‘ ‘1 . ment including itemized listing of all units most of its equipmentpis in an enviable posi- ________ .______ ‘1
1 . ; SUCh as general machinery, motors, enqines, tion with regard to production costs as com- 1
. .1 11 1 11 1 boiler, pumps, furnaces, etc. This appraisal pared with the publisher who has purchased Edll’Ol’ Hadon J. Locy . 1
. 2:35 .2: 52:32:23.: if: .1... Dies Ar Owingsvme . 1
1 1’ '11'1 1 1 tel indexed-accom anied b ablue- Clatlon at 1g er rate‘ an OTmer 0 ethp- Haden Jouett Lacy, 56 years 01d, editor-11
1 11 1 1 comp e Y h . ’ h 1 P_ d?! 1 _ merit. Thefirst publisher can get along hlhe’ publisher of the Bath County News—Outlooh
1 111 1 ‘ 1 print map 5. owmg t e 0C31t1°h.ah re ative ly With eXisting retail and national advertis- Owingsville, died December 8 after a lon11
111111 ‘ ’ 51135 0f “11110115 SFTUCWTCS 0f the plant. Ah mg rates, while the second publisher faces a illness.
1 111 1' foundry type is listed by {911“ and pounds; higher operating cost and consequently must He was a native of Bath county, son of th
1 111 1 i ' 1 _ :tfgflrhzge 1:12:53“: :5: $121: aehifigailaiu: adjust his rates accordingly.—Michigan Press late John Jouett and Bessie Brother Lacy,
1 1‘1 1 ‘1 ‘ 1 raised on the 35nd basis VP P A550C13t10h- pioneer residents of the county.
1111 1 1 r P ' P - ‘ ' ’“"_—".—————— Mr. Lacy acquired the News-Outlook 251 —
1 1 ‘ 1 The appraisal schedule, when 1t 15 com- Tom Wallace Honored years ago and had since operated the papera
1 11 11: , pleted, lists the followmg breakdown: Build- _ _ _ publisher and editor. Prior to entering the
11 1 111 1 ' ings, structure and improvements; general 1Tom1Wallace, editor emeritus 0-f the Louis- ' news a er field he was associated with Lacy,
11 1 . machinery; power transmission; galleys and V1116 Times, has beenniade a1distinguished C p p d C . h d oods b11513
11 1 1 ‘ chases; extra linotype equipment; metal; member (ff the1American Soc1€ty 0f News- n2;h5H3:wa50:1P 323111;: to: (3:35“: College1
1 1 1 type; printer's furniture; office machines; of— paper Editors, 1“ a resolution prepared by h ' 1 gr 1 f Ch' f uSIlCC‘
111 fice furniture and fixtures; miscellaneous N- R‘ Howard1of the Cleveland (Ohm) News, ‘1: :eMiveas a C assmate 0d. I: if the1
1 11H 1 1- , tools and effects; cuts an delectros; newspaper a former preSident 0f ASNE' It was unam‘ Fre ‘b II’ISOIL He was a irec or
1 111 1 . files. mously adopted by the Board. It follows: armers _ ank. _ . _ d 13
'1 11 1 13 1 Resolved, that the Society recognizes Tom SurViVing are hls Wlfe: Mrs. LouiseGu ge1
1 1111 71. o o o o Wallace’s years of distinction as a great Lacy; two sisters, Mrs. Coleman Elliott and;
1 111 1 i In following the same line of thought, American editor, a past president of this 80- Miss Louise Lacy, hOth 0f. OWithVIer; a1
1 1. 1 1 1 Manager Gene Alleman, Michigan Press As— ciety; that we are grateful for his stimulating nephew, John Haden Elliott and‘ a niece?
1 11 . sociation, stated that the pressure at Wash- the Society’s interest in Latin-America; that Mrs. A- R' Robertson, Lancaster. 11
1 1 3 1 ington for continued federal revenues, need- we salute his lifelong fight for conservation of The Press l°ih5 all his1fe110w1member51011
1 ‘1 . ed to finance the Marshall Plan, new lend- natural resources, for which he has been the Kentucky Press ASSOCIaUOh 1n extendm131.
1 11 , 1 .1 ' lease arms aid to western Eur0pevand POS- widely recognized; that, in addition to Mr. sympathy to the surviving members 0f hls1
t 11-12, ‘ sibly new Truman welfare programs, has put Wallace’s membership in the ASNE we des— famfly- 1
11111 a damper upon hopes of business men for ignate him also as a distinguished service ———————.—————-— ‘ 1’ '
1 1 113-51- some liberalizing of depreciation policies in member for the honor he has brought on Write your Central Oflice for ABC 314313.17
1 1 1 1 i 1' the 1949 tax bill. The present policy of bas' himself and this Society. cations, or 165 West Wacker Drive, Cluck-.1
- 1.1-,1 . . 1 1 , 1

 1‘ 1 n . 1 2 _ .. fl ' ,,,_,,__._,A,1.¥,,_i N" ' ‘ ' 1 1 111' 11111
' ‘ ‘ 2 _ 1 . . 1 11 11111
1 ' , 2 1112 11111
948 :1 I December, 1948 The Kentucky Press Page Three 1 11 11 11111
K ' ‘1 1 '122 ~
, :2 1 1f 1 1’1 -
. - ' ‘ 1 1‘1 1 11 '
rlde advert1’11] ‘ 111 112 1111
US. Saving . 111 111 111
1e State U311 * 11 111 1 ‘1;
HE TASTES TEA ~ , 1
rand View" . '1 ‘ 1 1
e committed 4 1 11 11 1121 11
nen annouI-1 1 1 1 1 111
. FOR A LI V IN G * “~11
nue througfi1 1' 11 111 1‘ 11
:rtising cam-1111 ‘1 1 1
will be (111 ;- _1 11
adio stations1 1 1 1 {2 11
mpleted. '1 1 11 1111
taper editors: ‘ - 1 * 11 111 : 11
3d their sci-11 . ‘11 111 1111 5
US. Savings1 2 1; 1 1 1
1 They will; ' :11 11 11:1
:ampaign i111 ~ 311 11 1 1 11
n permaneml In the aromatic heart of New York City’s sugar, spice, coffee and tea 1‘11 1 1 1 1
1115. ‘23 trade section sits a man at a revolving table who sips tea all day long. 131 11
ision of the 111 111‘111
Icky is.sp0n‘ He is Joseph Vaskas, official tea taster and blender for A & P, one of 11 1' 1 13 1 11
COjOPeratiO'lg the nation's leading importers and distributors of tea, and his activities are _ 511 1 ‘ 1
“$530111“ 1 of great importance to the nation’s consumers who drink 29 billion cups of . 1 1 1 11
fin'anc1al se—1 tea a year. 121; 1 1 1 1
.unlty 1n ther . 1121 1111 1
if; Ethczim1 , To test a sample, Vaskas weighs out an exact amount of tea, puts 11 1 1 1 11.1
e n n ' 1 it in a porcelain cup and pours briskly boiling filtered water _over the leaves. - 11 1 1 1 1 l .
1 1 2 He steeps the tea for exactly five minutes, watching the way the leaves unfold. 11 1 1
_ 1 - Then he smells the tea, sips it, and finally smells and feels the leaves. ‘ 111 11 1 1
1 ‘ All of these tests, which he has carried out a million times, enable — 111 11 1 1 1 1
01d editor him to identify about 1500 varieties and blends of tea. He can tell the type _ 1111111 1 1 1
ews—Outlook11 of tea, where it was grown, at what season of the year, how it was processed, , 1‘21 ' 11 11 1 1 ’ 1
after a lon11 and how it should be blended to assure top quality and uniform flavor. 1:111 11 111 1 1 1
‘1 1 1 1
11,1 son of th Vaskas is only one of the mahy experts in bakeries and milk conden- :11 1‘11 1111 I 11 1
rother Lacy. series, factory laboratories and coffee roasting plants, who safeguard the 11 11 11111
quality of food sold in A & P stores. 1 1 1 1' 1f
;-Outlook 25‘ ' ‘ 11111 11 .1 1 1
the paper a ‘ _ It is this constant devotion to quality as well as price that has enabled 11111 11 11 1 1 1
entering mg the men and women of A 8. P for 89 years to do the nation's most efficient ' 15 11111111 1 1
id With L161, job of food distribution. 1‘15 1,111 1 1
'ygoods bus” ' 1 1 1:11 1 1:
ntre College‘1 _ 211 11 11 1 12‘
Shief Justice ~ - 11: 11 1111 1 1
of 2‘21 ' 1‘ 1111
1 1 - 11 11 11 '
ouise Gudgelj ¥ ¥ ¥ 1 1 111 111.111 11
1 Elliott and; ' ' 1;; 1111111 1
wingsville; a1 ‘ 1‘11 11 1‘ 1111 1
1nd‘a niece». 111 111 21 ‘1‘
’r' 1 1; 1111
members 011 111 1: i ‘ 1 1
A & P FOOD STORES 111
nbers of 111511 1 ' . 11 1111 1
1 51 11111111
-'A.BC 81313111”, ‘ 2 ‘ ‘ ' '11 111111 '
~ive. Chice': ‘ ' ' 1 1 $11 11

 ~ Li. .L - L * 3 .
LLLLLLLLII ’ ’ .
l L L: L L The Kentucky Press Association recognizes the fundamental importance . » 152:?“
LL LLL LL Kent 2?, g :L' Eggs of the implied trust imposed on newspapers and dissemination of public i
L L :L . .L L " information. It stands for truth, fairness, accuracy, and decency in the pre-. Th e
L L' L' . . . _ L sentation of news, as set forth in the Canons of Journalism. It advocates nahsin
L. L 9 L 0mm“ Pligé‘s’gtfsnsofiam; KentuCky strict ethical standards in its advertising column. It opposes the publica- 1 Minimal,
3L1, ‘ L _________ tion of propaganda under the guise of news. It afiirms the obligation of a L ment, r.
L LL‘LL‘ LL . Victor R. Portmaml, Editor-Publisher newspaper to frank, honest and fearless editorial expressions. It respects LL graduatt
LLLLLLLLL‘ L . ———— . equality of opinion and the right of every individual to participation in L closely
. LL ~ ' Prmtea On The Kernel Press’ Lexmgton the Constitutional guarantee ofLFreedom of the Press. It believes in the L tiOflS 11‘
' L I : L ————-— newspaper as a vital medium for civic, economic, social, and cultural com- L are dOL‘
L tL , Volume Twenty, Number Two munity development and progress. L met; art
L‘L'LLL . L to eei
' LL ‘LLI " L , ————_—_————_——- L ment’s t
'. L L L 1 L , Kentucky Press Association Officers NO Room For Improvement president of Southland, believes the pinch l Figur
L L 3; LI F‘Ed B~ W3C“: Premggrtald-Leader Lexington Y c t t t Lt f h may be lessened somewhat by increasingL that me
- LLL V : .L James M Willis Vice President ’ idcelds :2: 25:1: to YPeVgrL fhr orLllourS, capacities of all mills. He does not favor 674- in l0“I
. . L‘LLL;L; L ' ’ Messenger, Brandenburg b fth b t (El/O” _y_ ell” Ions, tensive construction of mills. Twenty
' ; LL jLiL LL Victor R. Portmann, Secretary-Manager u e es way 0 say Lt '5 Sf! _' “There is always the danger of overexpan- DOW en
, L L L _ L L , A University of KenfflCkY, LeXingtOIl Merry Christmas sion in building new mills," he explained at zine, 01'
L L L L District Executive Committeemen Lufkinrecently. “Canada ran into thatL Of {1162
L L L ‘ L Chairman, Joe La Gore, Sun-Democrat, Padu- Happy New Year trouble in the late twenties and early thir-LL journal
r Li) L ~ resets: éfl‘3n,B‘ThiTei$o$§ .. .O...,, ,o... 5.... e..- H? tad
' LLLL; L L _; Comett, Courier-Journal, Louisville; Fourth, ployees, from the officers, directors, pl‘OdUCthn” [1115 year—Lbut 1t takes t1me,"‘L “all“:
' LL ii i L 2,1,2? ‘79,:ng 81311;?“ng fifegiagjénlggjftg: and Central Office staff of your own he added' . Frequently? 1?, takes as long as ”L fast [ha
,L LLL ‘LL L . L llt 3.513,”; Enos ’Swain Advocatel-Mes- Kentucky Press ASSOCiation. does to build a new mill. L feied lc
,LLLLLL‘, : '° °’ ’- . ’ Tle reet ml 1‘ f ' h otherfil
‘ L LLL sermger, Danville, Seventh, Thomas Holland, 1 P S 11 P C1 168, 0 course, In t e
'- LL LL,L L. ‘ News; Pikeville; Eighth: J- W- Halide“; Ad- —_ gray-market. Offerings are made regularly byL More
. ‘L LLLL L; ,, L - fififiaiyt"A§ilifdllesxlt:i Iggfggugili: (3:111:22: newspaper executives believe. The South has brokers at prices ranging from $155 f.o.b.L uates at
: i; “L. L :. L Large, Earle J. Bell, Advocate, Morganfield; only two newsprint mills—the Southland New York to $210 a ton, whereas the New states a
L LL‘LL L LLL L ’ Sfiati'alf-L?Tée: lyiifianll’aciayggggiiefftm’ TWL‘; Paper Mills, Inc., near Lufkin, and the Coosa York contract price is $100 a tOIl- ManYL work ab
L LL 3" 1. iafiixgid, AmiataefMorginfield. ' y River Newsprint Company at Childersburg, newslmpers have had to buy gr