xt7rfj29cw6f https://exploreuk.uky.edu/dips/xt7rfj29cw6f/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1945 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, February 1945 Vol.16 No.4 text The Kentucky Press, February 1945 Vol.16 No.4 1945 2019 true xt7rfj29cw6f section xt7rfj29cw6f 945 I
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l PUBLISHED IN THE INTEREST OF COMMUNITY JOURNALISM - - OF, BY, AND FOR KENTUCKY NEWSPAPERS ”:II” ”E »
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. VOLUME SIXTEEN 4m, 7945 NUMBER FOUR E :
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IF Pt ' IB - P I s ~-
armers 0 entta uymg 011237 5 trong , I E _
I I
E A substantial slice of the counry‘s total marketing men who must sell the large 19-14. In fact. they were nearly four times 4”;”,”'EEE”, ”.‘E ”449”,”,
4 output of goods after the war will be pur- volume of goods that must be produced as great as in the years 1933 or 1934, and Z I” ”3”
4chased by farmers when they make use of if we are to have full employment in the more than double the greatest volume of ' ‘, ”
4 their accumulating purchasing power to reconstruction period ahead. deposits on record [or the second half of ””” “”‘=””y
4 satisfy a pent-up and increasing backlog This war has put a great deal of money the decode beginning with 1920. These and ‘4” ” ‘
” 0i long-denied wants, says Paul H. Ander- into the hands of the farmer. It has given many other interesting marketing data can E» ”I E: -.
4 son, Distribution Management Unit Bu- him a record high income that rose from be gleaned from The Impact of the \Var on 4 4 4 4 '
reau of Foreign and Domestic Commerce, 9.1 billion dollars in 1940 to 19.9 billion the Financial Structure of Agriculture. a EE;E”4IEI 4
E in an article which appeared in December, in 1943. It has enabled him, during the 4 study recently released by the Bureau of 44;?” ”””I'”I”””l I
1944, Domestic Commerce. years ended January 1, 1944, to lower his ingricultural Economics. iEEI’fEZgI I
E4 Distributors can service the bulk of this real estaate debt to approximately 5.6 billion Post-‘Var Spending l” ”141‘” ,,
l rich farm market through the many small —a decrease of almost 1 billion dollars Post-war spending by farmers. according 4.4” I44 ..
4 towns which were never canvassed exten- or nearly 14 per cent. Moreover, the war to another survey of the Bureau of Agri— ””,”‘ ””4” 4‘
sively in the prewar days. The magnitude has made it possible for the farmer to cultural Economics will include outlays l()1‘”E”,, ” 3” E ””
l of opportunity for selling these small towns increase his liquid assets to the extent that maintenance ol” land, for permanent im- ”4 .4 E- ””
l4 and through them the surrounding rural on January 1. 1944, his holdings amounted provements, for motor vehicles and other Eii ”: 'I
l areas is reflected in the statistics on retail to 12.1 billion dollars. farm machinery, and for household equip- iIEE ;,.
J sales and population. Quick Assets ment and furnishings. The nation's alert 4 lIE”, ”” j g
4 The Census of Business shows that, dur- The marked improvements in the larm- distributors will share in this lucrative E41; 4I”',”I”|
I ing 1939, sales by retail merchants doing Cr”s financial position will tend to stimulate [arm market which is assessible through 3E” 4” f‘”3‘”:4l ”
1 business in retail areas and urban places his desire to spend from the income he will the villages and smaller cities. ”1”,: ”i ‘.‘”,E 44
l with 2,500 or less people amounted to some be receiving alter the war. Only unfore— Purchasing vs. Banking ””” '”””” 1.,” i: -
l 7 billion dollars, and accounted for 17.3 seen economic shifts can prevent him from For the most part, the farmers’ spending E? ”4 ,4 y,” i '
Per cent of the nation’s total retail sales. becoming an A-l customer for gods and will occur in those communities where they I”, If ' ”.” ‘
I To marketers it is significant that 44- per services. now do their banking. Consequently, the ”I” ”.4 ' ”
cent of the 1940 population lived in these The nation‘s farmers, at the start of 19-14 distribution of farmer-owned depOsits, by E [E3 ” ””ij ‘I 4:44”;
Small communities and rural areas. owned quick assets totaling 12.4 billion dol- town-size groups, will be a valuable. even ,4”;4 ” l4 ,.
Agriculture and Small Towns lars. Bank deposits alone accounted for 6.5 though partial guide to the buying ability ”””.”"- ii‘E, ””E
4 Most rural and small-town buying power billion dollars, or more than 50 per cent of small towns. Local merchants will be in EE; ”E4” 44 ”” ”
‘. Sprmgs fI‘Om agriculture, a business which 0[ these holdings. The remainder was di- an excellent position to capture a lion’s 4 4,,I
on lanllary l, 1944, had assets of 83 billion vided between currency on hand (3.2 bil- share of this trade. 4 ‘ ,EI ”
\ dollars. Both the character and the volume lion) and United States savings bonds pur- Nearness to the market, which is peo- 434p ,
of retail sales made by the small-town mer- ‘ chased through last year (2.4 billion). ple, gives the small-town merchant an inti- ”NEE ”‘ ”4'4.” 4
” C”Hints are greatly influenced by income Farmers” aggregate deposits have in mate acquaintance with his customers. It is ”ENE”,
from farming. creased greatly during the present world his chief advantage over competitors, and L””I§:” ”IE 4
‘l‘ Slnce 1939 and particularly since the ad- conflict, and have had a more rapid rate when combined with sufficent quantities of ”EE”‘E4.”'” ,
‘ Vent of war, significant financial and other 01' growth than deposits as a whole. To- goods to provide an adequate selection, the ' lti. ””E”E
Changes haVe occurred in agriculture. These tal bank deposits of farmers more than small—town merchant will have little ditfi- - ”3;” ”I‘I .
wartime shifts are particularly vital to doubled in the 4 years ended January 1, culty in attracting his rural trade. But in 44E 4”,”34”
. ”l”, ”:12?" ” ~
. 114 gin,

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II III Page Two THE KENTUCKY PRESS February, 1945 I
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lir'l i’iil ALI, —
i Ill! ‘ :l i‘ so doing he must have the assistance of spend 3 billion dollars for electrical anli< L b ‘ .—
, 1: III; I a; h. 1' B h 1 . I I _ ~ d . , ll owrence urg Publisher l
2.1. Ii; 1 = ":w is supp rers. ot stanc to Crain rom treir ance an equipment purchases. 750 mil— ' ‘
‘.. . - l I I ,I D ,
ll" ill: .‘ l”: teamwork in a roachin the farm market lion doll'irs for virin )r r ‘ 1 DIES February 10 F
I I; III I1 1 II PP g ‘ ‘ - ‘ . ‘ g ‘ P ““565: 311C Rumsey Elliott Garrison. /4, owner and
II II I . . 52 I.‘I-.I Farm Deposits By Town Sizes 100 million dollars tor plumbing installa- publisher of the Anderson New's, Lawrence.
. ;:_'ér.i-.-‘II . . . ti . " '. .. '. - . - . v
l1? fIilI-rII 35.11 Distribution of the farmer-owned depos- IODSI These nIlIlerIESSlW figuresfimdicate that burg. 1‘1” (116d at St- Josephs InfirinaryI I
l l; ll'fll lil its is revealed in a sample survey of 4.408 He armer “1 )6 A truly ne prospect L"1115V11]€« February 12 lollmving an Opera-I
;~‘ [1.1, ; . I' :1 . I _ , when 10st»war sales )lans are made. '
, 1.‘ 1I gI :11: banks made in 1931 by the Bureau of Agri- l “011‘ I
i I. .1‘ . ' ' ' ‘
. I‘ l I 1 l a. cultural Economics. The percentage ap- Others Spend in Small Towns He b01181“ 1116 A“(1613011 News In part- I
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I “l .23" ‘1 i i a h . \' _ iz 1( w _ . , nerslii) w1th lormer Gov. lxeen 011 ‘ '
. l l II I; 36:13:11 12:: :iriefle‘rs 31:21 by to \n S 61 ) Up to this pornt no mention has been 1021 ziiid assumed entire ownerslii {15:11:11] ‘
. I}; “1 III 18 P1 ‘f. $10 1 ' 1 made 01 the buying power of the people \ eeLl . 1936 H 1 5: teI
, ~ . - . 20 .. _ . _ v ' in . e was enno e v
, I II . l 011116 I5“ [5131;] “:5 percentige “2‘61 0C who live in these small towns. They, too, Lexiny'ton Leader [01 .)~ ve 11 y. )bthe
I. .I _ . I. . . . I ‘ ‘_3 1'1 ‘s )rio .
i; 'l.;. ' :2, “In“ srnceI '_ “t m spite 0 “656 will make purchases trom local merchants. . g I . ‘ ( I r to “l l
i? l " '. changes, It 15 believed that these figures The extent to which the residents will in- mg the l\ews and earlier was employed by l
I 5‘ . . . . . , ‘ ' ' The Courier— ourn'il and the I’m
‘3“ 1.: ‘1 l reflect current conditions ICasonably “611' Huence the volume of such )ost-war buy- I ( \ Ckerbocker ’
i l l" .. If such air assum )tion is true then on 1 1 Express Albany N Y i
IIII‘I’Is 1. ‘ ' I ‘I ’ . ’ mg is partially reflected in the table which .' ” i. ' __ I
ll- 3 I'll} Ianuarv 1* 1944‘ the Villages With less shows the estimated ])ercentage of {arm Survrvors are his “1116’ Mrs. Florence (
. .I I i I -, . - ’ ‘ s . - . . .
III. II I .I I. , , - . » z , 2 . . . . Scrivncr Garrison: '1 dau hter, Vii. - ‘
III I gi'lf‘. , E. II than 1,000 inhabitants binLed someI3 per deposrts m total deposrts m the populatlon . . , r g 1 Iss Frances I
ll: 111‘s "1 ‘ lg?- cent of the larmers' (leposrts, while the size Uroups Garrison, Lawrenceburg; a son, Capt. R- E- I
i.’.~I‘ II ‘ '1." . , . ‘ ‘ D ' , .'. ~. -
.I‘ ll l I ll places With less than 19,000 resrdents held . _ . GdUISOH. Jr‘, Ft. Belvon, Va; two srstersIl
I: :Ig. gr I: {3 Farmers, deposits in towns with less than \ -. . . . . , l
I I. .II . sonre 89 per cent. . I l'llSS Bertha Gaiiison, Scottsville, Ixy., and
I ‘iIl I . 1,000 people amounted to some 2 billion \Irs E'irl Davis Ashland ;
«'2 :1: . . .. . . . " - l w . -
11» Il- .1. (By town-size groups) dollars. Since farm deposrts were appr0x1~ . - . 1
II . III I I I III -; _ . I 6 Funeral servrces were held at the home in .
xi ..1 . . .; I Farmer-owned 1191905115 Fer' matelv half of the total deposrts on hand . _ . . . .
. I. l . .I s .1 . —~—-——# cent of _ I . Lawrenceburg w1th burial in the Lexmgton
' . I» .. . 4. Papulatrou Amount Per- de- in these towns, probably their total amounts . _ ‘ I
II: .. II 1 1 l; ‘ of towns (in mil- Per— cent ac- posits . , ’ . . (461113tely- i
IIIWI‘I‘H I 1+ lions of cent of cumu- farmer— to some 4 billion dollars. Additional pur-
'.'. “i: . ' ' '1' dolla 5 total lated own (1 . .
1. I... x .l _._———r——-—-—-e— (chases will be made by tourists and vaca— ———--————.-———————
I‘jI.‘ .ll ,I’ :I‘ ‘ Less than 1,000....“ 2,086.5 32.1 32.1 48.5 . . .
II; If g . Ir. 1 “ Loco—2,499 1,499.5 22.3 54.4 31.6 UOHISES from metropolitan centers. C R l A , .
I. 1.1. . ,5oo.4,99 1,046.5 16.1 "0.5 22.7 - - . .
l}: l.;' ml. ll ‘1 20004, 999 780.0 12.0 {325 120 Liquid essets 0f the farmers Will include ourt U 65 gcuns’t l
11“ l: W ‘ .11?“ ' 00.14 999' 3965 61 886 '76 - - Deductible EXCiS T X S *‘
III (will. _ .1 .~ $900044! 999W 214.5 3'3 914: 5'4 spending in the small towns. Farmers and e G e
‘1?“ l“ 251boo-49.‘999 It: 221:0 3:4 95:3 424 . . . .
ltf} I : ill .5. ll 50,000-99.999 305.5 4.7 100.0 3.9 the townspeople are able [0 make Pm‘ The Supreme Court of The United States
III I I, IIIII E II 100.000 and mer t 1 t 1 t 1 chases which, in the aggregate, will repre has ruled that a manufacturer may not ex‘
llli. I I» I i‘ .i "Assumed to be negligible;I 1E sent a huge sales potential that can be clude advertising and selling expenses from I
. 11.33" I l n 1 ~ 1‘, Source: Bureau of Agricu ura conomies, Depart- , '. ' ‘ '. ' , . ' . . . ’ .
ll: I‘III ‘ I lIIIIiII‘II merit of Agriculture. realized It Idistributors 311d marketing men his selllng prices when computing Federal
1] ‘1 ll ‘ ‘I . ~ - ,1. , _ recoI nize treir onortunity and seize it. . . z , . ~ ‘ - ., , - .
ll ‘ ll“. 9; ,- * I‘;‘ Such figures are profoundly Significant g H ’ fix“: TIIWIS- "lIhe 01111110: ‘1“‘5 SCIl/‘lflifl‘tbll
II.‘ 1 ‘ .1 I‘I‘ to marketing men. The latter figure sug— WOW 16 0“” m “6 ("fie 0 ”e ' ' It I'
'1‘ jI ‘-.i I . . . .. 1 . . . . '. .
111‘ wa‘. ~ all i gests that alert merchants in the communi— U _ . Of Company ‘5‘ Lnited States Of America on 'I
‘1“1 311119 I! ' w” .341 . . . . 2 '. ~ - - .
IIIM.I.III‘-..jII§‘I ';f l ‘52:- ties with less than 15.000 inhabitants should hiverSI’fy Kentucky appe 11 hour the decision or theICirIcult I
‘llI ‘ Ill: be able to attract a vast amount of the post- Establishes F—M ROle CouIrt Of Appeals for the Elghth ““1“ng I
1.- 1 II 'III 1 _ . .- Tie controvers arose under Section
1:. I'ill‘j: .l l riff war rural trade. Dlstlibutors desiring to Members of the Kentucky Press Associa- (.1) of the Internal/Revenue Code which to I
:11? . IjI. l ‘ I; III cater to these merchants must bear in mind, tiorr interested in Frequency \Iodul'rtion ‘I 1 P l
. ‘1. -;‘ .; 1‘, ‘ III” 1 . - - . ‘ ‘ \'1( es that in com )utin