xt7rjd4pp41q https://exploreuk.uky.edu/dips/xt7rjd4pp41q/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1947 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material: 2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, December 1947 Vol.18 No.2 text The Kentucky Press, December 1947 Vol.18 No.2 1947 2019 true xt7rjd4pp41q section xt7rjd4pp41q I 'J I I I » I) : II I III I ,5, .1 I ”Hm 'I y‘ ISL’J» I ) 1)) 7 I ) ’e‘:¥§s§s.’f5‘{‘-'-’€"?"7FI?371~'§'13"-E3."-f=3$951-$525- !) I) I ))i Hi‘-‘.‘-.".’:‘}:~“7i--'"~‘5‘.~. ' ' " ".'{v:?':':‘:‘.. 3 i I ) l 9v HI ) )) I 25:?-?71'2‘?’-:'-'.1;—.-i:.‘=:'= :-. *T-tiifia J I I: k W I. ' as: ‘-:::;::a:.- . B '. 7‘ ) : 7-3}? I. ' .5333: 9 ' ) :1 I in ' )3... ' 1:3.“ 3. 353-31}? ‘ZI'L-EELé-fz‘i.‘ ) ) i I w _.__.I_I.__/j I i f”) ) I “.5351”35323;: v ' w ’ I” ' 5 : I" i ‘ ) _ -?=.‘.L'..\ ,u. I... )(f E) ‘I ; J ‘) ) III . I ; I i I ) ‘ ”I I ' I!) : .I :I I if I W) December 1947 I 3 is III, Published in the Interest of Community journalism . . . Of, By, and For Kentucky Newspapers I ) V) ) I ) I I: I 7‘ kg ‘3‘ .1 )) I ) I r« I gt I117: I I «g? ‘ - - I X j “ )H L) ' ’ a I_ I ' {7‘ I' 31' ’ ) '5‘ I VOLUME NINETEEN ivy “I: , 7L; H 1“ ) )I I . NUMBER TWO I I, ”I g; I I III). ) I/fi- I )1 f I; , "‘" L I, I I‘ III j; s I 1 Room 64, McVey H O“ ‘I-IIHII” I? I . ~ I ))‘)) )‘E I ‘ A NY University of Kentucky 7 If I I f L Egg»; «2:; I a f ‘) ) Lexington ”w “I I I I; v I II II; ‘ ! 1))" § ) I - . - ' ' “Ia" i» Officzal Publzcatlon K entuclzy Press Assocmtwn I ) II))II) . _ ., . - Its-j ‘ , J .. ;. .1 ,--;- , .-> :-»,~;x ‘7'.“Tiff"2"”?Y"-‘EIvar?””flair???”;:;::?E:Z‘;5:‘3§:Edi-13:?“‘;":'5i5‘5‘1‘§‘f’E'ls‘i-w'==u:n;.-;-..-.;.;,v; _' 1 ! ‘ . l The Kentucky Press — December, 1947 e I . _ D6 . ”l M“ W._,flw,;‘;figg:;,;:;;5'.;f-;~3.,,_~ ‘ ' I , Mid W1 =53s3:32éz332:?éiiii?2aii22:?1a3:é:33's;é23323ai25233:3£232?5?333%???é3?232%?3333;533:332: . i , Of ng * 3, : E*2a3'5351::2%?§??3?93i3*" . 13;? ‘ 3 requests 2 7 g”; __= . . 33;. . program ( «3*VESEEEEEEE'fi“?'1'55:555'3‘EEéZ355IEli'EEiEEEEEJZEE5'5353?3i?‘55???3555933355535?55335333: :35????‘5335??=5533‘ 3:2:;,:a.j'23===.;23:3. . ; ..’ :1 , 1; § ‘ y 01 111Lc11sc v1M ' .3 . '1??? - .3 . > V . ‘ . ~ ~ a 1311111011“ -» ”J 3’53""? ' ' :33 7 ‘IL‘WI 3" ‘ ' ’ 5*;‘3'52 , ' ~ -> U ‘ a? 11?:- 0‘1 "WC“ - ' . - 3 . 3 ._ fl, 11H )1 ( i ‘ >3? - M ‘ “WW ‘ '5 -‘ ~ , business :11 . .::;.;g.:.:iz;».;2;3§;’ . ,. 5::3:53:33???523;???“v" . I " - ' ~' ‘ '1 -.;.;-.;;;:;m ‘ 1. :1 mmplct 1 i3 ’ » ~ .. " ' " ., ' ‘ , 1- WW“ J ' ‘- I. i ' V _ l to associul I ‘ i I i V? 3 ‘A v} i ’ " . ~ . » ' \\'1(lc, 31nd ‘ - -J _ lmuon lee which will with the : I . Saturday 1 ‘ J . l [)0 ”011 the L I The hig. : ‘ banquet, i ' ' ' cumin? 1; ‘ ' ' ' . ' mon 3 S 3. : When Citizens of so-called “dry” countleb reallze how unsuccessful prohlb ”I dee,’ I ' ' ' .9 "11C Thm ' ' “ l ’ for local 0 non a 21111. H . 1s, they say. Never agam. Well never vote p g 1' 1" ThC (‘0nj ' ' ' i111) ‘1 . Pubhshed as a Publlc Reminder By '1? 11011:: 1:11: i 1 - ) 1: ‘ KENTUCKY BREWERS, DISTILLERS and DISTRIBUTORS . mm: . 1 _ [A l 1 . v ' v - , 11 1111 1 - ‘ ’ .1111 1.1.1.1 ‘ ‘ .‘1 ‘ 1 5 f1 -‘ December, 1947 The Kentucky Press Page One -.11 111111 1. 11:11, 11111 ' 31.111 111.111.- . 1 . . 1 , l‘ ‘ 11 : 1F P F th A l M t' W r 1‘: .‘1I ‘ ‘1‘ till rogram or .79 . nnua ee mg 1 1 ‘ 1111.11 1.1111. . 1‘1“ 111‘ ‘ 1‘ i 1 Mid ngter PCrOELOm Thursday, January 22 1‘1 111 11 ' est ai re . . V11“ 1‘11 1 Of ng . 1 2.00 p m. Call to order by PreSIdent Tyler Munford, South Room, 11,1111 , 11 1 in another column is published thecorn- Mezzanine Floor , 1 1'1,“ 1“. ." ‘1 “ pleted program [or the 79th annual 11111d- Roundtables: . :1 ‘11 I 1111 '1 .~- ‘-"g.' ’r' ' t‘ . . . ,, , 11,1 1 1111“““160“?9110‘11‘: ‘05“:ilgn‘éc‘2fl‘JZ‘r‘ZC d: l. Circulation —Jasper Rison, Louisv1lle Courier-Journal, Leader ‘:.1‘1 1 ,1 ,1 1. z (CSI“S ‘, ‘ .. . . . ‘11 1 1111119“ ”1‘ _ .. 1 1 . .. 2. Advertismg — Russell Scofield -Lexmgton Herald- Leader, 1,11 : 1.1 11‘ ' program committee has outlined thiee days \ Leade I 11 111 1 1 11 - l’ ‘ 1" 1 1' ‘1 oi intense interest. devoted only to the busi- _ . 11111 1 1111, 111 ness side of newspaper making and to associa» 3' Rad‘o _ Lawrence W" Hager, owenSboro Messenger-inquirer, 1‘1‘1‘1 1‘ ‘1 i 11 tioii activities. Leader 1111 1 1 1 ‘1 ‘ 'l'hrc-e important roundtables are sehe- 6130 pm. DUTCl'i Lt‘mch and Annual Reception, ‘South Room 1111‘ 1 1 1 ‘ ._ . 11,111 11:’ tluled loi lhutsdm alei noon and the com- , 11.11 1 , . ’ . , 1,1,1. 1 ‘1 1 ‘iiiittee hopes that every editor. both daily Friday, January 23 1111 1 11 1 1 and ii'eekly, will make an eH‘ort to attend 830 am, Generai Breakfast, South Room 1,111 1 11 , 1 that ()peiiiilig scssulinl. _:\llfniiembers 1are .re- 10:00 am. C011 To order by President Munford . 111111 1 1111111 1 iestet to )rmO' ex 1i )its 0 arms anc )rmt— , . _ . 11 1, 1 1,11 , i “‘ .* D, . ., . - -,‘ . invocation, Rev. Charles W. Welch Fourth Avenue Presbyterian ‘1‘1 1 -‘ 111i 1 ed material that the} use in then pio- I 111 1 11111 ‘1 inotioiial activities as well as questions to be ChurCh . . 1‘1 1 1 1‘1 1’ (“gamed 1111 L11C muudmb1cs_ Address of Welcome, Mayor E. Leland Taylor, Louisv1lle _ 11: 1 1‘, 1‘“ Friday morning will be devoted to KPA R95p0nset James M- Willis, Vice—President, Brandenburg Messenger 1‘1“ ‘ i 1‘1‘1‘1‘ ‘ 1 business activities. while attendants will hear Annual address, PreSldent Tyler Munford 1 111 1 1‘ 11111 ‘ 1, :1 complete 'report on national alfairs and Annual report, Secretary—Manager Victor R. Portmann 1111 1 111‘1 1 1‘ activities in the al‘ternoon. The committee Discussion 11 1 1‘ 111.11 1 1 believes that more attention should be paid Legislative Committee report 11 1 ,‘ 1111‘! ‘ ‘1 to. association allairs, both state and nation— Discussion‘ 111 11 1111‘ ,1» 1 11idle, andl thalt luttlire progressive plans will 12:30 pm. Genem1 luncheon, South Room 11 1 1 11 1,1111 1 , )e ormu atec at tie meetings. H , , I, _ 1 , 111 ,1 1 111 1 . - 1 1 1. 1 .\ dutch luncheon and reception is planned 2'00 p.m.' KPA ‘,n The Crippled Ch“dren Program, Ne“ Da‘ton' LOUIS 1‘.‘i‘ . 1‘ 1‘1‘1‘ i111 11-11ursday owning; ()ther ”gettogetherv 1 Ville gourieriJournal ' . 11 1 1 1 11 1 1 meals. followed by business sessions. will be NeWSPrmf— L'SIe Baker, PreSIdeni’, Southern NeWSPC‘Per PUbI'Shers 111 1‘ 1 1111 ‘ the breakiast and luncheon on Friday, and ASSOCl‘Gllon 1 1. 1 1111111 1 the concluding luncheon on Saturday. Regis- National Affairs — Charles P Helfensreinl PreSIdenl‘, National Edl‘ ’ 1‘1 11 11111‘1‘1“ , 1 ”1111011 l‘ees have been set at $10 per person, torial Association ‘ 1‘11 ‘1 1‘ ‘ 1‘11‘i 1 Which will cover all costs oi" the convention ‘5300 p.m. Cocktail Party, Roof Garden, Louisville Courier-Journal and ‘11: 1 1‘1 ,11111‘ ‘ . 1511111 1the single exception ol‘ breakfast on Lexington Herald—Leader, 1.105151111111111 1 -llttll‘(a ’ y 1 i i . 1 1‘ , , 11 ,1 1 151,1; 1 be “on 11111111121”? “hen tht ddcgme” “ 1“ 7:00 pm. Banquet, floor show, dance, Ballroom, courtesy Louisvdle Board ,‘,11 1t 1 1 111111 1 wn . . . . . 1' 1, 1‘. ' 1 Ti . ~ . -. 1 . of Trade Brown Hotel, and Louisv1lle Courier-Journal—Times- 1‘1 11 1 1111‘ 1 1; 1c highlight oi the program Will be the ’ 11 1 111 ,1 banquet, iloor show, and (lance. Friday WHAS 11‘ “ ‘ ‘11‘ ‘ evening as guests oi the Louisville Board Address—"OUI’ Ontario Tourist Promotion,” Hon. Arthur Welsh, “i‘ 1‘ “11.1 ‘1 <11T1s;l(le,’1*11eBrown H1110], and the Louis— Minister, Department of Travel and Publicity, Toronto, Ontario, 111 1 1‘1 ‘1“i‘J‘i -1 “‘“C Times-CourierJournal, and V'VHAS. Canada 1‘1 1 1 1.11111 ‘ 1 Hon. Artl ~ w 1. - -. . . x 1'1 ‘ ,1 " 1"11 1 l 1111 0 sh. Ministei Oiitaiio De- 1. . . 1., 11 1. ‘ ., . . ' Saturda Januar 24 ,1 1 1, 1111.11 1, paitnient oi Travel and Publicity. will be an Y, Y 1‘ 11 ‘ ‘ “11‘ ‘ 1‘ ”Hel‘CSlmg speaker at the banquet. 9:30 Cl-m, Tour of Dearing Printing Plant, LOUISVllle “ 1 1‘1,“ ‘ “ because 0“ C‘md‘li‘ms “’hifh 8'01““ the Tour of Roto Plant, new Courier-Journal Building 1,3 1 ‘ ‘1‘““ 1 number 0f places at the [orm'il me'ils the - “ 1'! “ 11 =‘ 1‘ 1 1‘ 1 ‘ ‘ ‘ ‘ ‘ - th R0 m ‘11.:.‘ ‘ 1.1111" ‘ 1 1“01111 Hotel requests that it should know “00 p.m. Genzral tunc280:,/\jouf d O 11 111 11111,! . 1‘. ”IO Number 01‘ persons who will attend. CO“ I'O 0‘: er’ I’ESI en Uh or ‘i 11 1 .‘1‘1‘11‘ it ‘ 1 , . _ , 1,1. 1. Reseiiation cards will be sent ironi the Cen- New Business ,-“3‘ 1 ‘ 1‘1‘11 ‘ “111 Oilice in the near future. and, all who Old BuSmeSS . . . ‘1 ‘ 1‘ 111111,‘:' ‘ “Weft to attend the meeting. will be re- Report Of Committees: Memorial ‘1‘“ ‘1‘ .‘ 1111,: 1 ‘l‘lf’f‘led to return these cards at once. , SPeC'Ol ‘1 1 .‘ 111 1 1 1 [he committee expects one of the most Legislative ‘1 l 1‘ 111‘11‘l (1 imllol‘tlmt‘ business meetings of years and ReSOIUtions ‘ ' “‘11 1‘1““ ‘ 1 . .‘i 4 1, 1 1 "’1le to have a record attendence. Election of Officers , 111,11 1 11111 1 “-————O———____ Adjournment 1111111 1 1111 1.1 . 1 . - ' 1'1“ 1 :‘.i 111 1’. NAS-K‘PAw't good bet to tie with. 2:00 p. m. Assomated Press meeting - ‘ 11111111 1 ‘11111‘11' I . ‘1’; , ' 1.1111 1 ' 1 31‘ 1‘ :11‘1‘111 ‘ ' 1 .1 ‘1‘1111111 1:- . ' 1 1 . 1 1111 11 ’ ”.217 f i 4 ’- 7} . ”"17?" 7 i ,' i ii" Ill-”1"“:7.‘7777:7377 F 7'3'i’ii33!}!33:33:33.9???iiiiiifliififii'ET-‘i3'???€55???‘2‘?f§3?fF:§2§t*i‘é‘:itii.iiii?f‘.f=»‘.“‘i"-':‘t-Ti’ff“:- a . .1 V , . '_ .p 7. U ....I, " ...'..‘ -'.'.:.’.':~:;,-‘,-'» , ..--:.-,,,-_- :,.- .~s-.»:..... .~ .. .. 'i ".Jf-VL‘V‘ .x' — , ~ . 4‘ 1.]! :Ti.‘*:, l I 7 «Kafka-31a!- - , V l V, 5V. . s l ' ,Page Two The Kentucky Press December, 1947. V ;. '5 D< : . _ . . r l r nt Readershi Ex ect Retail Prices l948 NeWpGper Costs 3 . , 1 I , _- . — . 1 Study Is Released To Remain Strong Sure To ncreose _ .' r . , i l A It may be a case of “too little too late,” Retail merchandisers ““1 resident buyers NC‘VSP‘U)” "Paul-“S “’5“ are 30mg still . ,2 but at last the weekly newspaper national expect general merchandise prices to remain higher in 19.18, Thomas 141 Mowle, comp. lV » L advertising salesmen have been issued some 5”"“55’ “l 16”“ “”111 LUSLEL 1V) bl‘Cflk “'35 [roller lor l)ow-_]ones and company, pub- I ’ : , effective ammunition. seen in stable goods prices, with the contrary lisher ol' the Wall Street journal, said in an ' . l The 521le weapon now available is a new expressed that some lines may show uddl‘chs m (,Imglgo recently. l , ll VV readership survey of one issue of a weekly lurthei‘ advances belore peak levels are \Vhilc he expects adVel‘tlSlng and circulu. l‘ V ' l: , ‘ newspaper in the heart ol the United States, I‘C‘l‘hed- “0” “WHUCS L” ”“TCHSC three [0 lour per , l ' ' l l the Hancock (jountv jounal of Carthage. lll. ”“5 appraisal ”l the PH"C situation, “1 Will, newspaper profits will be lower next ‘ .‘ t / - ' v a t . . V , l i There have been other readership studies of sharp contrast to that which prevailed a year year because ol a sharp increase in pi‘Otluc- l l 3 l weekly newspapers btit his is the first survey ago when a price drop was generally awaited, l_l()ll costs. i V 1‘ "L i‘ H I i. '. -,. ..7 '. .‘. ' ', , - - ’ , , i . » every conducted which national advertisers 1* Ll“ My “‘1‘“ ““6““18 the placing 01- “(’“lt‘ CSUHMLU ”ML (”515 “Ill NSC lrom l I ’lll(l advertising agencies will lavor with .1 orders lor the first quarter ol 19‘18. Commit- six to ten per cent. j . ‘ ‘ ‘ a ‘ ‘ ‘ . . . . . . , . , _ & second 0.1m“, ments lor spring ol this year were delayed “Operating expenses are rising laster than ‘ . *7 o ‘ ‘ . . . . ., . . . I -' j , 'l‘he studv 11,15 been published in a 59-page and scaled down because ()1 price uncertainty operating revenues, he said, predicting that l j ‘ booklet jusi 0”- the PE“ ‘ind copies are 110w which marked the beginning ol' 1947. “tontratt newsprint cost in 1918 will increase, — ‘ z . , . . . p A ~ .‘ . 7 - l . i; _- . . - . l. i ' . : l m the hands ()1 the leading ageiicies and lhus, at the moment, oiders placed with it the leis-t, ll) pci (cu due to impending i ~ l j n'ition'il advertisers of the nation. Copies manulactiirers [or delivery Within the neXt higher lreight rates. increased labor, \i'outl , ._ l 1 « “.111 be sent to lxl":\ members soon. A lew ninety days in depaitmcnt stoic lines ol ..i.d (,<)ii\cisic)11 c0sts.V . ‘ - ~ ? . ‘. highlights ()1. the survey' merchandise are running substantially ahead He predicted the lreight increase in leb. I D i . i ' i . ‘ ' i V , . . s . , . . . . " ' l , The average number olf readers over 12 ol a year ago. lhe earlier haster in 19418, itiai) oi Maich and that odd lot newsprint , ‘ _ _ . _ . ,_ ..,, 9‘ ., ,"". ‘ J... . ' ' ' l V years old 1’“ subscriber lamily was 2J6 \\lll.(l1.(()11](..s oiiVMaitli Js, is a lattoiV so lat \\lll continue to bcai aV laigc piemium tag i, l , persons, 1.29 males and L47 lemales. as timing ol deliveries and peaking ol stocks despite larger monthly inventories ol ‘news- l . i i , Page one 01- the l"-p‘lg€ issue “M‘s read at are concerned, but is secondary to the ap- print in ptiblishei‘s' \i'areliouses.” j ' i , least in In” by 98‘” ol the men and 99% of parent strength of the price structure. Mowles said that the 1948 situation will g / , , . x ‘ ,o ‘ i’ _ . . . H . , ‘ : the women. The average lor all 12'pages was ———-———‘°———~—-.—— continue to b6 one Ol scarcity “uh ”0 easing l - I ‘ . t ,. . . . ol the )robleni ex iected belor ‘ ‘3' ' 1 ’1 89% men and 958., women. , Has-the lxentucky leacher been assured \I i . l l ‘11 _ C I)“ l t . ,l l ‘ l ' . - _ . . “l CC lillllCil (US .' “'1 (1011 1 2l I \'i i . . 01 the general news, local items ranked 01 more than an apple a day: . . _ [5 tnue 11.”): ”‘VV l , 1 high with to or 54w. md 68% _______ 11;“, “t if“; :33? 3° 1° 1W “gt . . V . , ._ . . _ ‘ _ “V, ,L U, ‘ . ‘ ii ow e at L et. iis increase is on top 0 an ' -‘ , women. Bull“ scoied 56'“ men and 63"” search l‘oundation by a research group ap- - w E, ii t),~ ,. . , . l946 . l t A .1 column ' ”Around the < . ‘ . inticasc o a)ot1t_J pet cent o\ei costs it ‘ men. A PC1501“ ’ ’ ‘ proved by the l‘oundation. 'Ihats why a l .- . , ,. ., , . . ‘ . ,~ , l i l 9 re " hit 1 re l(1c1‘ghil) of 78'“ men and l l I. 1 l 1 mt intreases in salaries, trucks, ientals,inain- I i , .(ua ; t‘. o . .">r Y - r ‘1'? , v. . . .- ,. ll , :’ _(1(,. ) ml“) _L .)m “it.“ )} the _“ ( ”K ua news tenance and gasoline are all coming in 1948. s I] l ; /J /0 women. paper lails ol its purpose in practically all j * l l . , . ' .' . J . . v » ‘ . :j 1 ' I“ the ad‘UU’mS department, local ads cases as far as the national ad space buyer ____.___.____~..~_ ‘ .. ' . .’ ti,‘ . (00} v _ _ . _ K I] i , ‘ (iated highest, “uh 90/“ me“ and J5") “0 is concerned, although it may be very eflec- N l: r. l i , , . ‘ i ‘ men reading local ads at least in part. -, j ,, 11 (T- ,1], ewspoper roternity l" . tite Oca yor I‘CDIODd ). L T S l l . “j 1“ (‘l‘lbflfic‘l advcitising, 8/ r“ 01 the men The cost of this first pilot study was ex- 0565 W0 TO WCll’l'S i 1' , ‘ , , . ., , n .. w . . . ’ . ,. . . . . 5| ,i , l read one ddwfied “‘1 "1 mm" “3‘11““ 82," ceptionally high. bubsquent surveys Will be lhe newspaper lraternity ol the nation l l . . . . 4 . _ . j. l 1‘ i l tor women. somewhat lower, but then number Will de_~ sullered distinct loss this month in the death l l l i 7' 4 I - . - ~ I _ ’- . . . . . .. ~ - l ;i ' ‘ , Percentage ”1 leddel age groups. 121/! pend entirely on the financial assets oi the ol two nationally known members—Will“1m ; i i ‘ "1 ‘ 1504'; 1829’ 200“: 3044‘ 29‘7”; 4") and ”"613 Weekly Newspaper Bureau, which is sup- W. Loomis, publisher of the La Grangelll. j » I , 5 40%. ported through direct memberships from Citizen and president of the National Eili- ' 1 'I l ’ Actuall the Hancock Count ouriial sur- weekl news )a )ers at annual dues of ] cent torial Association in 1937. Death struck the . , .1 , . y, Y 1 l l ' \' will be of little )ermanent value unless )er subscriber. 71—year-old )ublisher on December 8 shortly I j . i 6)’ l . l . l i l i is followed by numerous Similar surve s An eflort is now bein ' made to increase after he had boarded a train in Chicam. "= . , t 1 g a j l l, as a part ol a continuing study. That’s why the number of readership surveys each year The second lamented death was that of ‘ this particular survey is called a “pilot study." by having some of them conducted by schools Doyle BUCHCS, 51 years old, field manager j l It was financed by the Weekly Newspaper ol' journalism. The first hurdle to be jumped 01' the Alabama Press Association and (ll- t ‘ [l ureau of the National Editorial Association. in this dam is to obtain the a) )roval of the rector of the Universit of Alabama neii's l , j . , l l l V . i l ‘. However, the survey was conducted by the .\(l\'€l‘tl$lng Research Foundation. Then a lJUI‘CHU. on December 18. He had been 1" l v 5 , 3 . . . c . ' -. . . . . . , I . ll ‘3 l Advertising Research foundation, which is national standard for the conduct of such 111116211111 Since last summer and recently had _ l l l ' intl saonsored b the American A'ssocia- surve s must be develo )ed and a )roved. To under ‘OIIC an ())Crati0n. .l i 1 Jo Y 1 Y Pl 1 f , '11 l ‘ , l tion of Advertising Agencies and the Assocm- accomplish these objectives, Newspaper Asso- , The death of these two champions 0 j ti 1 l tibn of National Advertisers. The field SUI- (‘iation Managers, Inc., and the American journalism leaves more than a passing re . ll l . veys and tabulations were made by a specia- Association of Teachers of Journalism each membrance ol their work in promoting the i l I - . - . i . . . l . - I1 list research firm called Publication Research have named committees which Wlll operate highest KlCillS of newspaper editing and VV» ‘1 V : Service. jointly to solve the problems| If the program production. ' t ‘E ,. - It is the practice of agenCies and national works out, an attempt Will be made later . l 1“ it , advertisers to accept no research or survey to conduct readership surveys in Kentucky ,l - , material unless the surve is conducted under under su )ervision of the U. K. De artment Some rals are worr in ~ about hem-lines. . - {‘- , l P y g ,. , ‘ l ' 3 direct stuervision of the Advertisin Re- of ournalism. Others about “him-lines." . . ll - l h ‘ l 3V; . , _ ., ik .1. '.,l ‘,»‘_ . y , , , ' 1, i . 1 ll ’ ' 7 , ‘ . / ' _, 1 ' ' » 1‘ 1 11‘ f1. ' 1 ‘ ‘ 1‘ 1, 1 1,5 7' — - / , 1 11' 1’ . 1. 5 ' . 11 1f 1. " 1 1. December, 1947 The Kentucky Press Page Three {1‘11 11 1' I111 - ' ‘ 1 1 111 1: ’ _ 1 .1 11H, _ ting still . ‘ 1 1 1111 3, comp- ‘1 ‘ ‘ ‘ 11 W1 THE CARRIAGE idin an 1 ' 1 “ 1 1‘ ‘11111 1 ‘ 11 11 i1 Circulzl- 1‘ 1 ‘ 1‘ 1 ‘ 111‘ , TRADE rer next , 1111 1 1 11 produc- 1‘ 11111111 1' 1 1 1 1," 1 1 A 111 1 [SC lrom ‘ ' 1, 1 1 11 1 111‘1‘11 1 ‘11 11 Ker than ' 111111 1‘1 11 ingthzit 1 - ‘ 1111 1 ~11 11 “0‘61?“1 1 ' Last year’s three million new babies were ”stop-press” news to at least . 1 1 1 11} $6111.13? 1 30,000,000 people—parents, grandparents, relatives and neighbors. . 1111" 1 1ii ‘ ‘ - 1,111 1 in Feb 1‘ 1 Those babies were new customers for us, too. 11111 11 1 1 I: " ‘ 11111.1 1 11 1111:1111: 1 . More than 750,000 of America’s progeny in 1946 were fed a medically- 1111 1 1‘1 111 )1 new} _ _ prescribed evaporated milk formula—certainly a far cry from the days 1111‘ 1 111 1 when feeding infants‘ canned milk was considered unthinkable by most 11111 1 11 ion ‘11“ 1“ , parents. ‘ - 1111 1 1111 1 oeasmg ‘ 1 11 .. r11 1 1 1 . 19- 1 Visit- a modern evaporated milk plant, and you come away with the feeling 1115111 11 11111 11111111111 1 that you have just seen every known implement of science and industry 11111 1 1111 1 1 $0111" 1 ' working to safeguard the uniform goodness and quality of a vital food. 7 . ‘111111 3' 1111111 '46 costs . u“ ‘ “ 11“ 1 51min. 1 . Such a plant is operated by A 8. P in the heart of Wisconsin's famous dairy- ‘ 111‘ 1 1111111 111948." 1 land. Served by thousands of high-test farms, this condensery processes » 1‘ ‘1 1 11-111 1 1 1 over 700,000 pounds of evaporated milk daily. 1 ‘ 11111 111111 1 I 1- ' 1111 111.. 1 2 In addition to maintaining a constant laboratory vigil over every step of '11111111111 1 1 its process, the plant's field staff conducts a program of herd improvement, 111111 1 1‘11 ,1 . ‘ . 11.! MM 1 nation 1 barn construction, sanitation and other services to help patron farmers retain 111111 1 11 .1 1 r ». 11" 1' 11 ‘1 1 1 5111:1111 1 _ the traditional excellence of their product. 111111 111 11141.; .1 1/1 2 1 .111 , 1 11 1; 1 1 1 1111111 11111 ' 181311111: 1 ’ Thoroughness of this kind is the proper obligation of a company charged 1111111 11‘ f ‘ lu‘ck the 1 with feeding millions of American families. Thoroughness in all their 11111 ‘1 1111111 shortly 1 operations has enabled the men and women of A & P for 88 years to do _ 1111111 ‘1 11111 1 1550. 1 1' the nation's most efficient job of food distribution. 111111111111 1 that0 ‘ , 11111 1331‘ " 1 ‘ 111111111 1 . ‘1 1 1111' 1 and di- 1 '1 ‘1 111111 1 “ 11‘ 1 1 , 15115? 115111 111.111 1 . . ¥ ‘ 4‘ . ¥ 1 1: 1 1 111 1- -— ~ , 1111 1 ”1111 ‘11‘1‘11 ' 1l01150f 1 ‘ _ .-1111i1 1'111-1 ‘ 111111: . . ‘ 111: 1 11‘s 11 u e _ :11 ‘ 111E . ' #:1111111 A & P FOOD STORES 11 a .1 1.11111 111,1 11 1. _‘-1‘]1 ‘ l! 1: 1 ‘ » 11:11 1 1‘ 1111111 13' ‘ ’ ' ‘ 1 1 11. -111 11 '1; > 1 j 1 11111 1’l . * ’Kixé‘ _ 1 \ . 1 111‘ ’22: r ‘ ’ ,, ‘ ‘-:xr- - , a » a :-:--. --2~2-.-:~i .~-‘--..~;~.—-:—_» ' - , to W ~ «nest-aura». ..... .. .- . . .' " ' 3' ' ' ’ 5 '. ' ' , . . . ; . . : .'; ;-,:, 35;: 2'{Iii-fie6921:3525a"???E4375”:”5:”?95’533?-"35???fi‘étét‘L-fzi‘fisatisfies»:-“-vi:«an?- . "mm l' Page Four The Kentucky Press December, l947 i D l I , .\ . i ‘ I . . . f Fair LO .' 3 . ,5, V he Kentucky Press Association recognizes the fundamental importance ' Under t -. l z, ' gig-58% of the implied trust imposed on newspapers and dissemination of public Propose l " '- a znformatzon. It stands for truth, fairness, accuracy, and decency in the pre- ( duds Mt . . . . sentatzon 0 news as set orth in the Canons 0 oznnalisin. It advocate : ,. . thCial Publication of the Kentucky , _ f ’ _ f . , _ f ‘l . 5 t Me ““161 . .. Press Association strict ethical standards in its advertzszng column. It opposes the publzrav : “linjmm. ' a . . ' - ———- tion of propaganda under the guise of news. It afiirms the obligation of a l the Hous . ll , “0‘0“ R- Portmann’ Ed‘tor'Puthher newspaper to frank, honest and fearless editorial expressions. It respects f Labor has .1 ———-——-— . . . . . . . . . . , i - s l. ‘ ' . . e ualzt 0 o inzon and the ri lit 0 ever individual to vartzcz at i heal-mos ( x _ , Printed On The Kernel Press, Lexmgton q y f P g f )l P . 17 ion m , . D : f - i the Constitutional guarantee of Freedom of the Press. 1t believes in the 3 “““mmm i 5, _—_._ . . . . . . 1 , - . . ‘3', ‘ newspaper as a vital medium for civic, economic, social, and cultural com- ‘ h‘ullmg 0 it y . r . . ' '. .. r. 15‘; , . lolunie Nineteen, Number Two munzty development and progress. , MIHIHIISP‘ ; l l l to considc: ' l t H ' mg the tei I' ‘ .I - - - Z ‘ . .I, , ’. . . C . . . ' I . I _ _ I Kentucky PressIAssociation Officers miny legislators \ioulId, if they could, Ius P. O. indICIG Necessary lession ll, c l , , Tyler Munford, Preszdent government for the enlorceinent ol laws that . . I capacity. 5 5' I . Union County AIdvocaItie, Morganfield would require observance 01' what many Attention ol publishers is directed [0 [ions are sx . ,. . . . . , aw M )...o» ' ) .. ... _ I . FTEd 13- Wachs, 1‘1?“ V103 P’s" ent . leU'islators and some ol the body public con- Section 3.;0. 1 age _()(l. ol the lostal Lausaiid i ,\i_ Anders l} " Herald-Leader, Lexington '0 ' - ~ { Reo'ul'itions which reads "s follows ' ‘ 1 l ,l I‘ James M. Willis, Second Vice President sider ethics in Ithe production ot newspapeIis, 1le I II II ' .~ . . II I‘ I- - I Q i\. l:.I.-\. L ,- t , _ :, Messenger, Brandenburg 'l'his lact was impressed by a recent editorial ‘ C 0 0“ ”18 ”1‘ 1"“ 51“” be conspicu- ! In L112111111211 l i, . ' Vicmr R- Portmann, Secretary-Manager in the “Mentor,” official publication of the "usll' printed "ll ““9 ”1‘ more Of the 5115! l The Ht; ‘ , ' Umvetstty Of Kentucky, Lexmgton Massachusetts State Prison, which contended fi‘lc pages. preferably 0” the first page. ”f not “FCC" I . District Executive Committeemen there should be laws under which dissemina- each copy ol publications entered as secoiitl- I’ to the lull l ' ' _ Ll- . . . . . . .. . ~. .. , . .. , '1 m Chaflmafi’ Joe La Gore’ St“ Democrat, Pad k tioii 01 crime news is minimized to essential (I‘M mattei. l Wage-Horn t ' cah, (First): Second; John 13- Games: 1"” . .. - - ('1) Title of tl > ii'v ' l “l l ii 1 - ‘ E t City News, Bowling Green; Third, J. M. Wynn, lacts. lhere should be laws, the editorial ‘ l‘ P” ) "Mm” “ l“ 1 513 ‘. convenes 11 ii ‘ if Courier-Journal, LOUiSVille; Fourth, Albert 5- states, “that suppress the publicizing of use- always be shown on the first page. all Date 7‘ SfllWCllCnl) ' ' ‘7 : 'l Wathen Sh, KBHtUCkY Standard; Bardstown; , ,. , - . - - of issue. c Rerrular )eriods of issue that \J" » . I I II Fifth, Virgil P. Sanders, Sun-Democrat, Car- lcss IspcculaItion IpiIopounded by publiCity II .. (I) [Is . l .- ,_ .ILLomb ( 1 :l ' rollton; Sixth, Enos Swain, Advoeate-Messen- seeking police olhcials on the development '5 to Ml‘i lc‘l“(“()’~ (d) 39’1“] number. (Cl " \\'Itl1 labor I» i , i get, Danville; Seventh, Norman Allen, Floyd ol' clues. it s 4 Crime news should be re- Known office of publication, (f) Subscription I, lag the 1-5 ‘. ‘ ‘ County Times, Prestonsburg; Eighth, J. W. . , . )rice 0. Notice of Cntr . , - .. i i . . . . . ~ - ~ , < .. . ~ . . v ieadin as follow. 1 u ; I I . Heddon, Advocate, Mt. Sterling; Ninth, H. R. mm ed liom the trout page and relegated to l (s) . . I . . , g l “(Ck 111d l. t ' ', , 2 Chandler, Mountain Advocate, Barbourville; back page summaries. Crime news should be Enteied “5 second-(lass matter—~~————flt l WINS [0 75 ’ ‘ 1 I State-at-Zjarge, Seymour B. Goodman, Enter- reported in a dry, [actual manner, stripped the post office at—————~————un(ler the" stressed th( ‘3 , prise, Elizabethtown; Immediate Past PreS- . . ,. “ ,. . , . . . \(10f_____*¥_____*_ . ll ,. . ident, Harold A. Browning, Whitley Republican, ol all its lui id details. \I\ hat purpose is ac- ‘ . I cont not a _ l1 '1 . ‘ Williamsburg. complished by the persistent revelation of ev— l “"1895. I l . I . , IMI evflIu , In a recent case. a postal inspector objected I‘ The N, “i “3 . .- . ’ )tl : ~' -" ~i'zisl‘ '. IA Obviously, that editorial was written by a t( if in innIei in “luch the pul)lislieiI\\I , Committee z’. . , , _ I . . . , ,( . ' . i - " . . H i . .I .. "; NATIONAL GDITOP‘ ”.1501er Unlortunatel I )ublishers are an (imp ymg \\1[ll the 'ibme iegulation sl imcnd the l "‘ i' “‘ ‘- l / IATION l y l , l the ("ise of )revio ' 't' ,, ' ' l"nor iit \' L1 1 , . ..mi’féeu‘ 550C to discount its importance because of its " _lI us m" anccs ll’HOH *7 l _ \66 Y “5 i . . l ' ' ',-,..‘ - / . . ‘ou . x ‘ out ' . .' 1 l1 “I; ME... I / source. But, 110w about the article in the ( nIty lTl'llllllgS. the inspector not , 3 should rc\ is it, ‘ , i ' . . . . .' ' g ‘ ( i ' -, I , IO r g « ‘ l l. . “ “ July issue ol the Indiana Publisher concern— IT‘S“ ‘ change in ”Name to (.onformI l to ll’l’lentfl .. i= .. . .. . _‘ I" ‘; ~ ,' 150 ' ‘.- ’i, ' 1 . —*-———————*————‘_ " mg the housewile who criticised the eight “I‘ka-Ulnamml of the ICinhtmn. bm‘ I 1 :ImpllfiCdlu, ,‘l . il II, . . . . ; - _ . . i” I . V , .950 1‘ ll ' .. El’thOl STGthIFClS lront page news reports in her local news- [I' a m teims 0] buk postage [m (OPII ‘ ,9 Ilgued . . . _ . . Y ‘-; ' v '~ < ‘ . . rive . a” , , l l . paper, all 01 them ot a depressing nature and l w publu 1mm “huh he “mmdchd to ‘ld ‘ I“ 110“ tllt :I , , I , _ _ . . ' « ;‘ , 'on i: v - . .‘ Newspaper COI’ISClel’lce 51x ol them relating to crimet Apparently, Iieen impioperly muled. Such postage “I III 1 Me an em . -‘ , . . . . . . . . t ‘ - - , ' ' 9 me ' . ll ‘ 3 The history 01 all regulatory legislation critic1sm ol the press is not confined to in- )e (1.0 ermmed tlnough applicationIO l l lm 0t IKE .. i . , ,r . . . r; _‘ - _;~; - with, )a 2.. l 2 shows it stemmed lrom the failure of those mates ()1 prisons or crackpots who lean to n msient second (11“ l no (one cent I01 its l : nts 'l ‘1 i . . . , . . ~ ' - e ra )e .. ' l ; regulated thereby to recognize ethical stan- government control ol the press. two 0mm“ or 11‘“th thereof (“In t . “0mm” II I I, I . 1 . . . .. 1 , . . . _ for fourth class matter. it'lllchever is Iowerlv (I‘lllgress w; ‘t , dards in their operations. Despite He 6* liortunately lor newspapers and the public . . . l ii. - . . .1 .. 1- u Most recent information for newspapeb 3 lllat ll the l .. . tremes ‘0 “'hldl use Of the “01‘ Ct “CS no law may be passed that would suppress 7 . . . . 1 . l u, I , . . . . . . . , . ; _ not alhliated with the ABC is that the posta l ousted by us: i. have been carried. “ml the (11581“ng 163C“ or minimize the presentation ()1 news and . _ . ,f i ,, , I . . . .' _ . . , . . . department is tightening enforcement 0 1‘ state appren l . . ~1; tion "l newspapers U) the misinterpretatmn editorial matter. lhe production 01 a news- . . . . - - 5 . H I I , I I I , .,. ,I . l' . _ _ . provismns relating to expired subscription I, C produce ‘1 1 ‘ “I 01 that word, “'6 must 5“” ”(0911K Us“ paper is one enterprise in which there need . . . . . . f . l ': ‘ H, . . . . - . , . . . . and is also looking into possible i'iolflllon’ t (harges that i -t . . . JUSUCC alone requires voluntary maintenance be no lear ol legislation to enlorce ethics . ' 1. i . t . ,I '1 . . I . -, , . 1 , _ , resulting from too great a number of C0“ unflilgginggi l , z: 01 high standards. V\ hen that is 1g1101€( 15 even when high standards are not voluntarily )1]. nent’lr - i i l utter i . . , . . , ‘ 1 v (to )ICS. ‘ cont 1 ‘ when government Stel” in, Wlth one excep- observed. However, the protective cloak ot - l ( ’. l lnsoi‘u' CH .3 . , ., . - - , . . . - 2 ‘ as ' l ‘:i tion, and attempts to 101“? 61111311 operations. the Constitution does not relieve an 1111» -,—.—-—————-‘ (’Veinpf' It I t I . . . . _ I . . . . . I I . - 1011. :l I I That one exception iinn the piesenItation lettered press from a moral obligation ol It is well to warn about [ZISt<(lI‘lVlllg"' Subsequen II of news matter and editorial GXPI‘CSSIOD in maintaining standards that are superior to but women are the most dangerous cunt? ‘ Subjected to 1 the PTOdUCU"n 0f newsPapers. those of any vocation. There is no activity for men. ('(lllllsel \l f' _ . -. .. . , . ‘ i‘ct II I ; I_ It must be admitted that not every pub- in which it is so important to remember day The time of year has arrived when 21km“ -mmmittee as l 1 ‘ lisher of a newspaper chooses to maintain alter day the admonition: “Let your consci- can return the neighbor’s lawnmower ““‘H iweekly né . ., . . . . . ,, . . , , ws 3 1| : high standards. Futhermore, it is a fact that . Once be your guide. —Ind1ana Publisher. borrow lllS overcoat. tratoi Stat d] l . l l l i - . :l f . , . - . l i . 1 ,' , . -' a: i 1 ‘ J. ' , E . V EEEEihE l E . . .‘E‘EzE E EEE E . :EE E EEE E ,, E’EE E E I 1 E’ . ' E1 EEEE l E E E * mber l947 .. . E E E E .E p E Dece , The Kentucky Press Page Five E: E E EIE E E ‘ El E: E' ' . . E‘E E 'EEEE - ll ' b Sf Cl Cl inter )remt' fS ' ‘ ' ‘ ' ll i. ll l E; Fair L0 Of an Cll’ S l ‘ 1011 0 ECHO“ 13 (a) (8)—the week- lt is generally believed. that the testimony EE ;.E E' E HE E.‘ . ' E . A - - . . . . . . I; E ’ ‘ . Under Close Scrutiny l) newspapei exemption—“is being followed will be aimed not at the spec1fic petition of ,E EEE ‘ EE E E E .. . .. fl