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l fig: The Kentucky Press -— August, 1948
: Ellll llll ll— /
i ky - - s
l“ .
E E l The Kentuc Press Assoclatlon C‘
l: . a
E . l. j, Extcn.‘
E E E is an organization representing 160 weekly and semi- the placing of advertising in their papers more easy of the ‘
E weekly community newspapers, 22 small dailies, and 7 and satisfactory. The Association maintains a Central MUM“
Ellll‘ major dailies, whose publishers desire to provide for Office in McVey Hall, University of Kentucky, Lexing- ' El]: 21:13::
,ElllEllEllEiE advertisers the greatest possible coverage and render ton, which provides for the all-inclusive plan of i Mi 7.
"MEI 1’. (LE
. . l .
E l ‘E‘ o O vitc-cliai:
E fine 0rder - 0110 Billing - 0119 Check W1 m
l EE' \E'zml. N.
. l . . . . . . . lit .‘5
_ . Without additional cost to agency or advertiser. This Insertion orders will be issued the same day from the [WEEKEISE
- . E“ office through a complete file of its newspapers attends association office. No charge is made to the advertiser ilg’tET 01‘ t.
E 1 to proof of publication through tear sheets and cares or agency for this service. ‘ 61¢”st
l 1 1‘ . . E
. E1 1” for the many details of placing advertising. Given a Wdlmel
l E - ' . ' ' ' _ [TCEISUI‘CI'
_ l. . list of newspapers to be covered with mats or plates . This office Will service advertismg accounts cover Mm :
E . necessary, the office will place the orders, check the ing all or any part of this entire list. The cost of cover- and 21 m‘
E publication, provide tear sheets, and render one bill for ing the community newspaper field, exclusive 0f the . the Nziti
E ‘l E the entire account. This eliminates a considerable ex- small and major dailies, is approximately $64.00 G "“3"” m“
E» i . . t x
E I E ‘ pense to the agency or advertiser. column inch for a circulation of 385,000 readers, almost (Emmi:
E You can place space in any number of Kentucky all on a cash-in—advance basis. Seventeen Weeklies are Symruse.
‘ E l E E‘ weeklies, semi-weeklies, or dailies with a single order. members 0f the AUdit Bureau Of CerUlOllon,‘ twelve } 0m"
E E . . . _ z ' Hz "
1; 3 E E ' Send us only a blanket insertion order, together With dailies are members. More than 40 applications for , 1131:1141?
l . . ‘ ’
E mats, sterotypes, or copy sufficient to cover. lndiVidual membership are now on {He Vernon,
l . E Oregon:
IE E E l - H Um; AIUhr
l ‘ Esters. H
lE . . . . fig]. 0 S 0 bold. Oh
El . N atlonal Advertlsulg A 1 latlng ervnee
l . (lent of T
H , l; ,
EE E This Association is a state affiliate with the Nation- farms—no national publications, no national radio E CX"’HE“"
El E‘ . al Editorial Association, and is on affiliating and co- hook-ups can reach him as Economically, as Thoroughly, WWII!"
3‘? 1 1 operating member of and with Newspaper Advertising as Easily, as HlS HOMETOWN NEWSPAPER with maxi- . Zhll’ Eh?“
l 1.1 Service, lnc.,Chicago. National orders, placed thru NAS, mum readership—because "Mr. 52" knows the local “$3313“!
l :E are distributed from this office to our state newspapers editor—knows all the merchants—knows all the other , ‘m‘arkmSE
E ‘ E under the one order, one billing, one check plan. subscribers—knows his Senator and Representative— E promotiol
E. , , , knows that his Hometown news 0 er is 0 W0 m Livin , .
E, While our state average is higher, in the nation . . . p p. . r ’ .9 To gaii
. . u _ I , ,lnfluential part of his life—and directly influences it. [E ,1,
El 52% of the nations population, 70,200,000 persons, 10nd dd‘
l = live in towns of less than 10,000 population—only seven "Mr. 52" Hometown newspaper offers MORE local "f the 113
El larger cities in Kentucky. This "Mr. 52" had $44,000,- Coverage than all other media combined—he can be l’mgn‘m
EE l ‘ 000,000 to spend last year, 43% of the Nation’s buy- reached by One Package and One Check through News- mem’ “I“
ll ing power. paper Advertising Service, lnc., 188 West Randolph, ETE‘mUS
i l . l _ , Chico o, and throu h the Kent ck P e A ' t‘on. ' (“mm "“
ll 1 l "Mr. 52" represents 6,000,000 farm iamiiies— 9 9 ” Y ' SS SS°¢'°' ' lheBiirea
ll . E‘ 2,000,000 electrified farms—60% of all automobiles, Remember "Mr. 52" and make him a customer by of weekly
H ‘ trucks and tractors—50% of all furniture—46% of selling him today through his own HOMETOWN NEWS— haw: been
l 3 . 1 clothing—and the Nation’s highest percentage of Home PAPER. Planned f
' E ownership—IN FACT, the greatest potential market for _ ‘ 5 Ehglgke‘
E f -see‘n manufacturers. ure;
lE ‘ or I 9 For information, call or Write Victor R. Portmann, E New Yorl
E 1 ‘ "Mr. 52" in the past has been difficult to reach, Secretary—Manager, McVey Hall, University of Ken- gilllization
E1 ‘ living in 15,000 different small towns and on 6,000,000 tucky, Lexington 29, Kentucky. Th6 re
E E, : ’ made so
E . readershi;
E E EEE EEEE 'E i Ct studies
. l ‘ '

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August, 1948 I he Kentucky Press Page One J J J JJJJJJJ; J
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J Scope esearc ureau 0 e ncreased J J J
' J g.JJ‘ J J J ‘
l J J'JJ' ‘ .J
J . . J . . - . . J . , J* ’11 J J
J Extensive plans for expansion of the work by the weeklies and the importance of that Its members to be affiliated with \‘VNB. J J JJJJ‘JJ l J‘ ‘
J J . , . . . . . J J J" “ J
easy I of the \Meekly l\ewspaper Bureau of the market. Contributions to the work of this organi- J JJJJJ JJ JJ J
1" 1 l National Editorial Association were made Crossley first study showed that over one zation have also been sought of the News- l. J JJ JJ JJ J
J . . . . . J . . . . . . . . 1 J J: J ;
a J at a meeting of the board of directors held half of the people of the nation live in towns paper Advertising Service and the American JJ J J J J J JJ J
("19‘ J in Chicago, Friday and Saturday, August 6 of 10,000 and less and on the farms and that Press Association. ‘ J-J JJ JJ J
J and 7. over 60 per cent of the homes in this im- “1 am delighted that the board of directors J J JJJ J J JJ J
J P. G. Stromberg. lillicott City, Md., fonner portant market take weekly newspapers. have decided to consolidate the offices of the J J3 J l J’ “W J
vice-chairman. was selected chairman 0f the Ninety-two per cent of the nation’s non-daily Bureau with NEA’s headquarters office in J JJJJ JJJ JJJJ J
. . . , . , . . . , J1. J .J J J
board to succeed Ed M. Anderson, of Bre- newspapers are published in towns of less Chicago, Orrin Taylor, president of NLA, J JJJ JJ JJJJ J
vard, N. (le who resigned recently because of than 10.000 population. stated. ”In my opinion this is a great step J JJJ’J J JJ JJ J
the pressure 01' personal business and other The second market study, which will be forward and again I take pleasure in urging JJ JJJJJJJ JJ J - J
the associational activities, Roy Schonian, man- released soon, reveals that great progress has every NEA member to join the Bureau.” J JJJJ J J 'J J
tiser Jig-erof the Utah State press Association, 'was been made on the farms and in the small Don Eck, general manager of NEA, said J JJJJ J JJ j
J’ elected vice chairman, and Edwin Larson, of towns of the country during the past eight that he welcomed the consolidation of the JiiJJJ J} JJ J
Wellesley “ass. was 1fflected secretary and years, The buying income of this vast market offices and pledged his full cooperation in JJ J JJJJ J
ti‘easurer. has increased tremendously and the demand helping to raise money and to carry forward J'J J JJJJ : J
)ver- John M Tyson ,J native of Pensylvani't for commodities of all kinds is the highest the Bureau‘s program. JJ JJJ J J J .‘J
)Ver- ' ’i it ‘ J K. (J ' z: '"1 . “'7 2 ‘z ‘- 1 "1 £ '2 - J J ’ l
and a member of the headquarters staff of It his 6161 men _ \\e need {Jul ( m U“ l” l 3”” "ll m J JJJ J J' J
the the N'ition'il Editorial Association ’tt Chi All readership and market studies are be- tage the ‘tools that are developed by the J JJJ J J ‘J
t c t . ,t t - J . _ J J . . J _ J J J J
1 . . J . . _ _ , 111" mailed bv the Bureau to national adver- Bureau for sellin I more national advertismO' J .J' JJ J ;‘ J
cavo was appointed managei of the Buleau ‘5 / 5 r: JJ J J J J J
'0 O D l ‘ tisinO' 'l encies and national advertiseers in the weekl / news )1 )ers " he decl'ired J |JJ ‘ J J l
to succeed Howard Palmer. \JVNB head- ‘ D 'g _ ‘ . J J _ " ) 'l (l " ‘ ' J JJJ J J! J
'nost . J , .. J ._ All material is likewise available to all or- JJ J J J J‘ J J
quarters will be moved to (.hicago fiom . _ . J _ . __-____._______ J J.JJ J J
J , ganizations interested in selling national ad- JJ J J J l ‘J
are Syracuse, N. X. s . _ _ 1 k1 fi 11 k 11 J J JJ IJIJJ J
J I l Other members of the board of directors \eitising “l tie nee y ec, as “C as to NAS Offers 9’000’000 JJJ JlJJ‘ J'I l
6V9 f V g . J J V a members of the Bureau and state press as» . l' JiJ‘l JJ
J are Harvey Lafloon. Likin, l\. e: s. 1;. Lee, soci'itions Coverage To Advertisers JJ JJJ J JJ JJ
for ( Buffalo, N. Y.; James McCutclieon, Mt. J . ' . \ J k1! J. , .. 1' . l' H .J JJ JJ .
Vernon 10‘ "J. Verne Mcl’innei Hillsboro ‘We have made conSiderable progress with ‘ wee 1 neuspapci (”cu ““0“ J) "‘91 JJ| J JJ J J J
’ l‘ ‘ ‘ \ l' ‘ ’ this )ioneerin effort in the weekl , news- nine million is now being offered to advertis~ JJ J J J I J
Oregon' Richard Ralston. Buckhannon “7. ‘ l g ) ~ W I J J :J
J J ‘ _ _ ’ )a )r field v- Mr Anderson retirinr chair- ers and agencies through the one order~one Jj‘ J J J J J
Va.‘ John J. Shinners Hartford VVISC.’ B. F. I l ‘ ‘ ‘ ’ 5 . K. J ‘-J , J :JJ J J
’ - ' ‘ ‘ , f t1 1‘ .1. J 1. . 1 “T1 J k1 bill-one check system of 1\ewspaper Adver- J I, JJJ ‘
J Esters Houlton Maine. Orrin Taylor, Arch- man 0 1e )uicau, (CC (”CL 16 nee y . . . .’ . . Jl JJ JJ J J}? J‘ .
J l ., l . . . press is close to the people and is one of tismg SerVice "”11 the cooperation "l “1“”), J JJ l Jllll l
bold, Ohio and preSident of the NlLA and J J ., . .. . .. - . JJ JJ " J ‘
fie J . . . Americas greatest servants. Through these state P1655 “55"‘1‘lmm‘5~ J‘ J J. 'J :
J Ray Howard, of London. Ohio, and pres1~ . J . , The 5 311 JJCJkJ-r J ,J J {)1 J J JJJJ JJJL JJJ. J
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I III I III II
I ' I II
III, II I
August, 1948 The Kentucky Press Page Three I I IIII‘IIIIII‘IIII I
III II I II I’ .
. I I: I II I
I I . I I I
II _ . . w”... .‘ “VI... .- . ,.V ., II III I III I
I I II
III I I 52‘
pproval, I II IIII'II I I II I
fly enter ,‘ I‘ IIIII II II III
urylund, II II‘IIII II II
MORE MEAT ON I
lle stu~ I I I I II I
V6 been I . If‘ II I I
)f 11 Case I II I II I
-- YOUR CHICKENS I I
I IIIIIIIII IIII‘III I
I IIII‘ IIIII II
Iits pub. I IIII IIIIIII I
[person III II II II I
ts about I III II II II II
crimin- II III II II I
avidence * II II I I
ocizltirm I‘ II III I I III I II
associn- II I II I I
latter to I III I I
ttackino On June 24 in Georgetown, Delaware, leaders of the poultry industry I III I I I II
:, “,th: gathered from all parts of the country to select the Chicken-of-Tomorrow, II IIIII I
a stale. thus culminating the first three years of a nationwide search for a better I. III I I 1 I
I meat—type chicken. I IIIII I II
\JPAto IIIIII III
1mm of The purpose of this contest, sponsored by A & P Food Stores and’I II II I I“ I
lltimore j }» conducted by representatives of the U. S. Department of Agriculture, state II III I III I
Irleclur- L : agricultur