xt7s4m91cf0s https://exploreuk.uky.edu/dips/xt7s4m91cf0s/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1949 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, May 1949 Vol.20 No.7 text The Kentucky Press, May 1949 Vol.20 No.7 1949 2019 true xt7s4m91cf0s section xt7s4m91cf0s 777777 ' ‘ L T ' '
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l ,gilllllll l IS an organization representing l60 weekly and semi- the placing of advertising in their papers more easy ,

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ll lllllll ll ll . weekly community newspapers, 22 small dailies, and 7 and satisfactory. The Association maintains a Central .

ll ll ,l ll l l, l major dailies, whose publishers desire to provide for Office in McVey Hall, University of Kentucky, Lexing- SE :0
lll l ll i ll advertisers the greatest possible coverage and render ton, which provides for the all-inclusive plan of 1:3,, I;
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ill lllllll‘i’l f; Ell without additional cost to agency or advertiser. This insertion orders will be issued the same day from the
l llll Ell : Ell office through a complete file of its newspapers attends association office. No charge is made to the advertiser .1 E:
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ii i. ,3 ,3, , llill to proo o pu ica ion roug ear 5 ee 5 an cares or agen y or IS servrce. , C3,,
ll ilEl E 3ill for the many details of placing advertising. Given a 53
l1 1 l lllEl ‘l‘ Ell list of newspapers ,0 be covered with mats or plates This office will service advertising accounts cover— ,- its
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' ll llll‘l 3 ill, necessary, the office will place the orders, check the ing all or any part Of thls entire llSt' The COSt Of cover- . I):

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ill l'lilill l llEl publication, provide tear sheets, and render one bill for ing the community newspaper field, exclusrve Of the I in
lfl lllll 3;: ill, the entire account. This eliminates a considerable ex- small 00d major ClGllleSI is approximately $64-00 0 an
ll .,lll1lEl l ll pense to the agency or advertiser. column inch for a circulation of 385,000 readers, almost '
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li ll l 3, ll You can place space in any number of Kentucky all on a cash—In—advance basrs. Seventeen weeklies are .3, is,
13 l if lEl . weeklies, semi-weeklies, or dailies with a single order. members 01‘ the AUdl’f BUFEGU 0f Circulation; twelve 3 ,-: ve
ll l ’ El Send us only a blanket insertion order, together with dailies are members. More than 40 applications for 5‘; e3"
llll l ll 1 llll mats, sterotypes, or copy sufficient to cover. Individual membership are now on file. he
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'l‘,l l 13 3 ll, This Association is a state affiliate with the Nation- farms~no national publications, no national radio 1 3 L2
,lll l ‘ ; Elli ol Editorial Association, and is an affiliating and co- hook-ups can reach him as Economically, as Thoroughly, " m,
..j,1 l l ' ljll operating member of and with Newspaper Advertising as Easily, as His HOMETOWN NEWSPAPER with maxi- 33 pe
ll 3, j lllll Service, lnc.,Chicago. National orders, placed thru NAS, mum readership—because "Mr. 52” knows the local 1 ad
ill l : . lll, are distributed from this office to our state newspapers editor—knows all the merchants—knows all the other l wi
li‘l'il E, ill under the one order, one billing, one check plan. subscribers—knows his Senator and Representative— 3 P6
ll l ,1 = 1ljil' knows that his Hometown newspaper is a Warm, Living, » £6
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l l «l é ‘lll Wh'le our state average '5 '9 er, m t e natlon influential part of his life—and directly influences it. u
,3, , il: llll 52% of the nation’s population, 70,200,000 persons, ,, ,, l
l,l l ll lll‘ live in towns of less than 10,000 population—only seven M“ 52 Hometown newspaper offers MORE local ' to
if; ‘ :1 ill larger cities in Kentucky. This "Mr. 52" had $44,000,- coverage than 0” other media combmed—he can be , be
lll , ll 2 llll 000,000 to spend last year, 43% of the Nation’s buy- reached by One Package and One Check ““0”qu News- ' 551
ll , , ll ,ng power, paper Advertising Service, Inc, 188 -West Randolph, .3 La
lll l l Ell M 52 6 000 000 f f ,3_ Chicago, and through the Kentucky Press Association. ,_
ll l l l it‘ll " I'. " represents ’ ' arm aml les— 11 u - l ‘
1l 3 , 1 ll 2,000,000 electrified farms—60% of all automobiles, 3 Remember Mr- 52 end make him a customer by V1
,lll l -’ 3 lilil trucks and tractors—50% of all furniture—46% of selling h'm lOdGY through h's own HOMETOWN NEWS' 0‘
ll i, _‘ lllll clothing—and the Nation’s highest percentage of Home PAPER- .
l ‘3 « l1l,ownership—IN FACT, the greatest potential market for . __ w

l-. '1 ,1 3 ll — ' f t . 1
Ill: 3 3 ill, for seeing manu ac urers For information, call or Write Victor R. Portmanni 3. ‘01
'll , l 1; llll "Mr. 52" in the past has been difficult to reach, Secretary-Manager, McVey Hall, University’ of Ken Cf
ll, 3 3 ‘ lllll living in 15,000 different small towns and on 6,000,000 tucky, Lexington 29, Kentucky. . V“
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, May, 1949 The Kentucky Press Page'One - l fl W
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. We Don’t Make The ~ ll l l
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:. Tentative Plans Made For The 80th. News — We Prmi It ill; “‘l' l
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l . . If you don't want it printed—don’t do it. ll‘lll ll,l ll
M'd—summer Meef'ng At KentUCky Dam This advice was once given by an editor. llll lll lll
)re easy 3 3 It is repeater for the beneﬁt of several read- l ll l:lll :;
Central Tentative plans have been announced who 'Wlsh to make exploratory trips. Golf 61:5 (mostly anonymous) who wrote us to lll lll‘l ill
Lexing- _ for the 80th mid-summer meeting of the enthusiasts will be accorded privileges at criticize our carefullyfdited publication of llhill i3l' l
3 Kentucky Press Assoc1ation at Kentucky the Mayﬁeld and Paducah country clubs. a sordid story involving a Bergen girl and lllllI f
» Dam State Park. June “'18: The meeting The annual dinner will be held Saturday the youthful members of two Passaic clubs. llll lsllll
is planned more for vacation and recre- night at the Park Hotel. The menu will The critics thought the story should not l .ll in"
ational than [01‘ alserious busmess program. reflect traditional Kentucky hospitality. Fol— have been published because it hurt the l l; lll l
and most 0f the time “’1.“ be spent m and lowing the dinner, a Hammond organ reputations of the thoughtless young men. 3 ll llill ll
, 0“ the water. band will play for the dance. An invitation The critics admitted the youths had made' l lll «lull ll
mm the l Registration will start at l0 o’clock on has been extended to Vice-president Bark- a “mistake." They felt, however, that what-. i it llll ll]
:lv t' Friday morning. The registration fee has ley to attend the dinned. ever punishment the courts inﬂicted would lllllll l l .
er Iser been set at $4.00 per person thiCh in< KPA members are making direct reserva- be punishment enough. and that publicity l l'll 1llll ll
cludes the cost of the forms (inner on tions at the Park. The Committee has been “as heaping it on. il‘lil :',l.1ll‘l
Saturday evening. The (lav “’1“ be spent 1“ , , The 13““ and rlghtfulbr SO, today Pro. . ll ill ll l I
. ' . ‘ . .' requested to adVise those who are making . _ l llll l. l
5 cover ﬁSths boating. SWImming, 90”: and a - - tects the names of children who get into . 1 ll ll ll
‘- ‘ .' ‘ reservations that a $10 dep051t fee should . :l;- .3 'l'illl
>f Cover- l visit to the new production plant of the _ , _ trouble. Even before the law stepped m, Ii li l ll :ll
l . 3 k be included With the reservation. _ . | ll ill lll .
l of the 1 Pennsylvania Salt Company neai the Par newspapers like The Herald-News made it a . i 1 ll;
in the afternoon. or inspection of the dam .Members. Who cannot procure reserva- rule not to disclose the identity of young ll .3 ll
54-00 0 and power plant. or both. tions at the Path or prefer t” stay at tourist delinquents. However, there comes a time 3‘ l ll ‘l l'llli
I almost ‘ Friday evening. in the recreational room, camps, are advised that the closest camps when boys and girls must grow up and be- l l ll ;. lllll
'|_ lames P. Sullivan. Kentucky Fire Safety are Ixates Cabins, West GilbertSVille, four come adults, and be responsible for what j llllllll llll
\ ies ore Commission. will discuss the State Fire Pre- hhles from the Dam, and olomons Motor they do. The law puts that age at 18. l lll l l: ll l l
twelve vention Pro am illustrated by new and Court. four miles north Of Benton 0“ U'S' Now, ublicit is often a eater deter- ll ll l 3" l'l
gr . l P Y gr 3 ll‘ll‘lllll ll
ions for excellent motion pictures. 68. These-are the closest to the Dam. T16 rent to wrongdoing than the punishment llll l" l ll .
The formal business program will be oltlier fac1litiefs liste: 0;.th}: enchosed mfemO the law imposes. Many of us walk the strait l llllil‘l I ll
held Saturday morning with President James 5.16“” ralnge ronli t e 1g ear gm]? our- and narrow not so much because we are so i ll ll El llil
M. Willis presiding. Speakers and their teen m‘ 625’ to “e camps amun ggners very good. but because we fear our neigh- ”1 ll ll ll: ,
l subjects on the proyram will include Henry Ferry Bridge, twenty to twenty-two miles bors W0111d ﬁnd OUt if we starved and W0111d l lll ll [ll .
. Wa'rd_iiour Kentucky State Parks”: .l- O. away. frown on us. That's publicity, too, even if l 333.3 E. llll
lee ' Matlick—“Plans For The Kentucky State This mid-summer meeting should be out- it don’t get into print. It’s often worse, lll'lllll ill
Fair”; Norman 1. Rockey—“Opportunity standing at the newest Kentucky ‘State too, than a factual newspaper story, because llllllj ll llll l
Bond Drive": and an address on ”Printing Park. giving all members the opportunity it is gossip, usually embellished 1“ repeti- llilmlil‘ll‘
I rodlo f Labor Problems" by F. E. “food. Louisville, for a restful and recreational weekend. tion until a triﬂing peccadillo becomes a Hl‘llllil‘ll
VOUthllr member SNPA Labor Committee. If time Some members are making early reservav heinous offense. _‘ 3 , ‘ lllllllll llll'l
‘h mOXI- permits. 0 discussion period will follow each tions and expect to spend the whole week Our soc1al organization would fall apart llll‘ llll
ie lOCOl . address. The 1949 newspaper contest awards at the Park. It men and women were able to do as Whlht llll ll ' ll! l lll i
ie other will be presented by the chairman. As time Co-chairman Frank Evens, Mayﬁeld Mes~ and desnre moved them Without the dis- ll ll 33 I; ll
totive—— Del‘mits, the meeting will be closed with a senger, and Joe LaGore, Paducah Sun- pleasure of their neighbors. A ﬁne, even a ll fllll lll l
Living, general round table on “NEWSPaPet Pro- Democrat, with the aid of their loyal cit— .l‘hl sentence 15 hardly ever as difﬁcult to llll ‘llll‘3 ill 1
Ices if. (luction Problems". izens. are making every effort to make this heal as the 1)“th disgrace suffered by the ill llllll' l ll l
Saturday afternoon will again be devoted outing one Of the outstanding mid-sum~ indivldual and hls or her famlly. _ lll lli ll ill ll
RE local i to the recreational )ro ram as “each mem- mer meetings Of the Press Association. This ls the way the world 15' It Is not ll llllll ill l
can be i . l I g ‘. . . ‘- something peculiar to our time or our com- ll llll‘ ll‘.’ l
‘ ber Wills.” Those who are interested in Chairman Douglas Cornette has called the . . ll, Ellll ill .
'l NeWS- ‘ ﬁ . ‘ . . . C . munity: it has been so for hundreds of ll lglllllllll
shing can procure boats at the Dam. , ofhc1al meeting of the Executive ommittee 3 _ . _ . 3 ' _ J? :llllzil ll:
lndolph L . . , 'd . 17 . years and it holds in soc1eties, primitive and l l‘ l lllll ll ,lll
. l arger boats Will be available for those for 11 oclock. Fri ay morning, June . .. _ . _ . . , 1. llll! 'lll
“ion. c1Vilized, the world over. Maybe it isnt "l lilllllllll}
perfect, but it's the best mankind has been I'll ‘lllll “ll
)mer bY Wolf & Company , paper Accounting or Systems, and News- able to produce to date, and it's the way ll llili lll
NEWS- ’ Off' . paper Practice as it relates to newspaper the world is run. l l. lltl l‘ll’ '
I 'CtOI COHSUItontS management. The accountants also are pro- If you don't want it printed—don't do it! 3 l llllll l3 ll l
l Wolf and Company, Certiﬁed Public Ac— viding tax calendars for the state of Ken- Passaic (N. J.) Herald-News. {ll llllll l l
countants, VV'CTC appointed’ KPiA official ac- tucky which will be published every month ill llllllll lll
rtmann, : gmntants and consultants by the Executive in the Bulletin. This new KPA service will ______~.———__ :13: ll lllllllll 3
if Ken- 33 30mmittee. Member newspapers are ad- be of material beneﬁt to our member news-’ The Marshall Courier, Benton, published lllllllil ll
used that they are welcome to make re- . h .1] .1 l l f h excellent editions before and after the an- llillllllliii ll
questS, thrdugh the Central Office, for any papers If t 6y WI aval “ems VS 0 t e nual “Tater Day" which it claims was the lilllll ll
‘ infOl’mation relative to Wage and Hour, In‘ opportunity when troublesome problems 107th annual celebration. What multitude Illll‘lll .ll l
't» C0mt: Estate. and other tax problems, News- arise. of spuds the Wyatts have to write about. lll‘ll llll
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1 1.111.: 'i' Page Two The Kentucky Press May, 1949

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. . . se esfe et 0 s 0 Give Serwce nooni hmetown t .
11;. ‘ . . . . . l. Montlil bulletins mailed to ‘-

. 1121; '1 Followmg is a list of tried and tested or your staff out of a dangerous lethargy or '1 _1 . 1y 1 . 1 . 1001111116“

1 11‘: 11 methods to develo more local advertis— ‘ ‘ .. (iants (1m piolessmnal men, COHmmfﬁE"
1. , P ' smug complacency. s'tles t'tlks on 'idvertisin" ind l ‘

1 1 ', 1 . . . . . .( . ( ( . ; 0‘ K . -

11 1 mg. You Wlll already be usnig some of 4. Sell Ads in Series or Packages— It takes 1 .. 1. . ‘5 . '7 'mces into

‘11: I .1 them but how 'll)011t chek' tl l't l . . . , .- — [1e news, printing and "We-SUPP” de-

1111 it .‘ 1' x r c 111g ie is to no ongei to sell a seiies than it does one 1)‘ll‘[lllCllt§ of your news )‘lJCl‘ . ’ '

11111111 .1 1, see where you are slipping up? Remem— ad, and consistent advertising brings greater 9 “ . ,, 1] (I l .

11111.11 1 _ ber these 1.1.d d' _ s * _. As Advertised Placards. Lacli Week
1111 . — pay (1V1 en 5. results. A lay-out campaign of 13 ads (see . .

1 1 . : _ h when your newspaper is printed, paste each

1. 1 1111.11 . . SELL MERCHANDISE IDEAS your mat serVice) has made many small iion- ”‘1 , ., , 1 _ .. .

11.111111 . 1 1 1 advertisers consistent users meiciants at veitiscmeiit on a spec1al card
1,111; ’ , 1 1. Invest In Good Advertlsmg Mat Ser- y S 1 d O t _ 11'111 1 11 11 1 1 headed, ”As Advertised in this week’s Bugle."
211‘; ‘. Vlce—FOI‘ a few (1011313 a month, YOU C311 3' plea P lmlsm_‘ (“Hum-g 15 MS“ and send them to the advertisers Thes

.1 1 . ' . . .‘ V ,. 1 ‘ h. C

111" have access to attractive layouts, 1111150“- on falth’ and the bud “ho kills that by cards will boost the newspaper both fro
.V11 1 . ' - 1 - ‘ . . . 1 . ’ 1 1_ ‘ e - t , In
1111 1 1 1 tions, and timely promotions. But dont his pessnnistic outlook on life has no busi- the standpoint of the advertiser 'liid 11
.'1 _, _ .~ . .1 “ ‘ ie

1 1111.1 1 buy that serVice Just to park it away on a ness in the ad\ertising game. The late of reader. 1

. 111 1 1 ' shelf to collect dust. PUT THE SERVICE our American way of life depends upon good 11% Result Ste 11 P 1111 1 1 1 1
1 1 . 1 , TO \VORK— tear it apart and show mer- salesmanship of our national manufacturers, 0101111 111611111 1011):es.0 1U ) 1‘5 1 “6‘” itories 01

11.1 .1 , ._ ‘ _ , .. e 1 . 1 ' ’ll‘ iiewsia ~ 2:

1 111 .1 1‘ t chants how you can help prepare attractive 0‘” local dealers and OUR PUBLISHILRS‘ for its ’l(l\'€:ti§€l‘€ ) 1 PC] 1 Is done

- ‘ r ‘1 . . - r - ..

11111 1 ., ; ~‘ and result-pulling copy. One extra ad will IMPROVED MECHANICAL AIDS 4 P I C
1.11111 1 : 1 1 _ /. ersona lontacts. In addition -.

. 11.31. . . . pay for the serVice. 1. Be prepared to Help Prepare Copy -— Um C'ills inide b 1 l l to reg

:1 ,‘ ~ -. _, _ , t t ' 2 v )ur zit-man. iave ( -
1111 11- . - , 2- Study Exchanges—A lot 01 13111311511915 If you want ad volume you must be Willing )orter call (1) Y6. l . l 1 re |

. 11.; , , .1 .. , _ " ) ev rv )USlllESS an . ,
111113 1 are too busy to Open the” EM'IMngSn bl“ 3 to draft /5 per cent of. the copy because 11.011111 1 1’ 1 _ c profes -.
11.1 ‘ ‘ 1 , good live exchange list is worth more than the average merchant can‘t or won't. : ( man at east 6‘ eiy “YO weeks for .
. 11 1 ' $100 per month for suggestions, copy and 21 More Care in Set-up—iVlany advertis- penis of {actual news value which may have
. ‘11.; . . .3 .. 1 _ _ 1a))ene( in connection with their ' .
111; 1 . . 1. to show you the opportunities you aie Pd” ers have been lost because of sloppy work in l l nork. i
1‘" 1 . . ‘ ' . . .

1.1111111 mg UP- Some newspapers C111) 800d ads, the back shop. Care in composmon. backed ———__O__

1 111 i 1, 1 and ﬁle alphabetically for future use, or for by good 11-0119” and tympans and clean ink
. @1111 E :1, suggestions for current layouts. founts will Pay dividends. Local Tax Exemptions

. 1 111.1111 1 1' 3. Check Old Files—They Show what 31 Proof t0 Advertisers—Give protection \rl’ ]. _ 1 _ l'k 1_ 1

, 11111in ‘ 1 1 our merchants have done in the )‘1S[ and - ' ‘16“an “SEX 1“ )‘1 61185’ newspaper
. .1111,,11. r ‘ Y 1‘ ‘ 1" advertisers and the newspaper: make and and ‘ob )riiitin )l'lnts soft drink bottlilirr

111111-1f .1 1 what they might do in the present or future. keep friends. I 1] I l 1 1g illf 1 1 1 ”

111“. X - 4. ‘VatchStore Stocks.— The alert ad man 4 C] r 1 Al . - R 1 . l P an '5 anc saumi S 1'8 exempt from local
.. 11111 t. k l' l 1 _ 11 l ‘ ieeer u teiations— 61116111] ’6" “6 taxation, Asst. Atty. Gen. Hal Williams said
.1111; .111 I, _» eeps “5 eyes anc eais 0P6“ “ 16“ 16 ‘15”5 customer has the right to have his ad set in a letter to Miss Bets VC‘ll of Middles-

‘ 1111?‘ id.“ 1 " his customer's store. A check of window dis» up as he desires—he is p'iving for it b H ‘y ‘ ‘

. 111; '111 , . 1 1, 1 ‘ ‘ ' ‘ x i ' ON).

1 15,1111 1 1 1 plays and stock of merchandise pimides 51 Give Extra Service—It will be doubly “7111111118 111d be m“ eied s ec‘ﬁc 11115 1,
11tai1‘, . - - --‘ 1 1 1 _ 2 i' .i r .\' ‘ i') l ‘
1111.11 UPS for ad copy—Just the ammunition 3‘)“ appreciated after the wartime Siege of lack [l0]‘ 1 k l 1 VI‘ 'V 1] . 1 11 . . q'ht -
‘11111 i need for a frontal assault on a deeply en- of service in all lines. 1 15 (15:1 W11 15‘s ea m exp ainmg “ a1

1 h . trench d non-adver is r. c asses 0 mac iinery are exempt from loca

, 1111,11». ; e t e . _ 1 _ FOLLOW-UP EQUALLY IMPORTANT taxation 1*

1 1.111 . 5. ‘Vatch Trade Publications— Lvery busi- l G' E C 1 f h Ad f P ' -

. 1 1“ 1 _ . . . . . V ' - ' ' ' . r 1

"1111111:in ‘ ness claSSiﬂcation has its own trade publica~ _ I :1 :tra 021:5 0 t e l 01 28‘ He 531d machinery “56d m laundr) and i
111 tion. They are full of the latest merchan- Tg 1111 t e 1:”: 16 g11eitei 1tie11resuts, (by cleaning plants and 1" pasteurizmg 1
11111'1 dising ideas along those special lines and “6 aiger “1 1 361131011131“ Rein-51111}; 1i1neage. milk is subject to local taxes. In all 1cases,

'1 1111“ . are always gOOd for advertising copy sug— :Sd: C?li:ten2iylziree disideiidfusw P130 hOWCVCTo the plants themselves are 51:1111'
H1 I gestions and lay0uts. Borrow copies from ' Y P Y g ' .leCt to local, as well “5 state taxes. ‘

1 1111 your merchant—it never hurts to show an 2. Encourage Window and Counter Dis- machinery is subject to state taxes.

.1 111111115 1 ‘1 interest in their business. plays to Tie-up With Ads—Furnish a dis- ________._______

: 111131 ; , ' play card or stickers “As advertised in Your \

1 91.1111» . CONSTANT SOLICITATION " . . . ‘-

1 1:11:11 1 Newspaper. Help make it easy for the ad- Lex'ngfon Papers Wm 11

11111 1 1. Use 21 Prospect List—See that no ad- vertising to produce. Third Consecutive Award ‘

. 1111 1111.1; vertising prospect is overlooked. Make it a . .

i 111,11.;1 1 _ _ 3. Show an Interest in Results—That is . . .

3 11111121119: ,. polnt to see a certain percentage of the what you are selling and when on get that 1 For the third consecutive year, the Hei-

1'11‘111 _ non-advertisers every week. Start them with our linea e will take care of iilself ald—Leader Circulation Department has been

11 1 ”.1 :1 1‘ 1 ( . . . . .
11111111111, . _ small ads at ﬁrst and GET RESULTS for y g _ awarded a certiﬁcate of merit in the annual

1111111 .1 them. 4. CheerfulIAlteratiOESTRemerrilber, tl111e safe-driving campaign of the American 1
111113121. 2. Sell an Advertising Goal or Quota— Age you re1a(1ers1tolt€ He mm al‘m’ .1, Newspaper Publishers Association, Circulﬂ'
11111111111 . Daily, weekly or monthly it gives you an saw your ‘1‘ ”11 “‘3 lomeme newspaper. tion Manager Thomas L. Adams stated.
111111-111. . 1 . . That sounds Simple but few shoppers ever . . 19
. 111113111. incentive to beat your own record or that _ _ . - The certiﬁcate recognized 192,600 ml 6 1
. 1 . give credit to the newspapers as their source . . . d
1.. 1 of your competitor. Newspaper work can f _ f , A 1 b 11 k l of atzcident-free driving by Herald-Lea CT .
Agitl ? . . . o in ormation. n( a ove a now w 1a . . .

h 1-‘ .1 , be the most fascmating game in the world. tl l t' h d _ 1 N h' _t Circulation Department personnel during
‘11‘11311. . . . ie ac ver iser as a vertisec. o in
11.111113. 1 p 3. Keep a Simple Advertismg Chart—It , t g 15 1948. _~
1111110111151 . 1 . . more exasperating to the merchant than to , . . '
1111111115”. 15 50 easy to get into a rut and blame your . . , . The International Circulation Managers
11111111133 ~ . . . discover that YOU didn t even read his ad. - , , . , , -
t't...1;n merchants for your lack of busmess. A Slm- Assouation Jomed the publishers assocn- .
1"1111li1111. . - . . . .
111111111111. 1 -t11 ple chart Will tell a story that may Jar you Here are four unusual ways to impress tion in making the award. . - ., ‘
‘ :1 .'
l 1‘1131'111I‘I:
.. ‘ 1
11111111 11-.
1 1 . ‘
1 1.11.11
mutant 1.. , '
_ 1 11111111111113 11‘ . -
~ «11 . , , ..
1

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949 , May, 1949 The Kentucky Press ‘ Page Three III EEEIEIE
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E ‘EEE E E ‘ E e he Kentucky Press Association recognizes the fundamental importance E Ed
EE-EEE E Kent . , PNSS of the implied trust imposed on newspapers and dissemination of public 3 E.
E, E , " E 'E information. It stands for truth, fairness, accuracy, and decency in the pre- ? :1
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‘ EEEE E 3 . . ~ sentation of news, as set forth in the Canons of Journalism. It advocates =‘ 1
,EE. E OﬁiCial Publication of the Kentucky . . . . . . . ‘ me t
EEE, . E Press Association strict ethical standards in its advertismg column. It opposes the publica- Beta
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3‘E‘E1'EIE _ ——-————— tion of propaganda under the guise of news. It aﬁirms the obligation of a E jewel

. EEE‘E Victor R- Portmann, Editor-Publisher newspaper to frank, honest and fearless editorial expressions. It respects price
EEIEE' - Printed On The Kernel Press Lexington equality of opinion and the right of every individual to participation in , 0H 0

. .EEEEE-E . , ‘ the Constitutional guarantee of Freedom of the Press. It believes in the met
EEEEE . ' —“‘———‘— newspaper as a vital medium for civic, economic, social, and cultural com- beecz
EElEE 7 Volume Twenty, N