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Vouce of The Kentucky Press Assocuohon ,
. 5 ___._____________,r__ ___.___.__—__———————A——————————-———A—————-———-——--
VOLUME 33 NUMBER 10 OCTOBER 1967 EIGHT PAGES
. ~, A 1 ' , '3 "a 1 .
AA I you I n t atten _
. . ¥ . t e KPA a . sessmn ,.._5 . , A,
ﬁat: z ., .-:. ‘ " 5" "
:4; - . ‘ Ad' dlvmon completes successful meeting _. _ 55,;
-::. '..f A . . 5. . ’ ' . »‘ ’ "
TEE. ’ . A A $5 ' ‘ ‘... . ; .« « 5 /
» . 55 5 ' 5 The Advertising Division of the Courier—Journal and the Louisville . - ' . :3'31777'3” 7‘5» ' , '
1 > ' 5 Kentucky Press Association held a Times, discussed the possibilities of . ' .f; . ' ' a , . -
‘ very successful first meeting on having the Kentucky Press ASSO- . . :5
The guy who made it go -- Ed Moores of October 19. A crowd of thirty—five elation deve10p another presentation The Kemmky Press Ae‘m'am" 5h°“'d "
35A the Lexington Herald-Leader. publishers and advertising managers to be used as a sales “301 for each have an effective presentation to help "l
‘ gathered to listen to an array of newspaper-1n the state. The present member newspapers sell advertising on a 4
e outstanding speakers, who explained 151':th DianSItiges tchatt dart? tnth' being local level. This was one of the ideas é
:, their thoughts 0“ PUttlhg out spec1al . up}; a e ’ u 1. 1s a so brought forth by Don Towles of the Cour- 54'
~ ‘ , . editions, carrying on effective pro- 1mportant t0 ave something that ier Journal& Louisville Times. 5 ,
51%-, 5 . motion programs, and the art of each member newspaper can “556 if?"
I has .. l . . A . V selling advertising. Under the able on “S own. .It mlght even be P01551‘ “W“wae A y...
W—«r—w » “if." V“: direction of Ed Moores, of the Lex— ble to obtaln several presentations , ‘ ,, ' “ {'3 ~
t'l‘ 5 5 ington Hera1d_Leader, the sessions to be used on a lend-lease baSIS, ./ ( ‘rjh 0" 3.;
2 - 5 ’ . proceeded smoothly and according hY the newspapers, inorder to meet t ‘ Whig w
t a? ' to scheduled. Ed saw to it that image in a given field. such as V ‘ a
~54; “5 , s“ everyone who attended t00k home at -auto sales of banking. . f ‘
' “i * 1,54%" least one good idea (in most cases Don then introduced Mrs._Carol5yn \ 5. »
AA 5 a more than that). Kent, who gave the attentive audi- 5v 5.
1A 3: ence a remarkable simple, and Yet 771 A 4 " '
’51: ’ Hovermale leads off . effective demonstration on the value . 5 “v5.5,
a A , of neWSpaper advertising. It was done " : * . - s . " ,A ‘
5,-=:-5 ' Bob Hovermale, publisher of the on page size pieces 0t poster board, l ) 5 ' ~
weekly Estill Herald, got things roll— . so that the actual newspaper page wwmmmhlt? 535 ‘t _ it,
5‘ ‘ , ing with a presentation concerning could be used as a sales tool. after . 54 5 z '.5 .5_;.
55 5 . the publishing of a special edition each card has been. shown, it is immune” , '_
if: 5 $35 5 for the weekly newspaper. One of kitted t0 the other Slde 0f the tee— ‘5? WWW ; l
55-52 : ﬁg? 5 . his suggestions was to have the pee shaped frame, out of Sight, and ,5; WWW“ . ,5: :55 .A 53. A A
, 55 5 special edition contracted for by the next card is in View. One effective a 5m, 5 5 ’ 5 ;
" ~ . ' ' an off-set printer, is you happen part Of the presentation dealt With the "46m ' f “ .
554‘ all” to be a letterpress paper. I—lis rea- the Newspapers are Tangible theme. 2 WM” , 5'1 ‘3 . ’7’
- A soning was that in a special edition, A magic slate 15 attached t0 the "ﬁtment 55,?
1 ‘1' there is a tremendous amount of type poster and a message 15 ertteh 0“ ‘.. ’ - ' ' A
:..-55 u ' 5 5 to be set in this undertaking, and it. The slate, of course represents , ‘ _
55: Dont send a salesman in Wlth a quarter the cost of doing it letterpress can one of the other media, and when Mrs. Carolyn lxent tells us that newspapers
5'5 page layout" __ Frank Walters of the be prohibitive if you run into a lot the bottom edge of the slate paper are tangible (note the magic slate in the
' ' Madisonville Messenger. of overtime. Another idea of Bob’s ' 15 pulled UP, the message vanishes. background). '
was to start early. This can’t be That 55 about how long your message
s tre s s ed enough. If you are plan- stays in front of your audience, might '
ning one in the future, start to be the thought behind this unique
sell right now. 5 demonistration. .
, ' v ;.A.;x‘ «at»: Don t showa quarter page . it wigseeh '
' ' A , . Neglected IS the word for many ’ is: " ‘ ﬁsh “‘9
, . 31 Frank Walters of the daily Mad- classified sections. Gilbert Young, z ' " h‘gﬁk i
5, 5 5 55 A5 :5 -5 » ,A 5 ”We. isonville Messenger, told the group .of the Frankfort State Journal, talked :;;.:5§_5»5_-A5-~. ~ ' ~ . 5' 5 eggs; A
.5 .A , 5. r 55 not to send a salesman in to a about building the clas51f1ed section. > {”hégt,
~: ' ' ’5" _ 5“ potential customer’s office with a House ads can help, hUt it really e! Q‘hh‘gt
. . ' A » a quarter page example if y0u want takes a concentrated effort on the ., A‘ a,
. é. ' W55 an ad in that anniversary issue. part Of the salesman ‘30 boost the '5 if: -- X, “
”gather; ‘ Start with a full page layout in- image. G11 has come UP Wlth a good, ’ A x
ﬁgﬂhﬁkewgﬁ 5 ‘ A stead. It’s a lot easier for a per— 1heXPehSiV9 piece 0f promotion WhiCh ’i ,A wt \ " ‘
.. aaﬁé‘ﬁaeggfah 3% son to think smaller than it is to every paper 1“ the state can use: He $1? 2.; N
5 “(igﬁgeeﬂ a think big. . . If ' he decides that writeehttle stories abOUt his various A . ' A
h’N1eé‘xtaZ’5’ 5;; off than if you took a quarter in interesting happenings, etc-L and PUtS » - in‘x
. to start with and he cut that down. the stories Into a 55mm booklet. He atria
:A, ”e Another advantage that Frank pointed floods the market Wlth these, and the Askew ' '
' ' -. out was that with off—set you can advertisers love it. AS 8001'! as he ﬁwkt’“ ‘
_ 5: ,.t-g-r ,. {tar-IVA. r A .:~=5.(:::;- ’ , - - .‘g‘ﬁreés ffaﬁxgn'k‘a %‘“ \
- ”i photograph whole pages or an old writes enough stories, he puts out ha,$‘a~t,§,§t§,§
; a, newspaper at very hale cost, and nether booklet, and away you go. , “ewe
. . ' .. . t, .5 use those pages in the anniversary 5 _ _ 5,., ”g,i;“3§t“;e
‘ " . ' ' ‘ ‘ edition. Another meeting In the spring " h W " "
Bob Hovermale of the Estlll Herald ex: 5 5 The enthusiasm was so great that "And the merchants love to have their
plans thghne art of putting out an annl- Now you see It and now you dont those in attendence expressed ,a de— names in the booklets". said Gil Young of;
vemry Itlon. _ Donald B. Towles, Director of Pub- sire to have another meeting in the the Frankfort State Journal.
. lic Service and Promotion for the Spring. ‘ ' ,
, . "l