xt7t4b2x6k8j https://exploreuk.uky.edu/dips/xt7t4b2x6k8j/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1933 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, August 1933 Vol.5 No.3 text The Kentucky Press, August 1933 Vol.5 No.3 1933 2019 true xt7t4b2x6k8j section xt7t4b2x6k8j .'" ' "" '\ 9.17.21:

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-. . OF, BY, AND FOR THE KENTUCKY NEWSPAPERS 1111 1%
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' Official Publication of the Kentucky Press Association 1' 11 1'11
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"' ' ___________.___—_.._..___=—_n___—______________________— 1', i111 1221 ,1 1,1
Volume V AUGUST, 1933 Number 3 1.1 111 '3 11.11
- _____..____——————————————————-—————-——-—————- 11 1, 1:. 12121.
. v v v v 1; ,‘J 151-, g}?
1 Many Attend Special Meetmg At Loulswlle 1:11 :1 g»
1' 1'1 "’ 1r .1";
Precedent was broken in the Ken— Dam; L. G. Barrett, Hartford. vised of what action they take and 1' 1'1 '331I "'~‘i
' tucky Press association when a special D. M. Hutton Harrodsburg; J. P. report information of interest to mem— ' 5‘1 1'! ,f 1
meeting was called by President Hager Gozder, Campbellsville; R. L. Elkin, bers of the K. P. A. However, it is 11 11 15521 .L
at the Brown Hotel, Louisville, July 28, Lancaster; A. Robbins, Hickman; very likely members of the Kentucky 11: 1'11 w 11' $11
, to discuss the N. R. A. as it pertained George Joplin, Somerset; Lawrence Press Association will adopt the code 11 1" '1 11:1.“
'1 to the country press. This was the first Hager, Owensb-o-ro; J. Curtis Alcock, agreed upon by the National Editorial 111 1 1, 1111 1"}
1 special meeting ever to be held by the Danville; V. R. Portmann, Lexington; Association. 11 '12 1'; 1i 1
association. J. L. Bradley, Providence; Wm. H. Some of the Kentucky publisher- {1 13111 E1
The meeting was called at the ref Jones, Jr., Glasgow; S. 0. Catlett, printers, I understand, have lsigned .? ,1. 11111 1.131%?
. . quest of the National Editorial Asso- Princeton; J. L. Roth, Paducah; J. T. the President’s blanket code, while 11 11.1 11.1: 9%.,
2 ciation to consider the application of Norris, Ashland; M. O’ Sullivan, Shel— others are waiting for the publisher- '1 :- 1‘1 51E
' the N. R. A. code in regard to the pub- byville; Thomas Wood, Hopkinsville; printers code to be adopted. This mat— 1 11 3'; 12! 1’11"...
.‘i; usher-printer in opposition of the Ed Hamlett, Columbia; Mildred D. ter is left to the publisher-printers '1 111 '1". 1' 1.25 ‘
3 proposed code governing the printing Babbage, Cloverport. themselves—to act upon their own best 11 1.: 1'} ' £1
industry as outlined by the United V. L. Spalding, Uniontown; B. A. judgment. 1-1 1111.11 11,-;
Typcthetae of America. Because, ac- Evans, Russellville; W. L. Lawson, La. 1 Members of the K. P. A., desiring to 1‘ 1‘2. 1.111 1;? ‘
' cording to the Publishers Auxiliary, Grange; E. R. McClure, NewCastle; make suggestions relative to the N. '11 '11 1.
' the U. T. A. failed to take into consid— Keith H. Hood, Bedford; Sam M. R- A- code, are asked to communicate 1? 11' :1 41 1-2"
eration the publishereprinter in the Hubley, Elizabethtown; Dalph Creal, with Mr. Robbins, Mr. Johnson, or » 1' :11 1:31.11 g
1 formation of the proposed code, caus- Hodgenville; John W. Kelly. Bowling write your secretarY- '1; 5; ‘21 1:11
1 ing the representatives of the Nation— Green; J. W. Willis, Irvington; Egbert J. CURTIS ALCOCK, 1111 1"; :r1‘1
1 al Editorial association to withdraw V. Taylor. Greensburg; James Shropr- Secretary, K. P. A. 1'. 11.1.1.1.
1 from the Chicago meeting, concerted shire, Lexington; J. L. Newman, ________._ ‘1111111 11
1: action was requested from state press Frankfort; A. S. Wathen, Bardstown; A STORY OF ADVERTISING 1 1'1 .3 2'
.' associations to name delegates to a Bernard Platt, Louisville; Cecil Wil— Some thirty-five years ago I attend- 11 11.1 1'
.1 meeting to be held in Chicago, August liams, Somerset; R. E. Garrison, Law— ed a meting of the Chicago Press club. 1 '1 j; 1‘ if;
1. 17-13. As the Press is confident that renceb‘m‘g. They were going to have a secret 11 11" '1 1'1
1' the Kentucky editors have read the J09 T- LOVBtt. Murray; Keen JOhll— clinic on Wrigley’s Spearmint adver- '1 "11:2;1'3'1
= material in the Pubiishers Auxiliary son. Richmond; N. w. Gill, Louisville: tising‘ which was just beginnlhg to '1 ‘5’; git:
and other trade papers, it will not be 0- A~ Hummell. JeffErSOhtOWIl; attract attention. 2:; 111 1.11
1 repeated in this issue. Thomas Underwood, Lexington; J. w. There were present probably fifty 11 1, 1‘3 1’:
1- The KPA meeting was voted as an Heddon, Jr., Mt. Sterling; John J or sixty of Chicago leading advertising 1 11 {£3 '11"
. executive session and so little publicity Barry, New Haven; J. T. Alexander. men. Specimens of Spearmint Gum 11 '1 '1‘: 13.5
1 has been so given. The situation was 0- M- Platt, J08 Costello. Cynthiana; advertising were placed on the b13011” "- 11 51 "."'
1 thoroughly discussed in the meeting H2 0. Cascldine, Georgetown; H. H. board and the Chairman aSKGd for ;1' ‘2 1""
.' of the executive committee, Thursday Hansbrought, Jl‘u'HOI'Se Cave. comment on this publicity from va~ ' 1' '1' 1 :'
evening and Friday morning, as well ————~———~— rious members present. These com— [‘ 1. 1.:
as given thorough consideration by the To Members Kentucky Press ments ran about as follows: 1.1111: 11 11‘ 5 -
1 association as a whole in the afternoon Association: Rome“ 1 '1; 1 1'11,
session. The concensus of opinion was Your secretary is keeping in close Extravagant 1': 11.1 11‘
that the association was thoroughly in touch with the National Editorial As- Wasteful 1;, 1|; '1 z' ‘1
accord with the N. E. A. and that the socition and will keep Kentucky pub- Foolish ‘1 '1 si'
,1 members were content to await the lisher—printers informed on the ques— Belongs '50 the Space Waster's 011113 11 '5,- 1' '
result of the called Chicago meeting. tiOh 0f the National Recovery Act as Ridiculous 111511.";
. Keen Johnson and Gus Robbins were the law applies to members of our Very poor ‘ r. ”1' 11
1 elected as delegates to this meeting. association. To date no code has been Won‘t get results. 8t0., '1 1" '1' 11 if"
The results will be published in the definitely decided upon. but it is 8X— N01 3 man in that CTOWd had a "‘ 1' '1' '1'
' 1 September Press. pected a national meeting of printer- good WOI‘Cl for the Spearmint publicity. '1 11 .'1.1" '
1 Secretary Alcock has _a message to publishers will be held about the mid— YBt Whit was thé result? 1 1 =11 :
l the KPA herewith appended, Read it. dle of August by the N. E. A. for the Wm. Wrigley, Jr., grew into a lavish 1 5 ' ,|’ '
1 Members of the KPA and other edi- purpose of adopting a code. The K. advertiser. probably at one time, the 1 '. 1 1'
.1 tors present, at the Brown Hotel, 210- P. A. will be represented by A. Rob- biggest in the country, and died one 1 1,11 "i1
1 cording to the signed roster, were: Ai- bins. Hickman Courier, and Keen of the richest men in Chicago, his 1 1 1
1 bert Schumacher. Berea; Katie Beau- Johnson, Richmond Daily Register, fortune made on an insignificant five 1 1 1131'
1 champ. Carroll Broderick, Taylorsville; Who will look after the interests of the cent article, Spearmint gum! That’s 1 " '. a
1 Ellcndry Biggs, Franklin; W. A. Beat- Kentucky publisherrprinters. history! 1 ' 3" ‘21
ty, Ml‘S. Pearl Robbins, Winchester; The American Newspaper Publish- ——~———-—-— ’ 1_ 1‘, 5-:1'
David Brown. Bardstown; A. S. ers Association and the Southern Hint to advertisers who insist on 1 '1' 11
Thompson, Paris; G. B. Senff, Mt. Newspaper Publishers Association are bearing down on the intellectual stuff: 1 1
1 Sterling; Wallace Brown, Bardstown; working on newspaper-publishers The most popular spots at the Chicago 5 1 111'
1 Carlos B. Embry. D. G. Young, Beaver codes, and your secretary will be ad— world‘s fair are the places to sit down. 11 . 1' 1'1
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111 1 1111 1 Page Two THE KENTUCKY PRESS August, 1933 1 .
1111‘. ‘31181 _______._____________.._______________________- 1. ._
111" 1111 11 '11 TREND 0F ADVERTISING RATES One of the features of the recent meeting of the Indiana Republican Edi— ' Wl
E1 ;1, 1111 1 1 —— torial association in Indianapolis was an address by Samuel E. Boys, editor and 1
15111 51. 1111 1: 1 With the rapidly advancing prices publisher of the Plymouth (1nd.) 'Pilot who talked on “Rate and Wage Cuts.” = vil
1113.11 1111 1 of most commodities, and with the Along with his talk Mr. .Boys distributed a printed sheet, offering a simple plan 11
' 1.111 111 111 1 1 policy of the federal government in to aid pJIi‘glishlers ifnllfinding out whether they must reduce wages and, if so, how ? :11]
I. 1. a 1 1 ‘ - . - muc . e an o ows:
11111 1 111 11 ‘11 favor .Of hlghel 'wage rates definitely First. itpis necessary to make a careful estimate of your income for 1933. p11
111‘ 111 :11 I 1 1‘ 1:.Stathhed and m. operation, what 15 To do that we used the following: tic
,-111 111 1.1 11 likely to happen in the near iutuie Estimated se:
1 .1‘1 1 , 1 1 1 1 to advertising rates? Income 1931 Income 1932 Income 1933 01
1. - 11‘ 1 Paper prices have already taken .an Local Advertising 3. . . . . .. ... 3. . . . . . . . .. 3. . . . . . . . .. bu
11'111 ' f1 1 1 upward turn. This iS one Of the 111- National Advertising $. . . . . . . . .. $. . . . . . . . .. $. . . . . . . . .. ar.
.1. -1 1 11 1 creased costs which publishers must be Legal Advertising $. . . . . . . . . . $. . _ . . . . . . . $. . . . . . . . . . 1 th
1.3111. L: 11 .1} prepared to absorb, for the time be— Classified Advertising $......... $.-~~----- $.......... ‘ fa
1 1| 1 _ 11 ing, at least. While trade opinion is Subscriptions $- - > - ~ - - - ~- $-'- - - - - - - -~ $1 - - 1 - 1 - - ~~ pl
1} 11111 1 t0 the effect that wage rates in the Miscellaneous $....... $.......... $.........
11.1 11 111 1 printing field will not be increased, GRAND TQIALnS 1 $""""” $""""' $“"'""' tr
11 1.1 111 1- 1 .' inasmuch as they have been relatively . Second, it is n:cessaiy to make a careful budgetof what your expenses are -
- 1 11. 1:1 1:1 1 . . . . . gomg to be in 1933. To do that we used the followmg items, gomg into detail 6‘
E: '1" 11 .111. ‘ higher than m most other lines,_it 15 quite freely so that we would make as few mistakes as possible: tl
11 111 1 11 by no means certain that they Will be DIRECT EXPENSES: oz
1,11 1‘1"! 1 111 held to the present levels. Increased Estimated 1 h
1'1111 5 11- living COStS Will be reflected Ultimately Expenses ’31 Expenses ’32 Expenses ’33 1 w
:11 ‘1 11 1 3 in higher wages and salaries to other Materials—Paper $. . . . . . . . .. 3. . . . . . . . .. $. . . . . . . . .. st
11 111 1 1 . classes of employes, whether in union Ink $....~... $.......... $......... tl
11111.11 " 11111 groups ornot_ NewsService: $...... $......... $.......... a:
11. 11 1 11 1 1 1 Although publishers generally did giéfurSleVIC-e :11 ' ’ ' ' ' ’ ' ‘ :1 ‘ ' ‘ ' ' ‘ ' ‘ ' g ' ' ‘ ' ' ' ' ' ' r(
11 '1 1 1 1 j 1 “(11‘ lower rates until early m 1932’ a Correspondents $. . . . . . . . .. $. . . . . . . . .. $. . . . . . . . .. 1’1
1'1 '11 . '1 1’ _ gieat many rates were reduced 13513 Papers, Magazines $......... $.......... $.......... , y
1111. . 1 11 _ year. Some of these rates were cut to Engravings $........ 3.......... $.......... . 11
111111 . .3 : 1- c01nCide With reduced Circulation vol- Circulation; 1 t]
11-1 ‘1 ,_ ~ 11 ume, and other in the hope of attract— Commissions, promotions, etc, b
11, 11 1, 1 1'1 ing an increased volume of business. not including employees 3. . . . . . . . .. $. . . . . . . . .. 3. . . . . . . . .. -
:1 11-1 11111 With inflation a factor which will af— Carrier boys. $......-.. 35......”- $..--.--.- 1 c
1111.1 1 11 .1 feet business operations for some time Delivery serVice $1. . . . . . . . . . $. . . . . . . . . . $. . . . . . . . , . _
i '1.1 '1‘ to come, higher production costs for Postage $'“'""" $"""‘"‘ $“"""" ' z
1 1111 11 . publishers and others supplying adver- A.:B. C. (361‘ Ether 3...“... $.......... 3...”... ,1 a
1'1: 111‘ 11 1‘ 1:1'1 tising space and service may be re- POW'Tr' ngh .’ as “""""' $‘ ' ' ' ' ' ' "' """"" 0
111. .1 . .111 , . EXpiess,Freight $......... $........ _.........$.
11111111. 1 1111 . gaided as certain. Commissions on Adv. $......... $.......... $......... 1 t
'11 : 11111111 How advertising rates will be ad- Adv. Mat service $.......... $.......... $......... .1 C
,1 11 : 1 justed remains to be seen. SOme pub— Printed matter, sup, etc. it. . . . . . . . .. 3. . . . . . . . .. 3. . . . . . . . .. r
1111111' 111 1, - lishers are already protecting them- GENERAL EXPENSEI 1 1 1'
'11 11-111 ”11 1 1 selves against contract commitments Office supplies, stationery, 1'1 a
111 .1111, 1.1 1 ' too far ahead. Others are waiting to stamps, etc. s........ $......... $....... , r
111111 1 1‘1 _11 see how the volume of advertising is Telephone, telegraph $. . . . . . . . . . $. . . . . . . . . . $. . . . . . . . . . (
15. 111 1 afiected by business improvement. In Insurance, fire and life $. . . . . . . . .. 3. . . . . . . . .. $. . . . . . . . .. 1
111 1'1 1 1"." 1 ‘ any event, the advertiser who is able gaggtilgngssns newspaper $' ' ' ' ' - ' ' -' $' ' - ‘ ' - ' ' '- $' - - - ' ' - - -' 11
1 ‘ i . ‘ Q -.~ . Z
1 2131.1; 11 190 contract now .for space t9 be used Chamber of Commerce, etc. $......... $.......- 95......”
1 .111. 1 . in accordance With his busmess prov Travsling expenses $ 1 .. _ 1. 1 1, $1 _ _ _ . . . . .. 3. . . . . . . . .. .
1: . . ' motion needs can 11.3mm fail to make Repairs on, building $. . . . . . . . .. $. . . . . . . . .. $. . . . . . . . .. E
1.. 1 1 .1 a good buy.—Advertis1ng Age, Chicago. Repairs on eqiupment 95. . . . . . . . .. 3. . . . . . . . .. $. . . . . . . . .. 1
1,. 1.:1 11 11 ———————.———.———— Taxes—allkinds 3..........$.......$..........1I
~f '1. 1'11 1 Mrs. Ed Lamkin,W1fe 0f the editor Office rent $.......... 3...“... $..........
11: 1 ‘ 1 111. ‘1 of the Gallatin County News, Warsaw, Depreciation, all kinds 3. . . . . . . . .. $. . . . . . . . .. $. . . . . . . . .. 1
1.1111 ‘ 1 111 1 recently underwent on operation at FINANCIAL EXPENSE: ‘
1.1111 11111 1 Covington. She is now at home, and, Interest $.......... $._._....._ 3. '
1 .11'11 11 1 1 as ye 8.311111% says, 1271111510011 be “buStm” Discounts allowed, local 15. . . . . . . . .. 3. . . . . . . . i. 3. . . . . . . . .. 1
1 :11. 11‘ . ‘ 1m W1 ying S 1116 S, 9130*: as usual. Discounts, national $. . . . . . . . .. $1 . . . . . . . .. 3. . . . . . . . .. 1
1.1.1 11 ' — Notgspayable $......... $.......... $.......... 1
11:1; 1 ;1 1.1 Editor John D. Babbage, of the DiVidends on stock $......... $........ $..........
1 ‘ 111 '1 1 Breckinridge News, celebrated his 88th Interest on Investment 01‘ profit 1'5- ' - ' ' - ' ' " $' ' ' ' - - ' ' " $~ ' ' ' ' - ' ' " 1
1 1 L1 1 1 :1 birthday the first of the month. We GRAND TOTAL OF ALL EXPENSES WHICH MUST . '
1 1 ‘1' 1? j * 1 , congratulate this “grand 01d man" in BE PAID IF PAPER IS TO KEEP RUNNING s. . . .
1 1 _'. 1 1 .1 1, Kentucky journalism and wish for Giaand T015221 12115011116: as above, as 1
.fi'. 1. 1 ' ' - - ess gran oa expenses
1‘s 1 1 1 1 ‘ 23311111113111; more useful years m hls This last sum, received by subtracting the total estimated expenses from the 3
1 11' 1 1 1 '1 1. ' . ' total estimated income, is all you are going to have to pay wages during the year.
‘ 1 ' 1.1 1 , 1 :‘1‘ — If you are going to survive. you must reduce your wages enough to bring . _
1 E ' 1.1 : =1 ‘ Farmers throughout the nation will them within this final sum, if they do not already come within it. By compari- ‘
‘ ‘ .1 11 1 f 1 - miss The Farmers Home Journal, pub- ing the wages you are now paying with the money you have to spend for wages 1
1.? 1 E1 :1 .1 Iished at Louisville, which was forced in 1933 you can easily figure w-etpfircenttzfigelff reguction necessary. 1
1'. » " ‘, 1 1; v _ a c mg e .ecor .
= 1, 1 11 ‘5 ; ’ 1 115;??? tghgexgggififiy esslézifigiegug Not only is it wise to know whether your wage scale is on the right basis, but
1 “1 1:1 _1 1 -- .. .1. 1865 was the onl farm a . K it is also wise to watch your figures each month to see whether your expenses 1'
.11 E1 .1 111:. ’ y. . 1;) per m. en- are coming within the estimates. and to see' that the wages paid are within the 1
. 1 1 1 . 1 1 .1 1 1 1 tucky and had a big Circulation in this amount to be paid in wages. :i
“:111 111.1 {'1 11 : county: Farmers everywhere W111 again In these uncertain and difficult times with incomes low and collections bad '51
1 1‘1? 111.11 1 ; '1 ~ be delighted when publication Of this the newspaper owner or manager must be constantly on his guard, or his expense 1
. 1 1 11. . 1' 11 paper is resumed. account is liable to outrun his income—and he won’t be able to pay his sales taX- ’
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August; 1933 THE KENTUCKY PRESS Page Three 1? J J J J
' . 3/—_.___. _—_—_—_——_ :‘iJ ‘Jt‘JIJU'.
— V - ‘P ould ou like to Good merchants keep their window 31 JJ J J
ii- ; WHAT-S WRONG WITH THE TOWN. 33:63m33‘73‘733t3l3iggoads W y displays up to date. It is just as im- J JJ JJ J .ng
“‘1 Census reports seem to confirm that 17. What improvements would you portant that an advertisement be ‘ JJ : ii jJJ
;s.” ' villaEES throughout the country are like to see in the schools? In amuse- changed frequently as it is to change ‘ ' J‘J 13
Jan slipping- The general use of autome' mentS and recreation and social faci— and freshen up window stocks. Both JJ J33“ E
W ? biles is taking trade to the larger lities? the window and the advertisement ; JJ JJ-JJJJJ: .j
J33 places. The same tendency is also n03- 13; What do you think of Danville should be made to pay their rent. The 1: JJ JJ J J
' ticeable in the case Of some county as a place in which to live? publish-er who fails to suggest new ‘J J3JJ ;JJJ;JJ1.33-JJ
seats and other established towns. 19. What does Danville need to copy to his patrons is a bad window J J‘J JI 3:3 3_3
Charge some of it to the aptomobile, make it a better place in which to dresser to his paper. J;J JJJJ JjJJ J; J
but aiso charge a proper proportion to Jive? ————————— 1: JJJ Jj~j 1% e3 ‘
an immigration policy which restricts All replies were anonymous. It was ‘. ‘JJJ J'flt,‘ ..
; the tide of European peasantry that found that Danville had many fail- . J JJJ;3 'J .,
formerly settled in or near the smaller ings, but the bulk of criticism was of : G >" JJ JJJ I? :, j;J
places. . a constructive nature. The town took 5 z‘ i. J. JJ JJ';
Probably it ls.t00 late to do any- the matter to heart and pr-ofied by it. Ill 33 J; J JJ';JJ 3333;
are thing for the Villag-es.3 There IS not and many faults were corrected, both a- E» J J JJ3
tail even an Oliver Goldsmith to set forth in business affairs and civic manage- ; J J“ 33333 33.:
their plight in undying verse. But the ment. It made a splendid feature for >- H E J J3 J3,
case Of the suffering towns may not3be the Gazette, with a general story each '- c 8 J J hi 1 ‘L
J hopeless.3 'Ilhere may be porrifthing week covering the replies and a num- o h ;3 JJ J33le .3331
wrong Wlth the towns themselves. .H ber of special stories brought out by z a m J13 3;‘ J3; JJ 1
so, it is the duty of the newspapers ii1 the difierent questions. _ . fl 1‘ J: J J: 3,3
those towns to find out the trouble _I o J 333.3 ,33
and point the remedy. Our scrapbook Fight Radio Change 3 U ;3 J JJ 3 3
reveals a proceeding of this sort taken Radio Stations WLAP and WHAS, E q.) J. 3.33 J .31:
by the Danville (1nd.) Gazette several Louisville, the latter operated by the E: 3 “J J
years ago. It was reported in The Pub- Louisville CourierJJournal and Times, ‘5 J; 3J J: J EJJ
J. lishers Auxiliary at the time. bUt we have filed objections to the decision a J. J J33, J %.J
; think the present is most opportune to of the Federal Radio Commission au- 14 3. J3J J3: JJi J3JJ
bring it to attention again. thorizing WFIW, Hopkinsville, Ky., to g. ‘_ J JJJ ;
- A questionnaire was addressed to the move its plant to Louisville. 32 J 1JJ'Jin JJJ 33-3
.‘ community—especially to the farmers :3 J J JJJJJ 333
J _and was first published in the Ga— The following, taken from an ac- .5 f 3.3 J!
zette, after which the form was lifted count of the recent meeting of the a J 333 33 JJ 3
. and some hundreds of copies were run Tennessee Press association, is passed up :J J J, JJ3 E5
1 off for the purpose Of general circula- 011 for the consideration and study of is 3 J3 3:.3 €3.33.
J tion. Instead of antagonizing the mer- our members with possible similar fu- E 3 J33 33 JJ 33.3
,J chants, as might have been feared, it ture action: 33 JJl J3 .J3 J3;
JJ received their hearty cooperation. Bus- “The association definitely sat up a Q . ;3J J33 33 J .333
T‘ iness houses provided themselves with system for handling national avaer- CD 3 J3 J3 3.333 33 3
.:t a quantity 0f the forms and also dis” tising collectively through the oflice of 5 JJ JJ J3: JJ {5J1
L played a large window card With the the field manager with signed contracts a I: _ JIJ J‘ JJ
query,“ Have You Answered Yet?” to this effect by all newspapers repre— '5 J J; J31 J J
Following were the questions: sented at the meeting. It entered into a g JJ J3; J3 J. 3;;
J 1. How do you feel about Danville a definite agreement for complete ex- 33 J3 J3 33. J3
J as a. place to trade? clusion from Tennessee newspapers of a J; JJ3 .: . 3J3!
2- What do you think about the the free advertising which has been 9 JJ J} J J3J‘
stores her-3 in general? Why? getting almost unlimited space, under (I) ‘J JJJ3 J J;
3' How could these stores be im- the guise of news. It worked out the 05‘ -35 J; :J 3:;
‘ proved? applications of the rehabilitations of E: J J3 J
t 4' WhiCh are the best stores, in industry act to newspaper making and H 1; J3 J: JJ J J
Your opinion, in Danville? job printing.“ 9 J33 _ lit JJ 3
5. What criticisms or complaints __ ._. 3J Jl JJ JJ
have You of Danville stores? Which R. E. Berkshire. editor of the Boone EP 33 3333 J 3.33
01195? Why? County Recorder, Burlington. has been m J J 'JJ JJJ
6- What difficulties do you find in appointed postmaster in that city and mo JJ ;J3JJJJ31 3
J trading in Danville? will assume the duties of that office ED J3JJJ': ;23
7. What articles do you buy else- on August 1; I '3 ] 3JJJ 13J.3~
where because you cannot get them in __ g m 33 ‘. 33 JJ J73,
; Danville? The Press voices the sentiments of fl . 33; 33 JJ JJJ
8- HOW often do YOU go t0 Indian- the fraternity in the state in extending . J J; 3; J JJ;
J @0115? its sympathies to Editor Keen John- , J. JJ JJ JJ;
. 9. DO you prefer to buy on credit son, Richmond, in the loss of his H J J. J 1t;
the or for cash? father, the Rev. Robert Johnson, re- .5 ‘j. ,JJ J 3;.
“a.“ 10- Have you been refused credit tired Methodist minister, who died of o ,1 JJ 3;J {JJJ
'“hg - by any of the stores here? Which ones? a heart attack early in July. 9‘ ‘; ' J. J.
)a13'1- 11- Would you trade in Danville if __-_—————-—— g 33. J JJ JJJJ
ages J offered more credit? The publisher who can spare the 3_J J 3‘ J; :2?
. 12. In what way can the local pa- time should solicit his field personally. O JJ J J 1.;
but Ders be improved? It gives him opportunities to make ac- to JJ 3 3334
tnses . 13. What advertisements do you quaintances and beneficial contacts; E J3 . J
Jthe 3 read in the Gazette? gives him an improved understanding __ JJ 3 3J,j ‘333
. 14. Are they reliable or unreliable? of the field and how better to serve 33 JJ 3 ~ JJJ
bad »:J 15. What improvements would you the desires and interests of his read- 30 JJ ‘J 31:
1:135: like to see made in the community? ers. 3;J 3 1313
J! .' 2‘5
‘ JJ '.;. I f
'3 J J ‘39" ii
,2 J ‘JJ‘ JJJ

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13‘1 21 1111‘ ;‘ Page Four THE KENTUCKY PRESS August, 1933 ,
1.: 11 11 1 1 ____________________________——— 1 _
"l: '1' ' 11' ‘ 1'1 1
1": 41, ’1.- 1 ‘11 said person or concern. In the “Starbeam Club,” a depart- 1
111111 1'” l 1 KentUqu Press There are many such cost systems merit for children, conducted by Uncle
i‘ 1 -""3 111 ' 1 __———-_____—. available for the community editor, or 'I10m, ‘the Chelsea (Mass) Evening
11111 11 11‘ l Offidfll Publication 05 THE KENTUCKY he can devise his own system. What- Record has a feature which has built
1111. '11 1 ‘11 '1, PRESS ASSOCIATION ever he does to follow the rule as out- good will and brought many new read- 7 t
1 1. 111 :1'. fi—I——)———-—r—El—“ lined in the code, it will be for his own ers to the paper. The club members 1
1 '11 11111'H1‘hmo“ R’ IORTMANN (”or benefit. Many editors will learn, for write letters which are printed from 1
1 1'1 111 51‘ 1 ‘1 ma on THE KERNIEL PRLss, Depart— the first time, the actual cost of pro— day to day, with the bottom of the pile 2
1‘ 11 11 1111 1'1ment of Journalism, University of duction of his newspaper from week never in sight. The children tell Uncle 1
1 11'1 1 1 ‘ 11 . Kentucky Lexington to week, or the cost of producing that Tom everything, from detailed accouts 1
111 .' 5 E1_______’_.____ job work which, to his surprise, he has of their vacations to arrivals of new 1
.1111 1 1" l 1‘11 PRESS ASSOCIATION OFFICERS been selling at a price less than the broth13rs and sisters, and derive a 1
1:1. 1 1 _-__ cost of production. great deal of pleasure from reading ' 1
-‘. ‘11 1' 1 1 1 Laurence W. Huger President The editor of the Press is willing their own and other children‘s letters 1
3‘ 1'3 111 1111 ,1 Messellger-Inquirer, Owensboro and eager to cooperate with the read- in the Record. In his daily letter to
i;. 11 :31 11'1‘111George A. Joplin, Jr. Vice-President ers in recommending a cost system or the children, Uncle Tom writes of mat- ‘
1,111, 111 1‘ 1 ‘III Commonwealth, Somerset will give his personal help in estab- ters which are likely to be of special 1
‘ ‘11: 111; 1‘13 ‘1 '1 '11 J. Curtis Alcock Secretary-Treasurer lishing a system in such offices that interest to them, taking 0ccasron from ‘
.1 1 1" l " l Messenger, Danville do not already use a standard system. time to time to stress safety for child-
1 11' 1 1‘ . 1 . I , ____-—__———— ren. These are not sermons, but are 1
.1 11 1 1 3 1 EXECLTIVE COMMITTEh HELP THE MERCHANT straight—forward talks on traffic, thin
ill I. l l ‘ A R bl' 7‘1) ,,.‘ 1 CI - In these days the newspaper editor ice, coasting, and other dangers. Child' 1
111 ,1 3, 1 E I‘ - 0 “”5 "‘3'. 15 ”c 1 “1mm” must be advertisin counselor for his ren follow the department very keenly I1
1‘: 1111 :1 331‘, “1 Ohm“! Hld‘man . . h t H fgt d I he tl and see to it that their parents take
11.111 11 1113I1 .l- L. Bradley ...I........ISecond DlSll'lCi merCIthIIS- thot'v (.31 En It? IVWI 'vdar 1‘: the paper. They talk about the Star-
1'; '1'; 1 .1' 1 1 ‘11 I 11111611311561 “Wide“? . , 0031931“ a a V61 ismg oesn ‘ beam Club and proudly exhibit their
1 '11 1 1 1 "11 1 Joe Richardson . . . . . . . .. Third District paY- . Small membership buttons to their
1113 ‘ 1 g . Times, Glasgow . . t' 1.30 2’6 Slttgown afid Shilgzedadh’; schoolmates. A feature of the Records ‘.
i' 111. 1 1 ‘ J. P. Colder Four/II: DlSlTlCt P1151113 rum 6 me? tin SID an pomh' promotion of the department is an OC-
. 311 ‘1 1'1II News-Journal, CampbellISVllle . . 513 are some 0 e 1IeaSOHS W 0 casional movie theatre party or other
11 1 .. 13:1 Brzunard Plait IFi/Ifh Dixil‘zct merchants d0 nOIt always get the max— entertainment for the children. These
11 1111: 11 1. 3 . Courier-Journal, LoulsIVllle I . lmum results from newspaper adVer- occasions are enlivened by songs, 1.
‘I 1111 1 1 ‘1KCllll H. Hood Sixth District tlSlng. , . . dances, stories, and other stunts hm_
. ill I, 1 Democrat, Bedford 1. Many are still cllnglng to the vided by the club members. ,I
:‘ '1'1111 ° 11.?" :I' Tom Underwood Seven/h District sensational. One 5319 after another 15 1
}" 11111111 :1. 1:1 The Herald, Lexington held untll the response to each grows TWO_00101. Job Printing ,
‘1'1‘11 1'. 1151 R. L. Elkin Eighth District 19551 and 2.11 conceptions Of What a .__._
1131'“ “1‘11 Central Record, Lancaster regular price should be is destroyed. Does two-color printing pay the ad- ‘
11111 ’1 “13 1.3 Iloo Costello Ninth District 3 Ambiguhus ClaimSIand Statements vertiser?
‘1 ‘1'11 11 ‘ The Democrat, Cynihiana over-estimating values, unreasonable That is the question. 1
ll '1j 131' Chas. A. Kirk Tenth Dish-[ct comparisons. . It was recently tried out simulta-
31 311:1} 1, §_31_.3 Herald, Paintsville 3- Fallure t0 adVemsfi What D8013}? ne-ously in Louisville by two business
1111 l 1‘- 1‘11 . J. L. Crawford Eleventh Dislrict want W11?“ they want 113- P301319 W1“ houses of widely different interests.
11‘1‘11 .31 . '1 Times-Tribune, Corbin “0'5 antIClpate too far ahead 0f the The copy and drawings for each were 1
1 111 1‘11 1 3 1‘1 season and they are not easrly sold prepared by an advertising agency
113 1‘1 . . ' '1 . merchandlse gomg out Of season at who also supervised the test. “
1".11 i1 ‘1.“ 1 111‘; When the ““19 for prmters and Wb' any Price- Both houses submitted a list of
1 ' ‘, "‘1 1 lishersI is adopted in whatever form, 4, Poor layout and mechanical ar- prospects. Each alternate name on
1 "1 ‘1 11 there 15 I10 dOUbt that one paragraph rangement. Few advertisers are able each list received a folder printed in
1' '11 1 1"1‘ 1 W111 be adopted WhiCh W111 010 more to to visualize their layout in printers’ two colors. The rest of the names on
1.1" ‘1 1' .1 " 1 help the average community editor 9% ink and type. each list got the same folder printed
1'11; ‘1 11 11 1 GI a depressmn of ms own makmg 5. Too much descriptive and edito— only in black, 1
1 I ll I1 1; 1 than any other measure that could be rial Ichpy, This is a. day of picture ads When both flights were completed a
13111} - 1' 13 ' ‘ . proposed. . vertlsmg. careful check of replies was made and
1‘ i111 11 11.1 ‘1 I It has been the experience 0f the Ed- 6. Average merchant does not de- in each case it was found that the
1‘ 11111 3 1' '1‘ 1 ' 1 ltor, strengthened by much research YOte same time and study to advertls- folders printed in two colors produced
1 1131 1'1 1 1 1 among the community papers 0f the lngIthat he does to other parts of hlS twenty_five per cent more replies than
‘1 1 = .1111: 11:1: . .
11'11'1 f. 1 1 I y DID I D DI I7. Inconsistency. Spasmodlc, un— When it is congldered that the ad-
1 111‘; i1 1‘ ‘ E1 1 ness methods in the fiont office. TOO timely advertlsmg. ditional color required only the slight
131.111 '3 3 3"1 1 many editors are swimmlng along in 8- Money is better spent a little extra cost of press work, it would seem
I11} 11 1‘11 31 a tide 0f competition WithOUt khOW- ahead of the season when sales will that it is always best, results consid- 1‘
1 .111 I '1" _‘ I1 1: ledge of busmess fundamentals, or an produce a profit than on big sale ered, to print folders in two colors I1
1 '; ,"1'1'1 {.1 '31 accurate knowledge ‘Of the COStS 0f (30- spreads at the other end of the season instead of one.
. 11 1 11 '11 ‘ 2' .1 mg business in either his newspaper when there is less demand. _———————— 1
' 1‘5 " 1“. ~ __" 01' 111,5 30b shop. I J 9- Proper use Of Space. Most stores Here‘s a positively certain good tip, 1
'1 1'" 1 .I 1IIII1 ;3 Thls paragraph, section A.’ article know little about comparative space A chance you musn‘t let slip.
1 3, 1 3.1 1,: 1111 reads. COSt and accounting. EV- units. Small advertisers stay out of You’ll get a surprise 1
. 11 ‘13» 1 1 11 {3111’ persons 01‘ concern In the printing the paper many times because they If you‘ll just advertise.
11.3111 ‘- . mdumy Shall mama“? and keep m cannot compete in space used by big It’s a help to good salesmanship. ‘
s 1 1 311 1 ‘3‘ 1 ‘ 1 131101391” (Eden a cost findlng system and fellows. It takes more time, more skill, _________.._ .
1 11 1 '1. 3 . 1 1 1 accounting methods that Will furnish more effort, to make small space ef- I_t costs more to send newspap