xt7v9s1km66v https://exploreuk.uky.edu/dips/xt7v9s1km66v/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1965 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, March 1965 Vol.31 No.6 text The Kentucky Press, March 1965 Vol.31 No.6 1965 2019 true xt7v9s1km66v section xt7v9s1km66v . '2' 2 W 1 l
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Published In the Interest of Community Journalism . . . Of, By, and For Kentucky Newspapers . i
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The Kentucky Press Association recognizes l -'
the fundamental importance of the implied ‘ l
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of public information. It stands for truth, fair- 5
ness, accuracy, and decency in the presentation .7
. of news, as set forth in the Canons of Journal- '3
ism. It advocates strict ethical standards in its 3
advertising column. It opposes the publication - .
Em. ‘ of propaganda under the guise of news. It af- §
3.. firms the obligation of a newspaper to frank,
honest and fearless editorial expressions. It re- l
”79m equality 0f Opinion and the right of every ' ,. ,: ' ‘ ‘“-"-' é‘-i',-.=f?‘-:2.2-" -.";' .22. .5 2. ... 2 - -. l
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Kentucky Showcase: Old State Capitol Museum ,

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IIIIIIIIIIII’III I I I I I‘ II years, the program w1ll offer help for pub- .
I IIIIIIII I I .I I I I‘ l + AS We see It + lic school teachers in integrating news_ . Th
I III I II I I III I SI I e entuc y ress , papers into their individual teaching pyo. I
I III I; I II IIII II II II On The National Front grams. I
Ii‘i‘IILII II ‘IIII‘I . . -- . . ., I
I III II II I' II IIII Ii II II Vo|ume 3] Number 6 Postmaster General Gronouski rescrnded As an additional program, the Lou1svrlle I In :
I II: II I I I I I I I I II I his order scheduled to take effect July 1 Courier—Journal is sponsoring a workshop II iieWSp
I I III I I II II I Official Publication which would have required sacking of sec— at the University of Louisville for teachers I portan
I I I I I I I II II Kentucky Press Association, Inc- 0nd and third class mail by sectional cen- in Louisville and surrounding counties. This I sons, l
II II ‘ I II I I ‘ I Kentucky Press Service, Inc. ters but reiterated his firm intention to re- means many more teachers Will get the op- . the Ui
II IIII I- I I II III Victor R Portmann Editor quire complete pre—sorting by ZIP Code portunity to study the use of newspapers. I sincet
I III I II II I I I II II PerryJ Ashley Associate Editor numbers, effective Jan. 1, 1967. Few if any The dates of the UL workshop are June I Thi:
‘ ‘I I. II II I . I r , . I . I H
II I I I I I II I II M b r newspapers would have been affected by (-18. . \ numbf
I I II- II I I I II II I N ws 0 er Ma::g:rs Association the earlier deadline but trade journal pub— At UK, the course wrll offer two hours of I sations
I I I ‘ I I I I II II I I Kgnhi’CkFI’ Chamber Of C°mmerce lishers and third class mailers convinced the college credit. ,Tliese credits may be applied II Forem
. III II- I III ‘I I I II II? Better Bu5in€5§ Bureau, Lexington PMC the order should be rescinded. to the teachers graduate or undergraduate II clinel
I I II II I II I I I I I . NaHOEZSIICIEI‘IIIISEIuritffgiafion The PMC had a busy week, meeting with program. I tion cc
I I. I I, , I . ‘I . , . ' w . . , . . . x
I II III‘II I I I I II I I ASSOCIOIG Member . . his Technical Advisory Committee, includ— Costs for the 1960 workshop are appiori- In t
I I I II I II III I II I II II N°II°"°I Newspaper Pr°m°fi°n Assocmmn ing NEA’s Dick Westerfield on Monday; mately the same as in the past—tuition, $30; i apossi
- “I I” . lili. ’ ' . .. . - .
I III IIIII II II III I I PUbIICGII“ Office testifying on Tuesday at a House P.O. sub- room, $30 (15 days at $2.00 per day) and lag co.
I III I IIIII I I II IIIII I I SCI‘OOI 0f J°“"‘°Ii5'“ committee hearing against a bill to grant meals about $50. Editors interested in 1111- I at the
. II I III II I II II I I iII University of Kentucky discounts to first and third class mailers who derwriting a teacher ‘during the program publisl
‘ II III I II I I I __—_————————————- ZIP their mail voluntarily; and making may find one of the following three plans I Nun
I I II IIII III II I I. II i K ntuck Press Association Inc speeches to mail groups in Washington on useful: (I) to pay all of the expenses of I publisl
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I I II- ' III I I II I I I . e , y ’d t Wednesday and in Detroit on Friday. the person during the two weeks (costing II who h‘
I III I III I I II I ' I ‘I Maurice k Henry, Presr en M ddl b 0 But Mr Cronouski was not too busy to approximately $100), (2) offer one-half "I of usm
. , , I .I .I I . I . - or . . . ' .
I III I III II I II II II Pally Aelbs’ 1 es spend a relaxed 45 minutes with a group of scholarship for the period (costing about I rng seV
I III-I II II II I II I Larry Stone, Vice-Preszdent . 10 NBA leaders on the eve of the opening $50), or to find a teacher who is enrolling I geograj
II II I III. III I I II II III Messenger; Central Clty of the \Vorkshop. The conversation ranged in the University and to offer to pay part is prev
I II I I II III I II I II‘ II Vim" R' Portmann, Secretary-Manager over ZIP Code problems, getting the PO. of her expenses (probably tuition for the .’
I II . IIi II II I I l’erry 1- Ashley, ASSiSt‘II’t Secretary-Manager out of the envelope business, and the dilu- two hours which would cost $30). I A cc
‘I II I III ‘ ‘ I I III III Florida RI Garrison, Asststant Treasurer - ' “l s of second class mail Plans should be made soon to select the ' Associa
I I -'I ‘ I II I‘ ‘ U -. 't, of Kentucky Lexington tion of the ya ue . . .
I‘ I I I ‘I I I ’ meem J I - r' in entrv to undeservin ub— teacher who wrll represent your newspaper , 1,100
.. . II I .I l . 'I . through g ant g , g P . ‘ 1 I
I I III III I I II District Executive Committee lications. NEA’S relations with the PMC during the coming summer. For those \vlro I or men
, ::-;_III.I,‘III I . x . _ ..- _, . I. . setre 2
I I III III I‘ II I I! I II I.‘ Chairman Edwards M. Tcmplin, Harald- are described by Ted Seiiill as very cor- “lhl‘l to receive credit for the com H I )9.00
I I If I III III II I I II III L ler Lexington (Sixth)- First William T. dial ” deadline for applying for admittance to re printed
.I i‘ 31‘, I: , : cur, , . ,, , : ~ . V .. . ~. I, . .
I III I IIIIII I‘I III I} I II III Davis, Lyon. County Herald, Eddyvillc; Second, ‘r t r * University is May 10, 1965. . . I A 311
I I III I III I IIIIIII II III George M' Wilson, HG'I‘IIII‘NeIwS’ Hardinsburg; Senate Commerce Committee began hear— Topics for the ten—day program are. 1 I showed
1 2 II III 1 II IIIIII II I I Third, A1 I. Schansberg, VOIW of St. matthew‘” ings on bills to require health warnings on 1. Techniques of usrng newspapers in tie ,_.P1Imtmt
II II I . I IIIII II I, I Fourth, Howard OgleS, FIIUOI'IW; Franklm; cigarette labels and possibly in all ads. US. classroom, ' .. {I total, 1
II I III II I; II III‘ II I Fifth" Frank C.Bell, TIIIszIe Democrat, 128d— Public Health Service presented results of :2. The functions, role and responsrbilrty 11.6334
1’ . I. IIII I II III iI I .- ford; Seventh, Warren R. Fisher, 2/1192.qu g a;— a public Opinion survey taken last year. of the press, II trons Vi
I ’ I‘ - ‘ II ‘ ‘ ‘ ‘ “ ~. w ' ,. ~ in , . . . . , . .
II I I I I I' III II I I ‘ I 11510; EIghth’ 'LOUIS' DeROSLtt’ (an -0I J showing most adults favor warnings in ads. 3. Reporting and handling of the ne\\sj rdaily or
I 1 II II I. I I'IIII 3 I ‘ News, Columbia; Ninth, James T. Norris, Jr., ‘ ' . f ] . . I .. Itt‘icked by 4 The newspaper’s relationship to m . What
I I IIII I II IIIIIII I I Jr. Independent, Ashland; Tenth, R. Springer 1118 validity 0 he survey “ as d I I I It I Iilivestig
I I ‘ II ‘ I III I I I, I ,- . .. I ~' H- 1' - State—at-Larne at least one Senator. communi y,
I . .II I .l.. I‘ . IIoerns, Enterprise, ar an, o 2 . . . . . . ' . t l
. II III.I I IIIIIIIII I I I S. C. Van Curon, State Journal, Frankfort; The Tobacco Institute took the pOSition 5. National and international elvents am I.) up by
II III .IIIIII‘III I I State—ut-Large, James LCC Crawford, Tribune— no caution notice is necessary in either ads their importance to the local reac cunt. (l- Ibmanage
III I III III IIII I I Ii: Times, Corbin; State-ut—Lm‘ge, Warren Abrams, or on labels but asked that if Federal legis— 6. The English language and undeis an I ecause
III II III I IIIII'III IIII Courier—Journal, LouiSViIIe; Immediate Past lation is adopted, it has state and local able communications, w It is
l II II I III III III P’IeS’IdG'It’ George Joplin 111’ Commonwealth, legislation on the same subject. The indus— 7. Publishing problems of 1960, f ic- Irireantl
II II ‘III I III IIIlI I I Somerset. trv warned that requiring a warning in ads 8. Visual presentations, the use 0 P I4 One
l I' II I i I IIIII II —-——————-”'— “could well result in elimination of all cigar— tures, charts, graphs, CtC- f )1'0 IA ISIII'HYW
I. ‘I ‘ : I . n ' ~' . . ‘ ‘ ‘- ' ‘ 1
II :‘ flI' ' I II IIIII I .I Kentucky Press SerVIce, lnc. ette advertising. .9. Field trip to see the process 0 l Iditmg
II I ‘I IIIIIII I George M. Wilson, President The Institute asked Congress to nullify duction, and ‘ . Cate
II I. I‘ I IIII II I Breckinridge Herald—News, Hardinsburg rules adopted by the Federal Trade Com— 10. Reports of the study commlitteeSI-ewg- IpaierSI
III I III I II II I ‘I‘II Landon Wills, FIT“ ViceéPreszdelgt Calhoun mission to require health warnings on pack— During the first half of the (III/Ir IVs If“ I “SHIlOtl
I I II I. II II IIIII 11 T D Mcgeandvitgprjgdsént ages and in ads. Unless Congress acts, FTC papermen will discuss the many IIQIbusi Ipo lng
.2 .‘ .I_ II I 1% .‘ lII ,~-I , avrs, econ - _ _ . .. _ z s — 01
I I: I I,“ I: III I II I IV: WI “m Lyon County Herald, Eddyville rules Will take eflect July 1, 1965. _ which ‘the newspaper goes. mail: 1116‘“. In .I papepg
II ,. I III II‘ I Victor B. Portmann, Secretary—Treasurer . ness of gathering and printingl 1: isked to 91 so thqtp
II I : I I I II 1.I Perry ]. Ashley, Assistant Secretary '—’_— — later sessions, the teac iel‘ “’1 e I" . ‘
II . II. I 1 I I I Florida R. Garrison, Assistant Treasurer Classroom Workshop apply this knowledge to lierfteflChmg 61:: the pm
I;‘ I I I ‘ . _ I .1 . ( It 0 using 1] ' .
I: I‘ I. . ‘ I II ‘ . Board Of Directors To Be Held, June 14-25 grain by planning a le . '01'21111' I
I 1 I I ‘I II II 3 . . papers in her indiVidual teaching P1 g n 501
. I‘ ' ‘ I III. I I ‘1 Chairman, Martin DyChe’ Sentinel-Echoidfipn- The third annual KPA Newspaper in the . Imayinc
lj . . I I I II don; lylaiirice K. Henry, Daily News, 1:131 es- Classroom program will be held at the . 't 50f one. ,to equiI
l: ‘ I I I II boro; Niles 0‘ Dillingham, Progress, awson School of Journalism University of Ken— Most jobs are done by commit ee .‘ of I. also inc
. , . . I . Spl‘ingS‘ Thomas L. Preston, Democrat, Cyn- > . A 1 f ften shortens your 1M
II I I thiam- IRobert Fay Shelbi/ News, Shelbyville; tUCkY: for 11 two—week period from June 14' ong ace 0
. I I I Officers ex-officio. I I 25. Following the format of the past two customers. . I

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, MARCH, I965 THE KENTUCKY PRESS PAGE ONE EE L:
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' help for pub- . . E - 1:: E
C t | PI t- Ad t A cl D d t
WEI, E The en ra an . van ages n Isa van ages E . ,
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E the Louisville ii, In reviewing the hiStOI‘Y 0f the weekly ,( Editor’s Note: This searching and This, to a degree, has helped to maintain , E I j '1
lg a workshop El newspaper in the United States, one im— [thought-provoking article was written by the individuality of publications. E
lle for teachers I portant factor stands out: For various rea« Prof. Marlon D. Nelson, Chairman of the Publishers, however, have some fears, and '3 fl
gcounties. This EE sons, the number of weekly newspapers in Journalism Division, Utah State University, rightfully so, that once publication begins ' . a l
Nlll get the op- the United States has continued to decrease and reprinted from the December issue of in the central plant, the public will tend to I ‘ ‘1
of newsPapeys i9 since the mid-1940’s. The Iowa Published. It analyzes the pros think of the newspapers being produced in E j.
:shop are lune E This decrease has been attributed to a and cons of centralized publishing and how one plant as being owned and controlled by l . it .
E number of factors, including economics, ces— it operates; it lists and benefits of cooperate one group—and oftentimes—that group will ,l . l1 3:
er two hours of la sations and mergers, and lack of manpower. ownership and publishing and suggests 0012- be viewed as an outsider, especially where 4 l
may be applied EE Foremost among reasons given for the de- siderable savings, but also asserts the loss the local paper is printed in another town. E ,
undergraduate EE cline has been a steady increase in produc- of individuality of the group members; it Another factor which has slowed switch- " l
E tion costs. does not offer a magic cure-all—only time over to cooperative publishing has been : ; -
op are approxi— In the mid-1950’s publishers decided on and overall results will give the final solution “the matter of the individual publisher’s E ' ; ’
st—tuition, $30; 1 apossible answer to the question of increas- to this question to which many weekly pride in his own operation.” E E E ’ E
') per day) and l ing costs. That decision was to take a look publishers are seeking the answer.) In many cases he (the publisher) has E E E E ’
rterested in un- E at the possibility of centralized or group —————-—_——__. spent a lifetime developing his plant. He E‘E E El .
g the program publishing plants. advertising and photography staff for all has an independence that he is reluctant l'E' . ;T “l
ing three plans E Numerous reasons for using centralized the papers concerned. to part with. . E E j {E 3:
he expenses of publishing have been given by publishers Proponents of this type of operation argue In other cases, it is felt the production E
weeks (costing who have changed to the plan. The practice that each paper is allowed to remain an plant is so much a part of the community E E .
offer one-half «E of using a central printing plant for produc- individual publication. The pooling of the that its 1058 WOHld represent a Step had“ E l
(costing about t ing several publications in a relatively small staffs simply makes it possible to establish ward. E' E . 1
vho is enrolling E geographical area has caught on and today centralized purchasing, thus passing on to Another reason for reluctance may stem E EE . E
fer to pay part is prevalent throughout the country. each participating publisher savings through from the possible result of central plant l E ‘ {E _.
tuition for the g 1,100 Plants—2,900 Papers volume buying. production on the salability of a newspaper. E E E . ’
t $30)- E A compilation by the National Editorial Indeed, the factor of centralized pur- Marion Krehbied, newspaper broker, re- i‘é ‘
)n to Select the 1 Association, this past May, shows there are chasing, especially in the 0356 Of newsprint ports: l: E l .
VOUI‘ newspaper , 1,100 United States plants that print two and ink, makes centralized publishing eco— “Centralized printing does pose a problem EE E ’ {5, ,
For those who ’r or more newspapers. In these 1,100 plants, nomically advantageous to the publisher. when I go to sell a newspaper. The average E E E . E, :1}
the course. the .2800 weekly and daily newspapers are BY pooling the operations of several buyer wants an average and normal situa- E E _l )éE
mittance to the ’\ printed. small-town publishers, it is possible to pur- tion and is afraid of anything different from E l 3 l
l A Similar survey made by NEA in 1962 chase newsprint in carload lots, thus passing the ordinary. E T . ljl ,
ogr'am are: Eshowed there were 1,018 central plants savings on to individual publishers. “He worries about whether or not the E E ' 3:: .
wspapers in the H printing 2,318 newspapers. Of the 1962 Regardless of many advantages—primarily printing agreement will jump in cost when E E .
jJ total, 1,956 of the publications were week- economic—there is hesitancy on the part of he takes over; Whether there Will be 11 E . _ .3: _
Cl responsibility lies, 349 dailies, and 76 California publica- many publishers to move into central-plant personality clash between him and the E E 'E « y
El tions which were not broken down as to publishing. owner of the central plant. If the central E EE ~ El E
g of the news. Ellally or weekly distribution. Foremost is the fear that the newspaper plant is jointly owned, he wonders if his E E E ; E 3
tionship to its E What are some of the reasons for the will lose its individuality. share of it is a fair shake. E E . Ill ‘
Einvestigation of the centralized printing set- The “typical” independent weekly news- “In other words, central plant commit- l E .1 E 7
mal events 21ml ‘_ up by publishers? What are some of the paper publisher has tended to take the at— merits bring additional complications into ‘
lreadel', ll maIlzlgement problems which have arisen titude that if he changes to cooperative evaluating a property you want to buy, so ‘ : E
rnd undeI’Slflnd' llJeCause of the new printing plan? printing, his publication will become just you give it up and go to an average and . E E i
E It is necessary first to define what is “another paper” like all others printed in normal newspaper situation out in the coun- 1 E
f 1965, . E meant by centralized publishing. the plant. He won’t have his independence try far from everyone else and with its own E : E : E
'he use of 1310' 34 One definition is: “Central Plant, USA, in establishing editorial policy, makeup. plant, so you can control your situation in E E E ' lE ::
13‘ rs anywhere where the economies of pub- typographic effect, etc. full without complications from unknown . I E E '"EE 3E
process 0f pro- "1 llshlhg HOWSpapers make feasible or even And, it must be said that to some degree outsiders. E E jE E
dictate the printing of two or more news- this may be true. It is obvious that if a “Even so, I’ve sold two. They did, how- l E E , E :5
:ommittees. EPaperS under one roof,” central composition and printing plant is ever, bring less proportionately than news- E = ”E :'
the day, new?- . Another definition given is that of estab- established, little can be done to keep each papers with their own plants, even though . E ,' fl ll
many ways 11‘ llhhlng a central printing plant through publication from looking typographically all they lacked might be the press—as is l E E El ‘-
about its hhsl' E pooling of funds from several weekly news- alike. often the case. l E 1 ’ illE
1g the “9‘V5' 1” ,' Paper publishers within a geographical area, Remedy for Likeness “In more cases, they even keep their old E § 1E '_e
Jill be “Shed to 'l so that the cost of equipping and operating To remedy this, most operations have press on the floor just to have something to E E E: ’1
1‘ leflChlng p m‘ the printing Plant is divided among them. established a printing cooperative only. fall bflCk 011 in case the central plant mem— l ll“E ill .
of “Sing new Some Stags Included That is, composition, makeup, and other bers get into a hassle.” . l l l.»
Eching program. In some cases the centralized publishing asPects of getting ready for the press are Despite the arguments against—or fears V : E E 3;
__. E Ea: include more than. the pooling of funds performed . in the individual plants, witl; of—cintra] publishing, there'llras Sleep}, dur- E El .3};
mnittees of one. alsoqjmll a modern printing plant. It may only printing being done in the centra mg t p paslt tin years, lcttmsrt er; e .rstcus- . E | I.
2115 your list of 11C ude incorporation to develop one plant. sron o , ant c angeover o, suc opera ron. E E l f 5
E _ Tr? 3‘

 1‘ 117111 11:1 11 1 1 1 1 1
11.1111 .1 1111‘:
‘ 11111: 11111
111.1111 11 11111 1
'11 ‘11 ‘1‘ ‘1 3 1 ‘ 1 ;
1 111 3111 ‘1 i 111 ‘11 PAGE TWO
‘11“‘11‘1‘1‘1‘ ‘ 1 ‘ 1 11 1 1‘ 1 THE KENTUCKY PRESS M
1 1 111 A
1 111 11 11111 1 111 1 1 1 B Tom Andrews, lit, publisher of the New 3 N RCH, l965 1‘
1 111111111 11 1 1111 : hethlehem (Pit) Leader-Vindicator, said at ex ‘ one could afford the luxury of an A b' 1
1 111111111 1 11 1, 1111 1 1‘ 1 t e1Pennsylvania Newspaper Publishers As- t1pen51ve Ottset Press and the “On-produc- - . 1g advantage in the joint ne 1
1 1‘ 1 ‘1 ‘1 ‘1 1 151‘ 1 ”Elm“ meeting in 1961; we hours between press runs. pentmg Operation is the increasedws'paper 1
1 111 111 1 1 1 111 11 1. It is senseless in this day of squeezed Wisconsin Combine 1glVes each publisher to concentrate tune it 1
1 1 11 1 1 1 11 1 1 1 profits for three or four printing plants to be Southern Lakes Publishing Inc _ Ings out Job work_ On turn- :
1 1111 11 11 1 1 111 1 1 performing the same function separately newspaper combine made up’ of 10 115d1a 100ome publishers say job orders are - 1
5‘ “1:1 11 ‘1 1 1 1 11‘ 1“ when one plant could do the whole job Vldually OWned Wisconsin newspa ers 1111111- per cent taStel‘ With elimination fumed 1
1 ‘11 1111111111111 ‘1 . 1 1‘1 1‘ 1 more emciently at less Cost.” group “Ias organized in April 1953 ' 1 hle paper presses from the ShOp. 0 news.
‘ ‘ ‘1‘ 1 “ 1 1 1 “‘ 1 1 One Publisher’s Vision Web-fed perfecting Offset priiiting p131: it ti F0r the Weekly neWSpaper Publish
1 11 ': 1 ‘1 ‘1‘ ‘11 1‘ 1 An early advocate of central' d Delavan, Wis‘ d 111118 to centralized pUbh‘Shtng nuer Who
1 1‘ ‘ ‘ ‘5 1 1 ‘ ‘1 1 . l ' _ i l 2 ‘
1‘ 1 111 111‘ ‘1 1 ‘1 11 1 mg Was Lucien File publiineer pufthh 1Each newspaper in the Southern L'ike 1C Entages “8.1131131 are inherent. 111610115 1
‘ 1‘ 11 1111‘ 1 “‘ ‘1‘ Chester (111 H .. ’ . o the gloup l‘etains its ownide ' - .‘ S oweVel‘, It Should be '
1 1 11 111 11 1 111 111 nual t1 .) fegzld—Tnbune. At the an- out of '1 central pl t (fttlty, but 18 printed Centralized pllblishing _ POInted out that
1 1 1: 1:1 1 111 meemg o t e 111' - - .‘. an to provid - ‘5 W a '
‘ 1 1 1511 ‘ ‘ ‘ “ ‘1 - - 1n0ls Press ASSOCla- advertis - ~ 6 gIEater thought the ' , 5 Is Often l
1 1 11 1 1 111 1 1 1 11 1 1 tion in 1958, Mr. File said h _ _ 1 mg and editorial service to e h . ‘1 quick cure-all to all _
‘ 1‘1 1 1113‘ 1 1 1 1:‘ 1 1 1 central plant growing up to 5232111101164? the mdlwdual Communities. - - ,” the :21 :f m E1681“); 116W18paper pl‘Oducti0n_ pmblems 1
1 1‘ ‘1‘11 1 11 ‘1‘1 ‘ ‘ 11 SOUthel‘n Illinois area. His plant entli: latte“ Says. '9 ri :‘Cl pt‘thher’ in COnSidettng Centrl‘
‘ 1“ ‘111 1“ ‘1“ 1 1 1 1 print 20 01‘ inOl‘e weekl wou . AnOthet PUI‘pose 0f the grou ' . p 11 mg: ShOUId Weigh all factors ' 'a ‘
‘ “‘ 11‘ “ ‘ 111 ‘1 1 1“ Well '15 distribute th YInerspapei1s1 as Vlde a better looking nevx P p 15 to 1310- the deCISl‘on‘ m maklng ‘
1 111 111:1}: :_ 1 ‘ 1 i 1. . ‘ em. nvestrnent, F' - . . ‘5 aper, greatly H 1
‘ 11‘ ‘111‘1‘ ‘ 1‘1 ‘111 ‘-1 ‘1‘ 1 531d, Would amount to $400 000 116 Improved picture l‘eproductiOn, and fre tr 110W16ver, 1Several advantages fI‘Om ce 1
1 1 1 111111 1111 1111111 1 1 1 1 In the plant the individual ‘news a 1 qllgnt use of color in advertising. - a112,? pUthhtng are apparent. n- 1
1- 1 11 11111 1 111 11 11 11 1 1 wiould not lose its individuality and) fl: ChinegudCCoulson, Inland NeWSpaper M11- 11eso'u1_1:::>atsh:)ee, 01-f01u-publishel.s can pool 1
111-1111111 ' ’ "0‘1‘1 ‘ ne‘ -
1 111 1 1,111 1 1 1 1 1 1 1 e1it10r would have complete control of in- helped th 1p01at10n sales manager, who modem 6 ui unit and acquire the most
1 111 1 111 1 .11 11 111 1 1 1 dwidual makeup and headline Style ‘1 e gloup organize, said, prod _ q Phlent, thus OEering quality 1
1 11111111 1111 111 1 ‘1 '1 The central plant, according to File 1166;11th f0111311 eState is awakening to its \VeefiStlglldWthh has been difficult in the 1
1'1 1‘ 1‘ “ 1 “‘ ‘1 would be the answer t tV ‘ 1 ’ 0 pro use a better-leok' . ‘ e ’ ‘
11 Z 111 11 111 1 1 .0 VO blg questlons: via an . -. .. .. mg Pl°duct 2. Central - - . 1
“ ‘11 ‘ 1“ 1 ‘1 ‘1‘ ‘ 11 ‘1 ‘1 it; ELiitng Oglel‘atlng costs and 655. “0110mm, practical, and rapid proc— purchase niuclhu‘thleétttleli-lgemakes It feasible to ‘
1 11 ,1: 1 1 11 1 1 1 a ' u ‘ ‘
1 11 11: ‘1 1.11 111 11 1 1,1 After F‘l ’ng e manpower shortage. Papers have comb’ 1 . pooling of resources I? lpment through
1 11 1 111 1111 1 1 11 1 135 adVOCEle of the central plant effort t ff mm 111 a Community publishers f 1 - s the answer to
‘. ' 11 1 11 11 1 ‘: . 3 a bandwagOn effect d ’ 0 e eCt ten better prod t 306d Wlth deterioratin . 1
11 1 1. 1 1. .11 seeme to have been less tha . uc s at a cost ment grow' .1 1 g eqmp-
111 1 11111 111 1 11 1 produced. the n it would have taken for each of prove: mg Circulation, and desire to im- 11
1 11 1:11 111 111 1_11111‘ ‘1 T0 Show what has ha - 1pei‘sons 1nVOlVed to effect th newspapers_
1 1 111 111 11_11,11 11 1 1 1 plant pilblishing1 let us tappegiilaglo 1:natcznftral clesn-able change.” 6 same be: 1The plan makes it possible to provide
i‘ ‘ 1‘“ ‘11‘. 1 1‘ 111 1| 1 ‘11 selected case histories reported in t (:IW Minnesota Group in 6'1 SCIVices to readers and to the com- ‘
1 1 ‘11 313:1. 11111" 1 1 publications m e In 1963 two Min . “mty- 1.
11 1 11 1111: 1 111.11 1 11 11 ' —the New‘Ul D .‘iesota daily newspapers Some publishers hav f
1 1 11 1111.111 1 1 11 1111 1 1 Oregon Plant 1m azly Journal and the Fair- using cent 1 . f3 ound through -
1 1 111 1 1 .1 1 , mount Sent. l_ - fa plant rmt f
1 ‘1 11‘ ‘1 11 1 1 ~ The Tualatin-Yamhfll Press Inc half me eStab‘Bt‘ed an offset plant can upgrade th 1. p mg a91‘1‘163’ they ‘
1‘ ‘ “‘ 1‘1“. 1 1‘1“1 11‘ ‘ 1 SStabttShed in 1951 at Hillsbore 0 ‘1 $712118 d 11Vay1 between the tWO towns “to avaid OVer their head ttuclpmdmlt WIthO‘It going ‘
1 1 1 1 1111 111111111 1 Central plant is a company or 11: 1 “ii 1 e llgifation of equipment.” 41 There 1 s in ebt for new equipment. 1
IE ‘11 ‘111. ‘ 1’111 1’ _‘1 1 three weekl g “1126 Wlth 1 Mickelson, president and - . . - IS a decrease in the Mt 0t 1
1 1 1111 l 1‘ ‘- 1 ‘ ‘ y newspaper OWI'lel‘Shi s . 0f th puhltShe‘ Operating the ba k h
1 1 ‘1 ‘1“ ‘ 11 11 ‘ sented, aCcording t0 Hugh M hI/lcétlple- with6 $1270 paPars, has long been concerned lications involved S GP for each 0f the PUb‘ 1
11 11 1‘1‘. ‘1‘1“ 1‘1 1. 1 1- '1 ‘ lvra, ‘ e ciency 0f usi t 1 '
‘1‘ ‘ 1‘1“ ‘ “11‘ ‘1 ‘ p elsnlcdlrllt‘qbout 12 ~ press eqllipment of anflailye 1:1ng rOtl‘ry C $de E“ MOttttt: publisher of the Fort '
1‘1 1" ‘1‘“ ‘ “““‘1“‘ ‘ Shopper; for a nui‘hheeklyf D:V5papers plus COUple of hours daily Spapei a . 0 ms (COIO') Colomndoan, pointed Ollt ‘
1 11 11111 1‘11: 1 e . . ' In a .
I11 “ ‘1‘ “‘ ‘1‘1 1 are printed at the plant OCdp: gegsfiapelj th Thlouggllthe years Mickelson has studied Publ55110:::hA‘bEfol.e the Oregon Newspapers 1
11 11 11.1 1 11‘ :11 j ‘ ' elvere e possi iit f - SSOClatiOn in 1961 tht b' 1
111 ‘1 1 111‘ 1“ ‘ to the central plant y o settmg 11P a central 1 ' a a 1g
11 j :11 1 ‘ 1 , camera-TBady—each (lettEI re p ant pOI‘thn 0f every doll ~ '
‘1 1 11‘. “1‘1“ ‘ Paper is responsible for its 0 . t) 55) to take care of his two . at 1“ neWSPaPer TCV'
i 11 ‘ ‘ 3 W11 com ' i . P313615, enue goes to
11 11 ‘1 1 ‘1 111111111 In McGilvra’s operation, the cent-39351213111 Serial as for weekly publications in the sees no “out”bl::1:s}:op COStS.’ and that he
‘11 111 111 1 1‘1 ‘ considers each newspaper as a out p n H‘ newspa er d . 0 combine forces for
11 1 1 11125 11 1111 “It is somewhat of a Coo er t' S Ohler. 1 6 reports there was little interest amon Mai-jg Igro notion. 1
1‘1 11 11"1 1 ‘1‘ 1 “ ‘ 1 its purpose is t -p. a we 1.“ that he weekly Publishers until h - g . n lehble‘ Poses a Slight discredit
11 - 1 1 1111‘ 11111 1-1 1 newspape t 0 supply Prlnting SGI‘Vlce for an offset plant 6 mentioned ho thls advantage. He says “ he (one Of 1‘
1' 1 11; “1111‘. 111 . ,, IS a as reasonable :1 cost a - .‘ is clients m k ’ -
11 . 1 11 1‘ 11 1‘3 11 1 1 Slble, McGilvra said. 5 p05 Eight Papers Unite his own )1 a es more money by fat W“
. 1‘ , ‘1‘. ‘ “‘11 1‘ 1 ‘ “We are paying OH" 0111' an tm In 1961 eight western N central 1p ant than he ever dld m the ‘
1‘ ‘ 1 11 ' ‘ 111 1 e - 1 _
l 1: ' 1‘1’ 1 11 ‘11 11 ‘ ran $130,000. If we make a piofif