xt7vmc8rfv4k https://exploreuk.uky.edu/dips/xt7vmc8rfv4k/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1931 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, Jaunuary 1931 Vol.2 No.12 text The Kentucky Press, Jaunuary 1931 Vol.2 No.12 1931 2019 true xt7vmc8rfv4k section xt7vmc8rfv4k »~. I . I I-..I ., :__I .,,_.....:..- 2’7 2.: ..t ; t . , .-= f' _._ I ..I,.- I . . ... ,..> r ‘ rim-V fix I»: I‘
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January, 1931 THE KENTUCKY PRESS Page Three f ' If; . I
‘ . "If 3I
, 1 . . . III I I I
Full Program P armed F or Mld-Wlnter Meeting I II I ' I
l J I ~ I
e—e-—Ae—W---—— III I I .- , I.
When President Herndon Evans. have adopted the audit in whole or in solicitor, “devil", proofreader, repoter i III . ‘ II
Pineville Sun, brings down his gavel part. It was thought for a time that and a dozen of other duties, has simp— I‘I . I I
, for the annual mid-winter meeting, it a sworn circulation statement would ly not had the time to put his office II I 7 I. I I I
is hoped that representatives from ev— be sufficient for national advertisers, and newspaper on a strictly business III I I I I
ery Kentucky newspaper will be pres- but advertisers now refuse to accept basis. II I I I . I
ent to take part in the pertinent dis- them as they were making falsifiers Another reason for this reputation, gI g I II
‘ cussions on the program of topics. out of so many of our elsewise upright and strictly the editors’ own fault, has II ' I I .
Formal invitations have been sent to editors. The circulation audit will been that many editors hesitate to put f-I 3 I II
every Kentucky editor, and, by the satisfactorily bridge the gap between an up-to-date bookkeeping and ac- I? ‘ ‘ ‘ I
rate the return cards have been re- community editor and national adver- counting system in their offices be- II I ' I
. ceived, a splendid and interesting tiser. cause they feel that they, or their em- f, . . I I II
I meeting is assured. Herman Roe, publisher of the ployees are not capable of handling II ‘
The meetings will be held in Dicker Northfield, (Minn) News and field such a system. This is fallacious and II I . I
hall. the assembly and “club” room of manager of the Minnesota Editorial entrely wrong. Messrs. Roy and Moore II . : I I
I the College of Engineerng on the uni- association, also needs no introduction will discuss the business and account— II ‘ - I,
versity campus. Two years ago the old to our editors. As field director of the ing end of the newspaper business, II , II
sycamore tree that stood for many NEA, he is a national authority on both from the front office and me- I; I
years as a landmark on the Richmond matters pertaining to community chanical plant as well. This ought to II .. . I I
’ 'pike, just outside the city limits of newspapers and his discussion on the be one of the most popular and in- I‘ II ' ' II
Lexington, was cut down because it two topics assigned him will be well teresting topics of the meeting. I , l . II
was obstructing traffic. Dean F. Paul worthwhile and instructive. A luncheon will be given the editors Ew‘I , II
Anderson, College of Engineering, pro- Mr. Roe will have two topics under by the university on Friday noon with ;.I I ' I I
. cured a large section of the tree. his leadership, “Building up Local Ad— McVey presiding. A similar luncheon II I I I
' Members of the various engineering vertising” and “Newspaper Accounting will be given Saturday noon by the :'_ I ‘. 'I
classes cut the trunk into the Kentucky Kernel. The II I I II
thick sections and with ladies will be entertained glI I . II
V the co-operation of the . ,_ . at a luncheon by Mrs. ' I . , II
iron-working classes, made I ..‘ , Enoch Grehan at a local ._ . II I
a large number of attrac— 0‘“ I 7/". . wees," {m hotel on Saturday noon. 'V " ‘ . I
tive tables which now or- *5 2 e ‘a‘ s - ’l‘ ‘ fig” Friday evening, the editors i I - ‘ .
nament Dicker hall. It is a“- x) Imit\ _,_.j ".5?” ii: and wives will be enter- ¥_I . i
. around these novel and IIZI j I j ae'rgéh'ié~.i tained at a banquet given I. I I I I
‘ historic tables that the In; I}, . I , -i “angels”, "*‘izéazll, MM, . jointly by the Lexington I ' I I;
editors will gather to take v’“»wd°‘“wigeu:g,§ili¢m I 7“" Herald and Lexington I_ I i I 1
part in the truly “round 1" it -j;:II~§‘II. . itt‘lfl‘Lwfi I III? I j Leader. 3? I I I . I
I table” discussions. i 1““ II efl W'nwj‘gt "I : “ If: I While the editors can 3‘, I '
‘ The first assembly will ' ‘_ _, CI ‘91:? “ngm. ETIIGV ". register at any of the ex- I I 1' I I
I be called promptly to or— I“ 9"" ‘" Ea .:.-. ,, fl:””'”'fj&ggm {fl cellent Lexington hotels, . . '
der at 9 o’clock, Friday PE ,1 "f— 1%;3-_ mask : ; ,‘ ng headquarters for all meet— I
I morning, January 30. Fol— ....- . I‘I%§;§I ‘14; “f3” _ -. " ’ ings will be at Dicker hall I I
lowing the invocation by 'C'Wi'fiiai j; xfiwzzfld"?‘~m~ __ - f .. on the uniVersity campus. E I ‘ I
the Rev. R. H. Daugherty, Iv? " "if: is, . '; i ‘ " " . II‘ 7' The hall can be reached in 3‘: I
I‘ pastor of the First Metho- ' ' ' ' v .. ‘I .22.» -. . ' ' a feW minutes from dOWn' §‘-I ‘ I
I dist church, South, Lex- , ~ _ .j . . . .' -' I' f” town either by walking or .' II
ington, President Evans by taking a South Lime— ;' II
will introduce W. Clemen . . . stone street car and et- ,3 I» II,
Moore, expert accountantt, The Fountam m chker Hall ting off at the main ggate. 7II I II
who will discuss the prob- Dicker hall is located in ‘I I. I
lems of circulation audits for com- and Office Management,” in the latter the center of the campus in the en- .. I I II
munity newspapers and how this he will be assisted by Mr. MOOI'B- EV- gineering group just south of the Ad- f I II
method of procedure afiects and can ery edtior would like to know how and ‘ministration building, Just follow the .f é : I II
be installed by Kentucky papers. under what methods he can build up signs. There will be plenty of park- I f I. I'
. Mr. Moore needs no introduction to his advertising, both local and nation— jng space available for those who “roll I' . III I
Kentucky editors who are members of a1. Mr. Roe, during his affiliation their own.” j , I I , I
the NEA. He is a joint edtior, with with the NEA, has been a leader and A cordial invitation is extended to .I . ' I j
.‘ Herman Roe, of the annual surveys of is a recognized authority on the sub- every Kentucky editor and others in- I I I’“ I.
the weekly newspaper publishing busi- ject of community newspaper advertis- terested, to attend the meeting. If I I I. I I . I
ness as issued by the NEA. His title is ing. He has had many years of prac- you have not fined out the attendance. II I ~ I .I
I industrial engineer and business econ— tical experience on his newspaper at card, please do so at once. But do not I I II I
omit. He is head of the department Northfield and has made the North- wait even if you are not certain I ' I ‘.
of business analysis and assistant dis— field News, one fo the most, if not the whether you can leave until the last “ ‘ III
trict manager of Wolf and Company, most, outstanding newspaper in the minute. Come anyway. . . . II I I I
accountants and engineers, with offices Northwest. . . I _ I I I I
in most of the large cities. Wolf and It has been true in the past, fortu— M155 Edna Bennis, Lancaster, has i I. III I
Company have been appointed as offi- nately becoming less a reality in the purchased the Georgetown News and 3 II III II
cial accountants and circulation audi- last few years, that newspaper editors will assume editorship on she first 9f 5 I I I I I
I tors for the NEA and are now conduct- have been notoriously poor business DBXt month. Harvey Wiggington W111 I - ‘
I 111% such audits in many states. men. Some of this reputation has been assist Mrs. Bennis 1n the editonal § I I
I' The question of circulation audits due to the fact that the majority of management. Both the new edltofs ‘ I I
for communiyt newspapers is nation- editors, because _of their manfold du- have had experience on the News in I . . . I
I wide and between 25 and 30 states ties as editor, advertising solicitor, job previous years. I ‘ I. j II
" I I ”II
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i I . III.
hv— r—_————VV~_‘~ 7 _ ,., _ _ .____ , ,_,.__,_ —_ mi . 777.7 . ,1 '

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5‘3; ~51:- “E 9 Page Four THE KENTUCKY PRESS January, 1931 '
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~ ' 13.531: 5; .3 1 ; \ 3 ,. j A“ '1' .«7' 7- 3 .‘i 2‘3 — extricable difficulties arise over cross
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IE Hi‘; 1 ‘9“: C V 3 ’ I 2 " ' \~ made. Coupons, key numbers and l
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" 2,2,; ’.‘ ‘ ,‘\ a no pu is er c aime any mg
E313. ' E‘ ‘3 ' . 'f .' w ' that he did not honestly believe be- E
- L K 2 . lon ed to him. The s stem 'ust would E.
”El ii ‘. ‘9, 3f ‘2 W 7:92,. notgwork. In this case, theJadvertiser 3
‘1 ‘l-if Kl 3‘ as 3 / _; " " __ was well and favorably known to the l
9.5. EE 2%12‘1‘ 2 F}; 3,... - .-9 3.-._3.;_. .297. 2, L T ~‘ " publishers. Many knew him personal- 9
2i» 212.1? .1‘. . i l 7 -1 .jr::;._‘3.. ‘ " ”21-52.. 1y. It would be far more difi'icult to E
33‘ E13?:‘ l 1‘2 31; ,39‘. l \ , ”" ‘ s ‘ handle such an arrangements with
3 22.333312. 1’ 1 3 ‘ “/ " "9 Eli's-1:" ‘2. . 2 strangers where there could be no mu—
‘7. .Ei ‘9." {E 3 I tual basis of trust.
‘. ,3 ”E 2 5.252% GETS KICK OUT OF
33.21.?th E3 . g _ 3 _ . PUBLISHING PAPER. 3
-3 .2 3 .3,’:§i3;§ 23 33 :3 Courtesy LouisVille Courier-Journal EngraVing Plant - __ 3
i. 21‘ 1 . ‘2 2 ”I am publishing a newspaper be-
’ ‘?E E ‘. ‘ ‘ ' ° ° cause of the kick I get out of it and ,
“L 2'2‘. “ i ‘ MldWInter Meeting Program not with the insane idea of becoming
M”??? 11E. ‘ ‘ EDITOR’S SHORT COURSE AND MID-WINTER. MEETING wealthy,” Harold L.Dah1, editor of the
' E‘fiE I; v .1‘3 1 ‘ KENTUCKY PRESS ASSOCIATION Berea News, the city’s newest journal-
with. 1 ‘3 Dicker Hall ' istic enterprise, said in discussing his ’
3 I??? «.33 . 3 UNIVERSITY OF KENTUCKY, LEXINGTON project.
2‘313 ‘ l .3‘ 2 E - Mr. Dahl, native of Chicago, has
i: ; 1‘9“.» ‘2 EE l 2 Friday, January 30 been in Berea four yeares. He is chair- ,
3 . 32.3? l? :3 ‘ 9:00 a. m.—Call to order by President Herndon Evans, Pineville Sun. man of the 1920 Red Cross Roll Call _
E ,“213‘11; 3 ‘ l l Invocation: The. Rev. _M. R. H. Daughtery. Committee for Berea. v
2. 2.3311,. ‘5? 3'3. 2 - Round Table: Circulation Audits—Leader, W. Clement Moore, Wolf Inquiry brought the answer that his
9 .‘9 “3“?“ 3 3 9 12,30 p m Luncfiggn nggzggéyngfifiéggia. hobbies were babies, old folk and col—
! i if”) 2 2: 2 . 3 Address: ’President Frank L. McVey, University of Kentucky. lecting postage stamps. He (115111019 “1'
" . 9‘23“. 1 2" 1:30 p. m.—Inspection trip of the University. dicate3what percentage Of his stamp
I ‘2 “222} 1. it ‘ 3:00 p. m.—Call to order by President Evans. collectlon was taken from letters 00n-
3_3 i f E Round Table: Newspaper Accounting and Office Management. veying the usual “kicks” editors get '
3 3 “3.". i2 1 . Leaders—Herman Roe, Field Director, National Editorial Asso- from newspapers. Aside from his hob— ,-
i 9“, 333E133 2 3‘; L 1 . elation, Northfield, Minn. ; W. Clement Moore. 101953 Mr. Dahl has another distinction 3.
1 ‘2 .3.3 3 i; 4 3 7:00 p. m.——.Banquet by the Lexmgton Herald and Lexmgton Leader. He is one of the few persons who owns .
E . 3 ll ‘ 2 3 Satuday, January- 31 an automobile, but does not drive it.
‘ “ £333.? ~ I V' 3 Since living in Berea, Mr. Dahl has
E l‘l3. " E 3 3 . 9:00 a. m.—Ca.ll to order by President Evans. 3 . ‘ been elected councilor of the local 3'
: 3 33:33; 3 33 33 3 1.00 Rloundh Table U Buildirgg Iép Local Advertismg. Leader—-Herman Roe. chapter of Junior Order, United Amer- 3
:2 W2 . 23; ‘ 1 ' p' m'gugifieszorfieeggeml y ommons. ican Mechanics. He is a Mason and at ,3
: 211:3: E l 1 President’s Annugal Report. Cornell University was a member 0f ‘
l 3.33; 2 Secretary—Treasurer’s Annual Report. Delta 1713511011 500ml fraternity. MI” ‘
' 3‘11“ 3 ‘F , New Business. and Mrs. Dahl have two children.— ‘
f .“l “E ‘- 2 ' Election of Officers. Courier—Journal Highlights and Shad-
'3 g3.3‘3i. 9 E E 3200 p. m.—Open Meeting. ows. _ 3
.' 9 . ——————*——— % 33
3 ”3““, ,ii 5 2 The Green River Independent of Editor D. M. Hutton, of the Har- _ E
: 75'2‘2‘7‘} Munfordville, Ky., made its first ap- rodsburg Herald, slipped on a banana D. M. Duncan, editor of the Meade .
; gt”? it: 3 pearance on New Year's day. Robert peel on the pavement last Monday, County Messenger, who sustained a I
E 2‘3325‘; ' E1; ‘ Darling, former assistant editor of the severely sprained his left ankle and broken arm in a fall during the —-9
‘2331-{33 ' 2: « Hart County News, is editor and pub- tore loose some ligaments. He will be Christmas season, is still confined to
, f. $3 “23‘: 9'; E lisher. on crutches for some ‘time. St. Anthony’s hospital in Louisville.
= 71.5.1323232‘2 2‘ ~ 2
131.9". ’ ‘ 3
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January, .1931 rue KENTUCKY PRESS Page Five l ,‘ EEE-E
\ 1 ’ E - i
E Publishers often forget that the can dispose of their surplus hay, fence complete circulation breakdowns. If E E EEE, . E
classified page is the one page which posts, colts, calves or their old ma— this plan of selling markets is adopted 1; E ».E E
can be 115911 by every citizen in the chinery. then state and regional press associa— E EEE E
community says an article in the cur- Several years ago a number of Min- tions can function much more effec-wli1 E .I' E
rent issue of the Minnesota Press. It nesota communities conducted regular— tively in promoting the interests of "z-E, E EE 1' E E
is a page which can be used by the ly what was known as a market day. newspapers. E 'J,1}_E ,E E E
dry goods dealer to sell unbleached On this particular day farmers were —_____ E3 Er: EEEEEE
’ muslin, or by the factory worker to urged to bring to town articles which DESTROYING CONFIDENCE i-E E,i EEEE E
sell an old sewing machine. they desired to dispose of and an auc- ~————— E‘ 3 EE E
To develop a good classified page is tioneer was employed to sell them at Newspapers would command more E3 E3 2 E
,. good psychology on the part of a news- public sale. For one reason or another respect from the public if they had 2% .E' E E '
paper. A well filled page is more like- many of these marked day plans failed. more respect for and confidence in E: E E, E E . E
ly to be read and studied than a poor- One dificulty was that dozens of each other. It is unfortunately true ;E ' E I
1y filled one. People will also assume small articles were brought in and the that some newspaper men take delight ;E E , E E
.E that it pays to advertise when they auctioneer was wasting valuable time in exposing the supposed shortcom— E; E? ‘ ‘EjE E
I discover that everybody is doing it. trying to sell them. Your classified ings of other papers, particularly those if ‘E‘ IE E
When people learn that classified ad— page can be made more valuable to that differ in politics or other contro— EE E y, 3 E E
vertising gets results, they Will be bet— the farmers of your community than versial matters. One can at least give ;E E . E E
ter prospects for display advertising. any public auction. There is nothing the other fellow credit for being hon- EE , E p,
’ It takes time to develop a good clas- too small or too big to be advertised est in his convictions, even though they EE E E
sified page, but once built up, it is in its columns. It can carry definite do appear peculiar. It is also poor EE 5‘ E E
one of the most substantial depart- information, concerning the price ask— policy to seize upon mistakes made by EE 1 E . E E
3 ments of the paper and should yield ed and the quality of an article. It other papers and hold them up to E E E, E
at least 10 per cent of annual gross reaches more people. ridicule. It is an old and true saying 3? E : E
receipts. In the average country of- In the larger cities dailies find it that one cannot throw mud without ‘- E E E
fice it is a good policy for every pub- profitable to employ dozens of persons having some of it stick to his own ‘E - E E :E E
., lis as a reporter, advertising or sub- who do nothing but develop classified garments. The editor who tries to E ,V E E E
E scription solicitor toalso endeavor to business. Smaller papers might copy win credit for himself by breaking . E E[‘ E
sell classified advertisements. some of their business-getting ideas, down faith in other papers needs to . E . E ,
E For instance, when the advertising such as using the telephone to solicit remember that what he is doing is 'E E '_ EE
f solicitor gets his regular display copy want ads, and carrying regular display destroying confidence in all papers. 5" ,. EEE
gest that he should use the classified advertisements for the classified de- The public is always suspicious of the i, E . h‘EJ E
page to dispose of his out-of-date partment. man who seeks to emphasize his own ;E 7 . EEE' ‘
goods. He cals oln the hardware man The average country newspaper has honesty and infallibility.—Ole Buck. 5 .’ E :
and learns that the merchant has a limitd field. It can develop just a _‘_____— E EE
\ just failed to make a binder sale, be— certain amount of local display adver— BARGAIN RATES EE , EEE . E
' cause a prospect had a blinder in too tising when it reaches a saturation , E EEE . E
good condition to junk and Yet was point. Its entry intothe national dis- Now and then some publisher gets , E,“ E
unable to sell it. He can suggest to play field is also limited. Some pa— the notion that he can increase his ELE E E”
E the hardware man that he run .a clas- prs are 'making the most of. their op- subscription list by making a reduction E E E EE E‘ ,
Sified ad, which will bring him the portunities in developing display ad- in price—a bargain offer. The writer E‘ . EE E 5- ,,
E names 0f persons who are interested vertismg. Many are not. Few are h::s.’p°ersonally checked several such E E .IEEE i
. in purchasing a used binder. Out of developing to the utmost the possibili- efforts: Without exception they fell E; 1, EE‘ . E
E the list he may secure prospects for ties that lie in the classified field andpgmrt 05f Ghéh'. p‘urpbsg_ fl Old subscribers E E EEE ’
new binders as well as finding a buyer in Minnesota there undoubtedly are via e usually quick toltake . advantage E; ; E E. ' E
for the farmer’s old machine many communities Where pubEiSherS of thewch'aifce to reflew‘at’ a'reduced :5 ‘ EE E E
E News gatherers have many 013130!“ are passing a good bet by overlooking rate but theirfuinbe'rpf new ones gain— E E E 1 1
. tunities to secure classified ads. When the lowly want ad. edi'fe117 fa;- short of expectations. What E; El 1» -' .
they learn that a certain family is —————-——— is true (ii-bargain offers is'usually true 1‘, Ev E E ;
mOVing from one house to another, PULL TOGETHER of contests»and:piemiums. Itf’can be :' E E .
they can get in contact with the own- _ taken for granted ifih‘gt if a paper is a E a E
‘ ers 0f the building being vacated and The advertising field is so highly worth while, practically all old sub- .4 i; E E E
sell him an ad. competitive nowadays, so many are scribers will renew, or can be induced 'E j E ’ .
' In most communities there are seeking the dollars of the advertisers, to renew. without special concessions. i E " EE 4‘
store buildings owned by the mer— that no paper or group of papers can Hence any subscription scheme that E. E E E
chants who occupy them, the ground sit back and expect business to come contemplates special concessions to all 2 3 E
' floor being used for a store and the Without effort. Both advertisers and subscribers, or expense that must be 'E , E. '
ground fIOOI‘ for appartments. News agents are constantly bedeviled by spread over the entire list, is likely E E
. upper floor for apartments. Newspa— salesmen for all kinds of advertising ’00 TGSIIIE in 1085. The way around it E E E g
I pers representatives can occasionally media. Newspapers must compete with is to devise attractions for new sub- EE . EE -. .
inquire as to whether these appart- the magazines, movies, radio, bill- scribers that will not appeal to old 'E E E E
ments are all occupied and if they are boards, all kinds of interests. Even subscribers, and which they will not 7, E E 3 E
I not the merchant undoubtedly can be the express company is selling adver— ask to share. Probably something in E .E ,
induced to use a classified ad. Even tising space on the sides of its trucks. the way of a short term offer is the E‘ , ‘ E E‘ E
if the upper story is used as a hall it Then the papers make matters worse best.~Ol'e Buck. x. " EE EE
is well to advertise that it is available by competing with each other. Why .E i
for dances and meetings certain nights wouldn’t it be better for all papers to — ~E .-‘ E E? E
Of the week. unite in efforts to sell the newspaper The Feese Printing Company, of .1 ‘ EE E
. . The classified page is espcially valu- m