xt7w6m33550b https://exploreuk.uky.edu/dips/xt7w6m33550b/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1930 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, December 1930 Vol.2 No.11 text The Kentucky Press, December 1930 Vol.2 No.11 1930 2019 true xt7w6m33550b section xt7w6m33550b 111”"11 1?" '
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1 '11 ' . Page Two I‘HE KENTUCKY PRESS December, 1950
; '11 ’ its members. The advertising agencies,
1111' 11 T H E K E N T U C K Y P R E S S in fact all agencies of national im—
‘ 113111111151 111:; ~ portance which do business with our 1
1111311 .111; , 1 ”—— _ . newspapers, realize the need and im- '
1 311111 111 ‘ 1 Ofiicial Publication of the Kentucky Press ASSOClatlon portance of the state associations and 1
13;'13.}1}':§ '- 1i ———-———— do all in their power to promote the
viiiifi 1 :1 VICTOR a. PORTMANN, Editor-in-Chief work and scope of these associations I
2.3.11} iii . : FRANCES L. HOLLIDAY, Assistant in every way possible. 1
11131113111 1 _________—__. Yet there are a number of editors ;
1 1 Published by the Department of Journalism, University of Kentucky. Lexington in every state, Kentucky not excepted, 1
:11 1 Printed by The Kernel Press who. refuse to J01n their state 3550- :
i1, . ciation because they “cfiannothslee what 1
;' ‘.1'313'4: ' 1 3 _ . _ they are doin‘ or M ,” w ie man
i '.'11 1" 1 Applicahon Pending for Entry as Second Class Emiftel _ simply cannotgleave go of the 8.1111113}; 'F
' '3 ' E . "fin" """‘“‘_"”“ “'—i "u“ iié‘ -.___., dues. State associations, and Kentucky 1
"1111113 1' i 1 PRESS ASSOCIATION-“OFFICERS . d 't is in the front rank, are working for
"113 "3‘11 11 _' HERNDON J' EVANS’ Pme'" 115““, 1mm en_ the newspapers every minute, of the 1
i ~'i:1.3§i.i 11:11 31 1 >13 1 JOE T. LOVETT, Murray Ledger-Times, Vice-President day, in legislative work, advertising. ‘
' 1' :11 "1' gj' JAMES T. NORRIS, Ashland Independent, Chm. Exec. Committee and. indeed, in all phases that concern .‘
1- : 311:1" “-11 " " J. CURTIS ALCOCK, Danville MeSsengel‘. Secretary-Treasurer the community editor. Of course those
1: 3'33 1'11 ‘ " i ,,_#___-.th____ mmrrfirfimifi~i>¢ivir——wm~ ~~< who refuse to join the associations
3113‘- 1:1; . ~ _________________ profit by the work of the association 1
i. Ti, {3 31 . i If...“ and bask in the reflected activities 1
i 1 11 1 MEMBER . "F ' 0 without paying one cent bflor dues or 1
11:1 ' 1533‘ "'1' :3 s3" ' '.v‘ ' helping in any way possi e. 1.
11 1'111'1'3'11 3. 11 ' '3 Mem 11%;.193 The Press highly concurs in the idea i
'.' 1, 117173 1; ii ' ' K ‘ TUCKY PRES NATIONAL EDITORIAL Assocomou ~ 01° “medal COHSideratiOn for David-11D 1
3"? {131? 1 131 1 “—— association members” as inaugurated
}' 5 1'1" 1' ~ ASSOCIATION by this agency. We hope in time that
11': 1113 } a” ”,1“, “WA” is“ ___. other machinery can be set up that
1 WW ~11! 3 . 1 «3:: 1% ¥::__:;;_k :_1_ will exclude those “penny proud" edi- 1'.
11111151 .1. 1 3 1 __~————«_:—__——:;+—~— tors from the benefits and results of
11*: i1 ‘ 1 I. 1 THE BEST IN 1931 bear the load. They would be defeat- the associations’ efforts. This may
.111 3'11 : 31' .1 ~ 11—— 111% their 0W? ends if they would PUb' sound as if we were advocating a boy— 11
'11 1 . “It’s the same old greeting- in. the 1151?: this publicity material even su-gar— cott, but we mean every word of jg r
3;} 11; .1'3' 3: 11 " 13 ‘ '1 same old way,” but the Press Wishes coated With the promise oi‘ “excluswely lading to this pertinent question “Why
~ 111'1'91'. 1i : you and yours peace, health, and pros- written for your own territory.” aren’t YOU, Mr. Kentucky Editor, 3
13"111‘3 11111.1 ‘ 1 perity in the New Year, 1931. We adVise all Kentucky editors to be— member of the KPA?”
if. "1' 3‘ 3 1 1 i.- :3; a e gin senclling back all this free publticity :1: e s 1
i '1 :13: : ‘ 1 materia, postage collec . The Na ion- - .
1' 111, KPA Gm 0“ Record al Editorial Association will furnish, at Reso'utmns 1:
1'1'1111' 1'5" 7" }‘ 11 The KPA went on record this month a small fOSt’ stickers marked “Free Here are a number of resolutions to
1' . 11111 i1 i1 in sending out requests to the national Plibhmty: etc, to any one who W111 paste On your desk so that you can see 1
"3 3 11 331 11 advertising agencies to cease sending W111“? fOI them. Paste one Of these them every day. Are they worthwhile? 3
“.111? '11 3 11 “Free” advertising matter and publicity 5113:61'5 in file materiglérifi S6231} 1: 1. That I will give service plus to
11111 3‘1 i1 to our newspapers. The Kentucky 1313 bail ' t evolery edl 01 :1” '3h 131‘ my community in 1931.
311,11 ~3'i 3' ii newspapers have been flooded the past 16y “’1 no 0113' cooperale “'1 _e 2. That I will give my readers the
1'11}: 1'~ 1 13 few months with all kinds of free pub— KPA: but 1t “”1 DOt be (mg befoxe best newspaper possible.
1113.1: 3 i1 1 . 1 5 licity and thinly-veiled advertising “on practices 511:6 01113113911 ‘ 3. That intolerance and petty jeal—
11‘2"”: 11 ; ‘ ' matter which the agencies are sure Evaly agency 15 “57mg. to secuie. as ouises will leave my office with the
.3 mg 1 111: '1 ‘ 4 fl 1 1 _ . . ted in.” much of this free publicrty as pOSSible 01d ear.
. -: 31:11:: ' i‘ that our made“ W111 be mteres . to show their patrons “results accomp— y - ‘ '
' '12 1E: 1. At the same time these same agenCies 11 h 11 ‘ _ . h 1d _ 1 4. That I Will pay my membership _;
Qf:.i'1.'1'-21111.~ ' have made an appreciable cut in the 'S_ ed. Every edlt°1 s on beai “1 dues to the KPA and be an active '
'3 1'15 11 display advertising sent to the same mind that f0} every inch 0f free DUb' member this and every year to come. 1
I ‘i'it. i. L 3 , lic1ty given in our Kentucky papers, . t I ill oin the National 1
.4 al.3311331,: . newspapeis. . t th t h 'd d 't” .11 5 Tha W l .
1‘ 1111' '1? 1 While many of the national agencies ~13“ dro a dmf'gm 11": aae'iliil libigedtivlle Editorial Association and help. to pro- 1
1- 1 31:19.11 - 15 ' have made a decided stand against the Aed 136555118 (1 stand: EveryKentuck ' mote its work for the community press 1
3 ' 1:11-13; '1 1 practice of sending out this “free" ma— e '11 b ' gfi 'ty ‘ lt 1y of America. :1
' 3' 11'1w1 '1 terial, it still seems that pressure has newspaprer :17; eaiB ekm e “351.1 S m 6. That 1 W111 put my newspaper on L
1 1 13! 351'. i 1 1 3 agencies and they send this material to 11 't d th's e il ‘g tice ill pto 7. That I Will be a good Citizen to 1
15411111 11 ' their newspapers. Many of the larg— 1111:1137?“ c; ~ v1 513‘: ithw hi Sh 33' my community, my state, my nation. .
"' l1: 1.‘ : ' est agencies have joined in this prac— t lst 1:} a goo “350. u Ion w W o and, through my example, lead others 1
1 11"? 11 1 tice and the KPA has said “stop" in S ar 16 new yial‘. * to be the same. ‘.
1:: 1'11 1' j decided tones. * ‘ m ' * . Signed and sealed this ls't day of 1
1 ~ 1131:: ' 11 Our weekly papers are Willing to co- Advantage Of Membership January, 1931. 1
i 3111'}; ' 1' Operate with the national agencies in ~—--- . _.__.
1 1 11113111 1;} 11 every way possible and are willing to Through the efforts of some organi- Write it 1931!.
' 1331‘. 1: . help the local dealer in any legitimate zation leaders, one large advertising
1 11311311113 '1 way in the tie-up with the Wholc- agency was induced to give special Our genial friend and hard—working
1, 31111113: 1 1.1 . . saler, but cannot see their way clear. consideration to the paid—up members official, Secretary Alcock, was honored =
' 1' 11.1% "'1 in giving “free" puffs to every Tom. of state press associations. Other agen— by having his picture and short Write-
1 1:1? » 1f ' Dick, and Harry that has an accouni (ties seem to [all in line with this up adorn the front cover of the United :
.1 i. 1,1111% "1 i . ~ , in that town. Our newspapers are re— movement and it is worthwhile. One States Publisher and Printer in the
7‘ '1111‘1'1 i‘ ‘ i; ‘: alizing more every day that their space of the functions of a state association December issue. He really looked nat-
1111111411; 1 is valuable and ALL advertising must is the furtherance of the business of ural. Congratulations! ~,
12.. 3.0 ' ' '
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1 December, 1930 THE KENTUCKY PRESS Page Three 1; i, ‘ 1“é ’
P .153 3’ ‘ 11.311
' S Ad " R A Bl A “’“t
.1 tate vertlsmg ates re e ow verage 1W 11 111 1
1 ..___ . . __._._,_..l,, ,7 _ ,, ,77711 1 111: 1
1 A study and comparison for the past TABLE NO. 1 . , I1 11‘” 1
year of Kentucky’s newspapers and Rate Charged Per Inch 3,111 1 ;1 1
their advertising rates, a small extract Circulation 15 17 1s 20 25 271/; 28 30 33 35 363.1. 39 40 42 45 50 60 211:11.117'w
from a research that is being carried 500- 999.. 2 1 . '7 4 . . 5 . 1 . 1 2 . . . . 911;} 1 1 , !
on by the editor of the Press, shows 1000-1499 1 2 . . 13 . .' 10 1 3 . . . . . . . 3” 1 1&1 I
that the newspapers in common with 1500-1999.. . . 1 2 7 . . 13 . 5 1 . 5 . . . . ” ’I’i‘t ’11 ’1
1‘ many other states, do not charge 2000—2499.. . . . . 2 1 1 11 . 10 . . 6 . 2 . . ll 1 311
enough for their advertising. This 2500-2999.. . . . . . . . 5 . 6 . . 9 . 1 1 . ' 1 ’11 ” 1
study shows a comparison with the av- 3000—3499.. . . . . l . . 2 . 2 . . 4 . 1 . . J1 ? i1" '
.1 erase rate charged by all the news- 3500-3999.. . . . . . . . 2 . l . . 3 1 1 1 . J 3’ 1 .
papers in the U. S. and with the rec- 4000-4499.. . . . . . . . . . . . . . . . . 1 J 1.1 ‘
ommended rate as advocated by the 4500-4999.. . . . . . . . . . . . . 2 . . . . 3. 1'“ ,
National Editorial Association. :1 1 , 1 _.
In Table No. 1 we find the rate 'i"AA’A”‘W"W 7’ 7 ' " ‘ ' ' ' " " ' ""V'W" ‘7" --'Jj 1;: ’111
1 charged by 164 of the 167 community newspapers over the entire country and raised before the advertiser would ac- 11'11' 1, . 1
papers in Kentucky, three not report- has recommended, through its findings. cept the contract. 1; 13; ' I ’
ing. We also find a. great discrepancy - that a certain rate must be charged if Look at your own rates, Mr. Editor. it? 1.1 1 1
. in the rates charged in each circula- the newspaper is to meet cost of pro— Then if you have any questions to ask. ‘1 , . ‘ 1 1 1
‘ tion group. For instance, in the 500- duction. These rates are given in bring your problems to the Editors‘ :1 r _ 7 ‘
999 group, we find two papers charging Table No. 2. Short Course round—table discussion at it 1
15c an inch, and, at the other extreme, Every editor. in Kentucky 01. outside the University next month. Whatever 1 ‘1
1 tWO papers charging 400 an inch, With of Kentucky. can keep an accurate you do. start the year 1931 right by :‘ i ’ I t
varying rates in between. Theoreti— record of the cost of production in his raising your advertising rates to a rec- i; 1 i 1 '1 1
cally, all papers of the same circula— own plant with a simple cost system. ognized, livable figue. i 1‘11 1
tion should charge and receive the He can thus ascertain exactly what it ._________ 1‘ ” 1
,v same rate for their. advertismg, Just is costing him to print each inch of BETTER BUSINESS BUREAU 1 , ,1 111
’ a glance at the table Will show that advertising in his paper. The results EXPOSES PRESS SCHEME it 1 ' 111.” 1
’ this 1.5 not true. Why? is a debatable Of this finding Will be an “eye opener" 1 1' ‘ E1| 1
1 33:11:22.1“:assassitssztrai .. F’f 0;: we d is kisksksk 1 1 ~ 1;
‘ iske. 1.551.: JESS... 1‘3. SSJ’ESJJEJ‘JEVyeyfieJ’JEEJ buy the“ W in“ the net mm“ . i 1
In Table NO- 2 we make a comparison per Administration at the University Si11::’12:?:pifxfifigpggisutiggszefifi_ " 1 1’; .
between the average rate for each of Kentucky. it has been found that lion dollars a year Many of the Na- . ’ '12 1
Kentucky group, the average rate the COStS 0f producing the average tion‘s'leading executives are supporting 9 " 1
charged in the U' S" and the recom- community weekly, dependent, Of a scheme that preys exclusively on “big 1 1 ’.1 1
1, mended rate of the N. E. A. In every course, on size of the paper and cir— business.” .111 f1 1
group. we find that the state papers culation, runs from “Ot less than $200 For a fee ranging from $100 to $1,000. "1 , ’
ale flom 1c to 12c below the average per week up to over $350 per week. de endin ‘ on what the traffic will bear “ i ’1" ' 1
for the entire country and from 4c to DO you know what your paper costs to 501216 twint —odd firms styling them: 1' 1:1 . 1
* 14? be10w_the rate recommended as a issue each week, Mr. Editor. . selves .JPres: Bureaus" or “Press Syn- i 1' t
’ fa" and hvable 0113188 by the N. E. A. The editor 0f the Press once asked dicates” or “Press Associations,” offer ‘ ’1’ ’1 ‘l ’
__...___ a Kentucky editor, “What does it cost to prepare and publish a short but fa- , 1; ‘ "1 ' ‘
1 TABLE No' 2 you to put out your paper each week?" vorable biography, illustrated with a 3 g 11 = 1
‘ Av. Av. The astounding answer came back. photograph of the subject, for distribu- J 1 ‘11 .1 . . 1
Total State U. S. N-E-A- “Oh. about fifty dollars'” Assuredly tion, ranging upward to approximately ,3 1 ‘ 1 1 - .1 1
1- Circula. Papers Rate Rate Rate that editor needed a cost system in 1,000 newspapers throughout the coun— } 111. ‘
,. 500- 999 23 260 27c 30c his plant. If the editors of the com— try, The soliciotrs represent that the 1 11 ”1 1;
1000-1499 30 2'70 310 35c munity newspapers in the U- S WOUld newspapers will welcome the biograph- -j ‘1' 11 ‘ "
1500-1999 34 300 34c 400 establish cost systems in their plants. ies, but based upon its survey of news- , , ’3. 11 ;
2000-2499 33 34c 37c 45c we would not find the discrepancies in papers the National Better Business ' ~ 11 4
2500-2999 22 37c 40c 48c the rates charged for advertising. Bureau reports that the vast majority ' . '1 "1
3000-3499 10 360 410 516 Our national advertisers state that of the neWSpaperS replying to the bu- . . 1 "11’
3500-3999 9 390 490 520 they find many such discrepancies in reau’s inquiry) promptly consign these ,’ ‘1, ' 1
4000-4499 1 60c 49c 530 the rates charged by various newspa— unsolicited and undesired biographies , t, ’1 ,
' 4500-4999 2 406 520 540 pers. and they hesitate to open an ac- to the wastebasket. ‘1
1 — count with a newspaper that is charg- The National Better Business Bu- :3 1 i » .
The Press has continually advocated ing a low rate. They. by their own reau will willingly assist business ex- ,3 7 1 i
a COSt system for every Kentucky statements. become suspicious of such ecutives to get the facts regarding any 1 i
, newspaper. Every paper should estab— a newspaper, 311d» judging by stand— organization masquerading as a “press ' ‘ 1 f
’ lish this system if for one reason only ards of what a good newspaper should association” that offers to publish their ‘ , ’1 . .
and that is to find out exactly what be and the rates that should be biography fer a consideration—Nation- 1i 1 1 Q t
1, each inch of advertising costs per issue. charged to make it a good newspaper, a1 Better Business Bureau, Incorpora- : 1 1 ' ‘
It is true that there will be a slight are justified in their supposition that ,tedl_High1ights and Shadows, " ‘ i ,‘ 1
1 difference in costs in individual news— the paper in question is not run on a _._.___._—.— I‘ . t;
papers, but, on the whole, the costs business basis. Are you planning to attend the edi- 11
for each department of newspaper Accordingly. many of our national tors short course and mid-winter meet- 1' 1 1 .
production will average the same advertisers advise that the rates be ing‘ at the University? You cannot af— 1 J .11 1
i whether in Kentucky, or Maine, or raised to a livabble, adequate rate, and. ford to miss the many good things on . f 3 E1‘ ‘,
1 California. Every year the advertis— in many individual cases, have return— the program as you will get more than 3 , 1‘, J 1
1 ing committee of the National Edito- ed a contract to the newspaper with “value received" in return for your 1 1 J. ;’
'l rial Association makes a survey of a request (mind you) that the rate be time. 1 fi’ i1 .
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1 11111 Page Four THE KENTUCKY PRESS December, 1930
E11. ‘
j112‘1113- £11 WHICH DIRECTION Is YOUR. WKPA TO MEET With the growing demand for new
' 111:3 ‘111 BUSINESS BEADED? ————~—— and improved machinery in the print- '
‘ 1.111311" 1‘1‘1 1 1 — The main feature of the winter meet- ing plants of our newspapers which 1
1.. “111- 1‘1 1 (By Harry B. Rutledge, Field Manager ing of the West Kentucky Press Asso- has developed since many of our pub- '
1 :1 11 ‘_1‘1 .1 1‘ Oklahoma Press Association) ciation, which will be held at the Hotel lishers have improved their newspapers
1:31 11:11 ‘1’ . ; _ The United States Chamber of Com— Hall in Mayfield, Ky., probably on Fri- both in content and appearance, the
i111 1. ‘ ,1 merce has asked the following list of day. February 6, will be the appear- manufacturers are missing a bet when '1
12'3‘1-‘1‘5 questions recently of business men ance on the program of Tom Sharp, they do not give attention to this 1
.1115 1:91 1 generally: 1 brilliant editor of the Memphis Press- phase of their business. 1
1 " .1 1 1- DO you keep a“purchase account" Scimitar, one of the Scripps-Howard . _- _ _
3’ ‘11.; 1. f ’ that shows a total of all goods bought? newspapers, it was announced by A. Build up a classified advertising sec- 1
.719“??? i ‘ 2. Do you know what you save by Robbins, editor of the Hickman Courier tion. Get your small advertisers inter- ‘
., .11.. . . . . '
.’ 'l 1 l ‘ discounting bills? and president of the association. Mr. ested in running a classified ad. It 1
- ' 1111 111. 1: ‘ 3. Do you know what it costs to Sharp will dissect newspapers in the will be to your advantage as classified 1
1'1 .1. 11.1 1 _ buy goods? W. K. P. A., pointing out their good ads, run at one cent a word, will net '
1 ' ’11 11E ,1 4. Do you know what you owe? and bad points and how each paper from two to fuor times more revenue
‘; 1.111.1191l 11 ff. . 5- HOW often do you take StOCk? can be improved and built up. per column inch, depending on the
'53'11191‘1“1 151.11 1.1. l 6. Do you figure stock at cost 01‘ size of type, than display advertising.
15111111 11 pig-‘19:" s: selling price? W — ———~— '
11.... . ‘15. 1 - - -
11 1111 E11; 3:: 1 : 7' 1 D10 you make allowanoces fin de Make the Press your newspaper. One way to 13111101 up good W111 is to 1
11‘ 13.1.1 111 1111 1 ‘ 1 prec1ation and dead StOFk- Send in your items. keep your promises. Deliver your job 1
1.1111141" in»; 1 1 8. Do you know what is due you? work when you have promised it or -.
1‘11111‘1il,‘ _ - - - _ ————— 1 . . . .
1. .11 111: 111 1 1 1 9 DO you {flake (19131186131313? 0f fix Editors’ short course and mid—winter befOie! Give a price and stick to 1t! 1
1151;. ‘1‘». ,1_ ‘ ““35 and delve” equpmen ‘ meeting of the KPA, January 30-31. Charge eaCh CUStomel the same
1.1 11‘ 1‘1 :“3 .111 l 10- Can you furmsh your bank a Coming? amount for the same work — special '
1“. ‘f'ij ‘1‘ ‘21.; .1. 1. financial statement at 01108? privileges to none! If you promise to '
1 ‘. i. 1". :2. ’ ‘ 11' Are c9ne°tmni made as rapldly J. W. Lusby. publisher of the East 1‘11“ fi- certaiun article in your columns1 _ 1‘
".‘ 111‘: ' 11‘. as accounts increase. , . . Kentucky Journal, Grayson, has just run it—the friends 0f the newspaper 1
. 1‘1: 12’ DO you know What It 15 005mg installed a new Linotype to make his are your best assets. If you lose your
1’11? 111‘ 1‘ you for allowances f0!” cuStomerS? office complete and up-to-date. good will, you yourself are only to
1 1 1 1 11‘ 1‘. 1 13. How often do you make up a blame. 1
1 :1 l1 "1. 1 1 “profit and 10'55" account? t ‘Advertise your newspaper, your feat— 1
‘f :11511 1 ‘1 1 14' Into how many ”3.“: 11930" ures, your departments in your news More opportunities than ever before 1
1 ‘ :1111 ‘ counts are your expenses 1‘” e - _ columns. If you don’t, no one else . 1 - .
31-1.. 1: {11‘ 1 15 Do you own the building m .11 ale offered young men and women in 1
“1.11 ' '1" 1' l which you do business" W’ ’ the field of journalism, TOm Wallace,
1:.1g..,.i51 1 1' ‘1 1 ‘ ‘ 16 DO you charge re'nt therefor. m— editor of the Louisville Times, told 100
‘ 1:». .1‘ ‘ 17‘ Do you charge your own 531a”, Miss Sarah 0wsley. a graduate of the delegates to the eighth annual meeting
12111511; 1: ‘ . a'n ex ense, ' ‘ 1 Middlesboro high school this year. has of the Kentucky High School Press As- .
1 1 1.1.1111: , 1 ‘ 351 p ‘h 1 ‘nterest on mon— accepted a pos1tion as scolety editor of sociation which opened in Georgetown 1
1.; "1" 1 1‘1 8 D: 32“ c arge I the Middlesboro Daily News. She was College December 5.
1.1 1’ _._ eylénvelsa 1‘: 11011 know the percentage editor of the high school paper during Advantages of college training in 1'
1. '111'1‘1'11 1’ ‘ i of 131111811588 to sales" her SChOOl days. journalism in preparation for a jour- l
1““; ‘ 1 20 If a fire took place could you -—— nalistic career were emphasized by Mr. 1
: zir“~l‘,‘-=- 1' " 3 ’ i ‘ - ‘ It has been truthfully said that the Wallace, principal speaker at the ses-
.liu‘ 1 l -1 1 from your books, give a complete 1
' W31; 11 1‘1 statement of all accounts? purpose of giving newspaper contest sion, who answered questlons from the
9““? 1 l ’ ‘ A few of these questions might not awards is not to award a prize to some floor by the delegates at the close of
'..1.‘1?"§1 .‘i 1 apply generally to newspaper publish- editor, but to promote, encourage, and his talk. '
1.5 ‘ ‘.l ‘ ' (31.5 but most of them will. The pub— stimulate interest in the production of Prof. Rice Ewing, sponsor of the as- 1
.1 111’ 1‘ ‘1 lisher who knows all of these things better and more profitable newspapers. sociation and head of the journalism 1
“1‘ ‘l'f ‘11 in relation to his bussiness, whether Plan now to qualify for the contests department of Georgetown, presided at L
1 E, ‘1 ‘1 1 it be the publication of a weekly in a of the KPA this coming year. the sessions. 1
‘11s " ' ' town 0f five hundred or the Opera“ m
117113-111 1 11’ tion of a metropolitan daily or print 1
11.17l“.1‘- 1 shop, knows in which direction he is 1 1
.‘1 1'11} 1% ’1 traveling. The publisher who cannot Get YOUI
" 1 l’. ‘1 answer these questions concerning his . IMPERIAL 1
1 1.11131 ‘1 1‘ 1 business is traveling in the dark. Meta] Direct From
1 13:1? ' 1 '1 dCheCk “10 01“ “113159 things.Chi:nkgz;o:/1: Cincinnati, Louisville, or Nashville Warehouses
‘ - .1111. " l i . e ge concerning em may ‘ 1
i‘ 1‘41‘3‘ _‘ ‘i 1‘ hirection in which you are traveling— The Imperial Type Metal Company manufactures nothing but type 1
5’- W'i“ l 1 51 possibly from a considerable loss to a metals. This specialization has resulted in quality and uniformity,
.5 El? 2 .1 b able hitherto unknown in type metal mixtures.
l j 1‘1‘t1 1‘ " 1’88“ proifit—becaicizi 33:11:“ 3111,1110; you This paper that you are reading, the Louisville Courier-Journal, the
‘1 3 1‘ . ' ‘1’ leme y some. 0‘ k' _ th' Lexington Herald and the Lexington Leader, as well as a majority 01' .
"1 ,' 1? ' C119 not know ex1sted before ta ing 15 other papers in the state, are consistent users of Imperial Metals and 1
1 .1111; . 11 5 Inventory. the Plus Plan. .
1 1111' . .1. The next time you need metal, get Imperial and compare the results. 1
‘ ‘. i‘ . ’: 1 .
‘ 1111‘: '- ‘. Archie Thomas, linotype operator, CINCINNATI NASHVILLE LpU_ISVILLE
. 1.13.11 11 1 and Bill Nelson foreman have bou ht McHugh Exp. Co. Robert Chadwell Dickinson Co.
1 111111112 .‘.1:1 1 1 . 11 11 1 11111 ’ . g 220 W. 3rd St. Trans. & Storage Co. 119 N. 4th St. 1
.1 1E 11.1. -1 .1 1 . an “1 eras 1n 6 Three State Punting Main 1150 101 B’dway Tel. 6-8572 City 7951 1
1 “11% ‘1' . 11 office at Middlesboro from Mr. Chapel. . - 1
11111" This paper has closed a successful sub- Imperial Type Metal CO. ' ‘1.
3 11 111 11;. :1 scriptlon campaign which added many Philadelphia New York Chicago Los Angeles 1
1 1‘ 1 11111 1 11 1:» * new names to its circulation list, fifteen 1~
1 . 1‘ "1‘11. 1|= " . candidates covering the trade terrimry- “TV-um» 1
‘1‘ ' 1‘: ’
1:: i .12 5.:
T1111- 1 .11 i -
I. ""131 a“ VI'
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I December, 1930 lHE KENTUCKY PRESS Page Five s-‘II : If I I

, It . 1‘; .

~- T c AdTh N I‘

I own overnment n e ewspaper I If r

. H I II

By John H. Casey Press, issue of October 23, dealt with natural sequence. I;I I II II
To what extent is the citizenry of gfifgpiiattrelj; zgulgivb: 21:23:: "'13:: A th . Plum!) Scrapbook . ‘I,’ I 'I' . II
the average American small town in- reading matter under th I ' . no er newspaper Whmh IS thor- " I ' II
. . .. ese headlines oughly alive to the value of readability ' I; I
terftsstei “1 getalged QImenttfleWS re‘ constituted two-thirds of the entire of all kinds of articles and news sto- :I ' II I‘ I'
_ Etcher cigiccagaif‘sgnm mee ings and iiir‘olrétapgagiisaglolfige ofIthesIe stories on ries Ion civic affairs is the f’alo Alto ' ‘ I I I II
_ over to 1nSlde pages (Ca11f.) Times. The Times is a daily I, ‘ I I
One answer is that that depends on. where it took four and a half addi— published in a small cit f b0 t 14 I. I I :I,
3:12:13? dzzyzgaper editor to a 0011' tional columns of space to finish off. 000 population. I mad: gligpinlgs for I I II
' An issue of th . ‘ -: , I '

' When. you find a town where people weeks later carrieretesting};tepigc'ilri'e:1 stiff? :fathyattvgapngfntsfiegfnm “:1 cogrglnln: ' I I I I I
have aIcivic pride that is noticeable it ries on civic affairs, two of which were based on the town’s govgernmental 9.2- I I I I I I
15 a fa“ guess that you have found _3 election stories. The paper is now run— tivities inclusive of its various towns '1 ’ I '
town where there 15 a newspaper tdl' ning an informative series of articles development projects The result is a I: ‘ ‘ "
tor who has kept the community in- written by the editor, Howard W. Palm- very plump sccrapbook of interestin If. I ‘ 1 I

' formed on the town’s affairs week after er, dealing with the history of the articles on many phases of communitg I ‘ ' ‘ I
week, month after month, and year Greenwich town government. Article planning community building aria 9' ‘ I I I
after year. . . Number four is about the organization community management. Hardly a I .

i LikeWISe’ If _a, community has not of the town’s first fire company, and day goes by without one or more sto- II ‘ , I'
developed a 01V“: consCiousness it is Article Number Six is about the devel— ries on community affairs being writ- II ,
pmbable that that community has mt opment of the town’s poliCe system. ten in the Palo Alto Times office Fre- I ‘

. been kept thoroughly informed through Only, back there in Connecticut it is quently one issue will contain three or II I I I I
$3: gaignjfigrsany newspaper about “borough” government,_of course. . four columns of such reading matter, I I II

. I - . . By the time this series of articles is under as many as a half dozen sepa— ‘..I II
A communitys traffic pmblems, its complete, I hope Mr. Palmer will have rate headings 53 I 1
street lighting, public safety measures, decided to publish all of them in pam- Newspapergwith a more rural clien— II ' II I I I

park? and “amino? watel supp.” phlet form for his home folks and for tele, published in county seats and {I z _ I . II
public health’ sanitatlon’ garbage dls' other editors who might be interested having county-wide coverage might, ' I I II
posal, houSing conditions “across the in writing a similar series Of articles. find county government a, su’bjecf, of : I I I I l'
tracks,” poor relief, unemployment, and Perhaps he is already saving the metal equal interest. 'I I I I

‘ the town’s financial budget are matters slugs for that purpose. Every newspaper editor going in for f ; I ‘
of continuing interest once the reader . . this sort of thin should have ready ..' I I 1 ,
learns that the newspaper’s policy is to Stlll Being Read access to currentg ma azines on mu- , I I ‘ II
print such news consistntly. Some years ago J. C. Brimblecom of nicipal problems mostg outstanding of I I _ I '

Regardless of possible apathy at first the weekly Newton (Mass) Graphic . . ’ . . ~.I , ' I :
. . . . . . which is probably The American City I; I 1 I I

. on the part of an uninformed public, wrote a series of articles for his paper magazine monthly 443 Fourth avenue I I n I I

‘ the town’s newspaper should concern largely descriptive of the functions and New York The National Municipal II ' I I I
itself with the community’s govern- workings of his town’s governmental Review 26i Broadway New York City ;: I I 3 II
mental and other civic activities as a machinery. He reprinted those articles is alsoyworth while IOn county gov-I I I II
matter of public trust, if the news ele— in pamphlet form, one of which pam— ernment The American County Taft III I II , , II
ment is not justification enough. In phlets fell into the hands of a HarVard Calif is worthy of notice also Mu: ' 1 I I I,

I time, readers will come to look upon government professor. This professor, nicipal and County Engin’eering 702 I I ' II

, news of civic affairs as of first im- later transferred to Stanford Univer- Wulsin building Indianapolis ’Ind I ‘I I

I portance, as they do now in commu- sity, California, where he heads that Most states have’their own municipal II . I I
nities where the local newspaper has institution’s government department— review magazines The one in Okla- I; , I I I
made it its business to thoroughly ni— and where, incidentally, that pamphlet home. is the Oklahoma Municipal Re- I; II I

I, form the public along that line. is still being read by his students in view Norman Okla edited by a mem- I" II

I Could But Do Not municipal government. b er 6f the government department of g, I . II I

Citizen-readers could attend the A third newspaper coming to my at- the state university Then there are 2 ' I
council meetings themselves; they tention which has published an in- more specialized publications such as '5 I -’ III
- could go to the city hall to read the centive series of articles on local city City Plannnig Brookline Mass Pub- ' I I
records; they could visit the schools, government was one of the Honolulu, lic Works 243’ West Thirty-ninth St ' ‘ I III

. . .. . y ‘1 I
and they could even go to Jail once in Hawaii, newspapers—either the Adver— New oYrk City and Parks and Rec- I I ‘ II I '
a while to see how things are down tiser or the Star-Bulletin. This se— reation Minot 'N D I . II ,
there—but the public is too busy, or ries was written by a young man who ’ ’ ' ' I II III
think it is, which amounts to about had made a special study of city Numerous books have been produced :j : I ‘II
I the same thing. government, but who was not a reguv on munimpal problems. One Of the I 3 II . '
The newspaper steps in and performs lar member of the newspaper’s stafi. best Of a general character _15 MuniCi- I I I I‘;
therefore a distinct public service when Such a series of articles would do pal Government and Administration, , I I!
it sends its reporter, or the editor much to arouse interest in local gov- volumes one and two, by William B' I I III II

'I himself, to cover those council meet- ernment affairs in any community. Munro, professor at Harvard Univer- II ' II '
ings, and t0 the city hall for the Dilblic Whether the historical approach is SW, and published by the Macmillan I ‘ I II I I

I records, and to Visit the schools, the used, as in the case of the Greenwich Company, New York—Coun