xt7w9g5gfc4t https://exploreuk.uky.edu/dips/xt7w9g5gfc4t/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1935 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, December 1935 Vol.7 No.7 text The Kentucky Press, December 1935 Vol.7 No.7 1935 2019 true xt7w9g5gfc4t section xt7w9g5gfc4t :3 33:
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3 "E EN'I‘UCKY RESS
3 -~ 01‘. Bu, Jlnd For Kentucky newspapers .— 3,
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Volume Seven DECEMBER, I935 Number Seven 13 3
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EH _ ____.__-—_-_— 333 3
1’ v v v v ‘33, ‘
3 3 Codes Belng Reinstated Under Trade Commussuon 333
3 Codes are being revived and rein— favor of reinstating the code. product, production facilities, mer- 333 3
, stated under the Federal Trade Com— Trade Commission Has Power chandise, values, services, or terms. . 333 33
3 mission acording to information re- There is just as great a need today 3. Discrimination—No establishment "33 '3
33" cently released by the Commission. for protection against unfair trade shall secretly or otherwise give or offer 333333
3 That code of fair trade practices practices as there was before and dur— to give any rebate, allowance, pre- .3333
will be in vogue again has been quite ing the life of the code. In discussing mium, “free goods,” refund, commis- 3’33 3
3‘ obvious-to those who were close to the the code with publishers it is express- sion, term of credit, unearned dis- 3'33 3
code situation throughout the last days ed in almost all cases that the pub- count, special service or other valuable 33‘ 3
3 of the NRA and the days following. lishers would like to have a code if the consideration which is discriminating :33 3
3 At present there are more than one code provisions would and could be as between customers of the same 3333
3. hundred seventy industries which now enforced and if it would protect both class or which will result in selling be- 333
_ ‘ have entered into negotiations with large and small plants on an equal low cost. 333 3
the Federal Trade Commission looking basis. The Federal Trade Commission 4. Appropriation of design—No es- ‘3'? 3
a to the writing of trade agreements or has the power to enforce its regula— tablishment shall usurp or make use of 3‘3 3
3 the holding of trade practice confer- tions whereas the NRA did not have any design, plan, drawing, sketch, 3:23 3
‘ ences since the announcement July that power. dummy, or copy which has been sub- ‘33 i
first that the negotiation of trade Whether or not we are in sympathy mitted to a prospective customer by a. 333
agreements would be transferred from with codes or fair trade practice agree— competing establishment and is right— 33
{3 the NRA to the Federal Trade Com— ments we are faced with the obvious fully and plainly marked as having f3 3
.3 missmn. necessity of keeping our own industry been originated or dev1sed by and be— 3 3
Hours, Wages and Prices as well organized as are other indus- ing the property 0f such competing 95' ’ E3 3
. 3 In all applications for trade practice tries. It would seem good business for tablishment by 511011 prospective 0115350' .3 3
{j agreementsthe wage and hour provis- the publishers and printers to meet mer. . 3‘33 3
1 ions which prevailed under the NRA other industries on the same plane, 3‘ Interference with contracts—No 3 3
3 33. Will be included. The government, in but, of course, none are asking for the establishment shall induce or attempt 31‘ ;
’3 all probability, will demand that these return Of an unworkable COdB- to induce the breach or an eXlsting 33‘" 3
: provisions be insisted upon by the _ If we are to have another code set- contract between an establishment and 33‘: 3
*3 Commission. up, unfair trade practices should be its employee or customer or sourse of 331 3
The tobacco industry has agreed up— included, as well as some form 0f price 1811113321338 aihsgagbsifit (15332301122331? 33 ' .
3 V on its code and has presented the re— control Wh.1Ch W111 prevent a man from ance of such contractural duties or 33 .3
quests to the Commission. It is prob— indulging 1n the unprofitable and un— serveices 333 I
I able the requests will be granted. (fegonlomicflrlnethotz Of silhngshl‘: product 5. conmrercial bribery—No estab- 33 ,7
3-_ There are one or two significant points 111 less an 1 cos 5' occe y as a lishment of this Industry shall give 3313' ,
' in this agreement, one of which is W 0 e eventually ‘pays for he 'cases - - ~ ’ , 333' '
. . g . . where men lose Jobs and proprietors permit to be given 01' directly ofler to 33
3‘ 3 price llSts. Whether or not this 1s a lose their businesses as a result of give, anything of value for the purpose 3” 3
.3 forerunner 013 the price-control as was selling at a loss of influencing or rewarding the action 533 ,
attempted With the Price Determina- . ' . . of any employee agent or representa- 3
’3 tion Schedule Of the Graphic Arts The followmg ten articles setting tive of another in relation to the busi- 33 3
1,. Code iS yet 330 be SEED. A150 it Would forth What Shoulfi be eStathhed as HESS of the employer of such employee ’ 333 3
. appear that if the agreement is grant- unfair trade practices have been taken the principal of such agent or the rep: 3.3 3
11 ed by the Commission it Will establish from the. Graphic Arts COde but have resented party without the knowledge 3:3 3
the fact that the tobacco industry is been rev1sed. These should be included of such employer principal or party 3'3
'3 interstate and since it is directly par— in any fair trade practice agreement Commercial bribeiw provisions shall' 33‘
33191 to the publishing and printing made for the Graphic Arts: not be constructed to prohibit free and 33 3
{‘3 industry it undoubtedly WOUId settle 1' Inaccurate representation—No es- general distribution of articles com— 3‘3
3 the matter for us as to whether or not tablishment shall use advertising or monly used for advertising except so 33
5, our industry was interstate or intra- other representation which is inaccu- far as such articles are actually used 3
‘g state. This latter point is important rate in any material particular as to for commercial bribery as heremabove 33‘
f, and will have a great bearing on the its product, production facilities, mer- defined. 3‘33
' future control of our publishing and chandise, services or terms, or in any 7_ Threats of law suits—No estab- 3:3:
- :: printing business. way misrei’l'esent the Prigin: Prepara— lishment shall publish or circulate un- ‘3
3",- In a recent survey among the 0010- “011, DI‘OCBSS, quality, kind weight, SUP“ justified or unwarranted threats of le- 3’
33", :rado publishers and printers the C010- stance, grade, brand, or quantity 0f 3355 gal proceedings which tend to have the . 33
3' rado Press Association discovered that product 01' printed matter or the c1r- efiect of harassing or intimidating 3'3
' the first thirty-two answers which culation 01' distribution thereof. competitors or their customers. 33
came to the office, fifteen wanted a 2. Inaccurate references to a. com- 8- Submitting bids—No establish- 33
A: return to the Graphic Arts Code and pctitor.—No establishment shall, in its ment shall make a fictitious bid for 353' 3'
seventeen did not want it. ~In other OWn advertising or Other representa- the purpose of misleading or deceiving 333
states where surveys have been made tion, refer inaccurately in any material 3‘3 ‘
j ' the trend was even more definitely in particular to any competitor or his (Continued on Page Three) 3 3
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I II‘ Page Two THE KENTUCKY PRESS December, 1935 .
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“3‘ 3:" eight page paper had to be printed, business of an old established firm. ‘
I “E“ 23 [(611111qu Press and a half page ad at three cents an The new people wanted to build busi- '
‘ 3‘“ ‘5'“ inch was an improvement over a paper ness, so they put two per cent into the I:
I ‘ “33» ‘ _Oflicial Publication of THE KENTUCKY ,with no advertising. The highest rate advertising budget. The first month ‘
I I ‘H‘ 5‘ Puss ASSOCIATION per inch collected in this period was the business increased 50 per cent. A 3
‘ I33» 3‘ a 95 cents from a hardware store. 300 per cent increase is expected for ‘
I I I‘5;‘ I VICTOR R. PORTMANN Editor Through percentage, the Plain de aler the first year. ‘
‘ ‘I 2‘ _ mm has built business. The volume of When a merchant knows the size ad I
Y ‘I g3 mm" of Journalism, University of local advertismg has increased great- he Will have. for a month, or up to .
1 ‘1‘ 5; Kentucky, Lexington 1y. From a start of one store the 1n- SIX months ,in advance, he can. buy . I,
‘I 3 a terest has grown until six stores now merchandise With a View to advertismg -
‘3‘? :4“ PRESS ASSOCIATION OFFICERS work on this plan. the product. He can plan his business I
. I .1 l I .* Percentage advertising is a confl- to take care of the seasonal. fluctu— I-
- I I Augustus Robbins President dence proposition. The newspaper ations, and he can allocate his space “
.-I . Courier, Hickman must have accurate information as to to suit his needs. He can haVB plenty ‘
I . III John L, Crawford Vice-Pres. the actual volume of business done by of space to take care of sales and make ‘
, LII ‘ Times-Tribune, Corbin the store for the preceding year before it up during the dull seasons. He b-e- . - l
I! J. Curtis Alcock Sec.-Treas. Such a campaign can be started. The comes advertismg minded.
. r‘- Messenger, Danville newspaper should use its low sliding The greatest value in the percentage
‘ “1 ‘; a scale rate. This is divided by the ,‘system, however, lies in the spirit of
' ‘ EXECUTIVE COMMITTEE volume done by the store to give the confidence and co-operation which is
I ‘j‘ :3 —__. total number of inches to plan on for built between merchant and news-
‘ ‘3‘ I3 ' J- 13- Gozder, News—Journal, Camp- the year. To this 10 per cent is added paper. Each realizes that the success I
‘ ‘5‘ “ bellsville, chairman; G. M. Pedley, as an inducement. This is then al— of the other is dependent on getting ‘
‘1 "I I. Herald, Eddyville; J. L. Bradley, En- located to the different months to suit results from advertising. Both work ‘
I I ’I‘ ‘A terprise, Providence; Vance Armen- the needs of the store. to make the advertising produce.
‘3 trout, Courier—Journal, Louisvil 1e; The newspaper takes its pay at the Merchants no longer put off their ‘
I ‘ ‘3‘ Keith Hood, Trimble Democrat, Bed- 'end of each month. During certain advertising preparation until the last
‘ I 3 ‘3 ford; Joseph Costello, Democrat, Cyn- months the rate may be low, but dur- minute. It is easy to get advertising I ‘
I ‘ I I 3“ thiana; James P, Norris, Independent, ing the busy season a higher rate will on Thursday and Friday for the next 3
.I ‘ i {I II Ashland; Robert L. Elkin, Central prevail, so the pre—determined average week’s paper. The work of the shop I I
| I I III :3 Record, Lancaster; Thomas R. Under- will be maintained for the year. If the is spread out so there are no dull ,
‘1 . l““‘ . wood, Herald, Lexington; Russell business of the merchant has been week—ends with nothing to do for the
I I .‘I‘ 3 Dyche, Sentinel-Echo, London; Joe increased more than 10' per cent, a. compositors and linotype operators. j
I I ‘ ‘i‘ ‘3: Richardson, Times, Glasgow higher rate Will be received by the If a newspaper editor is careful to ‘
I ‘ 3‘ I‘ ” __‘ newspaper. keep his rate up and not give too
. ‘ 3‘ ‘.. LEGISLATIVE COMMITTEE Does this pay? Let me cite several Qnany inches, percentage advertising .
I :.I ‘i‘ Keen Johnson, Register, Richmond, instances. Our principal department is a most satisfactory innovation for ‘
I i‘ ‘ ‘51‘ chairman; George A. Joplin, Jr., Com- store decided. to spend 1 per cent of its newspaper editors. :
. ‘ a“ “I monwealth, Somerset; Warren Fisher, volume. This. would buy nearly a A'paper With a large volume of ad— , ,
‘II I I‘I‘I FL: I Mercury, Carlisle. page of advertismg a. week. In 1932 vertismg is an asset to a community. I j
I ‘ II ‘fI-II‘ ‘ , M this store had spent $816.09 with us. People become advertising conscious. I l
I 1 ‘I if ' ; - After the percentage system started They become careful readers of ad-
i‘ i; ‘3 - anesm‘a Ed_t0r AleseS . . the total went up to $1,197.74 the next vertising and go where they are in- -‘ J
I. ‘ I. 5“ Percentage Advertising year, and last year it was $1,636.58. vited. As merchants become more ad— ‘ j
I i '- f: _* The business of the store increased 10 vertising conscious they demand more ‘_
I‘ 33 By HAROLD S. CURTIS, Editor per cent the first year, 25 per cent the advertising from jobbers and distribu- ‘ !.
1" I‘ I ‘2“ {I Plaindealer, St. James, Minnesota second and will be up 50 per cent the tors and carry their request for 00— ‘ '1
:‘:I E‘ II,- . third year. operation direct to manufacturers. ‘
I‘ 3 I I wggriisliircitirii‘iig‘fsifg girgfigiiglgg A clothing merchant had spent This, in turn, builds the volume of na— ‘
“ J “‘ ne 3 . y $23.13 with us in 1932. We got him tional advertising carried by the news— .
I . . I '1 ‘3 wspapers Is one Of the greatest onto a percen‘age system and he spent paper .
II 3 ,‘I “ business builders which has yet come " ' ‘ .
1 5 i 3 to attentiI of countr news a er $333.71 the second year and $485.93 St. James has seen the gieatest in-
I‘ i I .I,‘;‘- ‘3‘ ' . on y p p the third year. His business was 100 crease in its volume of business of any I 2
,I I I ‘5' edm’rs' t 'te th th' t . ‘ th M‘ t t 1‘ I ’ i
I . ‘3‘ 1;" Th h 't th t _ per cen grea r e 1rd year han town in sou ern inneso a, rave ing ,
‘ 3 II I I; roug 1, . e coun ry merchant 15 the first. men tell us. We have the figures, I I
I 3 ‘, 3‘ made advertismg conscmus. -He real- Another clothing merchant spent so we know how much, the business of 1'
‘l‘ I I I Jzes'that.the newspaper is _1ntent 011 $303.55 with us in 1932. His percentage our percentage accounts have increas- _
, ‘I . 3 r3 . servmg him and interested m 1711? .re- system brought us $633.91 the second ed. This city is constantly drawing in
‘IE I It,“ suits he obtains from h‘5 advertising. year and $790.30 the third year. He business from further out. There ‘
1 I I I“ It 15 no longer a question or selling Ihas signed for another year. has never been a. time that advertising
I‘ . ‘3: 5139109 to 51191} .a merchant, b“ It 15 A hardware store allocated three- has produced the results that it does -
“? I i 7;“ 59111113 advertismg that produces re- fourths of one percent. The store did today in this community.
I" } .~ 3 sults. a gross of less than $50,000. The sec- To take care of the need of more «
‘3 E“ ‘ ‘5‘ The Watonwan County Plaindealer 0nd year this volume increased 20 per than the paid circulation of a country
‘I‘ I j I; ’ has used the percentage system three cent, and this year the gross of the weekly, the Plaindealer prints a free
3‘ I ‘I years, and every year finds it more store will be 100 per cent higher than circulation Advertiser with a total of
II 3 l _E_:' satisfactory. The start was made in when the campaign started. In this 3,000 copies. This goes to those not ,4;
II ‘ -. . the spring of 1933, the first account case the inch rate has been left the taking the regular Plaindealer in St. ' 3‘
H I ‘3; starting the month that President same and the number of inches has James city and routes, and then ‘
“1"‘3 I,“ ‘ Roosevelt declared a banking holiday, been increased as the advertising blanket the box holders of outliyng‘ ‘
f I _ I: ." which brought business to a standstill. money purchased the increased amount communities. A total of 800 circula- 3
,3 3} ‘ I III ' The rate for a clothing store the first of space. tion for a town of 3,000 is comparable I
“l‘ ‘,l 5‘ I month was three cents an inch. An A new firm purchased the general (Continued on Next Page) I
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p i December, 1935 THE KENTUCKY PRESS Page Three j, , 1
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,. ‘ to a daily circulation of 5,000 for a advantage over other bidders in a sub- Publishing company, Inc., a firm re- 1 i
‘ .‘ town of 6,000 or of 13,000 for a city of sequent proposal. cently organized and incorporated .un- ‘
3 15,000. We charge our merchants 100 9. Official Notices of Publication— der the laws of Kentucky. The fol- “ ,
l _ :1 lan inch extra for carrying ads from In eaCh state where a rate is establish- lowing men have been elected as offi- ‘ I
L '1 preceding or current issues in the Ad— ed by law fOI‘ the giving 0f omcial 110- cials of the company: M. S. Rice, pres~ . ‘
-‘ 1 vertiser. It is printed every other tice by newspaper publication, the ident; S. C. Babey, vice president; Jay ' i 1
, week. After two years this paper has price 1:0 be charged for all notices re- ,lB. Moore, secretary-treasurer, and Earl ,,
l I grown in size until today it runs from quired to be 131110115th by state 01‘ FBd‘ I K. Kinner, as editor-manager. All are 1 ‘
> . six to eight pages which run about eral laws shall not be less than such local men with the exception of Mr. 1 .
' 90 per cent advertising. Holes are statutory rate- Failure ‘50 com-DIV With Babey, who is a resident of Louisville. 3‘
» ' filled with feature material, but little this provisiontshall consttitute a viola- j1 .
‘. news from the re ular a er. The tiOl‘l 0f fair rade Drac ices. »; 3
size of our regulargweeklyredrition now 10- Inaccurate records—No estab- "'"‘L'N°TYPE”"" i1 ;
, 1 runs from 12 to 14 pages of seven lishment shall keep records of facts fir
‘. column 12 ems. The Plaindealer in— which are inaccurate in any material 1,: ;'
l creased its gross business 33 per cent particular or use misleading or decep- GIVE YOURSELF 1t 1‘
_ . during 1934 over 1933, by sheer hard tive methods of determining costs in l 1
‘ work and giving a superior service to general 01‘ Of a SPBCifiC JOb, 01' With- 1_ i
, its merchants, which brought them re— hold from or insert in any quotation A NEW ”NO'I'YPE 11,
sults. or invoice any statement which makes . 1 j 1
‘ __ _.__ it inaccurate in any material particu— i5" 1
, EDITOR’S NOTE: lar. 1:: 3
For the benefit of those who have “— FOR (HRISTMAS 1‘ g
1 had no experience with percentage Walter Robinson of Stanford has 1 1
advertising, the following brief des— bought the controlling interest in the ' 4,1 ,
cription is given: Paintsville Herald, from the heirs. of _ , ,‘1‘
- A percentage (such as 1, 2 or 3 per the late Charles Kirk, and assumed “‘3 r \ t“ 1
‘ cent) of the gross business of a mer— charge of its activities on November 14. ' ' ’ , , -A» , ,5
. chant the previous year is divided by Mr. Robinson has had successful ex- 6 . ( ‘seW‘; 1
l the inch rate of the newspaper. This perience with several newspapers, in- 1. \. ' , " ' 1‘ We" ,ij ‘
" ,total amount of space is “given” to cluding the Danville Daily Messenger. ~VN‘QQM9/‘é j, , ,1
i the merchant for the coming year, the He is young. capable and aggressive, \\\\ va 1‘3 *
publishers to receive in return this and should be a credit to Kentucky \\\\\\\ 1,“: " i
same percentage on the future busi— and its newspapers. \\\\\‘mt“" 51 i
‘ BESS Of that store. For examme; Gross At a meeting of the stockholders of \xléiu ”3" .4 11‘ 1
, business. $50,000; 2 per cent, $1,000; the Paintsville Herald the following ~\\ 1. f .3 .
total inches at 250 per inch, 4,000 were elected: President, Mrs. Charles :§\\\ £3134 5"1. , 1:? 5
‘ inches. The merchant uses these A_ Kirk; vice president, Whitley {\:\\o ii
4,000 inches automatically, though the Kemper; secretary and treasurer, w. “V “fl"‘i‘éigg, ' ‘1' i
‘ , space may vary for different seasons. W. Robinson The active management V \\ ‘1 3:
1 {it the en? 9f eaCh month, the Dub- of the Herald has been passed over to — —— 'C t
. 11511?" receives 2 per cent 0f the gross Mr. Robinson. The family of the late 1 - 1 1
1 busmess doneby the store during that Charles A. Kirk continues to retain 0 Have you been wishing for years n, ;
4 monvltifl- :1; $90550: bus??? the fills; the interest in the Herald. that you could see your way Clear if}
.mon W , , ,e pu IS er W011 . . . . t r r 1 cm in ma— *1
I receive $100 for his 333 inches of space. WM} the” edition 0.f November 1’ chine:9 13,53,210: :ngdfern pElsinogtype‘? :E' a
I /If the gross business was $3,000, the the Pioneer-News, published by J" W' Why not do it now? All indications . k 1"1
_ :publisher would receive $60.00. Barrall at Shepherdsvflle, printed num- point to several years of good busi- . 1,;
l 1 E“ ber 1’ volume 51' ness ahead . . . years when you will 1;“ 1
Codes Being Reinstated 3W1?“ L215??? :2“ t“ kJ- iW LuISbYt: need the help 03 a Linotype “with ‘ T‘
. r - - DH is er 0 6 en uc y ourna a greater range an capacity. » 1‘,
. ,1 Under Frade Commrssron Grayson, sponzors a full. front-page A modern Model 14 Linotype 1; ,
(Continued from Page One) column under the head of “Current would set your display and job ,1 I.
, a customer or competitor, or attempt Events.” work, as wéll as the “W579“?- It . i, [i
. ‘ thereby to cause any bid already sub— Publication of the Big Sandy News, WOUId cut your Icornpos'ition time i If
’ mitted on a specific proposal to be re— Louisa, will henceforth be made un- an? ellimfiiateucliéstribution talmotst ‘1 1
I jected for the purpose of securing an der the firm name of the Big Sandy 2:131:31? an dvdgveloil‘yigflbusrirnis: j; i'
And the cost can be spread out [3,
_ 4 , _ a . over monthly payments so that the - :1
-‘ ., 4 1.51,“ .: 1 Printers 0f Kentumy: new Linotype can pay its own way. 3‘1, ,
. ,7 " 'i '5 ' . . Perhaps a new Linotype for Christ— 11 ,
= - havewihitfirittaii.gtiitiyaihifé’iiiiiinyai‘éu. mas isn’t so remote as you thought 1 1!. E
_ - e; 4 ' whenyoureadtheheadline.At1east ‘19
,v 4 , , «’3 It is gratifying to learn that Ed must talk it over with the Linotype rep- I-
..f '1 éflji) have gained your friendship, evidenced by resentative. 1,
, J ; the nice orders you have been giving him. . , 1
~: .3 ' MERGENTHALER LINOTYPE COMPANY : -
, a We_in the_house will do our best to Brooklyn, New York “ i
33$ . .( back him up w1th good service. San Francisco ' Chicago - New Orleans -‘ , I
» ' “ X J» -’ Sincerely, Canadian Linotype, Ltd., Toronto, Canada ‘,
‘J f" *V ”1 BUSH KREBS CO. C. Representatives in the -“.
, 1;, ‘ - . Principal Cities of the World ‘
a . ,4; ‘ By M " LINOTYPE EXCELSIOR AND EREAR . .‘ ‘
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