xt7xpn8xdd42 https://exploreuk.uky.edu/dips/xt7xpn8xdd42/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 2001 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, December 2001 Vol.72 No.12 text The Kentucky Press, December 2001 Vol.72 No.12 2001 2019 true xt7xpn8xdd42 section xt7xpn8xdd42 rm, lg) 51- 405
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\ i“ ON KY 40506—0035
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Volume 72, Number 12 - December 2001 as S
N b d b b ' d t' ° J '

Four new faces and two not so " “.5; 2;; g:;;.£=:.:; . . ' :i-
new ones Will be on the KPA/KPS 4553’? :z..-:-.:-- .32- A ' ,_. j
Board of Directors beginning with --:‘ jig, 1 ""'1-_,._f:_j,_,s§§? , f 1 , _,1,:', i ,
the board’s first meeting of 2002. J " ”“3"” 11‘ _ _ .. ”1..“ fl
in 1999, will return to the board _, fi 3&7 I " I 1 . A ’M‘z' “ : ..
rereseniptng District 13. Caudin 3, .. as
Lexmgton Herald‘Leade“ He in ‘fifl " ~ . 1
replaces Don White, publisher of ' . '
the Anderson News, who didn’t caUd'" POSt Wlmmer Robinson Greene Poore
seek re-election. D 0 n n board are: Kelly Editorial Division.

Ben Post, managing editor of Wimmer, publisher of the Hancock Robinson, advertising director for Returning to the board as an at—
The Courier-Journal, will serve on Clarion, will take a first-time seat Recorder Newspapers in Florence; large member is Keith Ponder, pub-
the board for the first time. He will on the board, replacing Ed Riney in Glen Greene, publisher of the Mt. lisher of the Glasgow Daily Times. ,
represent District 6, the seat for- District 3 who also chose not to run Sterling Advocate; and Chris Poore, Winning re-election to their

_ merly held by Dorothy Abernathy, for another term.Riney is publisher student media adviser at the District seats were: Charlie
publisher of the Oldham Era and of the Owensboro Messenger- Kentucky Kernel. Poore is present- Portmann, editor of the Franklin
Trimble Banner, who also didn’t Inquirer. 1y completing a two-year term on Favorite in District 4; and Teresa
seek re-election. New At-Large members on the the board as chairman of the News See BOARD, page 12
° ’0 W' C '
° (1
Jan. 8, busy sessmn expected ‘ t0 atten 2 mm OHVGIIUOH

Not many of those who follow Officials in Gov. Paul Patton’s 5 We realize that Christmas is rave reviews: the coffee house (a
the Kentucky General Assembly administration said in early stillafew weeks away “but we’re gathering area 1ns1de the Trade
expect a repeat of the 2001 session November that they were looking asking you to pull out that 2902 cal- Show where you can mingle Wlth
when few issues came before the into a possible amendment to the endar you V9 got StUCk on or 1n your friends, play cards or enjoy refresh-
lawmakers and even fewer passed Open Records Law to cover sensi- deSk somewhere. Mark the dates mens‘s) anld afrlnasseuse. l f
out of the chambers. tive material or documents relating Jan. 24'2,5 and then put 1t away. 1 e a :0 ave a coup efo pre-

This regular 60-day session of to homeland security. But, do“ forget thern. The KPA seniters W 08.6 mime: are amt; iar
the legislature set to convene Jan. The Associated Press reported 2002 Winter Convention ‘sfqet ff” an are coming ac at mem ers

. ’ . those days at the Marrlott 1n request. Russell V1ers Will lead ses-
8 IS expected by many to be busy. on Nov. 2 that a poss1ble amend- , , . h
’ . . a . Lexmgton one of KPA’s favorlte s10ns on P otoshop 6.0 and a com-
One Issue that KPA and ment to write a security exemp- ’ - k h f t ' k
. ,, . . spots. parison wor s op ea uring Quar
reporters across the state had been t10n into the law was being draft- , _ .
- - . - d An agenda 18 near the finaliza- 5-0 and InDes1gn 2-0~
watching intensely and W111 313111 e - tion point and we think it will be Mitch Henderson, the featured
pay attention to, is any amendment That changed, however, on . r t the 2001 Adv ' in
, one that Will benefit you and your p esenter a ertis g
to the states Open Records Law. See SESSION, page 12 staff and be well worth the effort Seminar, will lead sessions for our
—————-————————————-—-——————— and cost ad directors and salespeople.
. . . f - . Jim Stasiowski a nationall -
We re bringing backa couple of ’ y
Spec1a1 electlon announced to fill themmgswemed1,19%th s... CONVENT.ON,pag.12
vacated Dlstrlct 10 board seat , . , , . ' ,

The Kentucky Press Nominations have been request- ; ‘ ‘

Association is holding a special ed from district newspapers. i . , "
election in District 10 to fill 3 According to KPA Bylaws an indi- f . . '
vacancy created by the resignation vidual must live and work in the

0f Stephen Bowling. district for which he/she is nomi- ,

The personelected will.com- nated. The association hopes to i ' ‘
plete the unexplred term Wthh is complete the special election by !
scheduled to end in January, 2004. See ELECT|ON’ page 12 ,

 Page 2 - The Kentucky Press, December 2001
KC“ UCky [)COPlC papc . th
t 9
' paper with oversight responsibility Media Group in Paducah, as direc- Vrocher comes to Edmonton
Baked. named pUbllSher for advertising, production, tor for Kentucky. from The Tipton (1nd.) Tribune
at Ehzabethtown accounting and IT functions. She is where he worked as ad manager. .A
w ._ a graduate of Old Dominion MCKCC named GM/ad native of Florida, Vrocher served in
Sarah Baker t 4,, University in Norfolk, Va., and is a the US. Army. .He is an active
will take the pub— any}??? CPA. manager at Carrollton member of the Kiwanis and Lions
lisher’s post at The ‘ " Mark McKee has been named CIUb'
inwlélizanbeetrlfditri w ' m i; NEW Era pUbllShCr general manager/advertismg man- B ‘ ‘ ll - - t ff
on Jan. 1. / f6”, ‘i’fijw-fi ‘ ta ed fOr SNPA OSt ager of The News-Democrat in USSC JOlnS S a
Baker joined l pp p ,‘ Cam‘m’” . . at Spencer Magnet
Landmark in , Taylor Wood Hayes, publisher McKee has been servmg ”1 the _ _ _
Norfolk in 1990 in the corporate Of The KehtUCkY New Era in same roles for another Landmark DEbble Bussell Jomed the staff
information systems department. Hopkinsville, has been nominated newspaper, The Riverland News 1n Of The Spencer. Magnet recently as
She became benefits manager for for the Southern Newspaper Dunnellon, Fla. He has also worked a graphic deSIgner. A LOUISVIHe
Landmark in 1992. She moved to Publishers Association (SNPA) for The Sumter County Times as native 39d graduate Of Jefferson
the Greensboro (N.C.) Record— board of directors. Hayes will join advertismg manager and for the Commumty College, she “0W lives
Herald in 1994 as business manag— publishing executives from Citrus County Chronicle. 80th are m ShelbyVIIIe. She prevxously
, er where she played a key role in Arkansas, Florida, South Carolina also LCNI newspapers In Florida. ggwESGrZthvgr::§ih ifizlgfigguacf
developing and implementing and Texas as new members on the McKee has also worked as a City tion de artment at p Marr
strategic and operating plans, regional publishing group’s govern- police officer m Mooreswlle, Inc. He R E. b h . L . .11
She’s currently vice—president and ing board. He succeeds Fred IS e graduate 0f the Indiana Law eprograp 1cs, 0t 1n OUISVI e.
general manager at the Greensboro Paxton, chairman of the Paxton Enforcement Academy and has SUC' ,
cessfully completed over 30 Gleaner Staff wrlter
__ __._____.. sales/management training cours— . .
I e l< entuc y Press es. He is currently working on his WlnS Blngham award
bachelor’s degree in theology. For the seventh-consecutive
The Kentucky Press (lSSN-mB-(BM) is pub~ Districtll . year, Henderson Gleaner staff
lisirdmimthlybythe Kentucky Press GlermGray,ManchesterEnterprise Neeley pleCd for top writer Judy Jenkins has won the
Association/Kentucky Press Service, Inc. Barry Bingham Sr Media Award
Periodical—class postage is paid at Frankfort, District12 08': at Paintsville Herald f h ‘t ~ ' t lh 1th
KY- 4(l601.5ubscripti0n price is$8per year. David Thomberry,Commonwealtlvloumal p or er 191.188 on men 8 ea 1'
Postmaster: Send change ofaddress to The Robert Neeley has been named _ Jen ”15’ a newspaperico um-
Ke‘1tUCkY Press] 101 Consumer Lane! District 13 publisher of the Paintsville Herald. “ISt .whose ass1gnments include
Frankf‘mr KY.40601,(502)22}8821. Don White, Anderson News He replaces Fred Foutz who recent- medicaL/ health reportingd, “gas
. y _ 1 ,S. n d from the osition. among onorees announce a a
Officersand Bum”? , District 14 y, u 1g e p _ luncheon sponsored by the
Kentucky Press Assocrahon . Nedey IS a former general manag - - - -
John Nelson, Darwille Advocate-Messenger er of the Herald’s sister newspaper, Kentucky PsychIatric Assoc1ation.
President the Appalachian News-Express in Jenklns won among the entries in
Marty Backus, Appalachian Nengxpress State at Large 1 . Pikeville the 15,000-and‘under CerUlatlon
KCIth PUIldETIC-lasgow Dally Tlmes Neeley is a former sales man- division “for her exceptional efforts
President Elect - - to brin information on mental ill~
Dave Eldridgelessaminejoumal Mike Scogin,Ceorgetown News—Graphic ager for TUjState Qutdoor Medla ness tog the people of Kentucky.”
Group, a regional billboard compa- Th B' h A d . d .
, Past President Jack McNeely,Morehead News ny. He attended both Pikeville h e "gg hamf war lsbrianfie 1r}
Teresa ReVlefiiMCLea“ COWB’NE‘WS College and Somerset Community onor O .t e ormer pu 1s er 0
Sharon Tuminski, Winchester Sun College. The Courier-Journal.
Vice President
David Greerflhe Kentucky Standard, Ass )ciates Division ' '
3mm," ArmandoArrastia Vrocher named ad Wadsworth Joms news
Treasurer Kentucky Department of Educabon derCtor at Edmonton staff at Jackson Tlmes
Sharon Tummski, WinchesterSun Advertising DlVlSlOH Jack VrOcher has been named _ Cara Wadsworth has been
Elaine Morgan, owensbom . . . hired as a reporter/photographer at
Dismal Messenger-Inquirer advertlsmg director for The The Jackson Times She previously
AliceRouse MurrayLedger&Times Herald-News in Edmonton. He ' .
, . worked for some time at The
Di m t2 News Editorial Division ‘ {iglilczfvggggésr (‘frgiljiglpilsft’iloonl‘ifri Hazard Herald and had six years of
5 C Chris Poore, The Kentuck Kernel ' ‘
led Dillingham. Dawson Springs Progress y Metcalfe County outside the news- reportmg exp erience and more
, , Circulation Division paper industry. See PEOPLE, page 6
District 3 Kriss Johnson, Lexington Herald—Leader
Ed Riney, Owensboro Messenger Inquirer —____—————_—“
District 4 Journalism Education Deaths
. . . Buck Ryan
Charlie Portmann, Franklin Favorite University of Kentucky
DiSh'lCtS o o ’
Teresa Rice, Lebanon Enterprise GeneralCounsels . William Leonard Busby Store, “a Print sh0p and the Royal
Jon Hmkseggad Kim Greene William Leonard Busby, a for— Hotel in Manchester from 1950 to
WW6 mer Clay County businessman, 1967-
DO‘Od'YAbe'mmY'OmmnE“ _ ' fTh M h t He went to work for the
Kentuck P I 'ation one time owner 0 e anc es er . _
District7 Kentucky'PressSet-viceszaff Enterprise, a retired employee of Lexmgton newspaper ”1 the late
KelleyWamicchallatinCountyNews DavidT.’I'hompson, Executive Director the Lexington Herald-Leader, died 19605 and retired from there in
BmMeHowardController Oct. 25 of complications from a 1984
0550MB Lisa Carnahan,MemberServices Director heart attack. He was 31, Survivors include his wife,
KenMetz, Bath County NewsOutlook Rebaglgwis,Researd1/MarkefingCoordinator Busby owned and operated the Grace Busby; two sons, William
District“) 5:85“st max/2:322“? Exglf’me Manchester newspaper for a time Lynn Busby of Versailles and
IaryPerutingkxiAshlmdDaflylndepmdmt suecammaCK’AdministrativeAssistant in the 19403, doing everything Milton Hayes Busby of Helmet,
Buffy Sams, Bookkeeping Assistant from setting type to writing news Calif; two brothers; a sister; four
Disu'lctlo RachelMcCany,AdvertisingAssistant stories to selling advertising. He grandchildren and two great-
Cpen Hoily Willard, lNAN Business Clerk owned and operated Busby Variety grandchildren.

 The Kentucky Press, December 2001 - Page 3
How to stop the ‘Stops’ Weekly neWSPaPer grOUP
. ., __ expand their win-back programs: SCBkS Entrles for CdltOr awards
PreSSlng "'_' -- “1. Never before have techno-
! logical tools for winning back lost Entries for the 27th Annual Entries for the 42nd Annual
Issues ‘3? fig: customers been more available or Eugene Cervi Award and the 42nd Golden Quill Award should reflect
_— affordable. annual Golden Quill Award are the purpose of the ISWNE:
By Randy Hines . - If ' “2, In any market space, there being accepted by ISWNE. Encouraging the writing of editori-
UNC Pembroke is a limited number of best cus- The Eugene Cervi Award was als that identify issues that are or
" tomers, so you need to keep yours established by ISWNE to honor the should be of concern to the commu-

Newspapers, even more than close. memory of Eugene Cervi of the nity, offer an opinion, and support
most industries, lose customers “3, Win-back programs can Rocky Mountain Journal, Denver, a course of action.
faster than they can count them. give you a real competitive edge.” by recognizing a newspaper editor A“ newspapers 0f less than
Unlike the average 20 percent to But why worry about the com- who has consistently acted in the daily frequency (published less
40 percent annual loss of company petition in a one-newspaper town? conviction that “good journalism than five days per week) are quali-
customers, the newspaper field If you’re serious about that begets good government.” fied t0 enter. Entries must have
overall averages up to a 66 per- question, talk to the folks in The award is presented not for been published between Jan. 1 and
cent attrition rate. advertising. They battle cable tele- a single brave accomplishment, Dec. 31, 2001~

This is even more alarming vision, radio, outdoor and the however deserving, but for a career Entries must be postmarked by
when you read how much more it Internet for local ad dollars each 0f outstanding public service Feb. 1, 2002- Please mark the
costs to claim a new customer day. Those in news face 24/7 TV through community journalism envelope: Golden QUih Entry.
than to retain a present one. news networks, all-talk radio, and for adhering to the highest Send t01 Chad Stebbinsr
Replacing a defector with a new national newspapers and the standards of the craft with the Institute of International Studies,
subscriber costs about six times Internet. deep reverence for the English lan- Missouri Southern State College,
more than keeping the current Residents stop their newspa- guage that was the hallmark Of 3950 E- Newman Road, Joplin,
reader. per delivery for lots of reasons. Eugene Cervi’s writing. M0, 648014505-

Many papers have excellent Ranking near the top for many The award also recognizes con- How to Submit: Select up to
programs in place to “stop the publications are delivery prob- sistently aggressive reporting of four best editorials or signed opin-
stops.” Others are jumping on the lems, price and lack of time to government at the grassroots level 10h pieces from your newspaper.
bandwagon out of necessity when read. The time factor is being han- and interpretation of local affairs. Two is the maximum number of
circulation figures remain flat or dled by many editors who redesign Cervi Award Nominations entries Permitted from each indi-
decline. But more needs to done by their front pages to index the news should begin With a letter 0f nomi- vidual. Mount each entry on 8X11-
everyone. with quick summaries and a guide nation, which should include the inch white paper, using glue or

A helpful tool, although not for getting the meat of the stories writer’s reasons for making the mounting material that does not
geared specifically for the newspa- inside. nomination. The nomination also bleed through newsprint. Please
per industry, is “Customer Often untold explanations should havelother letters about the try to eliminate any identifying
WinBack: How to Recapture Lost about stops are complaints han- nominee, clippings demonstrating inform—tion, SUCh as a byline 01‘
Customers—and Keep Them dled unsatisfactorily. Many upset the criteria for the award and a mug Shet-

Loyal” (Jossey-Bass, 2001). The readers call to vent frustration blographlcal data Sheet givmg _Oh the back 0f each page on
$23.95 hardcover provides tons of about getting another soggy paper bas1c facts about the nominee’s whichtthe entries are mounted, the
examples to help circulation to match their soggy cereal. Or the career. . . followmg should appear: Name Of
departments tackle the inevitable fact that it landed behind the _ Nominations are open only to newspaper, full mailing. address 0f
task of reducing reader cancella- impenetrable holly bush. Although editors 0f newspapers bf less than newspaper, date 0f DUthetleh? full
tions. one late paper won’t lose a cus- daily frequency. Daily is defined as name and title of the writer, and

Jill Griffin and Michael tomer, being disrespectful to at least five days per week in fre- the writer’s email address and tele-
Lowenstein inform us that losing callers can and will. quency. (Note: Since the Cervi phone number. Grassroots Edi'or,
one customer is not the end of Your paper’s staff must be Award covers ajournalistic career, ISWNE’S quarterly journal, will
your readership decline. trained in listening skills and han- supporting materials are not limit- reprint the 12 best editorials as the
Unfortunately, unsatisfied cus- dling irate callers. You can defuse ed by chronologx- Cllbs can be Golden Dozei. 1“ the Summer,
tomers typically tell an average of a hot situation by not interrupt— made from any pomt 1“ the nomi- 2002 issue. . _
11 other individuals about their ing, talking calmly, asking for nees careerl Golden Qu‘” and Eugene Cerv1
unpleasant experiences. And if information that will remedy the Nominations should be sent by Award Winners W1” be ‘bV‘ted
they tell 11 others... situation, and agreeing with the Feb: 1, 2002 to: Chad Stebbitns, guests of ISWNE for a presenta—

The 314-page book mentions customer’s reason for being agi— Institute of International Studies, tion during the Soc1ety s annual
research by Marketing Metrics tated. Missouri Southern State College, conference at Joplin, Missouri.
that found companies have a high- Statements such as, “I can 3950 E. Newman Road, Joplin, MO Each award includes a plaque,
er possibility of winning business understand why you’re upset,” or 64801-11595. Please mark the enve— conference expenses, and travel
from lost customers than new “You’re right. No one should have lope: beryl Award Entry. expenses up to $500
ones. to read a soaking wet paper,” get

Their study showed a major you on the caller’s side. ,
difference in successfully market- Rephrasing the complaint is D] k pl “ Y
ing to various audiences. Selling one way of conveying empathy for a 0 ans “0“
again to active clients has a 60 the distraught subscriber. The .
percent to 70 percent attainment argument stops when you’re net ‘0 attend the
rate, selling to lost customers has the enemy.

a 20 percent to 40 percent of suc- Sometimes venting is all that 2‘ .‘.2 KPA
cess, and selling to prospects only is needed and the person will say,
‘ a 5 percent to 20 percent probabil- “1 justl wanted you to know SO it . 1 .
it _ won’t appen again.” W t ‘
y Does your paper keep statis- h Manylll3apei‘s cgndluct exitltele- In er /0nventlon
tics on its efforts to reclaim those p one [30 ing to In Ollt W y a O
vanishing d stop was rrrrrd at the Marriott
A major reason cited for the hMirkiting Billetnics, zliccorctlinlgf . .
hi her achievement rates with tot e 00 , oun t at at east a I t
attfi‘itions is that you already pos- “of departed customers will partic- In 10x1 "g 0"!
sess a wealth of information about ipate in 81111 exit intfirview, :nd 30
them. percent wi even te you w at you > . . F
The authors provide three rea- can do t0 win them back.” — " — ‘9' anllarv 2‘1-29 ' — - —
sons why newspapers should See STOPS, page 7 t

 Page 4 - The Kentucky Press, December 2001
Troubled times can be the best time to launch redes1gn effort
0 o 'i"4:452:5:25:23:5335:33533:; Here's why — department by department: ..
D3519" ls " EDITORIAL: Slow economic- times bring a i v
’ ’ ' sort of “newsroom blues.” Your~ staff begins to «WIN,
Everything .2- 51 turn inward, worrying more about news space, I :3 g i i
— hirin freezes, a raises and possible layoffs.
3.1;! Edugard F- Theiig work beciiimyes more a job than a chal- ASING.,
ennmger len e. The don't have much to look forward to. . » . ' ..
i) gA redgsign offers your newsroom a new All-‘- CIRCULATION
“There is no securit on this earth. There is challenge: a chance for your staff to examine
only opportunity. » y the product. it offers readers andIadvertisers PRODUCTION
_ Gen. Douglas MacArthur With every issue. One group Within the news
These are troubled times. Our country is at 331’eragigdpgzfigfzgggriggfgngaggegdgg- A redesign can help get people
war. Our economy ls struggling. Th? newspaper tent. Another looks at placement of editorial m a" departments lookmg up
industry searches for a sense of direction. All . .
. . . elements. Yet a third reViews typography and .
good reasons Why.thls ls preCisely the beSt design elements. Together, they work in an are down. M_°°ds are down. And no one knows
moment to engage m a redeSIgn Of your news- effort that bonds them more closely to each JUSt when things. are gomg to start looking up.
paper. other and to your newspaper. Together, they A_red‘?51g'} glvgs you an Opportunity to 1001‘
Why spend the time, staffing and resources recreate your newspaper. Together, they create for Win/Win Situations in both your newsroom
to redesign now? For readers and advertisers a positive, proactive spirit that develops and and advertising. It develops and atmosphere
the reason is obvious: a better product. But look nourishes a new momentum in the newsroom. that encourages bOth departments to work
inside the walls of your newspaper and you can Advertising: Perhaps no department in together 30 that bOth can achieve mutual SUC-
also see some good reason why this is the right your newspaper suffers more severely in a cess. A redes1gn, for example, “”11 help you
time to redesign. tough economy. Sales are down. Commissions See REDESIGN, page 6
N C C .
ewspapers play important role in healing after attacks
By LISA DIXON was already in RI. We discussed screen. You could hear a pin drop. increase in travelers. We are on

September 11. Shock. Disbelief. what to do. We decided to proceed Some bowed their heads in the road back, albeit stepping gin-
Waves of overwhelming sadness. with plans as scheduled. We did. prayer. Others mouthed the words gerly.

The flight that just brought me Fifty—five business people showed along to "God Bless America". All In my travels, I make it a point
to Providence, RI seemed like a up. of us shed tears men and women to pick up the local paper wherever
lifetime ago. Tom opened the session with alike. Iam.

I sat frozen. Watching tele— words of solace and a moment of After the service there was a This national tragedy has
vised reports of the attack. silence. He distributed that week’s palatable difference in the air. It heightened my realization and awe
Surrounded by fellow travelers in Valley Breeze with encouragement seemed to be the first noticeable of the power of the printed word.
stunned disbelief. to pull out the full page printed feeling of healing. A tiniest bit of The power of photographic images

Once hurried lives came to a flag to hang in their window at heaviness seemed to have been lift- on paper. They are not fleeting.
jolting halt. The horrific images on work or home. ed. They are not surreal. They make
the screen appeared surreal. A dis- On Friday, September 14, air- Strangers looked at each other you think. They make you ponder.
quieting quiet had enveloped us ports were full of people still in after the service with sad half— They make you 100k. They
like a shroud. shock trying smiles, wishing each other well in make you feel. Unlike broadcast,

I called my husband at work. to get home. Many of us off-sched- their travels. Was it the words? print demands active involvement
“Have you heard?" I cried before he ule due to cancellations and The spiritual ritual? The symbolic and attentive thought in order to
had time to speak, “Have you delays. Lines of weary travelers coming together of all faiths at the try to understand and grasp the
heard?" Of course he hadn’t yet. stretched the length of the termi- National Cathedral in a show of enormity and far-reaching impact
And as I told him, the second plane nals, backed up due to new securi- unity and strength? Whatever it Of these tragic events.
hit — and then the third. ty measures. No one complained. was, it was a cathartic moment. N0 matter what F309, gender,

1 had booked an earlier flight The quiet still hung heavy. Since the attack I‘ve traveled creed, country. culture this
to spend a bit of free time in During my six—hour layover in to destinations taking me through tragedy has touched all our hearts
Newport before conducting a small Cleveland, I joined other weary numerous airports: Cleveland, and SOUiS-
business advertiser seminar on travelers and watched the tele- Dallas, Pittsburgh, Atlanta, Newspapers across the COUh'
Thursday, September 13, for The vised National Cathedral memori- Minneapolis, Detroit, Chicago, try, from the largest metropolitan
Valley Breeze, a weekly in al service. Seattle, Oakland. The week follow— dailies t0 the smallest WBBkiiQS,
Woonsocket, RI. That fateful The setting? One of those air- ing the attack, airports and flights have wrestled With how to PUt
Tuesday afternoon I called Tom port bars with a big screen TV. All were eerily empty. Every week their community imprint on this
Ward, Publisher, to let him know I tables full. All eyes glued to the since, there has been a noticeable See NEWSPAPERS, page 6
Internet usage reaches record level r————-——-————————s

(AP) ~—— Internet usage reached been dropping since reaching near- i W 2°“ W MN“ w W mg L01“ 5oz-.. !
record levels in October as 115 mil— ly 114 million in May. i “LE-3;" m ”Muir:ng i

' lion Americans went online, Nielsen/NetRatings said Nov. ' ....m.ll“i1‘iitii'.v«~o:. “mom 'i-Ai‘i‘i‘wn'iiw i
according to measurements 13 the biggest growth was in home i F” If" ’ "'T‘II"I‘I1VI‘I“IT"I"““ “T“fi'Vf—‘T'jfff" “f" I ‘1’ ’I '1
released by Nielsen/NetRatings. and fashion sites. \ il.iiuiil..i...ili;.iluiiiilliiiliItiluliiliii..iil‘..i..i.ili;il“Jit.u“JillAIIILiAiIALMLJIiIIIJIiLi11.“).ili.‘liniiilillii.i.ili.ii.Iilliililiiil

The total represents a 4 per- “As security concerns rise, ' Going to the smaller WED and "68d rulers
cent increaseIfrom September and there’s more interest in nesting 1 showing the PASS column guides?

a 15 percent Jump from the period act1v1ties, taking care of the family

last year. Nielsen/NetRatings also and the home," said Sean Kaldor, Staying with SAU but need rulers?

estimated that more than 176 mil- vice president of analytical services. ! i

lion Americans, or 62 percent of Traffic to news sites was l Contact Suc Cammack at KPA. (800) 264-572]

the population, had access to the steady in October, afterjumping 14 02‘2"? Yb"? ”RI i”'f'lr‘1'“‘f""'“h'f{W'I‘ifiPA/KPS |

Web. That’s a jump from 156 mil- percent in September because of ‘ “minim ”in“ mummwms Wing 1

lion,or 57 ercent, a eara 0. interest in following terrorism— . z
Monthly Fnternet disage ghad related developments. !___?_r_(1?_r some for your Staff and advertisers J

 The Kentucky Press, December 2001 - Page 5
. 0
Jones to continue some aspects End Of the year faVOI‘ltCS
of service to KPA members ' ‘
look a lot like 2000 11 st
Dr Tech .. _,g;;;:---'_ please contactfine. [____._.._.zz__h__....z HM“ _ __ _ ..
‘“ As for tec nical issues, there v, ° W... i
. , ‘ . “a * is one small issue that appears on TeChnOlogy “(‘éfi ..
HOtllne ._ new Powermacs. The Sherlock , 9 fi
“WK program has an indexing feature. I‘lps {WY ”5' , “I “”53
parts ms #1 words in the document. Hoevew B we 8,. W ._ we“ ~
for servers and for some users this y n Imp { i _ ,_ ' '
In last month’s issue of The may cause unwanted problems. ' I __i§af InDeslgn' 15
Kentucky Press you may have If you leave the computer on 1 can always tell when another l. . . .. . ,. .1
read that our Dr. Tech Hotline all night, there is a default setting year is about to end by the amount AdOb?’$ paglnatlon software,
program will no longer be spon- that causes the computer to index of email I receive from newspaper IHDeS'an '5 Sllmp's favorite in
sored by the Kentucky Press all documents on the hard drive at publishers and editors who want that category. B_e|ow:. For ad [ay-
Association as of January 1, 2002. midnight. This may take several recommendations concerning soft- OUt software, Sllmp likes MUlt'Ad
I want to say “Thank You” to hours the first time. This can be ware and hardware purchases. I Creator.
everyone who promoted and used turned off by opening Sherlock 2, guess it’s time to spend what's left [WWW 3
the service. I have enjoyed it very then go to “Find” pull-down menu, in the 2001 budget because my l i
much and hope to continue to sup- then “Index Volumes.” At that inbox has been busv trving to keep l
port those who need my services. menu, uncheck all days on the up with all the “angst“, oflatu : '
First, out of appreciation for list- I feel a little guilty about this 1
all of you, I will provide free e- You can also customize the year’s list. It’s very similar to my I “6%,;
mail support for the first six function to only index certain doc- list of a year ago. The truth is l 3
months Of 2002‘ This is for all uments. I WOUId recommend turn- other than version numbers, not 5 i
KPA members. Second, phone ing the indexing feature off. much has changed in the world of l * i
support Will be available at the I hope to see you at the KPA software. ln terms of hardware, 1 i
800 number With a minimum Trade Show in January. the model numbers change but the l i
$10.00 charge per call. If anyone . (Jones can be reached at: manufacturers usually remain the ‘ ,5Creat0r
wants an annual support contract, tJone39692@aol.com.) same. So here goes. The following L . _._.._.,..._;i___:3.;1i___:__ . _l
. is my list of stocking stuffers for ‘arrtists spout the infamous words,
Herald-Leader Wins real estate thete;*;l‘;’,‘°*~’1§3“ywympa 1L392:33’ZEZSH?"m“;533221235
er u is er is ear. ‘ . . - ,
. . p p y there’s just no doubt. InDesign 1.5
advertISIHg award from NAA pagination Software is the best layout program I‘ve ever
I’ve been mouthing off about used. With version 2.0 just around
The Lexington Herald-Leader Winners were chosen in 22 cat— Adobe InDesign since the first time the corner, featuring (1020115 ”f “9W
was among newspapers honored egories. Itried version 1.0. In the two years feéturtis» InDes1gn stays at the top
recently by the Newspaper The Herald-Leader won in the since, I’ve grown to appreciate the Of my llSt- . .
Association of America for out- “Homes Books/Magazines, program more and more. Sorry, For those WlSth’ t0 order
standing real estate advertising. Published as Part of Newspaper” Quark users. Every time I hire a InDOSlgn» “10 suggested PHCe IS
NAA presented its seventh category for its entry, New Home new layout artist, I hear the same $699 PageMaker ”5‘0” “:3“
annual READY awards recently at Showcase. old “I’ve always used Quark. qugrade t9 101308131} for $-39:
the National Association of “The real estate industry is There’s no way InDesign is as Lpgrade‘from version 1 L ”1
Realtors® National Conference such an important partner to the good.” InDesign for $99
. . . . . . . ,‘ . . . V1s1t www.adobe.com for more
and Expos1tion1n Chicago. newspaper industry and Vice- Its never failed yet that, given . f ( t'
READY (Real Estate versa, and there is no greater illus- an hour or two of instruction in m orma ion.
Advertising of Distinction, Yearly) tration of that than these READY InDesign, these same