xt7xsj19pn0s https://exploreuk.uky.edu/dips/xt7xsj19pn0s/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1945 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, May 1945 Vol.16 No.7 text The Kentucky Press, May 1945 Vol.16 No.7 1945 2019 true xt7xsj19pn0s section xt7xsj19pn0s 1 ‘r'i'if I':7‘7533’57'”'i'fif’ji‘i'i575';I. {Ti-7i“ -"E'373'.’."3Z{7'i‘jl‘i""."’7» ' ' ' '- " __#t ‘ - _:_:_.t_,.-_;_.._,.__:._... .,...,.....-_,..;..c.:2..,..,;.,.,mfi,21;t;..~11 '
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PUBLISHED IN THE INTEREST OF COMMUNITY JOURNALISM - - Or, BY, AND FOR KENTUCKY NEWSPAPERS . g f - .
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VOLUME SIXTEEN May 7945 NUMBER SEVEN 1* " i.
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n - ,' ‘ 3 1 ,
1 Successful Promotion Year Round Progect ‘- 211
, 1 Wartime restrictions and manpower short- Getting Acquainted; Youth and Age; Em- rationed” space in the form of filler lines : 1‘ 1:1 .
1 ages are causing many newspapers to dras- ployment and Promotion Policy; Relations or readers. These might include such state- , - ' 1‘-
: tically reduce promotions and many pub- with the Public; Salary; Absence and At- ments as: ‘ 1
1/ ‘ lishers are turning to simple campaigns that tendance; Vacations; About Representing “Newspapers go into 96 per cent of Name . ‘ '
can be handled along with the heavy day- the Company; Canvassers and Subscriptions: county homes.” (As this idea is to sell the 1 1
‘lo-day volume of business. Other Rules; Parting Company: Insurance; importance of newspapers these figures 1' ' 1 . .1
1 Speaking on the subject of public rela- \Vithholding Tax on Your Income; Social should include other newspapers as well as 11 ,1 ,1
, ‘ lions, Paul Garrett, public relations director, Security; Deductions for \Var Bonds and your own.) 1 1 1, : 1‘
. General Motors Corporation, Once said: Suggestions Invited. “The Times is a welcome friend in 5,000 1 1 1 1 ‘
”No sound company policy reaches full Telephone Advertisers 1 homes.” . . 11 ;
fruition unless it enlists the acceptance, the R. L. Scofield, advertising manager, Lex- ”Next to letters from home, servicemen 1,‘ ,1 ‘ l, '
Understanding. the enthusiasm of every man ington, Ky., HeraldLeader, reports on a prize their hometown newspaper." . 1 '
and woman in the company. The load must public relations and promotion plan now ”Everybody reads newspapers.” , ‘ .1" 1-
t! be spread. ’I‘his difl'usion of the responsi- being used to create goodwill lor the adver- “Everybody who reads, reads a newspaper 1
1, 1>ility for making right decisions on all mat» tisers when any important news-break OC- every day." 1 . , ' 1, V
1 191‘s touching the public may well be re‘ curs. He says: Fundamental Promotion 1 ,1 5
I . garded as the fourth dimension of public ”VVe have assembled the names and tele- In the local community the newspaper's \ if 'L /1 3
19111110118." phone numbers, both home and office, of most important task is to keep the coinmun- 11. 1 [/11 » .
For New Employees our leading advertisers. Our salesmen have ity sold on the newspaper and its value to . ' ' 1 1 _
“You and Your Company” is the title of a a list of these that are their own accounts the community. Competition from other 1 ‘11 1.
'10lder issued by the VVinston-Salem. N. (1., with them at' all times. When important media governs some publishers’ public rela- 1 a: 1 1.
‘ ~1.loiunal-Sentinel for distribution to all em- news develops, I get the information from lions programs. Some publishers feel that l1
1 P101965 and particularly to those persons one ol our two newsrooms and relay it to although they do not have competition now, g 1] . . 1‘
” CIltering the service oi the company. the salesmen. These men in turn notil'y nothing is assured that they will not have 11 j
i Accompanying the folder is a letter from the people on their list as soon as possible. some alter the war and are adopting the i ‘ . 1
1110 general manager, W. K. Hoyt, which We do this,,whether it is night or day, but sound policy of constant promotion. , “ - a 1 1,
f kitilm that although there is nothing in the only when the news is really big. Three Classifications " _' ‘ ' 1
. '101del‘ that would be “news” to the men “We find that these advertisers are glad Local public relations appear to [all into 1, 1 , -1 , :
j 1 “11d women who have worked for the papers to get big news in this manner as it im- three classes: I ‘ ‘1 ' j
ff 101501116 time, they would no doubt find presses them to be on a prelerential list. 1. Promoting the newspaper and its con- 1
11‘ it interesting. It points out certain facts Sometimes the news reaches them by radio tents and services to the community to create , .11 . 1
1,1011C6rning the aims and objectives of the but not very often as we waste no time in general community goodwill toward the ‘. 11 i ‘1
’ g10m1)3ny- They are told that the manage getting bulletins to them. We have found newspaper and publisher. 1 i i i
‘1 meat strives to make employment with the that this is appreciated and it has been 2. Promoting the value of a free press. i1 ,1, ._
’s ‘coml’any as pleasant and as remunerating mighty good business [or us. as. naturally, 3. Promoting the community itself—its '1 , :1 "
‘2 71"“ hossible. these men enjoy being on our special list residents. merchants, facilities, advantages, 1] 1‘ ’ i j; '1
i 1 I What The Folder Contains and talk about it around town." and all‘around values every chance possible. ' 1 1‘1 ‘7
as»? ,1, ) n additlon to a brief history of the news. Reminders ol the newspaper’s value to ”\Nhat helps the community helps the news— _. ‘, 1 1
e ‘, IaPers, the following subjects are covered: the community can be brief and fit into “ad paper." 1 ' 1 l: ‘ 3 :.: -
'2 ' " ‘I i g t "
1s . 1.1111 1 H '
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1 1‘. 1 : 11 . Page Two - THE KENTUCKY PRESS May, l945 1
111 111111 . 1 1 Fedérol Regulatioins For apply. 1And for federal income tax pur- As a means of acquainting you1With {111:1 —
' 1 ‘1 1 l. »1 ' - 0568 the em 10 er must Withhold from ‘week»by-week actiVities of Chandler and1
1 1 1 Employment Of Mmors P, g P y 1 , 1 . _ _ , . , :11
- 11 :1 1 13~ 1 *1 1 minors pay the statutoty amount. If (llll- Llncoln county we have taken the liberty 01[1
. 1 1 1 :1- It has been mentioned from time to time ing the calendar year the youth has not placing your name on the subscription lis‘t1
1‘ ‘ 1 certain state and government controls over earned up to his income tax exemption, he of the Chandler News-Publicist for the nextl
I 1 ‘ 1 1 ‘ 1116‘ employment 0f youth in industry. The may claim refund for the amount of his pay four weeks with our compliments. 1 1/
. 1 1 help shortage in newspaper establishments withheld for income tax purposes. “76 trust that you will enjoy this news-1
1 I 1 Still continues, and numerous publishers Child labor laws deal with hours and paper to such an extent that you will wish‘
1 2 ‘ ‘ Who have employed children part-time dur— working conditions for children between to remain a permanent subscriber. 1
-1 1 i’ ' 1 ping 5Ch001 term, under work permits, are the ages of 14 and 16. No child under 14 The News-Publicist is devoted, primarily,1
1 1 1 11 1 planning to employ these and other 5‘71‘001 may be employed in industry except in the to local news and we would appreciate it‘
I 1 1 1 1 children in their establishments during sum- establishment of his parent. But youths be- if you would call 228 at any time you have 1
11 1 mel‘ vacation, part or full time. The sub- tween the ages of 14 and 16 may work in anything of news interest that would add [01'
j 1 1 ’ iect 0f employment 0f minors becomes im~ industry if their employer obtains from the the value of this newspaper. 11
1 1 111 1 / portant now that the summer vacation sea- school superintendent a work permit which Yours very truly, 1 1
1 1 1 11 ‘1 5°“ 15 at hand: and it is “may [0 bring ‘0 costs nothing. Work permits are required CHANDLER NEWS-PUBLICIST!
1 1 2 attention some new regulations that have for youths employed full 01. partvtime in 1
1 111‘1 1 entered the picture since federal child labor summer vacations as well ‘as pupils who ~"———”—.———”———
. 111 1 . 11 11 . lf::;'esr:11er1::(:pllt:‘r111:(1111111111Sieritgiizwevcin: is: rork- only part-time during school 1terins, Employer Trust Funds
1 1 .. ‘1 1 ‘ ut if a pupil has such a permit during his Exempt From TOX l
> 1 1 1 briefly. school term work, and is carried on for fur- _ 1 1
11 1 ' 1 ‘1 1: 1‘ The War Manpower Commission has just ther employment full or part-time in sum- .11” complying “11th special 5‘1“”er PW"
. 1 1 1 1'1 1 1 issued to all area directors the following POL mer in the same establishment, no new work "mom! an employer may 30‘ “P a m‘“ 351
1 f1 1 1 1 1 11 . / icy procedure governing the vacation or Permit need be obtained. part of a pension plan, or a stock bonus 101
1 111 ' ‘ 1 1. 1 summer employment 0f youth in industry: The child labor laws prohibit children of profit-sharing plan, f0? the benefit Of 1115‘
1: 1 g 1 1 3 “It has been called to our attention that the age group mentioned from working employees, and the trust will be exempt 1
‘ 1.,‘1 1 1 1 12 new problems have arisen in connection around or operating hazardous machinery, [$0.111 federal income tax. H the spectal pro-
1 :1 1 11 with the Placing of yOuths on jobs during or from cleaning machinery while in 1110- Visions are not inelt,1tl(i1e in: willélbe 1subject
11 1 11 '1. 1, 1 1 the summer vacation period. These prob- tion. Printing machinery, however, has toilncome’ t.i.\1u1n1( e1 .otc . cc 1 ,tie glen
.2 1 1 1 1 1 11 I leins arlse out of the Ceiling Program and been declared by both federal and state e1al11ule applicafle to other ti usts, 01 Otter
1'1 111 11 1 1 1 Priority Referral. In order that youth may departments of labor to be non-hazardous sp ec1a1 trust prOViSions. 1
111 1‘ 11 1 11 ‘ not be deprived of work opportunities dur- for children in this age group. Even so, We The determination of tax-exempt status 151
1 1 1.1.111 1 ing the summer, the followmg pol1icy1shall believe that no publisher—employer would made under Code Sec. 1165,1treated at tllls1
1 1 1 1 ‘ I be in effect immediately and remain m CE' permit any child to operate certain types of pomt. It 15 LO be distinguished from [1113
1 1 1 1 1 11,- 11 1 feet until Labor Day, 1945. printing machinery such as the metal saw, question of whether the employer’s contri-
11 ‘ 1 11E 1 “1- It will be the POHC)’ 0f the War Man— and no other machinery without proper butions to File trust are deductible by the
1‘ 1 I 1 1 power Commission to discourage outmigra— instruction, supervision and safeguards. employer (1“ computing hls “1mm? anti
11 1 1‘ 1-1 tion of youth. profits taxes) as additional cOiii1)eiisationh1i(J11
‘ 1 1 11 1 . “2. Youths under sixteen years of age may 0 services performed by his employeesggv 1C111
1 ~ 1 :1‘ ‘1 / be employed by either essential or less es- Letters Result |n question 15 governed bY1 Code Sec. 1. (P1
11 11 1 1'11 1 sential firms in excess of ceiling; that is, N S b _ i" Code1Sec12?) (P), governing deductibilityn
' 1 111 1 1 1/ children under sixteen will not be counted ew U SCI’Ip IOI’lS COHtFIbUtIOnS t0 the trlISt by the employer,
1 1 ~ against the employer’s ceiling. Use of a letter to new residents in the and Code Sec. 165, governing the taxabilitl
1 1 1 '1 11 “.3 Youths over sixteen years of age may community has brought in 75 per cent of the trust income (and the payments to
1 1 11 '1 be referred to less essential employers pro- returns in subscriptions for the Chandler, the beneficiaries) are closely connected 1J8'1
1 1 1 1 viding suitable employment is not available Okla., News-Publicist during the first year cause the rules for1deductibility under SEC-1
1 11; 1-1 in essential industry. it was used, according to the Oklahoma 23 (p) vary according to whether the trust1
1 11 1 “4. It shall be the general policy in re- Publisher. 1 is exempt or non-exempt under Code 566-1
1 ferring youths over sixteen to refer them on Through the cooperation of the local 165. A trust may be tax-exempt under C10“;
1 ‘1‘ 1 a Priority Referral basis providing such utility companies, each week the newspaper’s Sec. 165 and still the employer’s contrlcl1)“:
1 1 1111 ~ priority openings are openings for which representative looks over the meter reports tions may be only partially deductiblelmf‘v’l
11 1 111 1: 1 thC YOUth is qualified under Child Labor and makes a list of new residents. In the SCC- 23 (P) and ‘1 ”USE may “0‘ (llmllfy mi
1 1‘ ’ Laws. , first year the plan was used the newspaper exemption under Code Sec. 165 but the (13111111
“5. In referring youth care must be exer- sent out approximately 260 of the following ployer’s contributions may still be deducing:
;1 1 . 1 1-1 cised that applicable Child Labor Laws are letters “and a good 75 per cent of those (011- by him under Sec. 23 (p). 1
1 1'1 1 adhered tO-n tacted are now on our mailing list.” The Taxability 0f employee—Generally Spell“;
: I 1 To satisfy income tax and social security letter follows: ing, if the trust is tax»exempt under C0116:
11 1 - ’ requirements all employers of minors should Dear Friend: Sec. 165, the employee is not taxed 011 11119
_ 1 1 ascertain if the youth seeking summer em— The records of the local utility Companies contribution by the employer until 1191161
‘ 1 ployment has a social security card or has indicate that you are a new citizen of ceives it in the year of distribUUOU- 1‘ “F
' 1 . 1 1 made application for such registration and' Chandler: trust is not tax-exempt the employee 1“
T ~ 1 1 card, as such youths are not considered cas- We wish to welcome you to this city and taxed on his share of the contribution 1-“
112 1 1‘ 11 1 ual employees but regular employees. The trust that you will find it so satisfactory the year of contribution, if his rights 31.” :
1 111 1 1 ' 1 i \ usual percentage deductions from payroll that you will be a long-time resident here.1 nonforfeitable. 1

 1 u 2, ‘ . 1- “'1 2 " {fin-2.3533};5'.:.j:.".::.;"‘,2. 2: H'- ' ' 11- - _ i , 1.. ,' _,._.,_i,'»_,,;.».;:.., 1 , _ , _,g _-u 1.11%..”‘111711 71
\ ‘ i111. ; ; 7/ ‘/ ' ’ i ‘71 ..
1945 l May, 1945 THE KENTUCKY; mess Page Three ’ fi ;
_ V . j ' ..
g you With the l y y 1 , . ,-
Chandler mull ‘ ' 2 l
n the liberty (ii i ' 2 l _
tibscription list -, - , , 1‘ .'
ist for the next | , ' . ,
nents. I ‘1 ° 2 V ‘
njoy this new| Vl’ 07' 1mg 1 owav . 'i; 3-,
t you will wish‘ j T" i 1
;criber. i ' 1
oted, primarily, B T ‘ i ‘2 I
d 2-2 after omowow. . . . .. x . r ~
' tune you have V l '
it would add to { .= ’ L
ti’S-PUBLICIST 1 | l 1' 1 y. .
Is ' * - ; ,
| , . , ;
l statutory pro- ' 9- '
“t “P a t1”ml As we progress closer to Victory and plan for a better world after ‘ .- ‘2
stock bonus 01" . _ _ ' x 4‘ .1 § _
benefit of his the war, we realize more keenly than ever that our unity as a nation is 1 ~ 2’; -
,\'ill be exempt strengthened by an increased awareness of the rights and obligations of \ 1 jj .
the special pm I all Americans. ‘ I i l '
t will be subject . , V ~ % 1
CC 151: the 316” As good citizens, the men and women of A&P have been guided, , ,
[mm 01 O m since the Company’s founding in 1859, by the realization that the enjoy- , ' 2
. l v .
. . . r" ‘ l
exempt status is . ment of our rights as a Company depends upon the Sincere fulfillment of 5;
treated at thisI our obligations to those with whom we deal. in ii 1 a »
iished from the 2 1,111 f i ’-
nployer’s contri- In this we are fortunate—because in the day's work of increasing ‘ ‘ .; ‘ j; V
dumble by {hi the efficiency with which America's food is distributed, we are at the same w i z
'- ‘ 2K . . . . . ’ ‘ ‘
“5 Income n, time making a significant contribution to the well-being of the families ‘ 2 .2 _
ompensation l0] . _ V 1 1| 1 .
mployees, Whiclt of Amerlca. _ 1 g ,
)de Sec. 23 (P) .i i
(leductibility of Experience has proved over and over again that each step toward '_ ' l "1
’Y the employer, more efficient distribution gives farmers, manufacturers and other suppliers 1 j ; ‘
11g [11611235113 a larger share of the consumer's dollar . . . it gives better wages and hours 22 ‘ -/j i 5
ie )21 - .
y “inflected be- to the employees who develop it . . . it gives the consumer more for her 1 , . 4:,
)ility under Sec? money, and consequently a better standard of living at any given income ' 1 ‘ ii 2
hether the trustL level. j 1 ,
mder Code 566-1 1 1 fl ‘1
‘ de‘ l I o ’ -‘ l
11111” fmdelniiul That is why the men and women of A&P take pride in doing the 2 2 ti :
)ICI‘S C01 - . . . . . . 2 I , i
;1(e:1uctible under most efficient job of food distribution in America. ~ 1 ., : i
v not qualify foré . 5 T1
165 but the emf , _ y 2 i i
{211m deductiblei , . 1 i ‘v
i ,» V l ‘2 ‘
Generally Speflk'i .' l i _
11pt under Codes ~ ’1 11
tot taxed 011 [he . ~ l l 1 .1
Yer until he rel v i l a ,
:ributinn. If [11? 2 f 3 , 1 i
.he employee V's ' 1. l , ,'
contribution 1.“ ‘ ' ‘ 2 ': ~1. l 1‘
if his rights ‘11-“; W l 2'; K
‘ , w f l
t ' _ 12$ 3 "
1 1; .. \ 1 1 ‘ ; 1 vl

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1-12 3312-11 3; 1 1 ” .
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2 321 : Page Four THE KENTUCKY PRESS May, 2945 3
' 3 221‘- 2 2
- 1. 32 3 3 . ,3 ‘
2 2 -l a
_ 3, 1' I 2 -‘ .23" ' ~ . . - i 2 . . . I . .
33 3 121 3 3 2 7 Forty-eight pcrcent ot the crtrus fruit. 3. Consumer group attacks. 3 Hon
3 3 3 31' 33 he .2 Sixty—six percent of the tobacco. 4. Grade labeling. . 3 E556
3 '1 3 3 i ,. ,. 3 31’ _‘ Thirty percent of the soy beans. 9. Misunderstandrng particularly on the‘
3‘ 12 ”3 2'12 1 2 en ' :22. r 2' SS Ninety-four percent of the sweet potatoes. part Of teachers, as to 110W advertismg3
- . -3 22 22; 1 Also, the South has 50 percent ot the 1121- works.
1. 22 3 ‘1» :33. _ , , ‘ _. 3”, . .. 3 3
. 3 3 3 3 i 3 3 Official Publication of the Kentucky tron s larms, one-third of America s minerals _______._#_M___ .- T112
1 3 3 23 Press Assomation including two-thirds of the 011. one-filth ol 3 adver
2 2 l v - ‘2 __._._———— , 1” . . j . .
1 = 3 ‘ . - - ii coal two-thirds o[ the 111- intere
. 1 ,3 3 : 23 Victor R. Port nn, Editor-Publisher the bitumino s . _ ~ ‘1 KPA Serves Army 3 '3 at
31 3 ‘2 3 ——————— . tural gas, half of the marble, 9/ percent of In [:0er rdmg News .iro
. 1‘ ,3 _ 3 2} 32 Prmted On The Kernel Press, Lexmgton the sulphur, 40 percent of the forests and O . I’PA ‘ 1“ le _ him. 2
- 1’ ‘ i 1-1 2 21‘: ————-—-——— . . ne more servrce \ i is ‘ 1( ring new. , .3]
- 3‘ ‘ - - ' . l the tur)entine and resin. “656
i 1 l ‘1 12 Kentucky Press Association Officers .111 O ' 3 r . )a )1‘.' of th state is the distribi' '
3, , , 1 pt 5 e 1 tron of Thr
, i 2 1 Chauncey F0rgey______________,,___,_._.......Independent, Ashland jlie South was once called, by eminent , ,
3 3 - 3 President _ n . , 3 . news releases ol men fighting overseas to‘ 33303.1(
1 -'2 l H m Leader Lexington authority, the nation s l\o. 1 economics ' ‘ 3 .
1‘ 3 1‘11"“ B2 WM“ .3” ' ' ,, . . . . their hometown newspapers. Several {11111.3 itv to
' 2 3 V3ce'h653dem problem. By intelligent and intensive de- 1 1 [ 1 ‘ l l .1 ll ,
' 2 ~ U of K.. Lexington . - -, ( 1‘6( 0 t iese stories iave )een mar er tom . .~ -
3 - j, 3 V3631“ R' PortmagexlcEé'tary—Manager velopment of its natural resources, plus its 1 (1 t 1 ll‘ \eitISI
-2 ” . . . . . . . tie ien ra o-ice.
3 2 3 _ ,2 Executive Commzttee, Dzstncts established production of the commodities N 11 1 1_ 1 the {a
2 2 2 2 ”1 »2 'tl Re ublican. Williams- . orma \2, news re cases are sent (irettv
2 2 2; 21 23 3,“:°3dm3lgii§f°wél1i§i£m3§iilf git/r52: pJoe LaGore, Sun— of commerce and consumption, the South 3 2 . . ‘ 2 [MPGr
‘ ‘ ‘ 3 ' 2 2 u g t ph 11' Second John B Gaines Park . . . . lrom the public relations olhcers of the reader
1 2 ‘2 ” Dem""“’ ‘3 “ca. ’ ’. - 'J M ’w m, wrll, in the not distant future, become iec- _ . 2
1 321 ‘ ‘ 3 City New” B°Wlmg2 Green' Thud’ ‘ ' 3111’ . . , . armies overseas to the newspapers in the. media
21 2 .2 11 ,, Courier—Journal, Louisville; lf‘ourth,'Ja_mes M. W s, ognized as the nathllS N0. 1 economic as- . , ‘
- 22 . 2‘:' 321' “2 Messenger, Brandenburg? F1313?“ Vlrg‘l 13- Sanders’ ‘ . soldiers home towns. There are many Ken- when
3 3' 3: News-Democrat, Carrollton; Sixth, Enos Swain, Ad- set—Tampa Trll)une. . ~ . ' . .
_ ‘3 .3 1’ 2. 3‘ vocathessenge,’ Danville; ssventh, Walker W. tuckians lroni small touiis that do not have tentra
1 1 21 1: 1 ‘ ‘2 Robinson, Herald, Paintsvllle; Elghth. 3- W- Heddon, 22 , . ~2 3 't " " l t [l ‘ ’
,3 -, ; _ g 3 AdvocamlthSt Stterlénf‘, Tylesr Miglrliiorgi, 32338101111211: ————————.-—————-—— Iieitspapeis an( 1 is news £13011 iese men busmt
1 ' 9 1 : ‘ 2 Morganfle , a e-a. — arge; eym . . . .. -. , )L 1 g . ‘ 2. . . 3
2 '3 , 2, 2- 2: Enterprise, Enzabethtown,_ state-at-Lai-ge; Igmedln K k 9 that is sent to l\1.\ for ions aiding to the In:
- 2 1 12 1 :13 ll ate P3511” Presment’ Joe Rmhardsonf mes' asgow’ Where 35 en’tuc Y- newspaper servrng that community. when
. 3. 2 ‘3 ‘ 11 - 213 ,3 Kentucky Press Womens Club . . ' f 1 1 . 1 ‘ 1 . _ . . 2 .
‘ 1 ,2 311. 3 Miss Mary E. Hutton, Heralfii ngodfiburgbfl’resirieorfi; A brll appropriating $900,000 annually In \ iew 0 tie rig i ieac er Interest 222‘ nous 3
2‘ 31 l 2 2 -2 2.2 M” Mildred Babbage, Bree nr ge ews, ove' , . _ ‘ __ , . ‘ A. . ,2 v _ J - , E _. , 2 2 . ..n
1 3 3 2 3 333 l Filrssst Vice-President;tMr1‘s’i J.?\.{Y0u!;lg,Jd0urnal,PP01;:fi, lor a state advertrsrng program to attract tlicse storlics, sometimes ilctfimpamed 3))123 “011‘
3‘ 1» 3 ”3 1 second V309'P‘953den ? 35- “y 6“ ”5°“ ’ ' ' 2' 2 ~ 2 )rcture tie association ' 1t 2 ”assurnet tie 2 -
3 3 2 j,‘ 3‘23 13 Record, Stearns, Third Xice—Pgasidegt; Mgs. afar? tourists and industries, has been apprmed 1 1 [2 . [1 t H g; .l 2 CL [0 me adieu
. 32 23 3 21: -L, Wallace, Advertiser, We. on, ecor mg ecre ; , - .- ._ ' ori ill- 0 ) 0” 5661110” 1a” re s ones 9” 231-6 30
3 3.2 ‘3 Miss Urith Lucas, Independent, Maysvrlle, Corres- by the Florlda ICgISIauuc' The 3““ g 3 ‘ ,. l l'til I“ 5 ‘
.1 ' i 12‘ '22 Donding Secretary; M‘S- 5- L- B‘adley2 “umal' ally called for $1,000,000 and was proposed proper p11) Isitis. ]. I<
3 ' 2‘ 2-3 2. Enterprise, Providence. 7 _ ‘ -. l
:3 2;" 3 .13 33 and passed due to the efforts of Governor _______.________ tiset.
.3 3, 1 ,3 j 33 ,3 _ ~ _.———- . lIlCl'('ll
21 f. 2 3 33 Caldwell.
11 1' 1 1 ‘ 1 2 ' - -' -' '2 . ' ' even
13 .. 3 21: : ‘3 3' ~ NATIONALEDITORIAI Minnesota, “istonsin, Michigin, Marne Copyright Laws 3 3 '11
- ‘ 1 ‘ 22 22 -l . ' Pennsylvania, perhaps many others, have U CI 3 l" l" sma l
2 1 2 l 222 22 x .
- 2 2 2 - s,.,/ ASSOCIATION . . _ _ n er nves | 0 Ion 3
2 2‘ 2 2 ”.222 ‘2 -. maifitm' ' large appropriations for advertising to pro- t copy 1
2 3 2 1 -1 2 2 . 22.22-22.25 - ‘ . . . ' 22 ” 2 2 z 1- ' went -
2“ 2 2' 2 22 '1 2 "1 1 I / mote tourist trade and seek industries. Ken- 1113053184330” 03- 3339 icleqtncy 0 P363 In the
1 1 ‘ -:,-. ‘ ;, . . - -" z -‘ 2 2’” 1 ' ’1 ‘ ‘ 363131
1 ‘ 3 i 22- 21 tricky has as many tourists spots and indus- COPYUQhL ”333 033101 1“” ”330333313 13031 [32 2. l\’
31 1 3 , 23.33 1‘. try Sites as they have; where rs Ixentucky? 3333335 3“ 33361‘33}’ 33033952 etc”. 3‘ ("3 e . (01111111
21 2 3 3 ” 1‘3, 22 MEMBER 1129's“ in House Resolution 1224, introduced b3 est big
.‘3 11 ‘. 121'. 22 21 1% ——"_——*.*—__—‘— Rep. Arends 01' Illinois and referred to 1113 ads. I
-‘ 3 21. Q 3-3 12 ;;;_,..I 1 _ ‘ .
1' ”12 ‘3. 2, P Ad 1‘1 . House Committee on Rules. The Hour "(36 1‘
1 . 1 312 3 312 K TUCKY PRES OSl’WClr , V$1l1|351ng Patents Committee would be instructed 10 mu. ]
11 1 1 111111 3 ASSOCIATION FOCIng FlVe reots recommend necessary legislation alter m \‘Ci‘tise
’ 3 11 2 3, 13 0:20”:ch ”Nut ”5, ”The war has helped dispel much ol the qun‘y, to protect for limited times, the p103) that )1
1 2 1 3‘ 12 31 suspicion against advertising," stated Don erty and proprietary rights ol persons Ill 313111112
‘ . 22 22 21 ‘ ———‘—‘—‘” . . . . . . ‘ . . ,
3 1 312 3“. 7 l S1 l 7V l) S1 e Belding, past presrdent of the l’acrfie Ad- their original thoughts, conceptions, ”33313601111111
22 2 3-2 .. . rmevn .. .. . . . . . . _.
1 3 3 j2t” 1 32 30 “”16 H am” 1 um (3 vertrsrng Assocratron in a recent issue ol the ideas leading to invention and (115(036131111‘PUI‘Ch;
‘ 1 2‘21. ‘2‘2 32 21 assocration’s publication, Vorce of P.A.r\. the technical arts by 111\ entois and t0 tei Thu
1 113122'1‘2 ‘ . . . , .. .. _ ., 3
‘ ‘ 1 13-1 33 :1 The Postwar South Belding is chairman of the l’..~\.A. Ad- tual or graphical presentation by authOlS means
1 3 ~ 31 1 S tl .11 1 e vancement Program committee and head of and artists. The resolution would empO‘Vfli your e
3 ’ 1‘ ‘ ' iom 7 tie on 1 “’1 my . . . 1 , n .
1 2, 12 1 Inbpostgval {“01 1. 31f 1 t' f estab a large advertismg agency who is regarded the Committee to explore the extent [03 come 22
2 1 - 33 a so K ount '1 ion 0 z - , _ , , . , , 3 3 g 3 . . ..
3 3 23 1 “c ene t 0 d , bl 1 t as one of the best authorities on advertising which the rights ol persons engaged in all23 niuniti
» 2 1: :_ 1 ”- ,‘ - a 'l( van ’1 es. , . - , ., . 2 _
2 j 22 :1. 3113513ed assets :31“ irremov .116 ‘ (31 on the coast. His statement continues: literature, science, mechanics, and the 1)11f€Lm;mm.
2 ‘ - 1 f i 2 - r a ustments wr come wrti , , , . , _. ,
g2 -. 3 3 ,1 3; 2, 313 13136611. 6 3 l1 1 U . .11 “The Government has now accepted it, and usclul arts in their original thougflllq 3_ A
- ~1‘ - 3-3- t . s : - tie nion wr con- _ _ . . , . . . 3
.2 2 32 2 peace, “1‘ section 0 (advertising) largely because of the work 03 conceptions, and ideas leading to “Hemlnll that l:
1- 2‘2 3: tinue to be the ”Solid Soutli”—not in terms . . , , _ ‘ 3 le m”, .
3‘: ‘2. ‘ 2'2 f 1_ . l . l b t t1 1 fi f the VV:11".‘*\dVCrtlslng Councrl and the Pactfic and discovery have been arid ma) ) press.
22-' ‘2 ' su s an 11 ures o , , _ . . _ . , _, .2 1
1: _ . 2 ‘2 0 13011UCS )ut m 316 ‘ g Advertisrng Assocration in the \’\7est. ~ sidered in law, equity, and common usage“ (lioscn
“ .- r sources. ., . . . ‘ . 1 .. 3 ~ , x- 2 1 _
3 2- ' 1 assurec e But if already noted events are any indi- property and proprietary rights, and the 6 It a hi
1 2 1 12 2 2 T - ‘ ' . . . . . . - ~ 3' -
,2 32 2 A recent statement 03 the productIVIty Of cation, advertising is still in [or some tough tent to which such persons have been ()1 111.32 their (
3 1 ‘ ; the Southern states shows that they produce: sledding from the left and from those who reasonably be protected in the commertld {cad tl
3 i 1 More than 90 percent Of the nation’s do not understand how it works. or other use of such original thoughts.- f‘333‘ N0“
1 1 3 ‘ ‘ . . . . . ,,
3-2 '1 cotton. “As we go into the competition of peace, ceptions, and ideas. buy t2
33 , 2.. i” 2 One hundred percent of the nation’s cane we still have five threats before US: _____.___._,. “hats
' 1 ' . . . . . . , . ' (r, 2,
1 31 1 2 32 3 for 5338131" 1. Legislation curbing advertisn'ig. \Vitli some people you spend an evening ‘HCI‘es
13 3 1’ 1 - n . u . - ‘ " ’0 .
331 2 2 2.1 :1” 3 Eighty-seven percent of the rice. 2. Taxes on advertising. wrth others you invest it. 3 3‘ 3K
3 2 2 .1. ,2 3 1
2. 3:, . - 3 '2 3.;
31f 2: - ' '12 i3 ,
233 ‘2- 133 2
. 532:2 . ! 2232 -
2.; ~2-2 . 1‘: - 22
2 - - , 2, 2:2

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, I945 3 May, l945 THE KENTUCKY PRESS Page Five .1 -;
" ' 1‘, v
5' l Homework For Admen more business. You don’t have to subscribe only 41/2 per cent of the nation’s research , 31 «f
- - - to these )1) .'—l c ‘ . . ' ' 7' . 1 1 ‘
3 ESSGI’IIIGI 3n Advertismg 31(3ers )rrrow them That shows personnel. 3 3 33
icularly On the' you are interested in your advertiser's bus- Industrial research is supported by exrst- t. ‘
1 . f'. . _ _ 3 _ 3 ' , 33 1
row advertisingl BY Charles H' “ 1seman, mess. iiig industry. It follows. therelore, that With 1 _ '
Publishers Idea Exchange 4. Another place to look for ideas is the industry highly concentrated iir other re- ’ ‘
‘. The greatest contribution ‘0 SUCCESSWI magazine of general or class circulation. gions, the South lras lagged in private in- 3 3‘ 3 '
3 advertismg SOIICILHUOD IS lmmg something \Vomen‘s homemakmg magazmes are good dustrial research. 33 3 3 i
. intereSting to say or to show your advertiser sources of ideas. Thunrb through the ones The campaign for $2,500,000 for expan- . 3 " 3 if.
about his business CVCI‘V time YOU C21“ 011 that come to your house with a critical eye, sion of the Southern Research Institute -3
him. according to the ad~manager 0f 1‘ mid- You can often pick up a thought or idea should greatly reduce this inequality. It is ‘ 3 13,: _ 33
rendering news western daily. that “-111 result in extra advertising. Don’t the hope of the institute to get substantial ;
distribution 0f This does not mean the advertising man be afraid to quote them. They love pub- appropriations from corporations operating . l 1
mg overseas [03 should not capitalize upon every opportun- licity. in the South, with headquarters elsewhere. .1 ’ 1
s. Several .‘- , -. . -« , . , .. ‘ -. ,... - .. .. . . ». 3
33.3 flrtiir 3 ity to extol his newspaper s worth as an ad 9. Few advertismg men ever learn to use "Iliis hope was expressed in a recent speech 3 3 3
3611111'll€(‘ ' ., . . .. _ ._ _ ,~ ~ . -.- . 3 13
( 10m \eltlSJllg medium. Feed the advertiser all advertismg seryices efficrently. A vital part by Milton H. Tics, an officer of the institute, 3 3
33 3 the facts at your command about your news- of every adman’s “homework" 35 to know at Auburn. 3 v. 3 .
ire sent (11' v '- - . - ‘- .. . . -~ .~ , . . .. _ “ , ' . . .. ' . . a z” r
3333 fett3) papers coverage of his trade area, growing whats m 3“S advertrsrng seryices. He should Large industrial corporations which lie 3
o icers 0 t1 . ~-‘ . ~< ., ,. - .. . . - . ., . 31 3. 3
3 35 leadership, new features that make your be so 33133331323]. “.1333 them that as soon as an absentee owners, Mi. Iics sud, should 3,
\'s)'i)ers in (It. ' - ~ . ~ - - . ~' - - . . . , . , a '. .- -~ , 3 - . 3 3
1‘1 33 medium more \aluable, result stories. But advertiser‘s need 15 expressed or implied, a realize their ICSPOXlslblllt) ind obligation 3
i'll‘C m'tny \en- t '- ‘ 1 ‘ '- - ~ _ . . . . . . , . ' . , ~. ‘ u. ' 1
31 3 i , 3 uhen this field of solicitation is covered, con certain idea or 333335332331031 m one of 3335 to return to the area, in the nature of 1c 3 _ 33 3
i'ittonotnre , ‘ ' .' , - '3 .. . . . . . ~ - 3. ~ 3. , ,-‘- .. ,_ . 13‘ ,
< ( centrate on ideas and information about his advertismg seryices “3333 Pop into his mind. search such as that which the Southern Re 33
lbmlt these men business. .. ” search will undertake, some ol the profits _' ‘i
. . 3 _ 3 6. The familiar phrase, Plan your work, , 3 , . . _ . - 3 l;
t‘wnrdmg to the In addition to keeping eyes and ears open ,3 they take out. Ihese business institutions by ' 1 1 33
. 3 3 ‘ ‘ 3 their work your plan hold