THIS ISSUE: AGENCIES PLACING CIRCULATIONS UNDER MICROSCOPE  
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A- SUITE 1700 TIMES BUILDING. NEW Ycpzx
I 42 ND STREET AND BI=;c>ADvv·AY.
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·‘ Vol. 64. No. 42 NEW YORK, N. Y., MARCH 5, 1932 10c. Per Copy
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I, 1 CITY AND SUBURBAN ‘ 2       9 U I
I CIRCULATION · V
COVERAGE OF I _ I ‘HE$E Seven ¤h¢¢kp0i¤ts go 25 better residential digtrictg  
2 right to the heart of newspaper 67% more in the prosperous  
    values. They reveal the success suburban communities. »
of a newspaper 1n its Hrst purpose More men and women in met- I
_ —§§;I1¤g ¤€WS£i th b 1 { ropolitan Chicago step up to news-
ey recor eaiityo t d db th T`b th .
3 HOME'DELIVERED nfwlslpaper to promote the sale;  aiiyabltheruéhicigorneiziapgg
I 0 a vertisers. More people take it at their homes
CIRCULAT ON They constitute the most de- than take all other Chicago news-
  P€HdabI€ iT1€3$UI‘€ QI. the value papers combined, `
of space, of advertising respon- In the entire Chicago territory
4 TOTAL ;1veness.t Tllrlie newspaper wlhicll; there is no newspaper, no maga-
ies mee s t e seven-point c ec zine, which has the influence and
CIRCULATION list gives you the greatest value the responsiveness which the
or your money. Tribune commands for advertis-
By these basic tests, applicable ers seeking to get sales in this key
5     ao Ell newspapers, the Chicago market.
r1 une is supre1ne among Chi- Last year the Tribune was the
VOLUME . cago newspapers. backbone of retail advertising in
.The Tribune has 150,000 more Chicago. State Street stores seek-
2   CIIY 3UdhSUbl1(I£l;l2?H CIYCUIHIIOII tllutl   mass response, exclusive shops, I
* any ot er icago newspaper. merchants who clock store traiii ,
6     » 32% 1`¤01‘€· check daily receipts, found the;
VQLUME hF0¤r Out olf €V€1‘Y 7 families in most productive advertising me-
. _ t e metropo itan area read the dium was the Tribune. Pl d `
I Tribune. I·Iereispenetr1at§on deep it more lineage than in an;c§th;i·  
I into ever 1 Ol - Ch` ` .
7 CLASSIFIED ADVERTISING quence tcl, aId(v¢=irI(iseli·ST 'Thgogggt Ilxgz nTliYiIliiiii;r representative I
. grip on the greatest buying power. help you get the greatest value out I
VOLUME _ The Tribune has 57% more of every dollar you plan to spend  
_ circulation than any other Chi- in the Chicago market in 1932. '
cago newspaper in the city’s Ask to have him call. I
Eastisréi Agv. Oftice S0utl§e¥1LA&1g¥A0mce * '°' New   Ofllce \!;:s7$er%dvb:)gll'¢—s '
' 220   42?\l(T%t. 1825 Rhé);1(;‘;eH8V€Tty       T18(`0E:ru|'I|;::fé‘· of \8‘,;§0 Kg|$NB]];;_0 t
WORLD`S GREATEST NEWSPAPER ?
I Average Total Circulation for the Month of January, 1932: Daily, in excess of 000,000; Sunday, over 1,000,000