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"m ' ‘ Volume Seven APRIL I l
, , 936 Number Eleven l
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:Lowsvnlle Merchant R | F 6 P {1 WV 1
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| Praises Newspapers Call is hereby issued for the 1936 from which the judge will select the PhOtOS At LOW COSt ‘
l __ glaze gonte‘stts. of the Kentucky best issue. Prizes to be awarded in~ ._.___

A just tribute to newspapers as a ress ssoc1a ion. Every editor in elude: first, silver set; second and ,.
'tommunity asset and the only real the state, whether members 0f the ‘third, certificates. EtlitoBry TfiieAWlfifigywlalplfigfican i
advertising medium was paid by aSSOCiatiOD (they ShOUId b6) 01‘ hOt, Best Editorial Contest While’the weekly newspapers of "l
Ben Snyder, progressive owner of may enter each and every contest. In order to stimulate the editors this state have shown a marked ‘1‘!
large department stores in Louis— There Will be SlX contests in all, in expressing individuality, initia- improvement; during the twenty i

t ville and Lexington, in a letter pub- one new COMES tbeing included tive, and leadership in this depart— years since I first started out as ‘
lished by the Lexington Herald. request of the sponsor ment which is the editor’s own, at— “the office devil” in the plant it is f
,This letter is significant in these Please read the rules governing tractive prizes are offered in this now my business to manage few ,‘
idays when men, with a, steady job, each contest and follow them to the contest. The factors Which Will be as yet, have solved the problém of, 1'
go into the larger towns and start letter. Any Violation .0f the rules . considered in the judging are: sub— I providing their readers with local I
iii, “Shopping Guide,” an undertak— Will result in the entries being dis- lject matter, thought sequence, com- pictures. A good many now use ;
ilng that. approaches close to a carded. Send in as many entries as l munity appeal, rhetoric (diction, some form of syndicated mat serv— ?
‘blackmalllng scheme on the local you please. 'The Judges are glut—unity, figure of speech, punctua— ice embracing national news pic— i
merchants. 'People Will read the tons for punishment, and say“ the tron), and vocabulary. Prizes of— ture—but seldom pictures of home— I
newspapers, but throw away, usual— meie the meirier. Please observe fered are: first, Silver set, second'town people. ,
1y without reading, these shopping the deadline. ACCOYdlhg t0 the and third, certificates. In most cases the lack of local ‘ '1
,sheets that clutter ‘up the front standing rules, .a-mended last year, Each contestant is required to se— I pictures is due only to one thing~—- J
(porch. _The editor has heard many n0 newspaper is eligible to enter lect two editorials published in his the cost. Lacking photographic and !
housewives complain of these ad— any contest in which it has won paper between the dates of May 1, I engraving facilities the editor i
vertismg sheets thrown" on . the first place for the preceding two 193,5, and May 1, 1936. Each edi- throws up his handsin despair. To ‘
porch or doorstep and invariably years. _ , toria-l should be pasted on a sheet hire a commercial photographer i
,they add, “We don’t read them The exhibit this year promises to of paper with the notation of name an then buy the engravings would . l
fianyway.” be one of the largest and best since of newspaper, date of issue, and bankrupt the. average newspaper t
1; The letter on the letterhead of the contest began. The committee writer’s name. No “canned” or plant in short order. 9
Ben Snyder, Incorporated, reads: 15 issuing this call for the hEEWSPa- Clipped editorials will be considered But the situation is not as hope- i
iMr. Theodore Solinger, Manager pers to be entered, and, as In the in this contest. less as it seems. Photoengraving I
Ben. Snyder, Inc. past, valuable prizes will be offered. Best News Story Contest costs are not nearly so high today
lLexmgton, Ky. The rules and regulations for each At the request of a number of ed— as in the past. And, most every i
:Dear Sir: . contest f9110w. The papers will be itors, this contest is continued for newspaper has someone connected ‘1
i if ahm 1n receipt of your letter in $13311: display at the mid-summer competition this year on the best with it who like to handle a kodak. ‘
w ic you ask my opinion regard— n e g. community'news story. The factors Anyone who can use an ordinary l
mg a Shopping Circular. . All—Around Contest to be CODSIdeI'Ed are content, sen— kodak can soon learn to take pic— ; I
SPlermlt me to say that a circular For guidance of the competitors tence and_ paragraph structure, tures for photoengraving. , I
it: as you mention cannot In any the following will constitute the thwght’ “mt-Vi Wherencei .V0cabu' Personally, I began my career as i
. y. compare W1 11 newspaper ad— percentages by which the newspa— lary, the lead, and community serv- an amateur photographer on a ‘
tertising. In the first place .a shOD- pers will be scored: “Fe value. The prizes include: first, Garrard County farm in 1914. Y
lung circular has no prestige and General appearance, 30 per cent; silver set; second and third. certi— Equipped with at No.2 Brownie and , i
Iiiranno (produce results. Advertisu local news, 25 per cent; country cor— flcates. Contestants are requiredto about two dollars’ worth of dark ,
1h f In}: iums, like people, must respondence, 5 per cent; persona] select two Of the best news stories room materials, I managed to pro— ; i
it VP: :1 aracter. I 33’}?er ‘30 Stahd items, 10 per cent; farm news or published between May 1 1.935 and duce fairly respectable photos, al— i
in}! 3“ loious advertlsmg placed m news pertaining to the chief indus- May 1’ 1936' Each story 15 to be though somewhat lacking in detail. f
', afgipapers, because newspapers try of the section where the paper pasted on a sheet 0f paper With the Last fall when I turned my at- l

Shoereirtio stay.1 I h is published, 5 per cent; general notation 'of. the name of newspaper, tention to taking news pictures, I
75ervedppthg ClI‘Cu arsilas . ave 0b" news, 5 per cent; and editorial, 20 date or issue, mine 0f editor, and found that my experience with the i
ithe on] em’ are :11 ort lived. and per cent. Factors to be considered name 0f the writer .Of the story. kodak was indeed valuable. While ’

. y purpose ‘ey serve is to in scoring of general a earance Open to weekly, semi—weekly, and I now ork 'th hi h—s eed e uj _
{bring about a chaotic condit ~ pp 1: ' ' W W g p q p
’the ha f .1 f - 1 ion m include make-up of front page and coun ry dailies .111 the state. Only merit and can secure good pictures
ploye d 1111373 aarniy ° 1'ng aiélty em— inside pages, advertising make—up crime stories W111 be barred from under most any conditions, day or
a city wheiPe 13:2me e. A er ant and composition, headline schedule, thls contest. . . . . night, the darkroom technique is
'perinitt d t thr' 1? pers are no literary excellence, community serv— Best Advertisuig Composition DI‘BttY 11111011 the same as in 1914. J
ipla .9 9 1V9. 15 not a happy ice, headlines’ content, illustrations, Three mites W1.“ be awarded to Every phase of the work can be i
‘ Size ii: ziglscfl tomléye.I s t d typography and press work. fentucky editors in this contest: $5 mastered through study of inex—

{by your newsgaperg if Saga SW21; 1; Each contestantis required to se— $grfofe§§stilalfi£lg§§e 2332;332:1122? pensive manuals obtainable from

, ithe best in advertising. islet t‘l’volggéu‘ics Of his paper from $5 for best quarter—page or less ad; £011}; local 12mm 1008111112131; d’ffégfi

i - ay , 0 May 1, 1936 from - ’ - ’ as man’s “ W a e 3

1 This tributslglyeg)::rltl:hi?i¥d$ho Whmh the judge “115916“ the best Viiiiiiemfm‘ Patter: tto be Judged Futures”, is a suitable handbmk’ 5

[Spends thousands of dollars for ad- issue to be judged. Prizes to be rnent evaslfigg ignilalrustryg e arranlge— selling for only fifty cents. .

vertisi-ng every year, is significant awarded ”9: first, silver set; 560— tion of border and decgrgtgrse gag: - T0 in“: really good pictures, It 3

,of the value of newspapers and the 0nd and third, certlflcates- rial, and fulfillment of the three $1155: 31,3533; amifis gimifi ‘

,1 regard in which they are held b Front Page Contest functions f d it ' — t ' -

th h y . o a ve .ising a tention, market which can be purchased at

‘a ose w o expect adequate cover— Factors to be judged include] interest, and conv1ction. The en— reasonable prices I use a 4x5

,_ge and returns for their advertis— headline content, headline sched- tries are limited to advertisements '- ' - ~ i

In d1 Speed Grapthic, equipped With a ,

l g “are ule, type balance, make—up, name that have been 5913 in the cCutest-roan Zeiss f 4.5 Tessar lens and i "

, J k__——~.—_‘ . plate and ears, press work and i-nk- ant’s office, either hand or machine Mendelsohn photoflash Speed Gun.

:5 813 Spaldlhg, son of Victor L. ing, appearance and illustrations COmpOSlthn. With this camera one can obtain ,

Wop; ling“, publisher of the Union— (if any), news story value, balance, Each contestant may select any pictures under most any condi—
—d iefln Telegram, is .now ass1stant symmetry, and contrast. Each con— advertisement that appeared dur- tions. I have photographed auto 1”
= Lite] 123' of the sturgis Post, seml— testant is required to select two is— lhg‘ the year, May 1', 1935 and May wrecks in total darkness promin— 'U '
= tone iy published by Editor Stan- sues of his paper from his files 1, 1936; each entry to be mounted ent speakers in action, school ,1} ,3
___ - _ from May, 1 1935 to May 1, 1936 ‘ (Continued on Page Three) , (Continued on Page Four) {;