____._______________—_____ ———————————h_
I _ if, .
I _ ‘ 1
e . ' use 5 ii '
. slimmest. .
. moments 1 NEWS?” ”1“ng
am. or WWW .
______—_________—_______—______—____—__ .
_. 1c1a1 Publ1cat1on of the Kentucky Press Serv1ce - Vol. 61 , No. 9 - September, 1 990 3
. .‘ _ _ —-—_—___————-———_———‘_———-—————-————— I
. . t
, ” ' I
‘ w 't 't ° ht 1
ews Bureau 15 open 8 ,
U 253w}: ' Even if your news pages aren‘t how to get the sensory details, how to
: your news bHSlness ailing, most can get better. That's the keep out the trash, how to write good ',
’ aim of workshops for reporters and edi- headlines, how to create a team spirit - 5
tors in October. "Writing for the Reader" everything aimed at making your news 1
In last month's edition of The Kentucky Press, David Thompson willbe offered by KPA in Bardstown on pages better.
warned you I was coming. The move from Floyd County to Franklin Thursday, Oct. 4, Bowling Green on Registration is $68 per person .
County has been made, and since Sept. 4, I've been trying to shape a Friday, Oct. 5, and Lexington on Friday, or $58 per person if a paper sends three ‘
service for you and a challenging job for me. - Oct. 19. or more participants. Make check pay- '
This newsletter is the clearest part of the job thus far. On my first Award-winning writer and able to KPA and send to News Editorial '
day, David handed me a day’s worth of reading material to be gleaned for teacher Clarke Stallworth of Birming- Workshop. KPA, 332 Capitol Ave-I ‘
' this maiden edition. He's given me pretty loose reins, so you'll probably ham, Ala., is the presenter for the 9 a.m.- Frankfort 40601-
see a few changes. 4 p.m. sessions. Stallworth is a former
The other part of the job is still formulating , and will be for some reporter, city editor, managing editor ’ . .
time. It is developing as I talk with editors across the state and as I draw and columnist. He has presented his It S tzme I
on my own experience as to what I'd like to see the News Bureau do were writing workshops for more than 75 I
I still an editor, newspapers and is a frequent program Oct. 1 is approaching. ?
a. I think of ways the News Bureau could have servedme. as editor . leader for theAmerican Press Institute. That means it's time to publish
of The Floyd County Times. When the local school system, for instance, was Stallworth's workshops feature your paper's Statement of Ownership, .
the subject of numerous State School Board meetings, we simply couldn't work on the computer, projected to a Management and Circulation.
spare a reporter to cover them, especially since the meetings were always big screen with writers having hands on You're required to file on or _
on press days. We had, then, to rely on a free lancer in Frankfort or spend opportunities. He also throws in some before the first day of October of each .
hours on the long distance line trying to track down an official who could sleight of hand to stave off boredom. year a form 3526 and publish a complete
release information. . . statement of ownership in the second
For other agency hearings, we generally waited for an official . "Better reporting, better wnt- issue thereafter of the publication to
, press release that gave one sentence to the Floyd issue, or we waded "lg and better 94.11th {13151395 into which it relates.
through a stream of 'Who you need to talk to is . . or "He isn't available higher readership, meh translates And . . . while you're at it, go
now, but I'll give him the message." (Once Ijust about had a heart attack mt" more circulation and higherad ahead and complete the KPA Rate and
' when an official did call back at 7pm., just before deadline, after I'd given rates, WhICh becomes pr Of It," Data sheet and mail it with your state-
, up.) Stallworth says. ' ment of ownership to KPA. How about
That's where I envision the News Bureau as a service to you at , Among pomters the COPsult‘tm it?
individual papers. For example, if a health care agency in your county has W111 toss out are how to entertain Whfle Thanks. ~
filed a Certificate of Need, call me and I'll go to the commission hearing mfomung, how to show rather than tell, ———-—————————
for you, write a story and sent it to you, or call you with the results -
whichever suits your time needs.
Or, if your school system is on the state board's a enda, I'll be our v 32232? i{£1325ffiii-Zifiiiiffiis
Or if you're having trouble getting a needed iece of information __rr
be able to break through almost two centuries of red ope, but I'll give it a sweetie
informafiOn “ 0r gaming access '- to it can be a challenge even When YOU're ~FREEfMth€aslmg
here.
This is a brand new service- No other state press association has
anything like it. So, were making it up as we go. We welcome your ideas mesmtreseeneceorgebaeh
and assignmenis. The primary goal is o be or service so you. Use mei sensaeeieonaissyuorncserermernarnnas
Twooflo
BookligWIfimeammNWPflwfl
reereirnganarreasreaeeaeiaese
News Bureau Director mmfimsuggesfimamwmm‘s '
2 , . ., ,. , Allunvewdoescensazlzzs-ssziosimfieim