Wade Hall Collection of American Letters: Stitzel-Weller Distilling Company slides

Abstract

The Stitzel-Weller Distilling Company slides (dated 1950-1961, undated; 0.26 cubic feet; 633 items) comprises slides that document the promotional and advertising efforts of the Stitzel-Weller Distilling Company to sell their products in the mid-twentieth century.

Descriptive Summary

Title
Wade Hall Collection of American Letters: Stitzel-Weller Distilling Company slides
Date
1950-1961, undated (inclusive)
Extent
0.26 Cubic Feet
Subjects
Advertising.
Whiskey
Whiskey industry -- Kentucky
Bourbon whiskey.
Arrangement
Collection is arranged by format. The Wade Hall Collection of American Letters has been processed into discrete collections based on provenance.
Finding Aid Author
Sarah Coblentz
Preferred Citation
2009ms132.0938: [identification of item], Wade Hall Collection of American Letters: Stitzel-Weller Distilling Company slides, 1950-1961, undated, University of Kentucky Special Collections Research Center.
Repository
University of Kentucky

Collection Overview

Biography / History
Stitzel-Weller Distilling Company was founded in 1935 with a partnership between distributor W.L. Weller & Sons, owned by Julian "Pappy" Van Winkle, Sr. and Alex T. Farnsley; and the A. Ph. Stitzel Distillery, owned by Arthur Phillip Stitzel. They were located in Shivley, a suburb of Louisville, Kentucky. At the distillery, they produced brands such as Old Fitzgerald, W. L. Weller, Old Weller, Weller's Cabin Still, and Rebel Yell. Stitzel-Weller was influential in supporting and promoting the production of wheated bourbon, substituting wheat in place of rye; and notable for frequently aging its spirits longer than the normal industry standards at the time. In June 1972, the facility was sold to Norton-Simon who officially changed the name to the Old Fitzgerald Distillery. By the end of the year, the facility closed, save the exception of some products such as Bulleit and Crown Royal continuing to be aged there. The facility changed owners over the years, including Guinness PLC, United Distillers, and its current owner Diageo. In 1992, the facility's name was changed back to the Stitzel-Weller Distillery; in 2014, the facility was reopened as a tourism attraction; and in 2017, Diageo restarted bottling Bulleit Bourbon at the site.
American Letters collector Wade Hall (1934-2015) was a native of Union Springs, Alabama. Starting in 1962, he lived in Louisville, where he taught English and chaired the English and Humanities/Arts programs at Kentucky Southern College and Bellarmine University. He also taught at the University of Illinois and the University of Florida. He held degrees from Troy State University (B.S.), the University of Alabama (M.A.), and the University of Illinois (Ph.D.). He served for two years in the U.S. Army in the mid-fifties. Dr. Hall was the author of books, monographs, articles, plays, and reviews relating to Kentucky, Alabama, and Southern history and literature. His most recent books include A Visit with Harlan Hubbard; High Upon a Hill: A History of Bellarmine College; A Song in Native Pastures: Randy Atcher's Life in Country Music; and Waters of Life from Conecuh Ridge.
Source: Stitzel–Weller Distillery. (2020). Retrieved March 5, 2020, from https://en.wikipedia.org/wiki/Stitzel–Weller_Distillery
Scope and Content
The Stitzel-Weller Distilling Company slides (dated 1950-1961, undated; 0.26 cubic feet; 633 items) comprises slides that document the promotional and advertising efforts of the Stitzel-Weller Distilling Company to sell their products in the mid-twentieth century. The slides show stills of advertisements used by the company; items featured in the advertisements include Old Fitzgerald, Weller's Cabin Still, the Fitz Mist cocktail, bourbon decanters, and holiday packaging. The company used a variety of themes to sell their products, including royalty, dreams, being "on the wagon", and informative presentations. Additionally, there are slides that document the barrel making process by the Chess & Wymond Company, and a decanter show hosted by Stitzel-Weller in the 1960s.
The Stitzel-Weller Distilling Company slides collection is part of the Wade Hall Collection of American Letters, which includes correspondence and diaries from all over North America covering the time period of the Civil to Korean Wars. The materials were collected by Wade Hall and document everyday men and women.

Restrictions on Access and Use

Conditions Governing Access
Collection is open to researchers by appointment.
Use Restrictions
The physical rights to the materials in this collection are held by the University of Kentucky Special Collections Research Center.

Contents of the Collection

"Your Date With Florence" Christmas decanter show, 1961

Painter's palette reading "Your Date With Florence" and and unidentified woman in the background, 1961

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Portrait of an unidentified woman, 1961

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View of a map of Alabama with the city of Florence circled and peanuts scattered on map, 1961

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Heads of cabbage with a sign reading "Product of Florence, Colorado", 1961

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Map of the United States with flags marking cities named Florence, 1961

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Unidentified woman looking out over city, 1961

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Unidentified man reading magazine article about Florence, Italy, 1961

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View of bridge over river, 1961

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Unidentified woman holding a book on Michelangelo, 1961

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View of an unknown building, 1961

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Crowds viewing Florentine sculptures, 1961

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Unknown sculpture, 1961

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Unidentified person viewing relief sculptures, 1961

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Unknown mural, 1961

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View of Giuliano Medici's tomb, 1961

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Interior of a church, 1961

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Unidentified woman looking out over a city, 1961

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Unidentified young child playing an accordion, 1961

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Unidentified woman holding a sign that reads "The Florentine Decanter", 1961

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Decanter containing bourbon whiskey, 1961

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Decanter, 1961

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Decanter, 1961

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Decanter, 1961

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Unidentified woman holding a sign reading "pausiamo per applauso means pause for applause", 1961

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Decanter, 1961

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Boxes of almond candy, 1961

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Two candlesticks on table with a fruit bowl, 1961

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Unidentified person pouring liquor from candlestick decanter into shot glass, 1961

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View of Old Fitzgerald "by Candlelight" bottling, 1961

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Unidentified woman holding a sign reading "secondo pausa d'applauso means second pause for applause", 1961

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Candlestick decanters, 1961

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Unidentified man with dog on road, 1961

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Unidentified man posing with Florentine and candlestick decanters, 1961

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Unidentified men sitting around a table with decanter prototypes, 1961

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View of paper reading "1959 Decanter Sales: (stores reporting) Women out purchase men - 48 percent; Women equal men - 44 percent; Men out purchase women - 8 percent (Mark Clements Research, Incorporated)", 1961

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"Ads, Pop, Bottles, etcetera", 1961

Decanters, 1961

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Decanters, 1961

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Decanters, 1961

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Decanters, 1961

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Decanters, 1961

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Unidentified man and woman holding a bottle of Old Fitzgerald, 1961

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Image of sign reading "Preferred by 86 percent Women; 72 percent Men", 1961

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Unidentified man pointing off camera, 1961

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Cake with message in icing reading "345 million", 1961

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Slice of cake being taken out of the whole, 1961

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Unidentified man inspecting a bottle of Old Fitzgerald, 1961

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Unidentified man holding a bottle of Old Fitzgerald, 1961

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Decanters on shelves, 1961

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Two candlestick decanters next to a magazine advertisement, 1961

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Unidentified woman standing in doorway of a store, 1961

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Decanters with price tags, 1961

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Candlesticks with price tags, 1961

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Hands raised in the air, 1961

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Red pencil marking the label of a candlestick decanter, 1961

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Regular bottle of Old Fitzgerald next to Candlestick decanters, sign next to glass decanter reads "Same price as regular fifth" and sign next to candlesticks reads "Under $10 a pair", 1961

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View of unidentified woman's feet and legs in the process of walking, 1961

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Old Fitzgerald bottles and decanters, 1961

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Unidentified man, 1961

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View of unknown statue overlooking a city, 1961

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"Fitz Mist", 1958

Bar graph reading "Old Fitzgerald Summer Sales Increases 1954-1957"; Arrow pointing to far left of graph reading "1954 No Fitz Mist", Bar identified as "1955" showing 3 percent increase in sales, bar identified as "1956" showing 10 percent increase in sales, and a large bar identified with a question mark with three lines coming out of it pointing to three different percentages, "45 percent?, 35 percent?, and 25 percent?", 1958

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Bar graph reading "Old Fitzgerald Summer Sales Increases 1954-1957" with hand pointing to black bar identified with a question mark, 1958

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Bar graph reading "Old Fitzgerald Summer Sales Increases 1954-1957" with hand pulling out black bar identified with a question mark, 1958

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Bar graph reading "Old Fitzgerald Summer Sales Increases 1954-1957"; Arrow pointing to far left of graph reading "1954 No Fitz Mist", Bar identified as "1955" showing 3 percent increase in sales, bar identified as "1956" showing 10 percent increase in sales, and a bar identified as "1957" showing 45 percent increase in sales, 1958

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Sign reading "How to turn penny profits into dimes!", 1958

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Sign reading "How to turn penny profits into dimes!" with hand in front of sign holding an item saying "Old FITZ profit MIST-ifier", 1958

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Sign reading "How to turn penny profits into dimes!" with hand in front of sign holding an item saying "Old FITZ profit MIST-ifier", 1958

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Sign reading "How to turn penny profits into dimes!" with hand in front of sign holding an item saying "Old FITZ profit MIST-ifier", 1958

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Hand holding a card reading "Watch out for the profit blind spot" with a penny and dime attached to the card, 1958

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Card reading "Watch out for the profit blind spot" with a penny and dime attached to the card, hand is holding a penny in front of the dime, 1958

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Card reading "Watch out for the profit blind spot" with a penny and dime attached to the card, hand is holding a button next to the dime reading "Old FITZ profit MIST-ifier", 1958

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Card reading "Watch out for the profit blind spot" with a penny and dime attached to the card, hand is holding a button between the dime and penny reading "Old FITZ profit MIST-ifier", 1958

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Backside of card reading "Why settle for PENNIES when you can have DIMES TOO?", 1958

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Fitz Mist cocktail magazine advertisement, 1958

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Fitz Mist cocktail advertisements, 1958

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Sign reading "How can we make Old Fitz more important to retailer?" with hand pointing to five circles of left side of sign; top left reading "Schenley", top right "Walker", bottom left "Seagram", and bottom right "National". Circle in center is colored gray and unlabeled, 1958

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Sign reading "How can we make Old Fitz more important to retailer?" with hand pointing to yellow circle surrounded by unlabeled smaller circles on right sided of sign, 1958

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Sign reading "How can we make Old Fitz more important to retailer?" with hand placing yellow sticker from right side of sign over the gray circle in the center of the four labeled circles on the left side of the sign, 1958

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Sign reading "How can we make Old Fitz more important to retailer?" with hand pointing to five circles of left side of sign; top left reading "Schenley", top right "Walker", bottom left "Seagram", and bottom right "National". Circle in center is colored gray and unlabeled; right side of sign has a yellow circle with smaller empty circles around it. Hand pointing to message on bottom reading "Emphasize small sizes! New Pint and Half Pint Fitz-pocket Flasks mean more transactions automatically make brand more important to retailer", 1958

  • Box 1, folder 4
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View of pint and half-pint size bottled of Old Fitzgerald, 1958

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View of pint sized bottle of Old Fitzgerald, 1958

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"Whiskey barrels - making of Chess & Wymond Company", undated

Two barrels on either side of a sign reading "Over 23,000,000 whiskey barrels like these, have been shipped by Louisville Cooperage Company & Chess & Wymond Company since their organization, to the major whiskey producing countries of the world...", undated

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Whiskey barrel, undated

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Two barrel slats, undated

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Pencil pointing to grain pattern on barrel slats, undated

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Pencil pointing to grain pattern on barrel slats, undated

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Log being lifted into air by crane, undated

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Unidentified man sawing a log, undated

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Large machine splitting log sections, undated

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Unidentified men carrying split sections of log, undated

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Unidentified man working a machine sawing slats from log section, undated

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Large work yard filled with stacks of cut pieces of wood, undated

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Unidentified men working a forklift to lift a pile of cut wood, undated

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Closeup view of unprocessed barrel slats, undated

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Unidentified man looking at stacks of barrel slats, undated

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Unidentified men working machines to turn cut wood into barrel slats, undated

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Unidentified man working a machine to turn cut wood into barrel slats, undated

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Barrel slats on woodworking machines, undated

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Unidentified man operating a forklift to move stacks of metal bands, undated

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Unidentified men working on shaping metal bands, undated

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Unidentified man working on shaping metal bands, undated

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Unidentified man working on shaping metal bands, undated

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Unidentified men placing metal bands on one side of barrel, undated

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Unidentified men placing metal bands on opposite side of barrel, undated

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Unidentified man looking over barrels, undated

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Barrels on production line, undated

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Charring of barrels, undated

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Charred barrels on production line, undated

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Unidentified man making barrel lids, undated

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Unidentified man making barrel lids, undated

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Unidentified man placing lids on barrels, undated

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Unidentified man operating a machine with a barrel in it, undated

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Unidentified man operating a machine placing metal bands on barrel, undated

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Unidentified man cutting bung holes into barrels, undated

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Unidentified man placing bungs into bung holes on barrels, undated

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Unidentified man stacking barrels into a shipping truck, undated

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Unidentified man sitting behind a desk, undated

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Unidentified man pointing to a picture of a bottle of Old Fitzgerald, undated

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Unidentified man next to a picture of a bottle of Old Fitzgerald, undated

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Unidentified man, undated

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Unidentified man next to a sign reading "Investment opportunities with Fitz Mist", undated

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Unidentified man holding an advertisement for Fitz Mist, undated

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Unidentified man pointing to a poster with an image of a martini glass and tumbler, undated

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Unidentified man pointing to a bar graph reading "We found...Sales from June thru August" with bars representing sales of bourbon, gin, and vodka, undated

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Unidentified man with a poster of a drawing of a block of ice with the words "Old Fitz" carved into it, undated

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Bottle of Old Fitzgerald with a container of crushed ice, a lemon, a knife, and two glasses, undated

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Sign with the image of a man pointing to a dollar bill, reading "In eight years $550,000 prize money paid since first Fitz Mist promotion", undated

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Sign with the image of a man wearing a crown, reading "In four years 50 men have visited the distillery as Mr. Fitz", undated

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Sign with the image of a man looking up at a tower of boxes, reading "Old Fitz sales have run 20 percent above the national bourbon average during the Fitz Mist period", undated

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Advertisement for Fitz Mist sitting on edge of a bar, undated

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Unidentified man pointing to advertisement of Fitz Mist sitting on edge of a bar, undated

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Unidentified man making a Fitz Mist cocktail, undated

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Unidentified man with a sign that reads "1965 Greatest sales year in our history", undated

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Unidentified man with a sign that reads "Since introduction of Old Fitz Prime" with a line labeled "Old Fitz Bonnd Sales" gently sloping up and a line labeled "Old Fitz prime Sales" with a steep upward slope, undated

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Unidentified man with a sign that reads "Plus dividends to those who are merchandising both Fitzgeralds", undated

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Drawing of a cocktail glass and tumbler, undated

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Close up of bar graph reading "Current June thru August sales" with a bar for bourbon, gin, and vodka, undated

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Unidentified man standing behind a desk, undated

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Sign with the image of a scale on it, the lighter side is labeled "Sales", the heavier side is labeled "Profits", undated

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Unidentified man with two signs, sign on left is a bar graph reading "Current June thru August sales" with a bar for bourbon, gin, and vodka, and sign on the right has the image of a man looking up at a tower of boxes reading "Old Fitz sales have run 20 percent above the national bourbon average during the Fitz Mist period", undated

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Unidentified man talking, undated

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Drawing of cases of liquor bottles, one is labeled "Fitz Mist" and has the US symbol for money surrounding it, undated

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Unidentified man holding bottles of Old Fitzgerald, undated

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Unidentified man pointing to an advertisement of Old Fitzgerald that reads "This is the most expensively made bourbon in Kentucky...and probably in the world!", undated

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Fitz Mist magazine advertisement, undated

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Fitz Mist advertisements, undated

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Unidentified man smiling, undated

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Unidentified man next to a portrait of an unidentified man, undated

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Blank silver trophy, undated

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Unidentified man holding a full glass, undated

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Unidentified man in a costume talking to a woman pretending to take a bath, undated

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Headstone reading "Our competitors" with flowers in front of it, undated

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Unidentified man next to a stack of magazines, undated

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Portrait of an unidentified man, undated

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Sign reading "Old Fitz is on the move: Old Fitzgerald -- rose from 6th to 3rd place in sales ranking among premium bonds from 1958 to 1961. Old Fitzgerald -- increased its share of market 11937 percent from 1954 to 1961 -- a relative gain of 5 times greater than any other brand. Old Fitzgerald -- scored the One and Only sales increase in the premium bonded field in 1961", undated

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Unidentified man reading a booklet titled "Progress Report", undated

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Image reads "Kentucky's House of Bourbon presents Fitzgerald XII", undated

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Image reads "Starring a great new decanter personality with Stitzel-Weller's own Julian P. Van Winkle, King McClure, and a famous figure from the past", undated

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Eleven decanters with dates in front of them, question mark in the empty space in the middle, undated

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Four different bottles of Old Fitzgerald, undated

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Two unidentified men walking in front of a sign reading "Decanter project traffic this way", undated

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Three unidentified men standing in front of a doorway, undated

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Unidentified man leaning against a wall, undated

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Decanters, undated

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Unidentified woman in a nurses uniform behind a bassinet labeled "Fitzgerald XII", undated

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Silver bowl and platter, undated

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Unidentified man sitting at film reel viewer, undated

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Old Fitzgerald bottle and full glass next to it, undated

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Two unidentified women bent in front of an Old Fitzgerald slots machine, undated

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Unidentified man and woman in king and queen costumes, undated

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Unidentified man sitting at a small desk, undated

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Unidentified man pointing at screen of film reel viewer showing unidentified man wearing a king costume, undated

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Unidentified man and woman in a king and queen costume, undated

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Unidentified man in front of the screen of a film reel viewer showing unidentified man wearing a king costume, undated

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Unidentified man and woman in king and queen costume, undated

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Unidentified man sitting at film reel viewer, undated

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Unidentified man sitting at film reel viewer with screen showing a spaceship, undated

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Gate in front of unknown building, undated

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Unidentified man in a king costume, undated

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Unidentified man speaking into a microphone in front of a film reel viewer, undated

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Unidentified man in a king costume, undated

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Unidentified man and woman in king and queen costumes holding a piece of paper that reads "Bourbon: One who guards the traditions of the past", undated

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Unidentified man and woman in king and queen costumes, undated

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Unidentified man holding a piece of metal with a fleur-de-lis on top, undated

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Image of a bottle of Old Fitzgerald that reads "The brand on the move the one and only Old Fitzgerald", undated

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Two unidentified men talking to each other, undated

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Unidentified man sitting in front of a film reel viewer with two figures in shadow behind him, undated

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Two unidentified men in shadow in front of a film reel viewer, undated

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Old Fitzgerald bottle, undated

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Old Fitzgerald bottle, undated

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Old Fitzgerald bottle, undated

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Old Fitzgerald bottle, undated

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Old Fitzgerald bottle, undated

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Image reading "The Old Fitzgerald Fleur-de-Lis decanter", undated

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Image of film reel viewer on fire, undated

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Unidentified man with a bottle of Old Fitzgerald, undated

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Unidentified man with a bottle of Old Fitzgerald, undated

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Various glass containers and bottles, undated

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Unidentified man drawing fleur-de-lis image for bottle design, undated

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Fleur-de-lis design, undated

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Ink blocks, undated

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Bottle of liquid gold sitting on cash, undated

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Unidentified man painting a bottle white, undated

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Unidentified man inspecting a group of white bottles, undated

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Bottles on production line getting fleur-de-lis design printed on them, undated

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Bottle with fleur-de-lis design printed on it, undated

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Bottles on production line getting second layer of fleur-de-lis design printed on, undated

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Bottle with two layers of fleur-de-lis design painted on it, undated

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Two unidentified persons checking bottles on a production line, undated

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Bottles after final glazing, undated

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Unidentified man packing bottles into a box, undated

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Unidentified woman carrying a tray of bottle tops, undated

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Tray of bottle tops, undated

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Unidentified woman hand-painting bottle tops, undated

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Unidentified woman handing tray of bottle tops to an unidentified man, undated

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Unidentified man behind desk with bottles from each stage of the production process, undated

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Unidentified man with a bottle, undated

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Image that reads "To get ourselves a bigger slice of the $345,000,000 in discretionary gift package business every December. *Estimate by Beverage Industry Trends", undated

  • Box 1, folder 11
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Image that reads "The second reason we emphasize decanters is to give us a promotional handle that will jump our sales higher than our competition", undated

  • Box 1, folder 11
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Group of unidentified men standing and kneeling around some items, undated

  • Box 1, folder 11
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Image that reads "Focus", undated

  • Box 1, folder 11
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Image of sign that reads "Fritz D. Canter Distributing Co.", undated

  • Box 1, folder 12
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Unidentified man sitting at a desk, undated

  • Box 1, folder 12
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Unidentified man sitting at a desk, falling asleep against the wall, undated

  • Box 1, folder 12
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Unidentified man walking through a doorway, undated

  • Box 1, folder 12
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Two unidentified women holding a sign that reads "How Stitzel-Weller takes the gamble out of gift selling (6 ways)", undated

  • Box 1, folder 12
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Unidentified man clapping, undated

  • Box 1, folder 12
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Unidentified man covering his mouth and raising his fist in the air, undated

  • Box 1, folder 12
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Unidentified man with a questioning look on his face, undated

  • Box 1, folder 12
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Unidentified woman pointing at a pile of silver coins behind a cashier's station with a sign on the bottom that reads "December 1963 sweepstakes $400,000,000", undated

  • Box 1, folder 12
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Unidentified woman pointing at a pile of silver coins behind a cashier's station with a sign on the bottom that reads "December 1963 sweepstakes $400,000,000" and a second woman in a police outfit holding a sign that reads "Get your share of this extra holiday business created by gift packaging", undated

  • Box 1, folder 12
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Two unidentified women on a tandem bicycle carrying a case of Old Fitzgerald and holding a flag that reads "Old Fitzgerald -- Still the brand on the move!", undated

  • Box 1, folder 12
To top

Two unidentified women on a tandem bicycle carrying a case of Old Fitzgerald, woman in back is standing on seat holding a sign that reads "Fitz Mist sales contest sales up 12 1/2 percent", undated

  • Box 1, folder 12
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Two unidentified women with a board with pictures of bottles of Old Fitzgerald on the right and says "The prestige of the one and only" on the left, undated

  • Box 1, folder 12
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Two unidentified women holding a measuring tape over a ascending line of Old Fitzgerald bottles, sign reads "Old Fitzgerald has the longest and most successful decanter tradition in the business", undated

  • Box 1, folder 12
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Two empty Old Fitzgerald bottles being used to shake dice, undated

  • Box 1, folder 12
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Unidentified woman with a shopping cart inspecting a bottle of Old Fitzgerald, undated

  • Box 1, folder 12
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Unidentified man leaning against a wall, undated

  • Box 1, folder 12
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Unidentified man yawning, undated

  • Box 1, folder 12
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Unidentified man sleeping against a wall, undated

  • Box 1, folder 12
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Blurry image of unidentified man sleeping against a wall, undated

  • Box 1, folder 12
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Unidentified man smoking a cigar wearing a belt with a pistol in a holster in front of swinging doors, undated

  • Box 1, folder 13
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Unidentified woman in costume standing between swinging doors pointing at unidentified man, undated

  • Box 1, folder 13
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Two unidentified women, one holding her hand up in front of the other, undated

  • Box 1, folder 13
To top

Unidentified man covering his face while a woman peeking out from behind a folding screen holds a bottle, undated

  • Box 1, folder 13
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Unidentified man looking at the plug of a lamp with a woman presenting the lamp to him, undated

  • Box 1, folder 13
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Unidentified man and woman in king and queen costumes, undated

  • Box 1, folder 13
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Two unidentified men working on a film reel viewer, undated

  • Box 1, folder 13
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Unidentified man and woman in king and queen costumes, undated

  • Box 1, folder 13
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Unidentified man and woman in king and queen costumes, undated

  • Box 1, folder 13
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Holiday packaging of the Florentine bottle design of Old Fitzgerald, undated

  • Box 1, folder 13
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Advertisement prototypes for Old Fitzgerald, undated

  • Box 1, folder 13
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Old Fitzgerald gift packaging, undated

  • Box 1, folder 13
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Old Fitzgerald holiday display case, undated

  • Box 1, folder 13
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Unidentified man speaking behind a podium, undated

  • Box 1, folder 13
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Candlestick decanters with candles in them on either side of a bowl of holiday baubles, undated

  • Box 1, folder 13
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Holiday display case for Old Fitzgerald bottles, undated

  • Box 1, folder 13
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Unidentified man taking a candlestick decanter out of a box, undated

  • Box 1, folder 13
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Old Fitzgerald magazine advertisement, undated

  • Box 1, folder 13
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Unidentified man in front of closed blinds that read "You're selling from a full wagon in '57", 1957

  • Box 1, folder 13
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Old Fitzgerald candlestick decanter and packaging, undated

  • Box 1, folder 13
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Unidentified man speaking behind a podium, undated

  • Box 1, folder 14
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Unidentified man speaking behind a podium, undated

  • Box 1, folder 14
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Unidentified men and a woman sitting at a table, undated

  • Box 1, folder 14
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Old Fitzgerald display case, undated

  • Box 1, folder 14
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Old Fitzgerald advertisement in a magazine, undated

  • Box 1, folder 14
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Three unidentified men standing behind a miniature wagon holding bottles of Old Fitzgerald that reads "Full Wagon in '57", undated

  • Box 1, folder 14
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Old Fitzgerald in Florentine decanter, undated

  • Box 1, folder 14
To top

Old Fitzgerald in Florentine decanter next to case packaging, undated

  • Box 1, folder 14
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Unidentified man speaking behind a podium, undated

  • Box 1, folder 14
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Old Cabin Still bottle and packaging, undated

  • Box 1, folder 14
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Old Fitzgerald colonial gift decanter advertisement, undated

  • Box 1, folder 14
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Old Fitzgerald colonial gift decanter advertisement, undated

  • Box 1, folder 14
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Cabin Still sportsman's decanter and packaging, undated

  • Box 1, folder 14
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Old Fitzgerald bottle with tinsel adornments, undated

  • Box 1, folder 14
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Old Fitzgerald holiday gift packaging, undated

  • Box 1, folder 14
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Unidentified man in front of a large board with papers all over it, sign on top reads "They're all in favor of flavor" with pieces of string connecting specific pieces of paper to a map, undated

  • Box 1, folder 14
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Old Fitzgerald advertisements, undated

  • Box 1, folder 14
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Unidentified woman in chaps and a cowboy hat holding a bottle of Old Fitzgerald while being lassoed, undated

  • Box 1, folder 14
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Unidentified woman holding a gift wrapped box while unidentified man takes scissors to ribbon around box, undated

  • Box 1, folder 14
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Unidentified woman holding a gift wrapped box on a platter while sitting on a small wagon, undated

  • Box 1, folder 14
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Two unidentified men putting Christmas decorations on a small wagon, undated

  • Box 2, folder 1
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Unidentified man placing a bottle of Old Fitzgerald on a small wagon, undated

  • Box 2, folder 1
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Unidentified man and woman holding a gift wrapped box, undated

  • Box 2, folder 1
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Bottle of Old Fitzgerald with holiday packaging, undated

  • Box 2, folder 1
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Unidentified man and woman placing a bottle of Old Fitzgerald on a small wagon, undated

  • Box 2, folder 1
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Half pint bottle of Old Fitzgerald, undated

  • Box 2, folder 1
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Unidentified woman in a cowgirl outfit handing a bottle of Old Fitzgerald to an unidentified man, undated

  • Box 2, folder 1
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Unidentified man placing a small bottle of Old Fitzgerald on a small wagon, undated

  • Box 2, folder 1
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Unidentified man and woman holding a platter with a gift wrapped box on it, undated

  • Box 2, folder 1
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Bottle of Old Fitzgerald with holiday decorations on it, undated

  • Box 2, folder 1
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Bottle of Old Fitzgerald with holiday packaging, undated

  • Box 2, folder 1
To top

Unidentified man and woman standing in front of a small wagon holding bottles of Old Fitzgerald, undated

  • Box 2, folder 1
To top

Unidentified woman in a dress with an umbrella that says "On strike. We want Pappy!", undated

  • Box 2, folder 1
To top

Unidentified man and woman holding a platter with a gift wrapped package on it, undated

  • Box 2, folder 1
To top

Bottle of Old Fitzgerald and holiday packaging, undated

  • Box 2, folder 1
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Unidentified man placing a bottle of Old Fitzgerald on small wagon, undated

  • Box 2, folder 1
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Unidentified man with small wagon holding bottles of Old Fitzgerald, undated

  • Box 2, folder 1
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Unidentified woman lying on ground with gift wrapped packages, undated

  • Box 2, folder 1
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Bottle of Weller's Cabin Still and holiday packaging, undated

  • Box 2, folder 1
To top

Bottle of Weller's Cabin Still and holiday packaging, undated

  • Box 2, folder 1
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Bottle of Weller's Cabin Still and packaging, undated

  • Box 2, folder 2
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Unidentified woman kneeling in front of a small wagon with bottles on bourbon in it, undated

  • Box 2, folder 2
To top

Stacked cases of Old Fitzgerald and Weller's Cabin Still, undated

  • Box 2, folder 2
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Three unidentified men standing around a small wagon holding bottles of bourbon, undated

  • Box 2, folder 2
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Old Fitzgerald hospitality bottle, undated

  • Box 2, folder 2
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Old Fitzgerald holiday gift box, undated

  • Box 2, folder 2
To top

Old Fitzgerald hospitality bottle and packaging, undated

  • Box 2, folder 2
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Unidentified men and women working around a table, undated

  • Box 2, folder 2
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Old Fitzgerald magazine ad, undated

  • Box 2, folder 2
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Old Fitzgerald newspaper ad, undated

  • Box 2, folder 2
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Unidentified man holding a long printout of an article, undated

  • Box 2, folder 2
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Unidentified man holding a booklet titled "New Telstar Timegazer probes the past and future", undated

  • Box 2, folder 2
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Two unidentified men opening a door with a sign on it that reads "Warning not responsible for watches running backward while viewing the Telstar Timegazer", undated

  • Box 2, folder 2
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Two unidentified men in shadow watching a man sit in front of a machine, undated

  • Box 2, folder 2
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Two unidentified men working on an unknown machine, undated

  • Box 2, folder 2
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Unidentified man speaking into a microphone, undated

  • Box 2, folder 2
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Unidentified man and woman in king and queen costumes, undated

  • Box 2, folder 2
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Unidentified man and woman in king and queen costumes, undated

  • Box 2, folder 2
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Unidentified man and woman in king and queen costumes, undated

  • Box 2, folder 2
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Old Fitzgerald advertisement, undated

  • Box 2, folder 2
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Image reading "In 1961...Old Fitzgerald scored the one and only sales increase in the entire bonded bourbon field!", 1961

  • Box 2, folder 3
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Image showing "Sales Ranking of Premium Bonds" between the years 1958 and 1961, showing Old Fitzgerald moving from 6th to 3rd over the course of four years, 1961

  • Box 2, folder 3
To top

Bottle of Old Fitzgerald being passed between two hands, image reads "Old Fitz is on the move!", undated

  • Box 2, folder 3
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Image showing "Percentage change in share of market among premium bonded bourbon brands, 1954-1960" with Old Fitzgerald showing an 81.7 percent increase over competitors, 1961

  • Box 2, folder 3
To top

Image showing "Best selling bonded bourbons in 16 leading hotels throughout the United States" with Old Fitzgerald listed as being in 16 hotels and selling 1,509 cases in 1960, 1961

  • Box 2, folder 3
To top

Bottle of Old Fitzgerald, undated

  • Box 2, folder 3
To top

Unidentified man sitting among barrels, undated

  • Box 2, folder 3
To top

Image reading "Forget about the declining bond market...It doesn't apply to Old Fitz", undated

  • Box 2, folder 3
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Image reading "Old Fitzgerald has declined to decline and is now inclined to incline!", undated

  • Box 2, folder 3
To top

Unidentified man holding a bottle of Old Fitzgerald, undated

  • Box 2, folder 3
To top

Image reading "Old Fitz will become so dominant as a brand that it will make its own market regardless of the trend of bond sales", undated

  • Box 2, folder 3
To top

Cheese, crackers, and caviar on a plate, undated

  • Box 2, folder 3
To top

Unidentified man next to a sign that says "We make fine bourbon, at a profit if we can, at a loss if we must, but always fine bourbon", undated

  • Box 2, folder 3
To top

Unidentified man sitting among stacks of barrels, undated

  • Box 2, folder 3
To top

Unidentified man holding a bottle of Old Fitzgerald, undated

  • Box 2, folder 3
To top

Unidentified man in front of a line graph with a bottle of Old Fitzgerald at the top of the line, undated

  • Box 2, folder 3
To top

Unidentified man holding a bottle of Old Fitzgerald, undated

  • Box 2, folder 3
To top

Unidentified man smoking a cigarette while reading a magazine, glass of bourbon on arm of chair, undated

  • Box 2, folder 3
To top

Old Fitzgerald magazine ad, undated

  • Box 2, folder 3
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Unidentified man holding a glass of bourbon, undated

  • Box 2, folder 3
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Unidentified man holding a glass of bourbon, undated

  • Box 2, folder 4
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Image reads "Mr. Fitz wants the maximum in flavor character and quality in his whiskey", undated

  • Box 2, folder 4
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Image reads "Mr. Fitz wants his whiskey label to bear the finest reputation that money can buy", undated

  • Box 2, folder 4
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Image reads "Mr. Fitz values the feeling of a personal relationship with the maker of his whiskey", undated

  • Box 2, folder 4
To top

Unidentified man holding two rolled up booklets, undated

  • Box 2, folder 4
To top

Advertisement for information on the story of Old Fitzgerald, undated

  • Box 2, folder 4
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Image reads "what's in it for me?", undated

  • Box 2, folder 4
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Unidentified man holding a booklet, undated

  • Box 2, folder 4
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Advertisement for Old Fitzgerald, undated

  • Box 2, folder 4
To top

Booklet titled "The one and only Fitz Mist Green Stamp contest", undated

  • Box 2, folder 4
To top

Unidentified man handing booklet to person out of frame, undated

  • Box 2, folder 4
To top

Unidentified man holding his hat in one hand and holding his jacket over his shoulder with the other, undated

  • Box 2, folder 4
To top

Image of a bottle of Weller's Cabin Still surrounded by wrenches with a sign that reads "How to clinch more Cabin Still sales", undated

  • Box 2, folder 4
To top

Image of a sign that says "Think" and a notepad that prompts "You ought to try Weller's Cabin Still because...", undated

  • Box 2, folder 4
To top

Image of arrows on a post pointing in different directions, arrows from top to bottom read "The Genuine Article", "Sportsman's Choice", "Bourbon Man's Bourbon", "Sour Mash", "Weather Ripened", "Copper Distilled", "Stitzel-Weller Family", and "Flavor Proof", undated

  • Box 2, folder 4
To top

Unidentified man next to a sign that reads "We make fine bourbon, at a profit if we can, at a loss if we must, but always fine bourbon", undated

  • Box 2, folder 4
To top

Unidentified man holding a bottle of Weller's Cabin Still, undated

  • Box 2, folder 4
To top

View of a building's doorway, undated

  • Box 2, folder 4
To top

Weller's Cabin Still advertisements, undated

  • Box 2, folder 4
To top

Breakdown of Weller's Cabin Still advertisement, undated

  • Box 2, folder 4
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Image depicts a hand stamping the word "Guaranteed" over a picture of a bottle of Weller's Cabin Still, undated

  • Box 2, folder 5
To top

Image depicts a man dressed in Middle Eastern attire with a hookah, at bottom the image reads "Caveat Emptor!", undated

  • Box 2, folder 5
To top

Image of a book titled "Sears", undated

  • Box 2, folder 5
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Image of headline of a newspaper with a large red arrow pointing to the upper right corner of newspaper, undated

  • Box 2, folder 5
To top

Image of a magnifying glass held over a magazine, highlighting the phrase "or your money back", undated

  • Box 2, folder 5
To top

Packages of Gillette blades next to an article titles "Can a Blade be as good as We Believe This to be?", undated

  • Box 2, folder 5
To top

Image of a piece of paper with an announcement by Henry Ford II on it, with one world circled in red: "Warranty", undated

  • Box 2, folder 5
To top

General Electric dishwasher advertisement, undated

  • Box 2, folder 5
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Zippo lighter advertisement, undated

  • Box 2, folder 5
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Newspaper with articles concerning guarantees and warranties circled, undated

  • Box 2, folder 5
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Image of piece of paper reading "Guaranteed by Good Housekeeping", undated

  • Box 2, folder 5
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Image of the cover of the Federal Trade Commission's "Guides Against Deceptive Advertising of Guarantees" booklet, undated

  • Box 2, folder 5
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Arrow saying "Guarantee" pointing to the word guarantee in a B.F. Goodrich tire advertisement, undated

  • Box 2, folder 5
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Firestone tire advertisements, undated

  • Box 2, folder 5
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Image reds "You like Cabin Still...Or we pay the bill!", undated

  • Box 2, folder 5
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Weller's Cabin Still advertisement, undated

  • Box 2, folder 5
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Image of Cabin Still Guarantee Survey booklet with sign that reads "Will your dealers support the guarantee?", undated

  • Box 2, folder 5
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Image reads "Out of 41 St. Louis dealers interviewed...Over 3/4 could not recall having a bottle of whiskey returned because the customer didn't like it; Over 1/2 said they would recommend Cabin Still on the strength of such a guarantee; Over 1/2 thought the guarantee would trade up the brand. Only 2 thought opposite", undated

  • Box 2, folder 5
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Image of the outline of the United States that says "What evidence of success has the guarantee idea shown so far?", undated

  • Box 2, folder 5
To top

Portrait of Jerry Leavitt next to a quote of his, saying "The Cabin Still guarantee helped us turn a 33 percent decline in Chicago in the first 6 months of 1960 into a 9 percent sales increase for the year. We want to continue this program.", undated

  • Box 2, folder 5
To top

Image of bridge over water with quote from Bud Levitas that says "Cabin Still is finally making headway in San Francisco...the new guarantee is the best promotional tool yet...", undated

  • Box 2, folder 6
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Portrait of Don Snyder with a quote that reads "Since we've been going on the guarantee program 100 percent, Cabin Still is showing substantial gain in Los Angeles...", undated

  • Box 2, folder 6
To top

Portrait of Norm Hayden with quote that reads "Sales are up in Indiana everywhere we've had budget to use the guarantee program. It's terrific!", undated

  • Box 2, folder 6
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Image of Capitol Hill with quote from M. Forman that reads "Cabin Still sales were up 12 percent in Washington, D.C. in 1960. The entire increase came in the last 6 months when the guarantee program was in effect. It's the greatest sales weapon we've ever had on Cabin Still", undated

  • Box 2, folder 6
To top

Bottle of Weller's Cabin Still surrounded by other company brands, undated

  • Box 2, folder 6
To top

View of unknown building, undated

  • Box 2, folder 6
To top

Three unidentified men standing next to a copper still with a sign that reads "Pot Still Doubler No.1 Cap. 3000 Gal.", undated

  • Box 2, folder 6
To top

Bottle of Cabin Still surrounded by wrenches with sign that reads "You like Cabin Still...Or we pay the bill!", undated

  • Box 2, folder 6
To top

Unidentified woman kneeling in front of a small wagon that is holding bottles of bourbon on its shelves, undated

  • Box 2, folder 6
To top

Two unidentified women looking at slide wheels, undated

  • Box 2, folder 6
To top

Old Fitzgerald bourbon being poured into a glass of ice, undated

  • Box 2, folder 6
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View of the Jno. E. Fitzgerald distillery, undated

  • Box 2, folder 6
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Bourbon cocktail, undated

  • Box 2, folder 6
To top

Unidentified man holding a bottle of Old Fitzgerald, undated

  • Box 2, folder 6
To top

Old Fitzgerald Prime advertisement, undated

  • Box 2, folder 6
To top

Weller's Cabin Still bottles and holiday packaging, undated

  • Box 2, folder 6
To top

Weller's Cabin Still bottle display, undated

  • Box 2, folder 6
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Weller's Cabin Still bottle display, undated

  • Box 2, folder 6
To top

Weller's Cabin Still guarantee advertisement, undated

  • Box 2, folder 6
To top

Weller's Cabin Still guarantee advertising signs, undated

  • Box 2, folder 6
To top

Unidentified man looking over a woman pretending to take a bath in a faux bathtub, undated

  • Box 2, folder 7
To top

Unidentified man and women holing a long printout of an article, undated

  • Box 2, folder 7
To top

Advertisement prototypes for Old Fitzgerald, undated

  • Box 2, folder 7
To top

Bottle of Old Fitzgerald with a holiday-themed background, undated

  • Box 2, folder 7
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Bottle of Old Fitzgerald with a bar background, undated

  • Box 2, folder 7
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Two bottles of Old Fitzgerald and their boxes, undated

  • Box 2, folder 7
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Two bottles of Old Fitzgerald with holiday packaging, undated

  • Box 2, folder 7
To top

Bottle of Weller's Cabin Still with a chess-themed background, undated

  • Box 2, folder 7
To top

Bottle of Weller's Cabin Still next to a case with Weller's Cabin Still themed design, undated

  • Box 2, folder 7
To top

Advertisement prototypes for Weller's Cabin Still, undated

  • Box 2, folder 7
To top

Advertisement prototypes for Weller's Cabin Still, undated

  • Box 2, folder 7
To top

Bottle of Weller's Cabin Still shaped like a copper still with its packaging, undated

  • Box 2, folder 7
To top

Bottle of Weller's Original and Weller's Antique Reserve within a holiday-themed background, undated

  • Box 2, folder 7
To top

Bottle of W.L. Weller with its packaging, undated

  • Box 2, folder 7
To top

Unidentified man in front of a large board covered with pieces of paper, at top of board it reads "They're all in favor of flavor" with a map of the United States below the words with pieces of string connecting location on the map to specific pieces of paper, undated

  • Box 2, folder 7
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Three back-lit, empty decanters, undated

  • Box 2, folder 7
To top

Three empty decanters in front of a small white background, one being held by an unidentified person, undated

  • Box 2, folder 7
To top

Four empty decanters, one on far left partially cut-off and one on far right being held by a pair of hands, undated

  • Box 2, folder 7
To top

Two unidentified men looking at four empty decanters, man on right holding a notebook and pointing at one of the decanters, undated

  • Box 2, folder 7
To top

Two unidentified men viewing four empty decanter bottles, one taking notes on a notepad, undated

  • Box 2, folder 7
To top

Unidentified woman holding a brown bag pointing at an item against a board, undated

  • Box 2, folder 8
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Unidentified man holding a brown bag looking at decanters, undated

  • Box 2, folder 8
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Unidentified man and woman, with woman pointing at a decanter, undated

  • Box 2, folder 8
To top

Two unidentified men, one looking intently at a selection of decanters, undated

  • Box 2, folder 8
To top

Two unidentified men talking, one taking notes, 1958

  • Box 2, folder 8
To top

Unidentified hand pointing to labels above four decanters; label on far left reads "Decanter D, 43 percent first choice", second from left reads "Decanter C, 23 percent first choice", third from left reads "Decanter B, 13 percent first choice", and far right reads "Decanter A, 7 percent first choice", 1958

  • Box 2, folder 8
To top

Bottle of Old Fitzgerald, 1958

  • Box 2, folder 8
To top

Holiday box design for Old Fitzgerald, 1958

  • Box 2, folder 8
To top

Unidentified man walking through a doorway, 1958

  • Box 2, folder 8
To top

Unidentified man holding and pointing at a bottle of Old Fitzgerald, undated

  • Box 2, folder 8
To top

Unidentified man holding a bottle of Old Fitzgerald in front of shelves of liquor, undated

  • Box 2, folder 8
To top

J.S. Leavitt holding a bottle of Old Fitzgerald, 1958

  • Box 2, folder 8
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Unidentified man holding a bottle of Old Fitzgerald, undated

  • Box 2, folder 8
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Unidentified man holding a bottle of Old Fitzgerald, 1958

  • Box 2, folder 8
To top

Unidentified man holding a bottle of Old Fitzgerald, 1958

  • Box 2, folder 8
To top

Unidentified man holding a bottle of Old Fitzgerald, 1958

  • Box 2, folder 8
To top

Unidentified woman in a nurses outfit, holding a bottle of Old Fitzgerald that is swaddled like an infant, 1958

  • Box 2, folder 8
To top

Bottle of Old Fitzgerald with holiday packaging, 1958

  • Box 2, folder 8
To top

Advertisement prototype for Old Fitzgerald, 1958

  • Box 2, folder 8
To top

Newspaper advertisement prototype for Old Fitzgerald, 1958

  • Box 2, folder 8
To top

Display for Old Fitzgerald hospitality decanter, 1958

  • Box 2, folder 9
To top

Bottle of Old Fitzgerald next to sign that reads "Give Old Fitzgerald in the hospitality decanter", 1958

  • Box 2, folder 9
To top

Standing holiday themed display for Old Fitzgerald bottles, 1958

  • Box 2, folder 9
To top

Bottles of Old Fitzgerald under sign that reads "Old Fitzgerald Holiday Center", 1958

  • Box 2, folder 9
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Bottle of Old Fitzgerald with holiday packaging, 1958

  • Box 2, folder 9
To top

Bottle of Weller's Cabin Still and gift wrapped packaging, 1958

  • Box 2, folder 9
To top

Holiday advertisement display for Weller's Cabin Still, 1958

  • Box 2, folder 9
To top

Bottle of Old Fitzgerald and Weller's Cabin Still and packaging, 1958

  • Box 2, folder 9
To top

Bottle of Old Fitzgerald in a collectors box with two snifter glasses, 1958

  • Box 2, folder 9
To top

Three bottles of Very Old Fitzgerald with packaging, 1958

  • Box 2, folder 9
To top

Bottle of Old Fitzgerald lying inside a silk-lined carrying case, 1958

  • Box 2, folder 9
To top

Two unidentified woman each holding a bottle of Old Fitzgerald, undated

  • Box 2, folder 9
To top

Decanter bottle with a small statue of a man looking at a book and a clock in the background with a full glass on top of it, undated

  • Box 2, folder 9
To top

Decanter bottle with a full glass sitting next to it, undated

  • Box 2, folder 9
To top

Unidentified man and woman looking at pictures of bottles of Old Fitzgerald, undated

  • Box 2, folder 9
To top

Three bottles of Rebel Yell in front of a Confederate flag, undated

  • Box 2, folder 9
To top

Unidentified woman holding a glass with a drink in it, undated

  • Box 2, folder 9
To top

Unidentified woman, standing, presenting a bottle to an unidentified man who is seated, undated

  • Box 2, folder 9
To top

Bottle of Old Fitzgerald with holiday packaging, undated

  • Box 2, folder 9
To top

Unidentified man and woman posing with a pile of poker chips, undated

  • Box 2, folder 9
To top

Unidentified man looking excitedly at his hands, undated

  • Box 2, folder 10
To top

Unidentified man looking at a picture of Old Fitzgerald that is balancing on the leg of an unidentified woman, undated

  • Box 2, folder 10
To top

Five playing cards, the ten, jack, queen, king, and ace of spades; ace of spades has a bottle of Old Fitzgerald printed on it, undated

  • Box 2, folder 10
To top

Unidentified man speaking from behind a podium with an Old Fitzgerald sign on it, undated

  • Box 2, folder 10
To top

Large king of spades card with image of a bottle of Old Fitzgerald on it balancing on an unidentified woman's leg with an unidentified man looking at it closely, undated

  • Box 2, folder 10
To top

Unidentified man taking a glass of Old Fitzgerald from a topless woman, undated

  • Box 2, folder 10
To top

Unidentified man looking at the plug for a lamp made out of a bottle of Old Fitzgerald being held by an unidentified woman, undated

  • Box 2, folder 10
To top

Unidentified man speaking behind a podium with an Old Fitzgerald sign on it, man is pointing at the butt of an unidentified woman, undated

  • Box 2, folder 10
To top

Unidentified man speaking from behind a podium with an Old Fitzgerald sign on it, undated

  • Box 2, folder 10
To top

Spades playing cards with images of Old Fitzgerald printed on them, undated

  • Box 2, folder 10
To top

Blurry image of an unidentified man and woman, undated

  • Box 2, folder 10
To top

Unidentified man speaking from behind a podium with an Old Fitzgerald sign on it, undated

  • Box 2, folder 10
To top

Unidentified man looking at a king of spades card with a bottle of Old Fitzgerald printed on it, undated

  • Box 2, folder 10
To top

Unidentified woman in a queen costume, undated

  • Box 2, folder 10
To top

Two unidentified women on telephones, sitting in front of a chalkboard that reads "Holiday Gift Packaging Derby", undated

  • Box 2, folder 10
To top

Unidentified man looking down at an unidentified woman pretending to take a bath, undated

  • Box 2, folder 10
To top

Unidentified man and two women, woman in middle is holding a bottle of Old Fitzgerald, undated

  • Box 2, folder 10
To top

Old Fitzgerald advertisement, undated

  • Box 2, folder 10
To top

Old Fitzgerald advertisement, undated

  • Box 2, folder 10
To top

Image of poster that reads "Summer Gin Bulge vs. Summer Whiskey Slump" that depicts the change in popularity between gin and whiskey over the course of a year, undated

  • Box 2, folder 10
To top

Image of poster that reads "Summer Gin Bulge vs. Summer Whiskey Slump" that depicts the change in popularity between gin and whiskey over the course of a year; hand pointing at center of poster, undated

  • Box 2, folder 11
To top

Image of poster that reads "Summer Gin Bulge vs. Summer Whiskey Slump" that depicts the change in popularity between gin and whiskey over the course of a year; hand pulling transparent piece of plastic off of poster, undated

  • Box 2, folder 11
To top

Image of poster that reads "Summer Gin Bulge vs. Summer Whiskey Slump" and shows a red line labeled "Whiskey", undated

  • Box 2, folder 11
To top

Image of poster that reads "Retail Whiskey Sales by Month"; chart compares sales of "Bonds" and "Straights" in percentages by month; bottom of poster reads "...Show hardly any dip in Summer Sales!", undated

  • Box 2, folder 11
To top

Image of poster that reads "Retail Whiskey Sales by Month"; chart compares sales of "Bonds" and "Straights" in percentages by month; bottom of poster reads "...Show hardly any dip in Summer Sales!"; hand pointing at sales of Bonds over the Summer months, June, July, and August, undated

  • Box 2, folder 11
To top

Image of poster that reads "Retail Whiskey Sales by Month"; chart compares sales of "Bonds" and "Straights" in percentages by month; bottom of poster reads "...Show hardly any dip in Summer Sales!"; hand pointing at sales of Bonds in January, February, and March, undated

  • Box 2, folder 11
To top

Image of poster that reads "Retail Whiskey Sales by Month"; chart compares sales of "Bonds" and "Straights" in percentages by month; bottom of poster reads "...Show hardly any dip in Summer Sales!"; hand pointing at sales of Straights in the Summer months, June, July, and August, undated

  • Box 2, folder 11
To top

Image of poster that reads "Retail Whiskey Sales by Month"; chart compares sales of "Bonds" and "Straights" in percentages by month; bottom of poster reads "...Show hardly any dip in Summer Sales!"; hand pointing at sales of Straights in January, February, and March, undated

  • Box 2, folder 11
To top

Hand pointing at white sign on black poster that reads "Summer Whiskey Sales", undated

  • Box 2, folder 11
To top

Black poster boards with two white signs on it, sign on top reads "Summer Whiskey Sales", sign on bottom reads "Summer Gin and Vodka Sales"; hand pointing at bottom sign, undated

  • Box 2, folder 11
To top

Hand removing top white sign from black poster, bottom sign untouched, undated

  • Box 2, folder 11
To top

Top white sign flipped over on black poster, reads "Whiskey 14,45793 cases", bottom sign untouched, undated

  • Box 2, folder 11
To top

Bottom white sign on black poster in the process of being flipped over, undated

  • Box 2, folder 11
To top

Bottom white sign flipped over on black poster, reads "Gin and Vodka 3,689,755", undated

  • Box 2, folder 11
To top

Black poster with white signs, top reads "Whiskey 14,45793 cases", bottom sign reads "Gin and Vodka 3,689,755 cases", undated

  • Box 2, folder 11
To top

Black poster with white signs, top reads "Whiskey 14,45793 cases", bottom sign reads "Gin and Vodka 3,689,755 cases"; hand pointing at sign below poster that reads "Summer Whiskey volume is 4 times Gin and Vodka even during Gin and Vodka's best season", undated

  • Box 2, folder 11
To top

Poster that reads "How long are the profits?" and shows a line with inverted arrowheads labeled "Gin and Vodka" and a line with regular arrowheads labeled "Whiskey", undated

  • Box 2, folder 11
To top

Hand pulling transparent plastic with arrowheads from both lines off of poster that reads "How long are the profits?", undated

  • Box 2, folder 11
To top

Hand moving upside down sign over "How long are the profits?" poster, undated

  • Box 2, folder 11
To top

Hand moving upside down sign over "How long are the profits?" poster; upside down sign reads "Don't be fooled by an illusion, the long-profit line is Whiskey in fact...", undated

  • Box 2, folder 11
To top

Poster that reads "How long are the profits?"; hand pointing to sign in front of poster that reads "Don't be fooled by an illusion, the long-profit line is Whiskey in fact...", undated

  • Box 2, folder 12
To top

Poster that reads "How long are the profits?" depicting two lines, one labeled "Gin and Vodka" and the other labeled "Whiskey"; hand pointing at phrase on bottom of poster that reads "National figures show that Summer profits on Whiskey are 6 times bigger than Summer profits on Gin and Vodka", undated

  • Box 2, folder 12
To top

Poster that reads "What promotion can we use to dispel dealer illusions?", undated

  • Box 2, folder 12
To top

Hand pointing at a poster with an image of a Fitz Mist cocktail printed on it, undated

  • Box 2, folder 12
To top

Hand pointing at a printed image of five stacked glasses on a black poster, undated

  • Box 2, folder 12
To top

Hand pointing at a printed image of five glasses lined up, placed below image of five stacked glasses, undated

  • Box 2, folder 12
To top

Hand moving printed image of five stacked glasses on poster board, undated

  • Box 2, folder 12
To top

Hand pointing at sing that reads "Fitz Mist - Tall drink in a short glass" on top of a printed image of five glasses lined up, undated

  • Box 2, folder 12
To top

Bottle of Old Fitzgerald with its packaging in front of a portrait of a horse, undated

  • Box 2, folder 12
To top

Two bottles of Old Fitzgerald with their packaging, undated

  • Box 2, folder 12
To top

Bottle of Weller's Cabin Still with its packaging, undated

  • Box 2, folder 12
To top

Bottle of Weller's Cabin Still in the sportsman decanter, undated

  • Box 2, folder 12
To top

Bottle of Old Fitzgerald, undated

  • Box 2, folder 12
To top

Bottle of Old Fitzgerald, undated

  • Box 2, folder 12
To top

Bottle of Old Fitzgerald, undated

  • Box 2, folder 12
To top

Unidentified woman standing between swinging doors talking to an unidentified man, undated

  • Box 2, folder 12
To top

Unidentified woman holding the necktie of an unidentified man, undated

  • Box 2, folder 12
To top

Unidentified man and woman with their heads resting on the top of a set of swinging doors, undated

  • Box 2, folder 12
To top

Unidentified man holding a fake gun with a woman standing behind him, undated

  • Box 2, folder 12
To top

Unidentified man pointing a gun off camera with an unidentified woman clasping her hands beside him, undated

  • Box 2, folder 12
To top

Unidentified man and woman in cowboy-western wear, undated

  • Box 2, folder 13
To top

Unidentified man and woman in cowboy-western wear, woman holding her arms out to the man, undated

  • Box 2, folder 13
To top

Unidentified man and woman in cowboy-western wear, woman gesturing man to look at table behind them, undated

  • Box 2, folder 13
To top

Unidentified man and woman in cowboy-western wear standing on either side of a table with bourbon bottles on it, undated

  • Box 2, folder 13
To top

Bottle of Old Grand-Dad surrounded by poker chips, undated

  • Box 2, folder 13
To top

Bottle of Old Forrester surrounded by poker chips, undated

  • Box 2, folder 13
To top

Bottle of I.W. Harper surrounded by poker chips, undated

  • Box 2, folder 13
To top

Blanket lying on top of an item on the table, undated

  • Box 2, folder 13
To top

Unidentified man and woman in cowboy-western wear, man holding a bottle of Old Fitzgerald in one hand and poker chips in the other, woman standing beside him, undated

  • Box 2, folder 13
To top

View of a ten of spades playing card with an image of three bottles of Old Fitzgerald printed on it, undated

  • Box 2, folder 13
To top

Unidentified man and woman in cowboy-western wear, man showing his hand of cards to the woman, undated

  • Box 2, folder 13
To top

Two playing cards, a ten and jack of spades, jack card shows an image of a bottle of Weller's Cabin Still, undated

  • Box 2, folder 13
To top

Unidentified man and woman in cowboy-western wear, woman holding two playing card in her hand while man looks at playing card that is lying face down on table, undated

  • Box 2, folder 13
To top

Hand of playing cards showing a ten, jack, and queen of spades; queen of spades depicts an image of a bottle of Weller's cabin Still, undated

  • Box 2, folder 13
To top

Unidentified woman holding a hand of cards and giving the camera a thumbs up symbol, undated

  • Box 2, folder 13
To top

Unidentified man and woman in cowboy-western wear, woman picking up card from table while man looks on, undated

  • Box 2, folder 13
To top

Unidentified man and woman in cowboy-western wear, both looking excitedly at playing card, undated

  • Box 2, folder 13
To top

Image of a ten, jack, queen, and ace of spades; ace depicts an image of a bottle of Old Fitzgerald, undated

  • Box 2, folder 13
To top

Unidentified man and two women in cowboy-western wear, woman on right holding a playing card, man holding three playing cards, and woman on left leaning towards the man, undated

  • Box 2, folder 13
To top

Unidentified man and woman in cowboy-western wear, man sitting on chair holding his hat in his hands while woman props her leg up on the table next to the chair, undated

  • Box 2, folder 13
To top

Unidentified man and woman in cowboy-western wear, man shrugging towards woman who is gesturing towards him, undated

  • Box 2, folder 14
To top

Diamond decanter of Old Fitzgerald and carton, 1959

  • Box 2, folder 14
To top

Two bottles of Old Fitzgerald with gift wrapped cartons, 1959

  • Box 2, folder 14
To top

Holiday floor display for Old Fitzgerald, 1959

  • Box 2, folder 14
To top

Hospitality center display of Old Fitzgerald, 1959

  • Box 2, folder 14
To top

Holiday display of Old Fitzgerald bottle, 1959

  • Box 2, folder 14
To top

Holiday display of Old Fitzgerald bottle, 1959

  • Box 2, folder 14
To top

Newspaper advertisement prototype, 1959

  • Box 2, folder 14
To top

Gallon-sized bottle of Old Fitzgerald, 1959

  • Box 2, folder 14
To top

Old Fitzgerald bottle and carton in lined case, 1959

  • Box 2, folder 14
To top

Two bottles of Very Old Fitzgerald and their cartons with a magazine advertisement for them, 1959

  • Box 2, folder 14
To top

Display cases for Very Old Fitzgerald bottles, 1959

  • Box 2, folder 14
To top

Two bottles of Very Old Fitzgerald with their cartons, 1959

  • Box 2, folder 14
To top

Bottle of Weller's Cabin Still and two full glasses next to it, 1959

  • Box 2, folder 14
To top

Bottle of Weller's Cabin Still with its carton, 1959

  • Box 2, folder 14
To top

Two bottles of Weller's Cabin Still with their gift-wrapped cartons, 1959

  • Box 2, folder 14
To top

Two bottles of Weller's Cabin Still with their gift-wrapped cartons, 1959

  • Box 2, folder 14
To top

Two bottles of Weller's Cabin Still with advertising display, 1959

  • Box 2, folder 14
To top

Weller's Cabin Still holiday mobile display, 1959

  • Box 2, folder 14
To top

Advertisement prototype for Weller's Cabin Still, 1959

  • Box 2, folder 14
To top

Newspaper advertisement for Weller's Cabin Still, 1959

  • Box WH-120, folder 1
To top

Demijohn bottle of Weller's Cabin Still and carton, 1959

  • Box WH-120, folder 1
To top

Silhouette of a bottle, full drink glass, and unidentified man, undated

  • Box WH-120, folder 1
To top

Bottle of Old Fitzgerald with silhouette of a full drink glass and unidentified man, undated

  • Box WH-120, folder 1
To top

Silhouette of a bottle and unidentified man with a glass of Fitz Mist in the middle, undated

  • Box WH-120, folder 1
To top

Silhouette of a bottle and full drink glass with a visible unidentified man, undated

  • Box WH-120, folder 1
To top

View of a bottle of Old Fitzgerald, glass of Fitz Mist, and an unidentified man, undated

  • Box WH-120, folder 1
To top

View of a building's doorway, undated

  • Box WH-120, folder 1
To top

Unidentified man standing in front of a door, undated

  • Box WH-120, folder 1
To top

Unidentified man sitting behind a desk and pointing at camera, undated

  • Box WH-120, folder 1
To top

Two unidentified men standing beneath a sign that reads "Open mash tub no.1 Cap. 11421.38 Gal", undated

  • Box WH-120, folder 1
To top

Unidentified man standing among fermentation vats while wearing an Old Fitzgerald coverall suit, undated

  • Box WH-120, folder 1
To top

Unidentified man standing among barrels, undated

  • Box WH-120, folder 1
To top

Unidentified man standing among barrels, undated

  • Box WH-120, folder 1
To top

Unidentified man sitting among barrels, undated

  • Box WH-120, folder 1
To top

View of desk of Julian P. Van Winkle Jr. covered in advertisements and booklets, undated

  • Box WH-120, folder 1
To top

Bottle of Old Fitzgerald and two glasses with ice and liquid in them, a hand is pouring a shot into the glass on the far right, undated

  • Box WH-120, folder 1
To top

Hand with a cigar pointing at a balloon that reads "You can't sell Old Fitz in the Summertime", undated

  • Box WH-120, folder 1
To top

Winter themed advertisements for Fitz Mist, undated

  • Box WH-120, folder 1
To top

Two unidentified men sitting at a table with an unidentified woman serving drinks to the men, undated

  • Box WH-120, folder 1
To top

Unidentified man with a golf club attempting to hit a golf ball into a glass with money in it, undated

  • Box WH-120, folder 2
To top

Golf ball in a hole next to a sign that reads "1959 43 percent increase", undated

  • Box WH-120, folder 2
To top

Hand pointing to center of a poster that reads "Summer Gin Bulge vs. Summer Whiskey Slump" and shows the difference in popularity between gin and whiskey over the course of a year, undated

  • Box WH-120, folder 2
To top

Hand moving a piece of transparent plastic off of a poster that reads "Summer Gin Bulge vs. Summer Whiskey Slump" and shows the difference in popularity between gin and whiskey over the course of a year, undated

  • Box WH-120, folder 2
To top

Figurine of a baseball player at bat with the strike zone next to him labeled "Whiskey strike zone 14 million cases", undated

  • Box WH-120, folder 2
To top

Figurine of a baseball player at bat with the strike zone next to him outlined with a small colored square inside it labeled"Gin strike zone 2 1/2 million cases", undated

  • Box WH-120, folder 2
To top

Two home plates from baseball, one has a bottle of gin, a cocktail, and silver coins on it; the other has a bottle of Old Fitzgerald, a cocktail, and silver coins on it. Message between the two plates reads "7 times more profit", undated

  • Box WH-120, folder 2
To top

Unidentified person pouring two bottles of Old Fitzgerald into a large glass labeled "Fitz Mist", undated

  • Box WH-120, folder 2
To top

Unidentified person pouring two bottles of Old Fitzgerald into a large glass labeled "Fitz Mist", undated

  • Box WH-120, folder 2
To top

Hand holding a cocktail in a glass labeled "Fitz Mist", undated

  • Box WH-120, folder 2
To top

Large cocktail glass labeled "Fitz Mist" next to three bottles of Old Fitzgerald, undated

  • Box WH-120, folder 2
To top

Glass of Fitz Mist cocktail on top of calendars for the months of June, July, and August 1962 that reads at the top "Where does the Fitz Mist fit in 1962?", undated

  • Box WH-120, folder 2
To top

Unidentified man looking at a magazine ad for a Fitz Mist cocktail, undated

  • Box WH-120, folder 2
To top

Unidentified man holding a bottle of Old Fitzgerald, undated

  • Box WH-120, folder 2
To top

Two bottles of bourbon covered by books; book on left is in good condition and is titled "Fine Old Kentucky Bourbon - Bottled in Bond" and book on right is in poor condition and titled "Fine Old Kentucky Bourbon - 86 Proof", undated

  • Box WH-120, folder 2
To top

Two bottles of bourbon on a scale, bottle on left is higher than bottle on right; book in front on left is in good condition and is titled "Fine Old Kentucky Bourbon - Bottled in Bond" and book lying down on right is in poor condition and titled "Fine Old Kentucky Bourbon - 86 Proof", undated

  • Box WH-120, folder 2
To top

Sign that reads "We're ready to go with the big O" with a bottle of Old Fitzgerald in the "O", undated

  • Box WH-120, folder 2
To top

Bottle of Old Fitzgerald sitting in the first "O" of the phrase "One and only", undated

  • Box WH-120, folder 2
To top

View of dark building and two lit windows, undated

  • Box WH-120, folder 2
To top

View of the back of an unidentified man through a window, undated

  • Box WH-120, folder 2
To top

Portrait of Charles King McClure, 1959

  • Box WH-120, folder 3
To top

Portrait of Julian "Pappy" Van Winkle, 1959

  • Box WH-120, folder 3
To top

Portrait of "Mr. Weller", 1959

  • Box WH-120, folder 3
To top

View of the W.L. Weller & Sons building, 1959

  • Box WH-120, folder 3
To top

Portrait of "Mr. Stitzel", 1959

  • Box WH-120, folder 3
To top

Drawing of what the Stitzel Distilling Company looked like in 1872, 1959

  • Box WH-120, folder 3
To top

Drawing of what the Stitzel Distilling Company looked like in 1884, 1959

  • Box WH-120, folder 3
To top

Drawing of what the Stitzel Distilling Company looked like in 1902, 1959

  • Box WH-120, folder 3
To top

View of office building for Stitzel-Weller Distilling Company, 1959

  • Box WH-120, folder 3
To top

Drawing of an unidentified man with the year "1917" on the left and "1933" on the right, 1959

  • Box WH-120, folder 3
To top

Three scoops holding food products; left holding sugar, center holding coffee beans, and right holding flour, 1959

  • Box WH-120, folder 3
To top

Branded packages of food products; on left is a box of Domino sugar, center is a container of Maxwell House coffee, and on right is a bag of Gold Bond flour, 1959

  • Box WH-120, folder 3
To top

View of whiskey barrels aging in a warehouse, 1959

  • Box WH-120, folder 3
To top

Warehouse receipt, 1959

  • Box WH-120, folder 3
To top

Distribution map of Stitzel-Weller across the United States, 1959

  • Box WH-120, folder 3
To top

Four Old Fitzgerald bottles and two cases, 1959

  • Box WH-120, folder 3
To top

Newspaper advertisement for Old Fitzgerald, 1959

  • Box WH-120, folder 3
To top

Magazine advertisement for Old Fitzgerald, 1959

  • Box WH-120, folder 3
To top

View of a bottle of Old Fitzgerald within a small fence sitting on a map of the United States, 1959

  • Box WH-120, folder 3
To top

Suitcases with plane tags on them, sign on top of suitcase reads "Mr. Stitzel-Weller", 1959

  • Box WH-120, folder 3
To top

Unidentified men and women sitting and working at a table, undated

  • Box WH-120, folder 4
To top

Seven different designs of Old Fitzgerald bottles, undated

  • Box WH-120, folder 4
To top

Six different designs of Weller's Cabin Still bottles, undated

  • Box WH-120, folder 4
To top

Christmas themed cartons for Stitzel-Weller produced bourbons, undated

  • Box WH-120, folder 4
To top

Five bottles of Old Fitzgerald and two cases showing new packaging designs, undated

  • Box WH-120, folder 4
To top

Eight bottles of Weller's Cabin Still and two cases showing new packaging design, undated

  • Box WH-120, folder 4
To top

Three bottles of Very Old Fitzgerald and their packaging, undated

  • Box WH-120, folder 4
To top

View of IMR report, undated

  • Box WH-120, folder 4
To top

Two unidentified men looking at four decanters in a store test, undated

  • Box WH-120, folder 4
To top

Image that reads "1 Sale of Barrel Goods to you our Customer. 2 The use of Stitzel-Weller labels. 3 Local Advertising. 4 National Advertising. 5 Exclusive Franchise. 6 Stitzel-Weller Account Executive. 7 Package Design. 8 Market Research.", undated

  • Box WH-120, folder 4
To top

Julian "Pappy" Van Winkle next to sign that reads "We make fine bourbon, at a profit if we can, at a loss if we must, but always, fine bourbon", undated

  • Box WH-120, folder 4
To top

Charles King McClure sitting on desk, 1959

  • Box WH-120, folder 4
To top

Charles King McClure standing in doorway, holding large door knocker, 1959

  • Box WH-120, folder 4
To top

UK Libraries Special Collections Research Center is open by appointment only on Tuesdays, Wednesdays, and Thursdays. Materials must be requested at least 5 days before your appointment.

Researchers must have an SCRC Researcher Account to request materials. View account set-up and use instructions here.

Questions? Contact SCRC via our Contact Form.

You may come across language in UK Libraries Special Collections Research Center collections and online resources that you find harmful or offensive. SCRC collects materials from different cultures and time periods to preserve and make available the historical record. These materials document the time period when they were created and the view of their creator. As a result, some may demonstrate racist and offensive views that do not reflect the values of UK Libraries.

If you find description with problematic language that you think SCRC should review, please contact us at SCRC@uky.edu.

UK Libraries Special Collections Research Center is open by appointment only on Tuesdays, Wednesdays, and Thursdays. Materials must be requested at least 5 days before your appointment.

Researchers must have an SCRC Researcher Account to request materials. View account set-up and use instructions here.

Questions? Contact SCRC via our Contact Form.

Requests

No items have been requested.



  1. Schedule an appointment. Properly fitting masks are required.

  2. Submit a request for SCRC materials.



You may come across language in UK Libraries Special Collections Research Center collections and online resources that you find harmful or offensive. SCRC collects materials from different cultures and time periods to preserve and make available the historical record. These materials document the time period when they were created and the view of their creator. As a result, some may demonstrate racist and offensive views that do not reflect the values of UK Libraries.

If you find description with problematic language that you think SCRC should review, please contact us at SCRC@uky.edu.